Maison
Maison Retail Management International is a Vietnam-based, privately held fashion distributor founded in 2002 that operates retail stores, an e-commerce platform, and an outlet distributing more than 20 international fashion, footwear, cosmetics, and lifestyle brands to Vietnamese consumers.
- Company typePrivate
- Founded2002
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Maison does
Maison Retail Management International (Maison) is a privately held Vietnamese fashion distribution and retail management company headquartered in Ho Chi Minh City, founded in 2002. It operates as one of the largest multi-brand fashion distributors in Vietnam, holding distribution partnerships with more than 20 international brands across footwear, apparel, accessories, cosmetics, watches, and lifestyle categories. The portfolio includes Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, Lush, New Balance, Birkenstock, Stanley, Swatch, U.S. Polo Assn., Havaianas, DICKIES, Charles Tyrwhitt, MUJOSH, and GIGI.
The company reaches consumers through three channels: a network of physical retail stores across Vietnam, an owned e-commerce platform (maisononline.vn) that aggregates all portfolio brands, and a discount-oriented Maison Outlet format. Maison has also launched NEWDROPS, its own multi-brand sports-fashion label, and operates brand-specific outlets. Marketing is executed through its corporate website (maisonrmi.com), the maisononline.vn storefront, and organic social channels on Facebook, Instagram, LinkedIn, and YouTube, supplemented by email newsletters. The corporate site is published in five languages (English, Vietnamese, French, Korean, Chinese).
Revenue mechanics are not publicly disclosed, but Maison operates as a multi-brand retailer and exclusive distributor, generating income through one-time retail sales of international fashion brands in Vietnam. The company is privately held with no disclosed parent, investors, or subsidiaries, and no AI/ML, API, or proprietary technology stack is referenced in available materials. Its customer base consists of Vietnamese fashion-conscious consumers seeking access to international brands, with no disclosed enterprise, SMB, or institutional customers.
Maison firmographics
Firmographics- Name
- Maison
- Legal name
- Maison Retail Management International
- Website
- https://maisonjsc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maison Retail Management International is a Vietnam-based, privately held fashion distributor founded in 2002 that operates retail stores, an e-commerce platform, and an outlet distributing more than 20 international fashion, footwear, cosmetics, and lifestyle brands to Vietnamese consumers.
- Ownership category
- akta.pro rank
Maison industry classification
Industry- Product category
- Multi-Brand Fashion Retail Distribution
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Luxury Home & Lifestyle Department Stores (CRAGADAG), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
Keywords
Where Maison is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Maison business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fashion Distribution: Maison generates revenue through retail sales of international fashion brands across their physical store network and e-commerce platform in Vietnam. They serve as a distributor/retailer for over 20 international fashion brands including Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, New Balance, Birkenstock, Stanley, and others.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Maison product offering
Product offeringCore offering
Maison Retail Management International distributes and retails over 20 international fashion and lifestyle brands in Vietnam through its own physical retail stores, the maisononline.vn e-commerce platform, and the Maison Outlet clearance format. Its portfolio spans footwear, apparel, bags, accessories, cosmetics, watches, and lifestyle products from brands including Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, LUSH, New Balance, Birkenstock, Stanley, Swatch, U.S. Polo Assn., HAVAIANAS, DICKIES, Charles Tyrwhitt, MUJOSH, and GIGI. The company also operates NEWDROPS, an in-house sports fashion concept.
Product overview
Maison Retail Management International is a fashion distribution and retail management company operating as a multi-brand portfolio platform. The core offering includes an e-commerce platform (maisononline.vn) providing online access to clothing, bags, shoes, and accessories, complemented by physical retail stores. The portfolio spans 20+ international fashion brands including Charles & Keith, PEDRO, MLB Korea, URBAN REVIVO, FILA, New Balance, Birkenstock, Stanley, and Swatch, organized across categories such as footwear, apparel, bags, accessories, cosmetics, and lifestyle products. The company also operates NEWDROPS as its own sports fashion brand and Maison Outlet as a clearance retail format. Brands are distributed across Vietnam through owned retail locations and partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- NEWDROPS: A new fashion brand under Maison RMI that offers a variety of sports fashion items from more than 10 popular brands.
- Maison Outlet
Products and services
- Charles & Keith Distribution and retail of Charles & Keith's contemporary footwear, bags, and accessories in Vietnam through Maison's physical stores and e-commerce platform.
- MLB Korea Distribution and retail of officially licensed Major League Baseball apparel and accessories (MLB Korea brand owned by F&F) in Vietnam.
- PEDRO Distribution and retail of PEDRO men's and women's footwear and accessories in Vietnam through Maison's physical stores and e-commerce platform.
- Lee Distribution and retail of Lee denim and apparel products in Vietnam through Maison's physical stores and e-commerce platform.
- Flying Tiger Copenhagen Distribution and retail of Flying Tiger Copenhagen's Danish-designed accessories, stationery, home décor, kitchen tools, toys, and gifts in Vietnam.
- URBAN REVIVO Distribution and retail of URBAN REVIVO contemporary Chinese fashion apparel in Vietnam through Maison's stores and e-commerce platform.
- DICKIES Distribution and retail of DICKIES workwear and apparel in Vietnam through Maison's physical stores and e-commerce platform.
- Charles Tyrwhitt Distribution and retail of Charles Tyrwhitt British clothing (shirts and tailored apparel) in Vietnam through Maison's stores and e-commerce platform.
- NEWDROPS Maison's own sports fashion concept that aggregates athletic and sportswear items from more than 10 popular brands for retail in Vietnam.
- FILA Distribution and retail of FILA sportswear and athletic apparel in Vietnam through Maison's physical stores and e-commerce platform.
- LUSH Distribution and retail of LUSH handmade, cruelty-free cosmetics and beauty products in Vietnam through Maison's retail network.
- New Balance Distribution and retail of New Balance athletic footwear and apparel in Vietnam through Maison's physical stores and e-commerce platform.
- BIRKENSTOCK Distribution and retail of BIRKENSTOCK German-made footwear in Vietnam through Maison's physical stores and e-commerce platform.
- Stanley Distribution and retail of Stanley 1913 durable insulated lifestyle and hydration products in Vietnam through Maison's retail and e-commerce channels.
- Swatch Distribution and retail of Swatch Swiss watches in Vietnam through Maison's physical stores and e-commerce platform.
- U.S. Polo Assn. Distribution and retail of U.S. Polo Assn. authentic American-style polo shirts and lifestyle apparel in Vietnam through Maison's stores and e-commerce platform.
- Maison Outlet Maison's off-price outlet retail format offering sale and discount promotions across its portfolio of fashion and lifestyle brands in Vietnam.
- MUJOSH Distribution and retail of MUJOSH fashion eyewear in Vietnam through Maison's physical stores and e-commerce platform.
- HAVAIANAS Distribution and retail of HAVAIANAS Brazilian flip-flops and footwear in Vietnam through Maison's physical stores and e-commerce platform.
- GIGI Distribution and retail of GIGI fashion apparel combining Parisian chic with Asian street-style edge in Vietnam through Maison's retail and e-commerce channels.
- maisononline.vn Maison's owned online shopping platform offering clothing, bags, shoes, and accessories from across its entire portfolio of distributed and own brands to Vietnamese consumers.
Companies that use Maison
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Maison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Charles & KeithcoreCharles & Keith is a fashion brand with contemporary shoe designs, bags and accessories. Maison distributes this brand in Vietnam through their retail stores and e-commerce platform.
- MLB Korea (F&F)coreMLB Korea is licensed by F&F to distribute Major League Baseball branded products. Maison distributes MLB Korea products in Vietnam. F&F acquired the official MLB license and opened the first MLB KOREA store in 1997.
- PEDROcorePEDRO is a fashion brand launched in 2005, offering men's and women's footwear and accessories with 109 global stores. Maison distributes PEDRO products in Vietnam.
- LeecoreLee is a heritage denim brand known for quality garments. Maison distributes Lee products in Vietnam.
- Flying Tiger CopenhagencoreFlying Tiger Copenhagen is a Danish retail brand founded in 1995, operating more than 1,000 stores in 39 countries. They offer playful, creative and affordable products including accessories, stationery, home décor, kitchen tools, toys and gifts. Maison distributes this brand in Vietnam.
- URBAN REVIVOcoreURBAN REVIVO is a contemporary Chinese fashion brand founded in 2006, known for modern aesthetic and accessible pricing. Maison distributes this brand in Vietnam.
- FILAcoreFILA is an Italian sportswear brand that was transferred to FILA Korea in 2007. Maison distributes FILA products in Vietnam.
- LushcoreLush is a UK-based handmade cosmetics brand known for fresh, handcrafted, cruelty-free and animal-free beauty products. Maison distributes Lush products in Vietnam.
- New BalancecoreNew Balance is an athletic footwear and apparel brand known for balance and comfort. Maison distributes New Balance products in Vietnam.
- BIRKENSTOCKcoreBIRKENSTOCK is a German footwear brand established in 1774, known for shoes made from oak, jute and suede. Maison distributes BIRKENSTOCK products in Vietnam.
- StanleycoreStanley 1913 creates durable insulated products inspired by over 100 years of heritage, adventure and sustainable living. Maison distributes Stanley products in Vietnam.
- SwatchcoreSwatch is a Swiss watch brand founded in 1983, known for youthful, creative spirit and colorful, lightweight, durable designs with limited editions. Maison distributes Swatch products in Vietnam.
- U.S. Polo Assn.coreU.S. Polo Assn. is the official brand of the USPA since 1890, featuring authentic American style with iconic polo shirts and timeless lifestyle apparel. Maison distributes USPA products in Vietnam.
- HAVAIANAScoreHAVAIANAS is a Brazilian footwear brand embodying free-spirited, zest-for-life Brazilian culture. Maison distributes HAVAIANAS products in Vietnam.
- NERDYminorNERDY is a fashion brand featured on Maison Online for women's fashion collections. Maison distributes NERDY products in Vietnam.
- Le SillaminorLe Silla is a fashion footwear brand featured on Maison Online. Maison distributes Le Silla products in Vietnam.
- DICKIEScoreDICKIES is a workwear and apparel brand since 1922, known for high performance, durable and comfortable products. Maison distributes DICKIES products in Vietnam.
- Charles TyrwhittcoreCharles Tyrwhitt is a renowned British clothing brand known for elegant and comfortable designs. Maison distributes Charles Tyrwhitt products in Vietnam.
- MUJOSHcoreMUJOSH is a pioneering fashion eyewear brand established in 2010, boldly combining unique elements and styles in design. Maison distributes MUJOSH products in Vietnam.
- GIGIcoreGIGI is a fashion brand inspired by European lifestyle, combining Parisian chic with Asian street-style edge. Maison distributes GIGI products in Vietnam.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Maison competitors and assessment
Company assessmentBroad incumbents
- Li & Fung: Hong Kong-based global apparel sourcing and distribution giant operating at vastly larger scale. Comparable as a multi-brand apparel intermediary, but operates as a wholesale/supply-chain incumbent rather than a retail-led distributor like Maison.
- Central Group: Thailand's largest retail conglomerate (Central Department Store, Central World, Robinson). Comparable in bringing international brands to Southeast Asian consumers via multi-format retail, though much larger and broader in scope.
Regional players
- AEON Vietnam: Japanese-backed mall and retail operator with a growing Vietnam footprint, including fashion and lifestyle tenants. Comparable as a multi-brand retail destination in Vietnam, though much broader in scope than Maison.
- Parkson: Malaysia-rooted department store operator with a meaningful Vietnam footprint. Comparable as a multi-brand fashion retailer in Vietnam's mall ecosystem, though operates a department store format rather than Maison's brand-specific stores.
Direct peers
- Valiram Group: Malaysia-headquartered multi-brand luxury and lifestyle distributor operating across Southeast Asia (including Vietnam), representing brands such as Michael Kors, Coach, and major watch and beauty labels. Closely mirrors Maison's model of taking international brands to underpenetrated Asian markets via own retail and e-commerce.
- Landmark Group: Middle East/India-based multi-brand retailer/distributor (Splash, Lifestyle, Max, Centrepoint) operating own brands and international partner brands across emerging markets. Highly analogous multi-brand emerging-market retail model to Maison.
- PT Mitra Adiperkasa (MAP Group): Indonesia's leading multi-brand lifestyle retailer and distributor, partnering with Zara, Marks & Spencer, Lacoste, and Nike. Same multi-category fashion retail/distribution playbook as Maison, applied to a different Southeast Asian market.
- Bluebell Group: Hong Kong-based multi-brand distributor of luxury fashion, beauty, and lifestyle brands across Asia-Pacific. Highly comparable business model of exclusive distribution partnerships and brand-building in regional markets.
- SM Retail (SM Investments): Philippine multi-brand fashion and lifestyle retail arm of SM Investments, operating department stores, specialty stores, and sports/footwear banners. Comparable as a regional multi-brand retailer serving a fast-growing ASEAN consumer base.
Others
- F&F Co. Korean fashion conglomerate that holds the official MLB Korea license and distributes FILA globally. Directly relevant as one of Maison's most important brand partners (MLB Korea, FILA), and comparable as a multi-brand apparel operator in Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison social profiles
Digital presenceMaison financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison leadership team
Management profileNumber of profiles
Maison funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison
What does Maison do?
Maison Retail Management International distributes and retails over 20 international fashion and lifestyle brands in Vietnam through its own physical retail stores, the maisononline.vn e-commerce platform, and the Maison Outlet clearance format. Its portfolio spans footwear, apparel, bags, accessories, cosmetics, watches, and lifestyle products from brands including Charles & Keith, MLB Korea, PEDRO, Lee, Flying Tiger Copenhagen, URBAN REVIVO, FILA, LUSH, New Balance, Birkenstock, Stanley, Swatch, U.S. Polo Assn., HAVAIANAS, DICKIES, Charles Tyrwhitt, MUJOSH, and GIGI. The company also operates NEWDROPS, an in-house sports fashion concept.
Is Maison a public or private company?
Maison is a private company. It is classified as unknown and is currently operating.
When was Maison founded?
Maison was founded in 2002. It employs 101 to 250 people.
Where is Maison based?
Maison is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Maison make money?
One revenue line is on record: retail Fashion Distribution.
Who are Maison's main competitors?
Broad incumbents on record are Li & Fung and Central Group. Regional players are AEON Vietnam and Parkson. Direct peers are Valiram Group, Landmark Group, PT Mitra Adiperkasa (MAP Group), Bluebell Group and SM Retail (SM Investments). F&F Co. is listed as an others.
Does Maison have an API?
No public API is recorded for Maison.
What industry is Maison in?
Maison's product category is Multi-Brand Fashion Retail Distribution. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 45811 and its SIC code is 5600.