Ameriscape

What Ameriscape does

Ameriscape, Inc. is a privately held wholesale distributor of organic mulch and decorative ground cover products, incorporated in Michigan and operating from Harbor Springs since 1994. The company supplies independent garden centers, hardware stores, landscapers, golf courses, and wholesale outlets across the Midwest and Great Lakes regions, distributing a portfolio of 100% organic, chemical-free products derived from cedar, cypress, pine bark, and pine straw. Its core product lines include Grade-A Cedar Mulch, Pure Northern Cedar Mulch (offered in Natural, Red, Brown, and Black variants), Cypress Mulch and Cypress Mulch Blend, Pine Bark variants (Premium Pine Bark Mulch, Pine Bark Nuggets, and Pine Bark Mini Nuggets), and Pine Straw / Baled Pine Straw Needles palletized at 48 bales per pallet for the golf-course segment.

Ameriscape's business model is wholesale-only and B2B; products are not sold direct-to-consumer. Pricing is quote-based and not publicly disclosed. Go-to-market relies on a multi-step Quick Quote form on the company website, a downloadable product catalog, an email newsletter for lead nurturing, and a dedicated external sales partnership with Total Marketing (sales representatives Matt Wood and Jane Krauser) handling field sales and account management. Distribution is exclusively through channel partners (resellers, distributors, and direct field sales to commercial buyers).

The company is small (1-10 employees, four named team members: Karen Kline in customer service, Donna Wiklanski in accounting, plus the two Total Marketing sales reps) with no disclosed external funding, no M&A activity, no patents or certifications, and no public revenue figures. Ameriscape positions itself on 30+ years of category experience and the durability and chemical-free formulation of its products, with Pine Straw highlighted as an emerging preferred product for golf courses nationwide.

Name

Ameriscape

Legal name

Ameriscape, Inc.

Website

https://ameriscapeinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Ameriscape is a privately held wholesale distributor of organic mulch and decorative ground covers (cedar, cypress, pine bark, pine straw), selling exclusively to garden centers, hardware stores, landscapers, golf courses, and wholesale outlets in the Midwest and Great Lakes regions.

Ownership category

akta.pro rank

Product category

Organic Mulch and Decorative Ground Covers

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Mulches & Biodegradable Films (Straw, Paper, Bio-based) (AFABAKAI)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Organic mulch supplies
• Decorative ground covers
• Wholesale landscape products
• Cedar bark mulch
• Pine straw bales

Headquarters

HQ city

Harbor Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Mulch and Ground Cover Sales: Ameriscape generates revenue through wholesale distribution of organic mulch and decorative ground cover products to retailers including garden centers, hardware stores, landscapers, golf courses, and wholesale outlets.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Ameriscape supplies organic mulch and decorative ground cover products made from cedar, cypress, pine bark, and pine straw to wholesale distributors and professional buyers. The product line includes Grade-A Cedar Mulch, Pure Northern Cedar Mulch (available in Natural, Red, Brown, and Black), Cypress Mulch/Blend, and Pine Bark variants (Premium Pine Bark Mulch, Pine Bark Nuggets, Mini Nuggets), plus Baled Pine Straw Needles (48 bales per pallet). Products are 100% organic and chemical-free and are sold exclusively B2B to garden centers, hardware stores, landscapers, golf courses, and wholesale outlets.

Product overview

Ameriscape offers a portfolio of organic mulch and decorative ground cover products for retailers, wholesalers, landscapers, garden centers, hardware stores, and golf courses. The core product line includes Grade-A Cedar Mulch, Pure Northern Cedar Mulch (available in Natural, Red, Brown, and Black variants), Cypress Mulch/Blend, Pine Bark variants (Premium Pine Bark Mulch, Pine Bark Nuggets, Pine Bark Mini Nuggets), and Pine Straw/Baled Pine Straw Needles. All products are 100% organic and chemical-free, emphasizing natural aesthetics and durability for landscaping applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Grade-A Cedar Mulch America's finest ground cover made of dark brown cedar bark, 100% organic and chemical-free. Sold exclusively to independent garden centers for retail sale and to landscaping professionals.
• Pure Northern Cedar Mulch 100% pure organic cedar mulch available in Natural, Red, Brown, and Black color variants. Naturally resistant to rot, mold, and insects, with a neutral pH and non-blended formulation for wholesale garden centers, hardware stores, and landscapers.
• Cypress Mulch 100% organic and chemical-free cypress mulch, including a blended variant. Resists rot, mold, insects, floating, and blowing away, offering long-lasting beauty and durability for retail garden centers, landscapers, and wholesale distribution.
• Pine Bark Ground Cover Pine bark ground cover including Premium Pine Bark Mulch (heavily shredded, fine grind, slow-fading natural brown), Pine Bark Nuggets (1 to 3 inches), and Pine Bark Mini Nuggets (1/2 inch to 1 inch). Provides natural texture, color, and spongy consistency that allows water to reach soil, used as a soil conditioner for landscaping and retail sale.
• Pine Straw and Baled Pine Straw Needles Completely organic and chemical-free baled pine straw needles, palletized at 48 bales per pallet. An inexpensive yet durable ground cover quickly becoming the ground cover of choice by golf courses nationwide, supplied to garden centers, golf courses, landscapers, and wholesale outlets.

Quantifiable outcome

• Pine straw quickly becoming ground cover of choice by golf courses nationwide

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Total MarketingcoreGTM or Marketing PartnerTotal Marketing serves as Ameriscape's sales partner, providing sales representatives Matt Wood and Jane Krauser who handle customer relationships and account management for the company. This partnership appears to be a core component of Ameriscape's go-to-market strategy for B2B sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• SiteOne Landscape Supply: Largest national wholesale distributor of lawn and landscape supplies, including mulches, soils, and decorative ground covers, sold to landscape professionals and retailers. Closest scaled analog to Ameriscape's wholesale mulch model, though much larger and publicly traded.
• Oldcastle Lawn & Garden (CRH): Vertically integrated producer and distributor of mulch, soil, and landscape products serving retailers and contractors across North America. Competes with Ameriscape in wholesale mulch and ground cover categories at scale.

Direct peers

• Whittlesey Landscape Supplies: Regional wholesale and retail supplier of mulches, soils, and decorative stone serving landscape professionals and garden centers in the south-central U.S. Directly comparable in product mix and B2B channel to Ameriscape.
• Pioneer Landscape Centers: Regional wholesale distributor of mulches, decorative rock, and soil amendments serving contractors and retailers in the western U.S. Closely comparable product portfolio and channel structure.
• Kurtz Bros. Family-owned landscape and grounds-care supplier offering mulch, topsoil, and compost products to contractors, golf courses, and retailers in the Midwest and Mid-Atlantic. Comparable scale and customer mix to Ameriscape.
• Nature's Earth Products: Wholesale distributor of mulches, pine straw, and soil products serving independent garden centers and landscapers. Directly comparable in organic mulch and pine straw focus.
• Lurvey Landscape Supply: Wholesale landscape supply distributor in the Midwest offering mulches, decorative stone, and hardscape products to landscape contractors and retailers. Comparable product mix and Midwest geography to Ameriscape.
• Bouldin Corporation: Manufacturer and wholesale distributor of mulches, soils, and specialty soil blends serving retailers and landscape professionals. Comparable product portfolio and B2B distribution model.

Regional players

• Stine Turf & Landscape Supply: Regional wholesale landscape supplier in the Southeast offering mulches, pine straw, and soil products. Strong in pine straw — directly comparable to Ameriscape's pine straw line — though geographically distinct from Ameriscape's Midwest base.

Emerging players

• Morgan Composting (Dairy Doo): Midwest-based organic input producer (compost, mulches, soil amendments) selling to garden centers and landscapers. Adjacent competitor in the organic soil amendment category relevant to Ameriscape's chemical-free positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yaleameriscapes
• LinkedInlinkedin.com/company/ameriscape-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameriscape