The Family Centre

What The Family Centre does

The Family Centre is a registered non-profit charitable organization headquartered in Edmonton, Alberta, founded in 1940 and operating continuously for over 80 years. It delivers mental health counselling, therapy groups, psycho-educational classes, trauma-informed foster care, in-home family support, school-based mental health services, and workplace/agency training across Edmonton. Services are delivered in-person at its headquarters, at over 40 partner school sites, at 10+ community hub locations (Bent Arrow, C5 NE Hub, libraries, YMCAs, Pride Centre), virtually via Zoom, and by phone, including a 24/7 crisis hotline. The core technology footprint is minimal — the organization does not operate a proprietary platform; services are therapist-delivered and bookings run on a third-party ClinicMaster system.

The business model is a hybrid of subsidized fee-for-service, free government-funded programming, and philanthropic grants. Fee-based counselling is $200 per 50-minute follow-up session (first session free, sliding-scale subsidies available). Therapy groups and classes are priced on a sliding scale (e.g., Positive Parenting $200 group/$350 private; Strive Men's group on sliding scale; Postpartum Therapy Group fully free via Government of Alberta funding). The foster care and FSDV domestic-violence programs are funded primarily through government contracts and grants. Anchor funders are City of Edmonton FCSS, Government of Alberta, and United Way of the Alberta Capital Region; 100% of donations are directed into programming.

Customer segments span individuals and couples, families and parents, children and youth, Indigenous communities, schools, and organizations/workplaces. Distribution is community-led: school partnerships and community-organization referrals drive acquisition, with self-serve online/phone booking as the transactional layer and a B2B direct-sales motion for employer training and EFAP delivered through the FSEAP partnership nationwide in Canada. Strategic differentiation rests on the depth of Edmonton's school and community ecosystem, an Indigenous Practice Framework co-developed with Elders, and the breadth of free or subsidized access points that lower barriers for low-income clients.

Name

The Family Centre

Legal name

The Family Centre

Website

https://familycentre.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

The Family Centre is an Edmonton-based non-profit, founded 1940, providing mental health counselling, therapy groups, parenting and anger-management classes, foster care, school-based mental health services, and workplace training to individuals, families, children, Indigenous communities, schools, and employers.

Ownership category

akta.pro rank

Product category

Community Mental Health and Family Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Family Resource Centers & Wraparound Support Services (EDACALAH), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Family counselling services
• Community mental health
• Therapy group programs
• Therapeutic foster care
• Parenting education classes

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fee-for-service counselling: Individual and family counselling sessions are offered at a standard rate of $200 per session for follow-up appointments, with a free first session. Subsidies are available on a sliding scale based on income. Insurance/extended health benefit claims are facilitated upon request.
2. Psycho-educational classes and workshops: Group classes (e.g., Positive Parenting Strategies at $200, Men and Anger at $300, Healthy Boundaries at $100) and private 3-hour workshops at $350 are offered to individuals and organizations. Subsidies are available for group classes through City of Edmonton FCSS funding.
3. Therapy groups: Therapy groups including Healthy Relationships for Women (16-week program at $800 or $200/module) and Grieving Through Art ($400 for 8-week course) are offered on a sliding-scale fee basis. Postpartum Therapy Group is fully free due to Government of Alberta funding.
4. Foster care and specialized programs: Foster care programs provide therapeutic foster placements. The ohpikîhakan Foster Care program and FSDV (Family Systems Domestic Violence) program include free in-home support (Roots and Wings) and free counselling for eligible families. Revenue is primarily funded through government contracts and grants.
5. Donations: 100% of donations are directed back into programming supporting mental health. The organization receives funding from the City of Edmonton Family and Community Support Services, United Way of the Alberta Capital Region, and the Government of Alberta.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Family Centre is a non-profit community organization delivering mental health counselling, therapy groups, and psycho-educational classes to individuals, couples, families, children and youth in Edmonton. It also provides trauma-informed foster care, school-based mental health and success coaching at 40+ Edmonton schools, free in-home family support (Roots and Wings), domestic violence intervention, and workplace/agency training including an Employee and Family Assistance Program.

Product overview

The Family Centre is a community mental health and family services organization offering a comprehensive portfolio of services in Edmonton, Alberta. The core offerings include Counselling Services (free drop-in and fee-for-service), Therapy Groups (postpartum support, grief therapy, healthy relationships), and Classes/Workshops (parenting, anger management, communication skills). Additional services include ohpikîhakan Foster Care (trauma-informed foster care), the Family Systems Domestic Violence Program, School Partnerships (success coaches, therapists, cultural coaches at 40+ schools), Workplace Training, Employee and Family Assistance Program, and Roots and Wings in-home family support. The organization operates from a single Edmonton location with services delivered in-person, online, and by phone. Services target children, youth, families, individuals, couples, Indigenous communities, organizations, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Services Mental health counselling provided by licensed therapists to individuals and couples in Edmonton, delivered in-person, online, and by phone. First session is free; follow-up sessions are $200 with sliding-scale subsidies. Insurance/extended health benefit receipts available.
• Therapy Groups Therapist-led group programs for postpartum support (free), grief and loss, healthy relationships for women, and men's healthy relationship building (Strive). Group sizes up to 8 participants, with sliding-scale fees and subsidies available for most offerings.
• Classes and Workshops Psycho-educational group classes and private workshops covering Positive Parenting Strategies, Men and Anger, Women and Anger, Healthy Boundaries and Effective Communication, and Journey to Self-Discovery. Available in group or private workshop formats; private workshops quoted at $350 per 3-hour session.
• ohpikîhakan Foster Care Trauma-informed foster care for children and youth aged 0-17, including both standard and therapeutic foster placements. Delivered with culturally responsive services grounded in Indigenous worldviews and supported by ongoing caregiver training, communication, and therapeutic supports.
• Family Systems Domestic Violence (FSDV) Program Family-systems approach program helping families strengthen communication, reduce conflict, enhance safety, and build healthier relationship patterns. Designed for low-to-medium risk domestic violence situations, and offered at no cost to eligible families.
• School Partnerships Embedded school-based mental health and family support services delivered at 40+ partnered Edmonton schools (K-12). Includes Success Coaches, Mental Health Therapists, Cultural Coaches, and Roots and Wings family support workers. Free to families.
• Workplace and Agency Training Professional development training sold to organizations covering Leadership Development, Staff Skill Development, Indigenous Teachings and IRM, and Daycare Management Courses. Workshops held at client site, The Family Centre office, or online, with pricing quoted by workshop, facilitator count, and group size.
• Employee and Family Assistance Program (EFAP) Employee and family assistance program and workplace wellness solutions provided through The Family Centre's FSEAP partnership, available to Canadian organizations nationwide with over 40 years of EAP delivery experience.
• Roots and Wings Free in-home family support providing customized assistance with parenting skills, navigation of complex systems, and culturally responsive care for eligible families.
• Community Initiatives Directory Interactive online map and directory of counselling locations and supports at schools and Family Resource Networks throughout Edmonton, helping families locate nearby services.

Quantifiable outcome

• 80% of new birthing parents experience baby blues; The Family Centre's free Postpartum Therapy Group provides support without requiring a diagnosis
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Boys & Girls Clubs Big Brothers Big Sisters of Edmonton and AreacoreStrategic or Co-development PartnerPartner in the All in for Youth initiative, a first-of-its-kind local program bringing together multiple organizations to support children and youth through education completion. Contributes mentoring and counselling services to the program.
• City of EdmontoncoreStrategic or Co-development PartnerMunicipal government funder and partner in All in for Youth. Provides Family and Community Support Services (FCSS) funding that subsidizes classes and enables Cultural Coaches at partnered schools.
• Edmonton Public SchoolscoreStrategic or Co-development PartnerSchool district partner in All in for Youth and broader School Partnerships program. Provides access to 40+ schools where The Family Centre delivers counselling, success coaching, cultural coaching, and family support services.
• Edmonton Catholic SchoolscoreStrategic or Co-development PartnerSchool district partner in All in for Youth and School Partnerships program, providing access to schools for The Family Centre's mental health and family support services.
• E4CminorStrategic or Co-development PartnerSocial services organization and partner in the All in for Youth initiative, contributing to the collaborative approach to supporting children and families in Edmonton.
• REACH Edmonton, Council for Safe CommunitiesminorStrategic or Co-development PartnerCommunity safety organization and partner in the All in for Youth initiative, contributing to the collaborative effort to support children, youth, and families.
• Boyle StreetcoreStrategic or Co-development PartnerCo-developed the Indigenous Practice Framework with The Family Centre through circle process and ceremony with community members, Elders, and Knowledge Holders. Also partnered on IRM (Indigenous Relationship Method) Trainings and the sîtôskam iyiniwatisiwin program.
• Boyle Street VenturesminorStrategic or Co-development PartnerPartners with The Family Centre on IRM (Indigenous Relationship Method) Trainings, providing organizational reconciliation training rooted in relationships and guided by Elders and Knowledge Holders.
• IRM Research & EvaluationminorStrategic or Co-development PartnerResearch partner involved in the development of the Indigenous Practice Framework, providing evaluation support for culturally responsive programs.
• FSEAP (Family & Employee Assistance Services)coreStrategic or Co-development PartnerFSEAP has been providing Employee and Family Assistance Programs and workplace wellness solutions nationwide for over 40 years. The Family Centre offers FSEAP services as part of its organizational wellbeing offerings to Canadian organizations.
• Alberta Family Resource NetworkcoreStrategic or Co-development PartnerCollaborates with The Family Centre to deliver Rapid Access Counselling in Edmonton as part of the Alberta Family Resource Network. Enables counselling access at Family Resource Network locations across Edmonton.
• Bent Arrow Traditional Healing SocietyminorChannel Partner/ Reseller/ DistributorCommunity organization partner providing space and access for counselling services at 11648 85 St NW, Edmonton. Contributes to the community hub network enabling accessible mental health services in northeast Edmonton.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Mental Health Association – Edmonton Region: Edmonton branch of national mental health nonprofit offering counselling, peer support, and workplace mental health training. Comparable in counselling delivery, EFAP-adjacent workplace services, and Edmonton community hub presence (Prosper Place is a Family Centre partner site).
• Boyle Street Community Services: Edmonton-based nonprofit providing social services, housing, and Indigenous cultural programs. Co-developed The Family Centre's Indigenous Practice Framework and operates overlapping programs in family support, youth services, and community wellness.
• Bent Arrow Traditional Healing Society: Edmonton nonprofit delivering culturally responsive services for Indigenous children, youth, and families. Directly comparable in mission, Indigenous framework delivery, and Edmonton catchment, and acts as a community hub partner for Family Centre counselling services.
• E4C: Edmonton-based social services nonprofit addressing poverty, homelessness, and family wellbeing. Direct peer operating in the same Edmonton catchment with overlapping client base and competing for the same government and United Way funding pools.
• Catholic Social Services (Edmonton): Large Edmonton-based nonprofit offering counselling, family services, refugee support, and community programs. Directly comparable in service portfolio, scale, and reliance on government and United Way funding in the same Edmonton catchment.
• Boys & Girls Clubs Big Brothers Big Sisters of Edmonton and Area: Edmonton youth services nonprofit partnering with The Family Centre in the All in for Youth initiative. Directly comparable in mission (youth development, mentoring, mental health) and Edmonton catchment.
• Norwood Child & Family Resource Centre: Edmonton family resource centre providing early childhood, family support, and counselling services. Directly comparable as a community-based family services nonprofit in Edmonton with overlapping service lines.
• CASA (Child, Adolescent and Family Services Association of Edmonton): Edmonton mental health agency providing therapy, family services, and child & youth mental health programs. Directly comparable in mental health counselling, family support, and child/youth services delivery model.

Regional players

• Hull Services: Calgary-based nonprofit providing child, youth, and family mental health services, including residential and community programs. Comparable in foster care, family therapy, and trauma-informed care delivery but operates in a different Alberta city.
• Wood's Homes: Calgary-based nonprofit offering children's mental health, family services, and community programs. Comparable in counselling, family support, and school-based mental health delivery but operates primarily in Calgary rather than Edmonton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tfcnalberta
• Facebookfacebook.com/tfcna
• LinkedInlinkedin.com/company/the-family-centre-of-northern-alberta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Centre