LoveWell Home Care
LoveWell Home Care is a Northville, Michigan-based, founder-owned non-medical home care agency providing personal care, companionship, meal preparation, transportation, and respite services to older adults and their families across Southeast Michigan on a private-pay hourly basis.
- Company typePrivate
- Founded2011
- HeadquartersNorthville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LoveWell Home Care does
LoveWell Home Care is a locally owned, non-medical home care agency headquartered in downtown Northville, Michigan, serving older adults and their families across Southeast Michigan within a roughly 30-mile radius. Founded in 2011 by Kristin McKinnon (previously operating as Kindred Spirits Senior Care), the agency delivers in-home personal care, meal preparation, light housekeeping, transportation, medication reminders, companionship, hospice support, and respite care on hourly, 24/7, weekend, and holiday schedules with a 3-hour daily minimum. Revenue is generated primarily through private-pay hourly billing ($36.00/hour) and long-term care insurance billing ($37.00/hour), with bespoke couples-care pricing and weekly invoicing — clients never pay caregivers directly.\n\nThe agency's operational backbone is the ClearCare third-party platform, which provides scheduling, electronic attendance monitoring, and the 'Family Room' portal that delivers schedule visibility, caregiver rosters, and end-of-shift voice messages to family members. Caregivers are W-2 employees (not contractors) receiving workers' compensation, bonding, liability coverage, and core care certification from the Institute of Professional Caregivers, supported by a screening process covering criminal history, drug testing, driving record, and references. Customer acquisition relies almost entirely on word-of-mouth referrals, public testimonials, and the company's website rather than paid advertising, and the agency offers free in-person consultations to convert inquiries into personalized care plans.\n\nThe business is a founder-controlled, privately held small service company with 11–50 employees, no external investors, no parent company, and no public funding events. Geographic reach is intentionally constrained by caregiver logistics rather than franchise territory. There are no disclosed financials, AI/ML capabilities, patents, regulatory actions, or expansion plans beyond the existing Southeast Michigan footprint; the data profile is consistent with a durable lifestyle-services business rather than a venture-scale growth asset.
LoveWell Home Care firmographics
Firmographics- Name
- LoveWell Home Care
- Legal name
- LoveWell Home Care
- Website
- https://lovewellcare.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoveWell Home Care is a Northville, Michigan-based, founder-owned non-medical home care agency providing personal care, companionship, meal preparation, transportation, and respite services to older adults and their families across Southeast Michigan on a private-pay hourly basis.
- Ownership category
- akta.pro rank
LoveWell Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where LoveWell Home Care is headquartered
LocationHeadquarters
- HQ city
- Northville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoveWell Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Private Pay Hourly Care: Hourly billing for non-medical home care services. Standard hourly rate of $36.00 per hour with a 3-hour minimum per day requirement. Holiday rates are higher. Weekly invoicing with payment via personal check.
- Long Term Care Insurance: Services billed to long term care insurance policies at $37.00 per hour, which includes administrative fees for insurance processing work.
- Couples Care: Specialized care for couples where both partners require assistance. Rate determined based on specific needs and care requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard hourly care at $36.00 per hour |
| Usage-based | Pay-as-you-go | Long term care insurance billing at $37.00 per hour |
| Usage-based | Pay-as-you-go | Couples rate determined based on needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LoveWell Home Care product offering
Product offeringCore offering
LoveWell Home Care is a non-medical home care agency that sends W-2 caregivers into the homes of seniors across Southeast Michigan to assist with personal care, meal preparation, light housekeeping, transportation, medication reminders, companionship, hospice support, and respite for family caregivers. Service is delivered hourly (3-hour daily minimum) at $36/hour private pay or $37/hour via long-term care insurance, with couples care priced per need, and clients receive weekly invoices.
Product overview
LoveWell Home Care is a single-service non-medical home care agency offering a comprehensive portfolio of in-home caregiving services. The core offering consists of non-medical home care services including personal care, dressing assistance, meal preparation, light housekeeping, transportation, medication reminders, hospice support, companionship, and respite care. The service is delivered through a free consultation process that creates personalized care plans. The company also provides a technology-enabled family communication feature through a partnership with ClearCare, offering an online 'family room' for transparency and family engagement. All services are available with flexible scheduling including hourly, 24/7 multiple shift, weekend, holiday, and temporary or long-term care options.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Medical Home Care Services Hourly non-medical in-home care for seniors in Southeast Michigan, including personal care (bathing, grooming, toileting, dressing), meal preparation, light housekeeping, transportation, medication reminders, companionship, hospice support, and respite for family caregivers. Available 24/7, weekends, and holidays with flexible temporary or long-term arrangements and a 3-hour daily minimum, billed at $36/hour private pay or $37/hour via long-term care insurance.
- Couples Care Specialized non-medical home care for couples in which both partners require assistance, delivered in the home with caregivers matched to the combined needs and schedule of both individuals. Pricing is customized based on the assessed care requirements of each couple.
Companies that use LoveWell Home Care
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
LoveWell Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
LoveWell Home Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClearCarecoreLoveWell partners with ClearCare, the industry leading technology platform for home care agencies. The partnership enables the innovative online 'family room' feature that provides family members with information on upcoming schedules, the caregiving team, and voice messages from caregivers updating family members at the end of each shift. This partnership provides transparency while keeping families informed and confident regarding the daily care of their loved ones.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
LoveWell Home Care competitors and assessment
Company assessmentBroad incumbents
- Home Instead: Largest global franchise network of non-medical home care services for seniors. Directly comparable to LoveWell in service scope (personal care, companionship, meals, transportation) but operates at national scale with franchised units across the U.S., including Southeast Michigan.
- Interim HealthCare: Established national provider of home health, personal care, hospice, and staffing services. Comparable on the personal care / private duty side while operating a broader clinical and workforce portfolio.
- Bayada Home Health Care: Large non-profit home health provider offering personal care, home health, and hospice services. Overlaps LoveWell on the personal-care/private-duty dimension while also providing skilled clinical services.
Direct peers
- Visiting Angels: National franchise providing non-medical in-home elder care including personal care, meal prep, light housekeeping, and respite — the same core service menu as LoveWell, with locally owned offices serving defined geographic territories similar to LoveWell's 30-mile radius model.
- ComForCare: Franchised provider of non-medical home care and home-based assistance services for seniors and adults needing support with daily living. Closely comparable to LoveWell in scope, private-pay model, and locally operated service structure.
- Senior Helpers: National in-home senior care franchise offering personal care, companionship, Alzheimer's/dementia care, and respite services. Directly overlaps LoveWell's service lines and operates through locally owned offices serving defined territories.
- BrightStar Care: Franchised home care agency providing both non-medical personal care and skilled home health services. Comparable to LoveWell on the personal/private duty side while offering a broader medical capability set.
- Right at Home: International in-home care franchise providing non-medical companionship, personal care, and homemaking services to seniors and disabled adults. Directly comparable service mix and locally owned franchise model.
- Comfort Keepers: National franchise providing non-medical in-home care, including personal care, companionship, light housekeeping, and transportation. Directly mirrors LoveWell's core service portfolio and locally franchised delivery model.
Emerging players
- Honor Technology: Tech-enabled home care network combining a software platform with operating agencies. Comparable in that it deploys technology-driven family transparency and care management similar to LoveWell's ClearCare partnership, but at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LoveWell Home Care social profiles
Digital presenceLoveWell Home Care compliance and trust
Trust signalCompliance1 record
LoveWell Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoveWell Home Care leadership team
Management profileNumber of profiles
Profiles1 record
LoveWell Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoveWell Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoveWell Home Care
What does LoveWell Home Care do?
LoveWell Home Care is a non-medical home care agency that sends W-2 caregivers into the homes of seniors across Southeast Michigan to assist with personal care, meal preparation, light housekeeping, transportation, medication reminders, companionship, hospice support, and respite for family caregivers. Service is delivered hourly (3-hour daily minimum) at $36/hour private pay or $37/hour via long-term care insurance, with couples care priced per need, and clients receive weekly invoices.
Is LoveWell Home Care a public or private company?
LoveWell Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoveWell Home Care founded?
LoveWell Home Care was founded in 2011. It employs 11 to 50 people.
Where is LoveWell Home Care based?
LoveWell Home Care is headquartered in Northville, United States, in the North America region.
How does LoveWell Home Care make money?
Three revenue lines are on record. Private Pay Hourly Care is the primary driver. The others are long Term Care Insurance and couples Care.
Who are LoveWell Home Care's main competitors?
Broad incumbents on record are Home Instead, Interim HealthCare and Bayada Home Health Care. Direct peers are Visiting Angels, ComForCare, Senior Helpers, BrightStar Care, Right at Home and Comfort Keepers. Honor Technology is listed as an emerging player.
Does LoveWell Home Care have an API?
No public API is recorded for LoveWell Home Care.
What industry is LoveWell Home Care in?
LoveWell Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HSABAAAD, Light Housekeeping & Home Upkeep (Non-Medical). Its NAICS code is 624120 and its SIC code is 8082.