Quirk’s

What Quirk’s does

Quirk's, operating through the legal entity Quirk Enterprises, Inc. and doing business as Quirk's Media and Quirk's Marketing Research Review, is a privately held, family-owned business-to-business media company founded in October 1986 by Tom Quirk in Eagan, Minnesota. The company serves the global market research industry by providing information products, advertising platforms, and live events that connect research product and service providers with client-side marketing research and insights professionals. Its core editorial product is the Quirk's Marketing Research Review magazine, published six times per year in print and digital formats and distributed to over 60,000 subscribers in 110+ countries.

The company's technology stack centers on a feature-rich website, quirks.com, which attracts nearly one million annual visits and integrates articles, directories (the SourceBook of marketing research firms and the Focus Group Facilities directory), a jobs board, professional tools (Statistical Calculator, Market Research Glossary, Marketing Research Salary Survey, Q Report), and a homepage-integrated AI chat feature called Quirk's GPT. Live programming is delivered through Quirk's Virtual Sessions (sponsored webinars) and The Quirk's Event, an in-person conference series hosted in New York, Chicago, Dallas, and London with a parallel virtual format. Supporting engagement channels include e-newsletters, the Quirk's Daily News Queue mobile news feed, and LinkedIn properties totaling more than 68,000 followers and group members.

Quirk's monetizes primarily through advertising and sponsorships sold to research product and service providers across print, digital, newsletter, webinar, event, and awards inventory. Secondary recurring revenue streams include magazine subscriptions, online directory listings (SourceBook and Focus Group Facilities), event ticket sales, exhibitor and sponsor fees, and paid job postings on the industry jobs board. The company is led by the Quirk family, with Steve Quirk serving as President and Publisher and Dan Quirk as VP of Marketing and Strategy alongside a sixteen-person management team handling editorial, sales, events, and operations functions.

Name

Quirk’s

Legal name

Quirk Enterprises, Inc.

Website

https://quirks.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Quirk's Media is a family-owned B2B media company serving the global market research industry with a print and digital magazine, a content and directory website, sponsored webinars, in-person industry events in four cities, industry awards, job board, and an AI-powered research assistant.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: Research product and service providers advertise through Quirk's industry-leading print and digital magazine, e-newsletters, blogs, website search engine, virtual sessions, feature-packed website, in-person events, and the Quirk's Awards. This reaches the largest-possible audience of research buyers before, during, and at the moment they make purchase decisions.
2. Magazine Subscriptions: Quirk's Marketing Research Review magazine is published six times per year. Subscriptions are available to readers who access current and past issues.
3. Directory Listings: Companies can list in the SourceBook (All Marketing Research Firms directory) and Focus Group Facilities directory for visibility to research buyers.
4. Event Tickets & Sponsorships: Quirk's Events in New York, Chicago, Dallas, and London, plus virtual formats, generate revenue through attendee tickets and vendor/exhibitor sponsorships.
5. Job Postings: Companies can post insight/marketing research jobs on quirks.com and manage their listings.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Quirk's publishes Quirk's Marketing Research Review magazine (six issues per year, print and digital) and operates the quirks.com website featuring 10,000+ articles, case studies, and provider directories. It hosts Quirk's Events in four cities plus virtual formats, runs the Quirk's Awards program, and offers online directories (SourceBook and Focus Group Facilities) plus a jobs board for the marketing research industry. Revenue is generated primarily through advertising, sponsorships, paid directory listings, event tickets, and job postings to research product and service providers reaching client-side research buyers.

Product overview

Quirk's Media operates as a marketing research media and information platform consisting of multiple integrated products and resources. The core offerings include the Quirk's Marketing Research Review Magazine (print and digital, published six times yearly), the feature-rich quirks.com website with 10,000+ articles and industry directories, Quirk's e-newsletter and Daily News Queue, Quirk's Virtual Sessions (webinars), The Quirk's Event (in-person conferences in four cities plus virtual), and the Quirk's Awards program. Supporting resources include The Researcher SourceBook directory, Focus Group Facilities directory, Jobs Board with salary survey data, Q Report, Statistical Calculator, Market Research Glossary, and back issues archive. A newer AI feature is Quirk's GPT for research assistance. The platform serves over 60,000 subscribers in 110+ countries with nearly one million annual website visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Quirk's Marketing Research Review Magazine Industry-leading print and digital magazine covering marketing research, published six times per year and distributed to 60,000+ subscribers in 110+ countries. Features case studies, methodology articles, and practical applications for client-side marketing research professionals.
• The Quirk's Event In-person two-day industry conference for client-side marketing research and insights professionals, hosted in New York, Chicago, Dallas, and London with concurrent sessions and an expo hall, plus a virtual format option.
• Quirk's Virtual Sessions Sponsored webinar sessions hosted on the Quirk's digital platform covering AI, innovation, and research methodology topics, sponsored by research product and service providers.
• Quirk's Awards (Marketing Research and Insight Excellence Awards) Industry awards program recognizing researchers, suppliers, and products/services that add value and impact to marketing research.
• The Researcher SourceBook (All Marketing Research Firms Directory) Online directory enabling research buyers to search and find marketing research firms and service providers; companies can list their services for visibility to research buyers.
• Focus Group Facilities Directory Online directory of focus group facilities available for research buyers, with paid listing options for facility operators seeking visibility.
• Quirk's Jobs Board Online job board where companies can post insights and marketing research job listings and manage their postings; includes salary survey data for research careers.
• Quirk's Website (quirks.com) Feature-packed digital platform hosting 10,000+ articles, industry directories, events listings, jobs, and tools for the marketing research industry, receiving nearly one million visits annually.
• Quirk's e-Newsletter and Quirk's Daily News Queue Regular email newsletters delivering marketing research and insights news to subscribers, including the Quirk's Daily News Queue for mobile news delivery.
• Quirk's GPT AI-powered assistant tool on the Quirk's website that helps users with marketing research-related queries.

Quantifiable outcome

• 60,000+ subscribers in 110+ countries
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GreenBook: GreenBook is a marketing research industry media platform operating a research provider directory (GRIT), blog, and the IIEX conference series. It is the closest direct competitor to Quirk's, serving the same client-side insights buyer community with overlapping advertising, events, and directory monetization.
• Research Live: Research Live is a global news and analysis publication covering the market research and insights industry. It competes directly with Quirk's Magazine as a trade media brand reaching insights professionals and research providers.
• Research World (by ESOMAR): Research World is ESOMAR's online magazine covering market research trends, methodologies, and case studies. It competes with Quirk's Marketing Research Review as a thought leadership publication targeting the same insights professional audience.

Others

• ESOMAR: ESOMAR is the global market research association providing industry standards, events, and publications to the insights community. While not a direct commercial peer, it operates in the same ecosystem and serves overlapping audiences with conferences and content.
• Insights Association: Insights Association is the leading US trade association for the market research industry, offering advocacy, education, and events. It serves the same client-side insights professionals that Quirk's targets and hosts events that overlap with Quirk's audience.
• Market Research Society (MRS): MRS is the UK professional body for market researchers, providing training, events, and industry publications. It overlaps with Quirk's London-based audience and serves similar insights professionals in the EMEA region.

Broad incumbents

• MarketResearch.com: MarketResearch.com is a broader research products marketplace and information provider selling syndicated market research reports. While its business model is more commerce-oriented, it occupies adjacent space in the marketing research information ecosystem.
• New Statesman Media Group (MR trade titles): New Statesman Media Group publishes Research Buyer and other research industry titles serving the European insights community. It is a broader media incumbent with overlapping audience reach and similar advertising-driven trade media model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/quirks-marketing-research-review
• Xx.com/quirksmr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quirk’s