axio
axio is an Indian RBI-registered NBFC offering consumer finance products including BNPL, personal loans, and an SMS-based personal finance manager, serving 15M+ customers primarily through Amazon Pay Later and Xiaomi India channel partnerships, now operating as an Amazon subsidiary.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What axio does
axio is an RBI-registered Indian non-banking financial company (NBFC) operating under CapFloat Financial Services Private Limited, headquartered in Bangalore with a registered office in Pune. It offers a unified consumer finance platform comprising three products: a Personal Finance Manager that auto-categorizes expenses via SMS reading, Buy Now Pay Later (BNPL) credit lines, and personal loans. The company serves individual consumers in India through both direct mobile app distribution and embedded integrations, with Amazon Pay Later and Xiaomi India's XEF program representing flagship distribution channels.
The underlying technology stack is a mobile-first digital lending platform supporting Aadhaar-based eKYC, account aggregator integration, and an automated credit underwriting engine. Co-lending infrastructure is operated through the wholly-owned Axio Digital Private Limited subsidiary, which provides customer acquisition, lending support, and Default Loss Guarantees to partner NBFCs. Revenue is generated through interest on personal loans, transaction fees on BNPL facilities, and lending service provider arrangements with co-lending partners.
Go-to-market relies on product-led growth via self-serve mobile onboarding combined with deep channel partnerships. Amazon's $200 million all-cash acquisition in 2024 converted axio into a wholly-owned subsidiary, materially changing its strategic positioning from an independent fintech to Amazon's credit infrastructure in India. The company claims 15 million+ total customers, 10 million+ credit customers, and 3,000+ enabled merchants.
axio firmographics
Firmographics- Name
- axio
- Legal name
- CapFloat Financial Services Private Limited
- Website
- https://axio.co.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- axio is an Indian RBI-registered NBFC offering consumer finance products including BNPL, personal loans, and an SMS-based personal finance manager, serving 15M+ customers primarily through Amazon Pay Later and Xiaomi India channel partnerships, now operating as an Amazon subsidiary.
- Ownership category
- akta.pro rank
axio industry classification
Industry- Product category
- Consumer Digital Lending
- NAICS
- Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Personal Credit Institutions (6141), Loan Brokers (6163)
- akta.pro primary industry
- BNPL Card / Virtual Card Programs (FSAKACAC)
- akta.pro secondary industries
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)
Keywords
Where axio is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
axio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Interest Income from Personal Loans: Revenue generated from interest charged on personal loans extended to consumers, with competitive rates offered to Amazon Pay Later and Xiaomi users
- Buy Now Pay Later Fees: Transaction-based revenue from BNPL facilities, including potential late fees and processing charges on deferred payments
- Co-lending Arrangement Fees: Revenue share arrangements with co-lending partners where axio acts as lending service provider, offering Default Loss Guarantees to co-lenders
- Lending Service Provider Fees: Customer acquisition and lending support services provided to CapFloat Financial Services and co-lenders through Axio Digital Pvt Ltd subsidiary
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Amazon Pay Later - Deferred payment credit facility |
| Subscription | Monthly | Personal Loans - Term loans for Amazon Pay Later & Xiaomi users |
| Transaction based/ take rate | Pay-as-you-go | AXIO Pay Later - Credit line for purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
axio product offering
Product offeringCore offering
axio is an RBI-registered NBFC operating a consumer digital lending and personal finance platform that delivers a Personal Finance Manager (expense tracking, categorization, spending limits, financial tips), Buy Now Pay Later (BNPL) credit at partner merchants, and personal loans to Indian consumers. Its credit products are distributed directly through its mobile app and embedded within Amazon Pay Later and Xiaomi device purchase flows, supported by a co-lending infrastructure with partner NBFCs.
Product overview
axio is a unified digital financial platform offering three core products: Personal Finance Manager (expense tracking and budgeting), Buy Now Pay Later (instant credit with flexible repayments), and Personal Loans (quick loans for Amazon Pay Later and Xiaomi users). The platform operates as an NBFC registered with RBI, serving 15+ million customers across 3,000+ merchants. The architecture is a platform-plus-partner model, where the core app handles PFM and BNPL while integrations like Amazon Pay Later and XEF extend specialized lending solutions to partner ecosystems. Formerly known as Capital Float and Walnut, the company rebranded to unify its offerings under the axio brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Finance Manager Financial management tool for axio users that automatically categorizes spending by reading SMS messages, sets spending limits with alerts, and delivers personalized financial tips to help users improve their financial health.
- Shop - Buy Now, Pay Later (BNPL) Deferred payment credit product from axio that lets consumers purchase goods instantly and repay in flexible installments at partner brands and merchants.
- Personal Loans Quick personal loans from axio with competitive interest rates, minimal documentation, and flexible repayment plans, available to Amazon Pay Later and Xiaomi users.
- Amazon Pay Later Embedded BNPL payment option on Amazon.in powered by axio's credit facility and co-lending arrangements, allowing customers to make purchases and repay in installments.
- XEF (Xiaomi Experience Finance) Embedded financing offering by axio for Xiaomi device buyers in India, providing flexible payment options and loan disbursals at point of purchase on Xiaomi products.
Quantifiable outcome
- 15M+ customers served
- +3 more outcomes
Companies that use axio
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
axio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
axio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Xiaomi IndiacoreXiaomi India launched a finance program for loan disbursals in partnership with axio and Trustonic, enabling flexible payment options for Xiaomi device purchases.
- CapFloat Financial Services Private Limitedflagshipaxio is the brand name of CapFloat Financial Services Private Limited, an NBFC registered with RBI. The company also includes Axio Digital Pvt Ltd as a wholly-owned subsidiary and Axio Capital Pvt Ltd.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
axio competitors and assessment
Company assessmentBroad incumbents
- Paytm Postpaid: BNPL and short-term credit feature within Paytm's broader payments super-app. Competes with axio in BNPL for Indian consumers and benefits from Paytm's large payments user base.
- PhonePe: India's largest UPI payments app, which has expanded into lending and credit products. As a broad incumbent in Indian digital finance, PhonePe overlaps with axio in consumer credit and payments adjacencies.
- Flipkart Pay Later: BNPL offering within the Flipkart e-commerce ecosystem in India, providing deferred-payment credit at checkout — a direct competitive analog to Amazon Pay Later powered by axio.
Direct peers
- LazyPay: India-based BNPL and short-term credit provider owned by PayU, offering deferred payments and personal credit to consumers across online and offline merchants — directly comparable to axio's BNPL product.
- Simpl: Indian one-tap checkout BNPL platform enabling consumers to 'pay later' across merchants. Operates a similar BNPL business model with consumer app and merchant integrations in India.
- KreditBee: India-focused digital lending platform offering personal loans and credit lines to salaried and self-employed consumers. Directly comparable to axio's personal loan business with overlapping target customer.
- MoneyTap: Indian digital lending app offering personal credit lines to consumers with flexible repayment. Operates a similar app-based personal credit model targeting the same consumer segment as axio.
- CASHe: AI-driven NBFC providing instant personal loans and credit lines to young professionals in India. Comparable target customer (mid-income salaried) and digital-first lending model.
- PaySense: India-based digital personal loan provider offering instant personal loans via mobile app. Directly competes in the same personal loan category as axio with similar underwriting and disbursal speed.
- ZestMoney: Indian digital lending and BNPL platform enabling consumers to pay in EMIs across online and offline merchants. Directly comparable to axio's BNPL offerings and merchant network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
axio social profiles
Digital presenceaxio financial estimates
Financial estimateRevenue estimate
Valuation estimate
axio leadership team
Management profileNumber of profiles
Profiles2 records
axio subsidiaries and ownership
Company hierarchySubsidiaries1 record
axio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
axio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about axio
What does axio do?
axio is an RBI-registered NBFC operating a consumer digital lending and personal finance platform that delivers a Personal Finance Manager (expense tracking, categorization, spending limits, financial tips), Buy Now Pay Later (BNPL) credit at partner merchants, and personal loans to Indian consumers. Its credit products are distributed directly through its mobile app and embedded within Amazon Pay Later and Xiaomi device purchase flows, supported by a co-lending infrastructure with partner NBFCs.
Is axio a public or private company?
axio is a private company. It is classified as corporate owned and is currently operating.
When was axio founded?
axio was founded in 2014. It employs 251 to 500 people.
Where is axio based?
axio is headquartered in Bangalore, India, in the Asia region.
How does axio make money?
Four revenue lines are on record. Interest Income from Personal Loans are the primary driver. The others are buy Now Pay Later Fees, co-lending Arrangement Fees and lending Service Provider Fees.
Who are axio's main competitors?
Broad incumbents on record are Paytm Postpaid, PhonePe and Flipkart Pay Later. Direct peers are LazyPay, Simpl, KreditBee, MoneyTap, CASHe, PaySense and ZestMoney.
Does axio have an API?
No public API is recorded for axio.
What industry is axio in?
axio's product category is Consumer Digital Lending. Its primary akta.pro industry code is FSAKACAC, BNPL Card / Virtual Card Programs, with a secondary code of FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management). Its NAICS code is 522 and its SIC code is 6141.