One Agency

What One Agency does

One Agency is an Australian real estate network founded in 2008 by Paul Davies, operating a licence-based business model as an alternative to traditional franchise and employment structures. It serves three primary customer segments: employed real estate agents seeking independence, established agencies looking to rebrand while retaining autonomy, and individual real estate professionals wanting to start their own business under an established brand. Headquartered in Brookvale, NSW, the company operates across Australia, New Zealand, and Fiji, and by 2017 was reported as Australia's 8th largest real estate group by number of outlets with more than 150 businesses.

The company's core product is the One Agency Licence, under which licensees operate as independently owned and operated businesses without reporting to head office and retain 100% of selling and leasing fees after paying a monthly subscription. The licence bundles operational infrastructure including lead generation tools and a template library, an award-winning Media & Marketing Hub with prospecting tools and marketing coaching, personalised branding, and a choice of virtual or physical office setup. Supporting assets include One Agency TV (a media platform), an income calculator, free educational books/eBooks/audio resources, and a bespoke-built mobile application launched in August 2025. In November 2024 the company added a conveyancing platform partnership to extend its service offering.

Revenue mechanics are twofold: a one-time upfront onboarding fee of $13,500 + GST covering setup, corporate website, branding, and marketing collateral, and a recurring monthly subscription of $950 + GST. Licensees keep all transaction commissions, with estimated total annual running costs of $40,000–$60,000 per licensee. Go-to-market is sales-led, acquiring licensees through direct website enquiries and phone contact, supported by a top-of-funnel content and social media motion (One Agency TV, Facebook, LinkedIn, YouTube, blog, and free books). The model is horizontal across the real estate vertical, monetising agents and agencies rather than end property consumers.

Name

One Agency

Legal name

One Agency Pty Limited

Website

https://oneagencygroup.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

One Agency is an Australian real estate licensing network that lets agents and agencies operate under its brand with 100% commission retention for a monthly subscription, serving independent agents and established agencies across Australia, New Zealand, and Fiji.

Ownership category

akta.pro rank

Product category

Real Estate Agency Licensing

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate licensing
• Real estate network
• Property agency model
• Licensee membership
• Real estate marketing hub

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Licensee Fees: Licensees pay a monthly subscription fee and keep 100% of all selling and leasing fees. The model is designed to provide better financial outcomes for real estate operators with reasonable running costs.
2. One-time Setup Fee: One-time upfront fee for new licensees covering setup process, corporate website, branding, marketing collateral, stationery, flags, and banners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

One Agency sells a real estate licence model that enables independent real estate professionals and established agencies to operate under the One Agency brand. Licensees pay an upfront setup fee plus a monthly subscription and retain 100% of their selling and leasing fees, while receiving branding, marketing, lead generation tools, and access to an international network across Australia, New Zealand, and Fiji.

Product overview

One Agency is a real estate agency network offering a licence-based business model that empowers independent real estate professionals to operate under its brand. The core offering is the One Agency Licence, which provides agents with 100% fee retention after a monthly subscription, personalised branding, and access to an international network across Australia, New Zealand, and Fiji since 2008. The licence includes lead generation tools, a complete template library, an award-winning Media & Marketing Hub with prospecting tools and coaching, and flexible virtual or physical office options. Supporting resources include One Agency TV (media platform), free educational books/eBooks/audio books, and an income calculator for prospective members.

Differentiator

Problem solved

Functional benefit

Products and services

• One Agency Licence A business licence model enabling real estate professionals and agencies to operate under the One Agency brand with 100% fee retention after a monthly subscription, offering independence from head office reporting. Includes branding, marketing, and lead generation support.
• One Agency Bespoke-Built Mobile Application A bespoke-built mobile application launched in August 2025 for One Agency licensees, providing a custom-built tool to support real estate business operations across the licensee network.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Conveyancing Platform PartnercoreTechnology or Integration · 19 November 2024One Agency kicked off a conveyancing platform partnership in November 2024, adding conveyancing services to their network offering for licensees and their clients.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global real estate franchise network with the largest agent count worldwide. Operates a licensing/franchise model directly competing with One Agency for independent agent recruitment in Australia and NZ, but at significantly larger scale and brand recognition.
• Century 21: Iconic global real estate franchise brand operating across Australasia. Competes for the same independent agent and agency licensee base but with a much larger international referral network and brand equity.
• Sotheby's International Realty: Global luxury real estate network operating via affiliation agreements globally. Less direct overlap due to luxury focus, but comparable in licensing/network structure and competes for high-end Australian licensee talent.
• ERA Real Estate: US-based real estate franchise network with growing international presence. Comparable licensing/franchise model and competes for agent mindshare in markets where One Agency is expanding.

Direct peers

• Ray White: Australia and NZ's largest real estate group, combining franchise and owned-office models. Direct competitor for licensee recruitment and market share across One Agency's core Australian and New Zealand geographies.
• Harcourts: Australia and NZ-focused real estate network with a similar licensing/franchise structure and aggressive growth strategy. Closest head-to-head peer in business model and Australasian footprint.
• LJ Hooker: Heritage Australian real estate franchise with national network. Competes for independent licensee recruitment and offers similar brand-and-support value proposition, though typically via traditional franchise economics.
• Belle Property: Premium Australian real estate brand operating a franchise/licensing network focused on boutique, design-led agencies. Competes with One Agency for agents seeking brand affiliation, particularly in metro and lifestyle markets.
• McGrath Estate Agents: Australian residential real estate brand with both company-owned and franchise offices. Competes in the same premium/lifestyle segments of the Australian market and offers an alternative brand to agents considering One Agency.

Emerging players

• eXp Realty: Cloud-based real estate brokerage operating on a low-overhead licensee model with revenue share, offering a similar economic pitch to One Agency's 100% retention. Strong tech focus and rapid global growth make it a meaningful emerging competitor for independent agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OneAgencyGroup
• Facebookfacebook.com/OneAgencyGroup
• LinkedInlinkedin.com/company/one-agency-group
• Xx.com/oneagencygroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Agency