What Gregory & Appel Insurance does

Gregory & Appel Insurance is an independent insurance brokerage and risk management advisory firm headquartered in Indianapolis, Indiana, founded in 1884 by John J. Appel and Fred Gregory. The firm is structured as an Indiana corporation and remains family- and employee-owned with no disclosed parent company, venture capital, or private equity ownership. It operates across all 50 U.S. states through carrier relationships and serves mid-market and large employer clients plus high-net-worth individuals. Headcount is disclosed at 101-250 employees.

Name

Gregory & Appel Insurance

Legal name

Gregory & Appel, Incorporated

Website

https://gregoryappel.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

Gregory & Appel Insurance is a privately held, independent insurance brokerage and risk management advisory firm founded in 1884, serving mid-market and large employers plus high-net-worth individuals across all 50 U.S. states with business insurance, employee benefits, and personal lines.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Services-Management Consulting Services (8742)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Captive Insurance Advisory & Management (FSAEADAF), Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Risk management advisory
• Employee benefits consulting
• Personal insurance services
• Captive insurance advisory

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: Gregory & Appel earns commissions from insurance carriers for placing business on behalf of clients. As an independent insurance broker, the company represents multiple insurance carriers and receives commission-based compensation for policies sold and renewed.
2. Risk Advisory and Consulting Fees: The company provides specialized consulting services including captive insurance advisory, employee benefits consulting, and risk management strategy. These services may generate fee-based revenue in addition to or separate from commission arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gregory & Appel Insurance is an independent insurance brokerage and risk management advisory firm providing commercial business insurance, employee benefits consulting, and personal insurance solutions. As an independent broker representing multiple carriers, the firm places coverage and provides alternative risk financing, captive insurance advisory, enterprise risk management, population health analytics, and claims advocacy for mid-market and large clients, with national reach across all 50 U.S. states.

Product overview

Gregory & Appel Insurance is an independent insurance and risk management advisory firm offering a unified portfolio of risk management solutions organized into three core service lines: Business Insurance, Employee Benefits, and Personal Insurance. The company operates specialized vertical practices covering industries including construction, healthcare, manufacturing, transportation, wholesale distribution, and more. Key offerings include alternative risk solutions through captives and risk retention groups, population health analytics, enterprise risk management, and specialized employee benefits consulting. The firm also provides a client self-service portal (Applied CSR24) and educational content through podcasts and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Growth Adventure: A podcast hosted by Andrew Appel for growth-minded individuals featuring trailblazing leaders discussing personal and professional growth.
• generations

Products and services

• Business Insurance Risk management solutions for businesses including captives and risk retention groups, risk management strategy, enterprise risk management, insurance market selection, surety, and claim advocacy, delivered to mid-market and large commercial clients.
• Employee Benefits Data-driven employee benefits strategies for mid-market and large employers, including benefit plan design, risk management strategy, population health and data analytics, benefit plan benchmarking, HR services and technology, and legal and compliance support.
• Personal Insurance Holistic risk management for individuals and families including private client services and wealth advisor support for asset and lifestyle protection, personal umbrella, jewelry, home, and auto coverage.
• Captives & Risk Retention Groups Alternative risk financing solutions enabling businesses to form or join their own insurance company to retain risks and potentially reduce insurance costs, delivered by a nationally recognized captive insurance advisory team.
• OSHA Training Programs OSHA 10-hour general industry and construction training certification courses priced at $350 per person for current G&A clients and $625 per person for non-clients, supporting workplace safety and risk prevention.

Quantifiable outcome

• 67% of covered workers are now enrolled in self-funded arrangements

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RPS (Risk Placement Services): RPS is a national specialty insurance brokerage and underwriting manager placing complex and hard-to-place commercial risks. Comparable to Gregory & Appel in its independent brokerage model and specialty risk placement expertise, including alternative risk and excess & surplus lines capabilities.
• Hylant Group: Hylant is a privately held, family-owned insurance brokerage headquartered in the Midwest offering business insurance, employee benefits, and personal lines advisory. Directly comparable to Gregory & Appel in independent ownership, Midwest roots, and multi-line risk advisory service model.
• Hub International Limited: Hub International is a large North American insurance brokerage providing commercial, personal, and employee benefits solutions with deep industry specialization. Comparable to Gregory & Appel as an independent brokerage competitor pursuing vertical industry specialization and risk advisory services.
• Brown & Brown, Inc. Brown & Brown is a national insurance brokerage and risk management firm offering commercial, personal, and employee benefits solutions across multiple specialty verticals. It is highly comparable to Gregory & Appel in its independent brokerage model, multi-line service portfolio, and vertical industry specialization strategy.
• USI Insurance Services: USI Insurance Services is a privately held insurance brokerage and risk management firm serving mid-market and large commercial clients across the U.S. Comparable to Gregory & Appel in its mid-market commercial focus, employee benefits consulting, and proprietary risk advisory positioning.
• Woodruff-Sawyer & Co. Woodruff-Sawyer is an independent insurance brokerage and risk management firm serving commercial clients primarily on the West Coast. Comparable to Gregory & Appel in its independent brokerage model, employee benefits and commercial lines focus, and mid-market client orientation.

Broad incumbents

• Marsh McLennan Agency: Marsh McLennan Agency is the U.S. middle-market arm of Marsh McLennan, the world's largest insurance broker. Comparable to Gregory & Appel as a competitor targeting mid-market commercial and benefits clients, though operating with substantially greater resources and global carrier leverage.
• Marsh & McLennan Companies: Marsh is the world's largest insurance broker and risk advisory firm, offering commercial risk management, reinsurance, and consulting. It competes with Gregory & Appel for large commercial accounts and provides the upper bound on scale, breadth, and global resources in the brokerage industry.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is one of the largest global insurance brokerage and risk management firms, serving commercial and personal lines clients. It is comparable to Gregory & Appel as an independent brokerage competitor with deep commercial and employee benefits practices, though it operates at vastly greater scale and with a national office footprint.
• Aon plc: Aon is a global professional services firm providing risk management, insurance brokerage, and reinsurance advisory. It is comparable to Gregory & Appel as a competitor in commercial insurance brokerage and employee benefits consulting, with significantly broader scale and global reach.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gregoryappel

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gregory & Appel Insurance