Tarox

What Tarox does

TAROX Aktiengesellschaft is a German IT full-range distributor (Vollsortiment-Distributor) headquartered in Lünen, with a regional office in Dresden and active operations in the DACH region. Founded in 1993 and structured as a private Aktiengesellschaft, the company serves system integrators (Systemhäuser), specialist dealers (Fachhändler), and direct enterprise and mid-market customers, with active recruitment indicating a workforce in the 101-250 range. Its portfolio spans five pillars: (1) the TAROX Eigenmarke proprietary brand covering mini-PCs, notebooks, thin clients, industrial PCs, workstations, and servers engineered in Germany with AMD EPYC processors; (2) Data Cloud Services including Azure, Microsoft 365, Acronis Cyber Protection, Veeam Managed Backup, S3 storage, IP telephony, and the kAI digital assistant; (3) Cyber Security addressing NIS2, GDPR/DSGVO, endpoint and network security, and whistleblower protection; (4) Video Security built on CamIQ, DAVANTIS DFUSION, and Mirasys platforms combined with TAROX server/storage hardware; and (5) Distribution of third-party products from Microsoft, AMD, Acronis, Seagate, D-Link, and meloki.

The business model combines hardware sales (one-time/perpetual for both own-brand and distributed third-party products), subscription/recurring cloud and managed services, monthly DSGVO service packages, and project-based professional services and consulting. GTM is hybrid: a channel-led motion through registered dealers and system integrators, complemented by a direct sales team for enterprise accounts, an online shop, the Pro Portal partner platform, and participation in trade shows, roadshows, and Microsoft training workshops. TAROX holds ISO/IEC 27001:2022, ISO 9001:2015, and ISO 14001:2015 certifications, and maintains a strategic BPA cooperation partnership in the German care sector dating to 2018.

Recent strategic emphasis has been on an AI repositioning via the "Get ready for AI" product line (MINI-PC G15 AI), Microsoft 365 Copilot workshop delivery, deepening Acronis and AMD EPYC distribution, and expansion of NIS2/GDPR compliance services. Revenue is not publicly disclosed; based on headcount, breadth of operations, and channel scale, TAROX operates as a mid-market German VAD with diversified, low customer concentration and steady incremental growth rather than venture-style expansion.

Name

Tarox

Legal name

TAROX Aktiengesellschaft

Website

https://tarox.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

TAROX is a German IT full-range distributor combining proprietary Eigenmarke hardware, cloud services, cybersecurity, and video security platforms for system integrators, specialist dealers, and enterprise customers across the DACH region.

Ownership category

akta.pro rank

Product category

IT Distribution and Systems Integration

NAICS

Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Storage Device Manufacturing (334112)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer Storage Devices (3572)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

akta.pro secondary industries

IT Risk Management (ITRM) (HDADAIAD), End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• IT distribution services
• Business hardware systems
• Cloud managed services
• Cybersecurity compliance
• Video surveillance solutions

Headquarters

HQ city

Lünen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TAROX Eigenmarke Hardware Sales: Sale of proprietary IT systems including MINI-PC, Notebooks, Thin Clients, Servers, Workstations, and Industry PCs. Hardware is engineered in Germany with AMD EPYC processors. Servers come with 1 year free on-site service.
2. Distribution of Third-Party Products: Full-range distribution (Vollsortiment) of products from premium manufacturers alongside TAROX's own product line. Includes components, peripherals, and IT infrastructure products.
3. Data Cloud Services: Cloud services including Acronis Cyber Protection, Azure, Cloud Servers, Microsoft 365, IP-Telephony, Veeam Managed Backup, S3 Cloud Storage, and AI-ready cloud solutions. Also includes IT training and consulting services.
4. Managed Services: Managed Network services, Professional Services, IT-Services & Consulting, and IT-Support through Service Center. Monthly billing packages for data protection services.
5. Professional Services: IT consulting, implementation services, and project support for Video Security, Cyber Security, and Data Cloud solutions. Includes individual consulting, offers, and project support.
6. Data Protection / DSGVO Services: External Data Protection Officer (DSB) services, GDPR implementation, process optimization, employee training, and whistleblower protection portal. Monthly billing packages with inclusive services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tarox is a German full-range IT distributor (Vollsortiment-Distributor) that sells its own proprietary hardware brand (Eigenmarke) including mini-PCs, notebooks, thin clients, servers, workstations and industrial PCs, alongside third-party IT products. It also delivers Data Cloud Services (Azure, Microsoft 365, Acronis, Veeam, S3 storage, IP telephony), Cyber Security services (NIS2, GDPR/DSGVO, network and endpoint protection), and end-to-end Video Security solutions combining cameras, video management software and storage platforms.

Product overview

TAROX is an IT full-range provider (Vollsortiment-Distributor) headquartered in Lünen, Germany, offering a multi-layered portfolio spanning proprietary hardware (Eigenmarke), cloud and managed services, cybersecurity, video security, and third-party distribution. The Eigenmarke line covers mini-PCs (including the AI-capable MINI-PC G15 AI), notebooks, thin clients, industrial PCs, workstations, and servers — all engineered in Germany — bundled with software and services including Windows Server 2025, Proxmox, and CAL Attached licensing. Data Cloud Services encompass Azure, Microsoft 365, Acronis Cyber Protection, Veeam Managed Backup, S3 storage, IP telephony, and proprietary AI assistants (kAI, CareY). Cyber Security services address NIS2 compliance, network and endpoint security, and GDPR/whistleblower protection. Video Security provides end-to-end solutions including camera systems, video management software (CamIQ, DAVANTIS, Mirasys), and custom-built server/storage platforms. The Distribution unit resells third-party products including meloki (local AI) and D-Link networking gear.

Differentiator

Problem solved

Functional benefit

Products and services

• TAROX Eigenmarke (Proprietary Hardware Brand) Tarox's own proprietary brand covering a comprehensive range of IT hardware including mini-PCs, notebooks, thin clients, workstations, servers and storage solutions, all engineered in Germany.
• MINI-PC G15 AI AI-capable business mini-PC with compact form factor, part of the 'Get ready for AI' eigenmarke line, designed for local AI inference workloads in business environments.
• TAROX Notebooks Tarox eigenmarke notebook computers covering business and professional use cases.
• TAROX Thin Clients Tarox eigenmarke thin client devices for centralized desktop infrastructure.
• TAROX Mini-PC Tarox eigenmarke mini-PC lineup for professional and business computing scenarios.
• TAROX Industrie-PC Tarox eigenmarke industrial-grade PCs built for demanding environments.
• TAROX Workstation Tarox eigenmarke professional workstations for compute-intensive workloads.
• TAROX Server / Server Storage Tarox eigenmarke servers and server storage solutions, engineered in Germany, with free one-year on-site service for configurations with AMD EPYC CPUs. Includes CAL Attached bundle delivering Windows Server 2025 with OEM-CALs.
• Data Cloud Services Comprehensive cloud services portfolio including Acronis Cyber Protection, Azure, Cloud Server, Get ready for AI Cloud, IP-Telefonie, IT-Schulungen, kAI digital assistant, Veeam Managed Backup, Microsoft 365, S3 Cloud Storage, and IT Services & Consulting.
• Microsoft 365 Services Tarox Microsoft 365 services including product delivery, expert consulting, and specialized support as a Data Cloud Service. Tarox operates Microsoft 365 Copilot workshops for practical AI integration.
• Azure Cloud Services Microsoft Azure cloud services delivered through Tarox, including expert consulting and managed services, as part of the Data Cloud Services portfolio.
• Acronis Cyber Protection Tarox-delivered Acronis cyber protection platform as a Data Cloud Service, providing backup, disaster recovery, security and endpoint protection including Microsoft 365 backup and EDR.
• Veeam Managed Backup Tarox-delivered Veeam backup management service as a Data Cloud Service, providing managed backup and data protection solutions.
• S3 Cloud Storage S3-compatible cloud storage service offered by Tarox as a Data Cloud Service.
• IP-Telefonie Tarox IP telephony service as a Data Cloud Service for enterprise voice communications.
• Cyber Security Services Comprehensive cybersecurity portfolio covering NIS2 compliance, network security (firewalls, security concepts), endpoint security, vulnerability management, GDPR/DSGVO compliance, and cybersecurity consulting.
• DSGVO / GDPR Compliance Services External Data Protection Officer services, GDPR implementation, process optimization, employee training and whistleblower protection portal offered as monthly billing packages.
• CareY (Digital Nursing Assistant) Tarox's digital nursing assistant chatbot available 24/7 on customer websites, answering questions about care levels, supporting application processes for caregiving, assisting with advance directives and facilitating ordering of care supplies.
• Video Security Solutions End-to-end video surveillance and security solutions encompassing camera systems (fixed, PTZ, thermal, industrial), video management software (CamIQ, DAVANTIS, Mirasys) and tailored server and storage platforms for video infrastructure.
• meloki (Meine Lokale KI) A local AI solution (Meine Lokale KI - My Local AI) distributed by Tarox, offered through the Distribution business unit.
• Pro Portal Tarox's dedicated partner and professional customer portal providing access to ordering, account management and specialized partner resources for system integrators and specialist dealers.

Quantifiable outcome

• Successful ISO/IEC 27001:2022 certification for information security management
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

• MicrosoftcoreTechnology or Integration · 1 January 2025TAROX is a Microsoft partner offering Azure cloud services, Microsoft 365 solutions, Windows Server 2025, and Microsoft Copilot workshops. The partnership includes Microsoft 365 Experts certification and CSP (Cloud Solution Provider) focus sales.
• AcroniscoreTechnology or Integration · 1 January 2025TAROX offers Acronis Cyber Protection services including Microsoft 365 backup and EDR solutions. Promotional bonuses available until August 2026 for Acronis Cyber Protect business.
• AMDcoreTechnology or Integration · 1 January 2025TAROX Server products feature AMD EPYC processors. Promotion includes 1 year free on-site service for servers configured with AMD EPYC CPUs.
• Rosemann Software GmbH (CamIQ)coreTechnology or Integration · 1 January 2025TAROX distributes CamIQ video analytics software from Rosemann Software. The Deutsche VMS platform provides GDPR-compliant video surveillance with AI analysis, smart search monitoring, and modular extensions.
• DAVANTIS (DFUSION)coreTechnology or Integration · 1 January 2025DAVANTIS provides DFUSION perimeter protection video analytics combining AI, Deep Learning, and Machine Learning. Certified for CPNI requirements and approved for UK public facilities.
• Mirasys OycoreTechnology or Integration · 1 January 2025Mirasys provides scalable open video management platform for authorities and enterprises from Helsinki, Finland. Ideal for critical infrastructure and public safety applications.
• SecurepointminorChannel Partner/ Reseller/ Distributor · 1 January 2025TAROX hosts Securepoint data center services, offering enterprise firewall and security solutions through their infrastructure.
• D-LinkminorChannel Partner/ Reseller/ Distributor · 1 January 2025D-Link products distributed by TAROX with promotional travel voucher campaigns.
• SeagateminorChannel Partner/ Reseller/ Distributor · 1 January 2025Seagate storage products distributed by TAROX, including promotional campaigns like Seagate Saubermann.
• BPA (Bundesverband privater Anbieter sozialer Dienste e.V.)strategicStrategic or Co-development Partner · 1 January 2018TAROX is a BPA cooperation partner since 2018, offering exclusive benefits to BPA members including 10% discount on services, free initial data protection analysis, and specialized solutions for care facilities including NIS2 implementation support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wortmann AG: Germany-based IT system house and full-range distributor behind the TERRA own-brand hardware line (PCs, notebooks, servers, storage). Operates an almost identical business model—own-brand hardware engineered in Germany plus full third-party distribution—and competes head-to-head with TAROX in the German Mittelstand IT channel.
• api Computerhandels GmbH: German full-range IT distributor with strong own-brand (AGB alias) workstation and server lines plus broad third-party distribution. Competes for the same Fachhändler/Systemhäuser channel customers in Germany with a comparable product breadth and pricing model.
• SoftwareONE Holding AG: Swiss-headquartered software and cloud services provider (formerly Comparex) with deep Microsoft licensing expertise and significant German operation. Direct overlap with TAROX on Microsoft 365, Azure, and enterprise software licensing distribution to mid-market German customers.

Broad incumbents

• Bechtle AG: Largest IT system house and IT e-commerce group in the DACH region with a significantly larger hardware distribution and managed services portfolio than TAROX. Direct overlap on system integrator and Fachhändler channels, plus cloud and cyber security services, but at materially greater scale.
• CANCOM SE: Leading German/European hybrid IT services provider with strong managed services and cloud (Microsoft Azure, AWS) capabilities. Overlaps with TAROX on cloud transformation, managed network, and Microsoft-centric solutions for mid-market German enterprises.
• ALSO Group: Pan-European IT distributor (DCC Technology/ALSO Deutschland) with substantial DACH market presence across cloud, security, and hardware. Overlaps with TAROX's distribution model and channel-partner GTM, but at significantly larger scale.
• Ingram Micro: Global IT distribution giant with extensive DACH presence including own-brand and third-party hardware plus cloud marketplace services. Sets the benchmarks on logistics scale and vendor rebate terms against which TAROX (and other mid-market distributors) compete.
• TD SYNNEX: Global IT distributor formed via the Tech Data/SYNNEX merger with strong European footprint including Germany. Direct overlap on broad-line hardware distribution and cloud services for resellers and system integrators.

Emerging players

• Nuvias / Infinigate Group: European value-added distributor with strong focus on cyber security, networking, and secure cloud—directly comparable to TAROX's Cyber Security and Data Cloud Services pillars. Specialization on security gives it a higher-margin positioning within the VAD category.

Regional players

• Westcoast: UK-based full-range IT distributor serving a similar reseller and system integrator channel with comparable third-party plus own-brand hardware mix. Regionally distinct from TAROX but offers a useful read on UK channel dynamics and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjwuHfORlWwPhqxbnsTLpWw
• Facebookfacebook.com/TAROXAG
• LinkedInlinkedin.com/company/3134098
• Instagraminstagram.com/taroxag
• Xx.com/taroxag

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarox