One Agency
One Agency is an Australian real estate licensing network that lets agents and agencies operate under its brand with 100% commission retention for a monthly subscription, serving independent agents and established agencies across Australia, New Zealand, and Fiji.
- Company typePrivate
- Founded2008
- HeadquartersBrookvale, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What One Agency does
One Agency is an Australian real estate network founded in 2008 by Paul Davies, operating a licence-based business model as an alternative to traditional franchise and employment structures. It serves three primary customer segments: employed real estate agents seeking independence, established agencies looking to rebrand while retaining autonomy, and individual real estate professionals wanting to start their own business under an established brand. Headquartered in Brookvale, NSW, the company operates across Australia, New Zealand, and Fiji, and by 2017 was reported as Australia's 8th largest real estate group by number of outlets with more than 150 businesses.
The company's core product is the One Agency Licence, under which licensees operate as independently owned and operated businesses without reporting to head office and retain 100% of selling and leasing fees after paying a monthly subscription. The licence bundles operational infrastructure including lead generation tools and a template library, an award-winning Media & Marketing Hub with prospecting tools and marketing coaching, personalised branding, and a choice of virtual or physical office setup. Supporting assets include One Agency TV (a media platform), an income calculator, free educational books/eBooks/audio resources, and a bespoke-built mobile application launched in August 2025. In November 2024 the company added a conveyancing platform partnership to extend its service offering.
Revenue mechanics are twofold: a one-time upfront onboarding fee of $13,500 + GST covering setup, corporate website, branding, and marketing collateral, and a recurring monthly subscription of $950 + GST. Licensees keep all transaction commissions, with estimated total annual running costs of $40,000–$60,000 per licensee. Go-to-market is sales-led, acquiring licensees through direct website enquiries and phone contact, supported by a top-of-funnel content and social media motion (One Agency TV, Facebook, LinkedIn, YouTube, blog, and free books). The model is horizontal across the real estate vertical, monetising agents and agencies rather than end property consumers.
One Agency firmographics
Firmographics- Name
- One Agency
- Legal name
- One Agency Pty Limited
- Website
- https://oneagencygroup.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- One Agency is an Australian real estate licensing network that lets agents and agencies operate under its brand with 100% commission retention for a monthly subscription, serving independent agents and established agencies across Australia, New Zealand, and Fiji.
- Ownership category
- akta.pro rank
One Agency industry classification
Industry- Product category
- Real Estate Agency Licensing
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where One Agency is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
One Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Licensee Fees: Licensees pay a monthly subscription fee and keep 100% of all selling and leasing fees. The model is designed to provide better financial outcomes for real estate operators with reasonable running costs.
- One-time Setup Fee: One-time upfront fee for new licensees covering setup process, corporate website, branding, marketing collateral, stationery, flags, and banners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Licensee Package |
| Other | Monthly | 100% Commission Retention |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
One Agency product offering
Product offeringCore offering
One Agency sells a real estate licence model that enables independent real estate professionals and established agencies to operate under the One Agency brand. Licensees pay an upfront setup fee plus a monthly subscription and retain 100% of their selling and leasing fees, while receiving branding, marketing, lead generation tools, and access to an international network across Australia, New Zealand, and Fiji.
Product overview
One Agency is a real estate agency network offering a licence-based business model that empowers independent real estate professionals to operate under its brand. The core offering is the One Agency Licence, which provides agents with 100% fee retention after a monthly subscription, personalised branding, and access to an international network across Australia, New Zealand, and Fiji since 2008. The licence includes lead generation tools, a complete template library, an award-winning Media & Marketing Hub with prospecting tools and coaching, and flexible virtual or physical office options. Supporting resources include One Agency TV (media platform), free educational books/eBooks/audio books, and an income calculator for prospective members.
Differentiator
Problem solved
Functional benefit
Products and services
- One Agency Licence A business licence model enabling real estate professionals and agencies to operate under the One Agency brand with 100% fee retention after a monthly subscription, offering independence from head office reporting. Includes branding, marketing, and lead generation support.
- One Agency Bespoke-Built Mobile Application A bespoke-built mobile application launched in August 2025 for One Agency licensees, providing a custom-built tool to support real estate business operations across the licensee network.
Companies that use One Agency
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
One Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Conveyancing Platform PartnercoreOne Agency kicked off a conveyancing platform partnership in November 2024, adding conveyancing services to their network offering for licensees and their clients.
Scale indicators5 records
Recent moves15 records
Expansion highlights5 records
One Agency competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global real estate franchise network with the largest agent count worldwide. Operates a licensing/franchise model directly competing with One Agency for independent agent recruitment in Australia and NZ, but at significantly larger scale and brand recognition.
- Century 21: Iconic global real estate franchise brand operating across Australasia. Competes for the same independent agent and agency licensee base but with a much larger international referral network and brand equity.
- Sotheby's International Realty: Global luxury real estate network operating via affiliation agreements globally. Less direct overlap due to luxury focus, but comparable in licensing/network structure and competes for high-end Australian licensee talent.
- ERA Real Estate: US-based real estate franchise network with growing international presence. Comparable licensing/franchise model and competes for agent mindshare in markets where One Agency is expanding.
Direct peers
- Ray White: Australia and NZ's largest real estate group, combining franchise and owned-office models. Direct competitor for licensee recruitment and market share across One Agency's core Australian and New Zealand geographies.
- Harcourts: Australia and NZ-focused real estate network with a similar licensing/franchise structure and aggressive growth strategy. Closest head-to-head peer in business model and Australasian footprint.
- LJ Hooker: Heritage Australian real estate franchise with national network. Competes for independent licensee recruitment and offers similar brand-and-support value proposition, though typically via traditional franchise economics.
- Belle Property: Premium Australian real estate brand operating a franchise/licensing network focused on boutique, design-led agencies. Competes with One Agency for agents seeking brand affiliation, particularly in metro and lifestyle markets.
- McGrath Estate Agents: Australian residential real estate brand with both company-owned and franchise offices. Competes in the same premium/lifestyle segments of the Australian market and offers an alternative brand to agents considering One Agency.
Emerging players
- eXp Realty: Cloud-based real estate brokerage operating on a low-overhead licensee model with revenue share, offering a similar economic pitch to One Agency's 100% retention. Strong tech focus and rapid global growth make it a meaningful emerging competitor for independent agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
One Agency social profiles
Digital presenceOne Agency compliance and trust
Trust signalCompliance2 records
One Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Agency leadership team
Management profileNumber of profiles
Profiles2 records
One Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
One Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Agency
What does One Agency do?
One Agency sells a real estate licence model that enables independent real estate professionals and established agencies to operate under the One Agency brand. Licensees pay an upfront setup fee plus a monthly subscription and retain 100% of their selling and leasing fees, while receiving branding, marketing, lead generation tools, and access to an international network across Australia, New Zealand, and Fiji.
Is One Agency a public or private company?
One Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Agency founded?
One Agency was founded in 2008. It employs 501 to 1,000 people.
Where is One Agency based?
One Agency is headquartered in Brookvale, Australia, in the Oceania region.
How does One Agency make money?
Two revenue lines are on record. Licensee Fees are the primary driver. The others are one-time Setup Fee.
Who are One Agency's main competitors?
Broad incumbents on record are RE/MAX, Century 21, Sotheby's International Realty and ERA Real Estate. Direct peers are Ray White, Harcourts, LJ Hooker, Belle Property and McGrath Estate Agents. eXp Realty is listed as an emerging player.
Does One Agency have an API?
No public API is recorded for One Agency.
What industry is One Agency in?
One Agency's product category is Real Estate Agency Licensing. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 5312 and its SIC code is 6531.