Infotopics
Infotopics (Apps for Tableau) is a Dutch software company that develops a portfolio of approximately 30 premium Tableau and Power BI extensions — including WriteBackExtreme, SuperTables, PowerKPIs, and MailScheduler — serving 600+ enterprise and mid-market customers across 150+ countries via subscriptions, freemium, and partner channels.
- Company typePrivate
- Founded2018
- HeadquartersHardenberg, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Infotopics does
Infotopics (legal entity Infotopics AfT B.V., operating as Apps for Tableau) is a Dutch software company founded in 2018 and headquartered in Hardenberg, Netherlands, with an additional office in London. It designs and develops premium extensions for the Tableau and Power BI business intelligence platforms, built on the Tableau Extensions API. Its product portfolio spans roughly 30 extensions organized into four categories: Write-back & Collaboration (WriteBackExtreme, InputTables), Visual Storytelling & Insight Delivery (PowerKPIs, FinanceTables, ShowMeMore, PictureThis, MarginalHistogram, EasyDesigns, VizSlides), Discovery & Self-Service Insights (SuperTables, DrillDownTree, ProcessMining), and Dashboard & Workflow Tools (MailScheduler, DashboardGuide, DashboardUsage, HierarchyFilter, TrexReplacer). ExtensionsManager serves as the centralized enterprise deployment platform, and the company also operates sub-brands Apps for Power BI and Apps for Looker Studio.
The company's core technology addresses functional gaps in Tableau, most notably write-back capabilities, Excel-like table operations, advanced visualizations (Sankey, waterfall, network, sunburst, radar), automated report distribution via email, Slack, and Teams, and — most recently — AI-generated KPI summaries and natural-language commenting in PowerKPIs 4.0. WriteBackExtreme integrates with major data warehouses and databases (Databricks, Snowflake, Oracle, SQL Server, MySQL, PostgreSQL, DB2, SQLite) and supports SSO via Entra, Auth0, Google, OKTA, and PingOne. The company is ISO 27001:2022 certified, GDPR-compliant, and a Tableau Gold Partner and Tableau Innovative Solution Award winner.
Infotopics operates a product-led growth model with a freemium tier (free for up to 5 users), self-serve trial downloads, and annual subscription pricing for both SaaS and enterprise self-hosted deployments; professional services are available at hourly rates for enterprise implementations. Distribution combines self-serve downloads, the Tableau Exchange marketplace, and a network of 32 consulting and reseller partners serving 600+ organizations across 150+ countries. In March 2026, the company announced a strategic partnership with Vortex Capital Partners to fund international expansion, AI capability development, and potential strategic acquisitions. Named enterprise customers include Bank of America, Pfizer, Siemens, McDonald's, Toyota, Coca-Cola, Gucci, L'Oréal, BCG, Invesco, and Johnson & Johnson, with vertical focus on Finance, Healthcare, Retail, Government, and Public Sector.
Infotopics firmographics
Firmographics- Name
- Infotopics
- Legal name
- Infotopics AfT B.V.
- Website
- https://infotopics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Infotopics (Apps for Tableau) is a Dutch software company that develops a portfolio of approximately 30 premium Tableau and Power BI extensions — including WriteBackExtreme, SuperTables, PowerKPIs, and MailScheduler — serving 600+ enterprise and mid-market customers across 150+ countries via subscriptions, freemium, and partner channels.
- Ownership category
- akta.pro rank
Infotopics industry classification
Industry- Product category
- Business Intelligence Extensions
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
- akta.pro secondary industries
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Infotopics is headquartered
LocationHeadquarters
- HQ city
- Hardenberg
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Infotopics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licenses: Annual subscription fees for extension licenses. The EULA states fees are due yearly and payable in advance. Most extensions are offered on a subscription basis with cancellation available via email.
- Enterprise Self-Hosted Deployment: Enterprise version of extensions deployed on-premises in customer infrastructure with specific implementation guidelines and optional professional services for implementation assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for up to 5 users |
| Subscription | Annual | Standard subscription |
| Subscription | Annual | Enterprise deployment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Infotopics product offering
Product offeringCore offering
Infotopics (operating as Apps for Tableau) develops and sells a portfolio of premium software extensions for Tableau and Power BI business intelligence platforms. Its extensions enable write-back, data collaboration, advanced visualization (Sankey, waterfall, network diagrams), Excel-like table features, KPI management, automated report scheduling, and AI-powered insights within BI dashboards. Products are delivered as both SaaS and self-hosted enterprise deployments and are sold via subscription licenses.
Product overview
Infotopics (operating as Apps for Tableau) is a Dutch software company that develops a comprehensive suite of premium extensions for Tableau and Power BI business intelligence platforms. The product portfolio is organized into four categories: Write-back & Collaboration (WriteBackExtreme, InputTables), Visual Storytelling & Insight Delivery (PowerKPIs, FinanceTables, ShowMeMore, PictureThis, MarginalHistogram, EasyDesigns, VizSlides), Discovery & Self-Service Insights (SuperTables, DrillDownTree, ProcessMining), and Dashboard & Workflow Tools (MailScheduler, DashboardGuide, DashboardUsage, HierarchyFilter, TrexReplacer). The ExtensionsManager serves as the enterprise deployment and management platform. The company serves over 600 organizations across 150 countries with approximately 30 employees and offices in the Netherlands and London.
Differentiator
Problem solved
Functional benefit
Brands
- WriteBackExtreme: The ultimate write-back extension for Tableau, enabling data entry, collaboration, and data correction capabilities within Tableau dashboards.
- SuperTables
- PowerKPIs
- MailScheduler
Products and services
- WriteBackExtreme
Quantifiable outcome
- Trusted by 600+ organizations in 150+ countries
- +1 more outcomes
Companies that use Infotopics
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles2 records
Infotopics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature8 records
Infotopics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Microsoft AzurecoreCloud hosting platform for segregated SaaS environments. WriteBackExtreme and MailScheduler solutions are hosted in Azure environments dedicated to each customer.
- Tableau (Salesforce)flagshipTableau Gold Partner and Innovative Solution Award winner. Infotopics develops extensions specifically for the Tableau platform, deeply integrated with Tableau's extension API and available on the Tableau Exchange marketplace.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Infotopics competitors and assessment
Company assessmentBroad incumbents
- Tableau (Salesforce): Tableau is the underlying BI platform that Infotopics extends; Salesforce is also a latent competitor because it can natively absorb popular extension functionality. Directly comparable as the host ecosystem and reference point for the Tableau Exchange marketplace in which Infotopics competes.
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform with natural-language querying and embedded KPI/insight capabilities overlapping with PowerKPIs 4.0's AI Summaries feature. Comparable as a broader BI incumbent that competes for AI-driven insight generation workloads Infotopics is now adding.
- Sisense: Sisense is an embedded analytics and BI platform with strong API/SDK extensibility, comparable to Infotopics's 'Extensions for Good'-style embedded positioning. Overlaps on the embedded-analytics and custom-viz use cases served by Infotopics's PowerKPIs, ShowMeMore and ProcessMining extensions.
- Looker (Google Cloud): Looker is Google Cloud's BI platform and the third major BI ecosystem Infotopics targets via 'Apps for Looker Studio'. Comparable as the underlying platform Infotopics extends and a broader incumbent competing for analytics-and-write-back workloads in the Google ecosystem.
- Domo: Domo is a cloud BI and data apps platform offering dashboards, alerting and workflow automation. Comparable as an end-to-end BI incumbent competing for the same enterprise budget that Infotopics targets through its Tableau extensions and MailScheduler-style workflow tools.
- Qlik: Qlik is an established BI/analytics platform offering associative analytics, dashboards and embedded analytics. Comparable as a broad enterprise BI incumbent whose platform capabilities overlap with the dashboard, write-back and KPI use cases Infotopics addresses inside Tableau.
- Microsoft Power BI: Power BI is the second BI platform Infotopics targets via its 'Apps for Power BI' subsidiary and the dominant enterprise BI competitor to Tableau. Comparable as both a platform Infotopics extends and a potential competitor that could ship native alternatives to its write-back and KPI products.
Emerging players
- Sigma Computing: Sigma is a cloud-native, spreadsheet-style BI platform that natively supports write-back and collaboration inside dashboards — the very gap Infotopics fills in Tableau. Comparable as an alternative BI architecture that competes for the same 'BI plus write-back plus collaboration' use case Infotopics targets inside Tableau.
- Appsvio: Appsvio is a Tableau extension developer focused on write-back, workflow and dashboarding capabilities, overlapping directly with WriteBackExtreme and InputTables. Comparable as a smaller, niche Tableau-extension peer competing for similar mid-market and enterprise customers.
Direct peers
- Vizlib: Vizlib is one of the largest independent developers of premium Tableau extensions covering advanced visualisation, analytics and dashboarding. It competes head-to-head with Infotopics on the Tableau Exchange marketplace and shares the same product-led, freemium-plus-enterprise GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infotopics social profiles
Digital presenceInfotopics compliance and trust
Trust signalCompliance2 records
Infotopics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infotopics leadership team
Management profileNumber of profiles
Profiles1 record
Infotopics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Infotopics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infotopics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infotopics
What does Infotopics do?
Infotopics (operating as Apps for Tableau) develops and sells a portfolio of premium software extensions for Tableau and Power BI business intelligence platforms. Its extensions enable write-back, data collaboration, advanced visualization (Sankey, waterfall, network diagrams), Excel-like table features, KPI management, automated report scheduling, and AI-powered insights within BI dashboards. Products are delivered as both SaaS and self-hosted enterprise deployments and are sold via subscription licenses.
Is Infotopics a public or private company?
Infotopics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Infotopics founded?
Infotopics was founded in 2018. It employs 51 to 100 people.
Where is Infotopics based?
Infotopics is headquartered in Hardenberg, Netherlands, in the Europe region.
How does Infotopics make money?
Two revenue lines are on record. Subscription Licenses are the primary driver. The others are enterprise Self-Hosted Deployment.
Who are Infotopics's main competitors?
Broad incumbents on record are Tableau (Salesforce), ThoughtSpot, Sisense, Looker (Google Cloud), Domo, Qlik and Microsoft Power BI. Emerging players are Sigma Computing and Appsvio. Vizlib is listed as a direct peer.
Does Infotopics have an API?
Yes. MailScheduler API is available as part of an API-first strategy, allowing seamless integration and automated scheduling of emails. The API enables programmatic access to MailScheduler features. Developer documentation is at docs.infotopics.com/mailscheduler/features/api.md.
What industry is Infotopics in?
Infotopics's product category is Business Intelligence Extensions. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights), with a secondary code of BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 5132 and its SIC code is 7372.