Virtus Nutrition

What Virtus Nutrition does

Virtus Nutrition LLC is a US-based specialty feed ingredient manufacturer that formulates and produces rumen-protected calcium salts of fatty acids for dairy operations. The company is privately held, headquartered in Corcoran, California, within California's Central Valley dairy belt, and operates with a headcount of 11-50 employees exclusively in the domestic US market. No institutional investors, funding rounds, or parent-company affiliations are disclosed in the available sources, and the company carries the legal name Virtus Nutrition LLC with a California LLC designation. It has been operating in feed ingredients for the dairy sector, with a claimed operating history dating to 1923 and ongoing product activity confirmed into 2026.

The company's product portfolio consists of five core offerings built around patented rumen protection technology that allows key fatty acids to bypass degradation in the rumen and be absorbed in the small intestine. The lineup comprises EnerGII (a balanced 50% Palmitic / 35% Oleic calcium salt positioned as the flagship energy supplement), Strata (an EPA/DHA Omega-3 calcium salt marketed as "The Pregnancy Nutrient" for lactating herds, breeding heifers, and IVF programs), Strata Repro Pellet (a pelleted EPA/DHA format extended to beef cattle, sheep, and goats), Prequel (an omega-6 formulation for pre-fresh transition cow immune support), and EnerG-3 (an all-in-one blend combining EPA/DHA, Palmitic, and Oleic fatty acids). Virtus positions itself as the first company to rumen-protect EPA/DHA omega-3s for dairy applications, and all products are manufactured in the USA.

Commercially, Virtus generates revenue through B2B sales of fat supplements priced on a quote basis, with product available in bags, totes, or bulk. The company does not sell directly to end users; instead it relies on a network of feed distributors and dealers identified through a "Find a Supplier" system, supplemented by direct technical sales support working alongside dairy producers and nutritionists to fine-tune feeding strategies. Customer segments include dairy producers (primary), beef cattle operations, small ruminant producers, dairy nutritionists, and feed suppliers. Marketing is driven primarily through blog content, free valuation tools (Milk & Fat Valuator, Repro Valuator), social channels (Facebook, LinkedIn), and a community platform called The Fatty Acid Forum. The 2016 acquisition of Farmeron is the only disclosed M&A event in the company's history.

Name

Virtus Nutrition

Legal name

Virtus Nutrition LLC

Website

https://virtusnutrition.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtus Nutrition LLC is a US manufacturer of rumen-protected calcium salt fat supplements for dairy cattle. It sells five proprietary products — EnerGII, Strata, Strata Repro Pellet, Prequel, and EnerG-3 — through feed distributors to dairy producers, nutritionists, and beef and small ruminant operations.

Ownership category

akta.pro rank

Product category

Dairy Feed Supplements

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Rumen-Protected & Bypass Nutrients (Protected Fats, Methionine/Lysine) (AFADAAAK)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL), Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH)

Keywords

• Rumen-protected fat supplements
• Dairy feed ingredients
• Calcium salt fatty acids
• Omega-3 livestock supplements
• Dairy cow nutrition

Headquarters

HQ city

Corcoran

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Fat Supplement Sales: Virtus Nutrition generates revenue through the sale of rumen-protected calcium salt fat supplements for dairy and livestock animals. Products are sold through a distributor network and directly to dairy operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Virtus Nutrition precisely formulates and manufactures rumen-protected calcium salt fat supplements for dairy cattle and other ruminants. The product line delivers targeted fatty acid nutrition — EPA/DHA omega-3, omega-6, Palmitic, and Oleic — to improve pregnancy outcomes, ECM milk production, reproductive efficiency, and transition cow health. Products are manufactured in the USA and sold to dairy producers through a feed supplier/distributor network.

Product overview

Virtus Nutrition offers a portfolio of rumen-protected calcium salt fat supplements for dairy cattle, marketed as 'The Fatty Acid People.' The product line consists of five distinct offerings: Strata (EPA/DHA Omega-3 for reproduction/pregnancy), Strata Repro Pellet (EPA/DHA in convenient pelleted form), Prequel (Omega-6 for transition cow immune response), EnerGII (balanced Palmitic/Oleic for energy/ECM), and EnerG-3 (all-in-one combined fatty acid solution). All products are US-made with patented rumen protection technologies, targeting different stages of lactation and specific herd needs including reproduction, energy balance, and immune function.

Differentiator

Problem solved

Functional benefit

Brands

• Strata: EPA/DHA Omega-3 calcium salt product formulated for pregnancy outcomes in lactating herds, breeding heifers, and IVF programs.
• Strata Repro Pellet
• Prequel
• EnerGII
• EnerG-3

Products and services

• Strata EPA/DHA Omega-3 calcium salt supplement marketed as 'The Pregnancy Nutrient' for dairy cows. Formulated to meet the cow's essential need for EPA/DHA omega-3 fatty acids, aiming for more pregnancies and less inflammation. Intended for lactating herds, breeding heifers, and IVF programs.
• Strata Repro Pellet EPA/DHA Omega-3 calcium salt in pelleted form delivering the same reproductive benefits as Strata with added convenience and feeding flexibility. Suitable for IVF and embryo transfer programs, breeding heifer programs, beef cattle, sheep, and goats.
• Prequel Pre-fresh only calcium salt formulated to significantly increase omega-6 fatty acid levels. Designed to improve immune response through the transition period, reduce transition events, and improve early breeding performance with higher 1st service conception rates.
• EnerGII Flagship calcium salt of fatty acids with a balanced profile of 50% Palmitic and 35% Oleic. Tested and trusted to deliver more energy efficiently, supporting cows with ECM (energy-corrected milk), reproduction, and body condition. Targets dairies seeking high-quality calcium salts at value pricing.
• EnerG-3 All-in-one fat supplement providing a healthy balance of all three key fatty acids (EPA/DHA, Palmitic, and Oleic) in one product. Made in the USA, supports embryo protection, boosts conception, and streamlines ration management. Designed for dairies preferring simplicity of feeding one fat supplement.

Quantifiable outcome

• Higher % Pregnant by 150 DIM (target 75-85%)
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Volac: Volac is a UK-based animal nutrition company known for rumen-protected fat products (e.g., Megafat) and specialty dairy feed supplements. It is comparable to Virtus in product category and customer segment but is primarily focused outside the US, making it a regional/emerging peer.
• Agri-King: Agri-King is a privately held US company that formulates and supplies specialty feed ingredients and forage products for dairy and livestock producers. It overlaps with Virtus in serving nutritionists and producers with value-added, technically supported feed solutions at a similar scale.

Broad incumbents

• Novus International: Novus supplies amino acids, organic trace minerals, and specialty feed ingredients (e.g., MHA, ALIMET) to the global livestock industry. Its specialty-nutrition positioning and dairy customer base make it a relevant adjacent peer to Virtus's specialty fat-supplement franchise.
• Phibro Animal Health: Phibro supplies nutritional specialty products and feed additives to the global animal agriculture industry, including dairy. Its nutritional specialties portfolio overlaps with Virtus's positioning around differentiated, value-added feed ingredients rather than commodity supplements.
• Arm & Hammer Animal Nutrition (Church & Dwight): Arm & Hammer Animal Nutrition serves dairy and livestock producers with a broad portfolio of feed ingredients, microbial products, and rumen-health solutions. It overlaps with Virtus in supplying fatty-acid and rumen-targeted nutrition to US dairy operations but from a much larger, diversified base.
• Cargill Animal Nutrition: Cargill offers an extensive global feed and animal-nutrition portfolio, including fat supplements and specialty dairy nutrition products. It competes with Virtus via broad-line feed suppliers and could directly challenge rumen-protected fat offerings at scale.
• Kemin Industries: Kemin develops specialty ingredients for animal nutrition, including omega fatty acid and rumen-health technologies. It is comparable to Virtus in its focus on scientifically differentiated feed ingredients rather than bulk commodities, with broader species and global reach.
• ADM Animal Nutrition: ADM Animal Nutrition manufactures a wide range of feed ingredients, premixes, and specialty nutrition products for dairy and livestock, including fat-based supplements. Its Pancosma acquisition expanded its presence in palatability and specialty feed additives, overlapping with Virtus's category.

Direct peers

• Milk Specialties Global: Milk Specialties Global manufactures a range of dairy-based and specialty nutrition products, including ingredients and supplements for the dairy industry. Its focus on dairy nutrition and its US manufacturing footprint make it a close comparable to Virtus in target customer and product scope.
• Balchem: Balchem's Animal Nutrition & Health segment is a leading manufacturer of rumen-protected fat products, including calcium salt-based fatty acid supplements (e.g., the MEGALAC line) for dairy cows. It is the most direct comparable to Virtus in product, customer base, and technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/virtus.nutrition
• LinkedInlinkedin.com/company/virtus-nutrition-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtus Nutrition