Edible

Marketing & Public Relations Servicesedible-inc.com

Edible is a Los Angeles-based, food and beverage-focused PR and marketing communications agency founded in 2014, operating within the Daniel J. Edelman Holdings (DJE) portfolio and serving food and beverage brands with campaign development and earned-media work.

Company typePrivate
Founded2014
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Edible does

Edible is a Los Angeles-based food and beverage marketing communications agency founded in 2014, operating as part of the Daniel J. Edelman Holdings (DJE Holdings) portfolio of communications companies. The firm specializes in public relations and campaign development for food and beverage brands, delivering work that bridges earned media, brand storytelling, and cultural moments. Its most documented public engagement is the 'Sound the Alarm: How Edible Turned a TV Moment Into Cultural Buzz' campaign, executed in partnership with Coyne Public Relations, which was recognized with a 2026 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA).

Edible's core offering is campaign development and execution for F&B clients, leveraging creative and communications expertise rather than proprietary technology platforms. The firm has a small leadership team (CEO James (Sidoo) Ryu and Vice President Tim Frisbie) and an employee base in the 11–50 range, consistent with a boutique agency model. Revenue model details, pricing structure, customer logos, and contract mechanics are not publicly disclosed in the available sources. Pricing data is not publicly disclosed.

The firm's strategic positioning combines vertical specialization (food and beverage) with the structural advantages of being embedded inside a global communications holding company. DJE Holdings includes Edelman, Ruth, Zeno, Assembly, DJE Kinisi, Mustache, Smithfield, and UEG, giving Edible potential cross-sell and resource-sharing pathways. No technology integrations, AI/ML capabilities, patents, or proprietary data assets are disclosed in the available inputs.

Edible firmographics

Firmographics

Name: Edible
Legal name: Edible
Website: https://edible-inc.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Edible is a Los Angeles-based, food and beverage-focused PR and marketing communications agency founded in 2014, operating within the Daniel J. Edelman Holdings (DJE) portfolio and serving food and beverage brands with campaign development and earned-media work.
Ownership category
akta.pro rank

Where Edible is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Edible business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Others

Edible product offering

Product offering

Core offering

Edible is a food and beverage marketing communications and public relations agency that develops and executes brand campaigns for food and beverage clients. The agency partners with external PR firms — most notably Coyne Public Relations — to translate cultural and media moments into brand visibility, as demonstrated by the award-winning "Sound the Alarm: How Edible Turned a TV Moment Into Cultural Buzz" campaign.

Product overview

Edible is a PR and marketing communications agency operating within the DJE Holdings portfolio of companies. It provides public relations services including campaign development and execution, as demonstrated by its partnership with Coyne PR on award-winning campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

Edible — Food & Beverage Marketing Communications and PR Services End-to-end marketing communications and public relations services for food and beverage brands, including campaign concept, development, and execution, delivered in partnership with external PR firms such as Coyne Public Relations.

Companies that use Edible

Customer profile

Ideal customer profiles1 record

Edible technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Edible partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Coyne Public RelationscoreGTM or Marketing Partner · 8 June 2026Edible partnered with Coyne Public Relations for a campaign titled 'Sound the Alarm: How Edible Turned a TV Moment Into Cultural Buzz.' This partnership resulted in a Bronze Anvil Award of Commendation from PRSA, demonstrating the effectiveness of their collaborative PR and communications work.

Recent moves3 records

Expansion highlights2 records

Edible competitors and assessment

Company assessment

Broad incumbents

Weber Shandwick: Top-five global PR network. Comparable as a major incumbent Edible competes against for mid-market and consumer client mandates.
Edelman: The flagship and largest entity in DJE Holdings — the world's largest privately held PR firm. Comparable as the parent platform Edible sits within; provides the relevant comparable for global scale, talent and client mix.
FleishmanHillard: Global, Omnicom-owned PR network. Comparable as a major incumbent across consumer and corporate communications work that defines the competitive set Edible operates in.

Direct peers

Assembly: DJE Holdings sister agency focused on modern marketing and communications. Comparable as a portfolio peer with overlapping consumer brand and PR offerings.
Coyne Public Relations: Independent, full-service PR agency known for consumer, lifestyle, and entertainment campaigns. Directly comparable to Edible as a creative mid-size PR firm and an actual documented Edible partner.
DJE Kinisi: DJE Holdings sister agency specializing in sports, entertainment and culture marketing. Comparable to Edible in size, parent ownership, and focus on culturally-led brand work.
5W Public Relations: Independent U.S. mid-size PR agency with strong consumer and entertainment practices. Closely comparable to Edible in size, creative positioning, and target verticals.
M Booth: Independent, creative-led PR agency focused on consumer, lifestyle and cultural marketing. Directly comparable in scale, business model, and category focus to Edible.
Zeno Group: Global, integrated communications agency and DJE Holdings sister company. Closest comparable by ownership structure, scale, and integrated marketing/PR service mix.
Mustache: DJE Holdings sister creative agency. Comparable as a sibling portfolio brand offering adjacent creative and content services to consumer clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Edible financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Edible leadership team

Management profile

Number of profiles

Profiles2 records

Edible funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Edible M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edible

What does Edible do?

Is Edible a public or private company?

Edible is a private company. It is classified as unknown and is currently operating.

When was Edible founded?

Edible was founded in 2014. It employs 11 to 50 people.

Where is Edible based?

Edible is headquartered in Los Angeles, United States, in the North America region.

Who are Edible's main competitors?

Broad incumbents on record are Weber Shandwick, Edelman and FleishmanHillard. Direct peers are Assembly, Coyne Public Relations, DJE Kinisi, 5W Public Relations, M Booth, Zeno Group and Mustache.

Does Edible have an API?

No public API is recorded for Edible.