Naheed.pk

What Naheed.pk does

Naheed.pk is a Karachi-headquartered, privately held omnichannel retailer operating Pakistan's largest standalone e-commerce platform. The company sells groceries, health and beauty products, electronics, fashion, watches/bags/jewellery, books, home and lifestyle items, kids and babies products, and pharmacy goods through its own website (naheed.pk), native iOS and Android applications, and physical retail stores in Karachi (Bahadurabad headquarters and Safa Mall, Malir Cantonment). It has extended the brand into wholly-owned sub-brands — Naheed Pharmacy (online medicines, OTC, supplements, medical equipment), Fresh St! Cafe (in-house bakery and cafe), and private label lines Naheed Basics, Naheed Dry Fruits, and Naheed Spices — and also operates a third-party seller marketplace ("Sell on Naheed").

The platform is positioned as an AI- and data-driven operation, with the company stating it is collaborating with UAE-based investors to develop AI infrastructure for retail operations and customer services; no patents, named models, or disclosed ML team are referenced, so AI capability appears to be a stated direction rather than a documented differentiator. Payment options include Cash on Delivery (a market-critical feature in Pakistan) and installment plans via BaadMay. Distribution is nationwide, supported by a loyalty program and affiliate channel.

Commercially, Naheed.pk is a direct-to-consumer retailer monetizing through transactional product sales (with variable unit pricing from roughly PKR 185 to PKR 13,000 across categories) and marketplace commissions. Its primary customer segment is individual Pakistani consumers and households purchasing daily essentials, beauty, and lifestyle products. The company has not disclosed revenue, funding, or ownership stakes; the UAE investor collaboration is referenced but amounts and equity terms are unspecified. Brand assets include an established presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn, and a visible Naheed.ae web property that hints at cross-border activity, though Pakistan remains the sole confirmed operating geography.

Name

Naheed.pk

Legal name

Naheed.pk

Website

https://naheed.pk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Naheed.pk is Pakistan's largest standalone omnichannel e-commerce platform, headquartered in Karachi, selling groceries, health and beauty, electronics, fashion, pharmacy, and lifestyle products to individual consumers nationwide via its website, mobile apps, physical stores, and third-party marketplace.

Ownership category

akta.pro rank

Product category

Multi-Category Online Retail and E-Commerce

NAICS

General Merchandise Retailers (455), Pharmacies and Drug Retailers (45611), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Health and Personal Care Retailers (456)

SIC

Retail-Variety Stores (5331), Retail-Drug Stores And Proprietary Stores (5912), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

Keywords

• Online grocery shopping
• Omnichannel retail
• Consumer electronics retail
• Health beauty ecommerce
• Pharmacy home delivery

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Direct product sales through online platform and physical retail stores, generating revenue from consumer transactions across multiple product categories including groceries, health & beauty, electronics, fashion, and pharmacy

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Naheed.pk operates Pakistan's largest standalone e-commerce platform and retail chain, selling multi-category merchandise including groceries, health and beauty products, electronics, fashion, home appliances, books, kids and baby products, and pharmacy items directly to consumers through its website, mobile apps, and physical stores in Karachi. The company also runs wholly owned retail brands (Naheed Pharmacy, Fresh St! Cafe) and private label lines (Naheed Basics, Naheed Dry Fruits, Naheed Spices), complemented by nationwide home delivery, Cash on Delivery, installment payment options, and a third-party seller marketplace ("Sell on Naheed").

Product overview

Naheed.pk is a Pakistan-based retail company that has evolved from a small grocery shop into the country's largest standalone e-commerce platform and retail chain. The platform operates as a multi-category online marketplace offering groceries & pets, pharmacy, health & beauty (including K-Beauty brands), phones & computers, TV & home appliances, women's and men's fashion, watches/bags/jewellery, books, home & lifestyle, medical & nutrition, and kids & babies products. The company has developed private label brands including Naheed Basics, Naheed Dry Fruits, and Naheed Spices, alongside its own Fresh St! Cafe bakery brand. The platform integrates AI and technology to modernize retail operations and enhance omnichannel retail experiences, with nationwide delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh St! Cafe: Fresh food bakery and cafe section offering cakes, pastries, brownies, cupcakes, and savories.
• Naheed Pharmacy
• Naheed Products

Products and services

• Naheed.pk E-Commerce Platform Pakistan's largest standalone e-commerce platform and retail chain offering online shopping across groceries, health and beauty, fashion, electronics, home appliances, books, kids and baby products, and pharmacy, with omnichannel retail experiences, nationwide delivery, Cash on Delivery, loyalty program, and a third-party seller marketplace.
• Naheed Pharmacy Online pharmacy retail service offering medicines, health products, OTC medicines, vitamins, supplements, medical equipment, and first aid supplies for home delivery to consumers across Pakistan.
• Fresh St! Cafe In-house bakery and cafe brand offering cakes, brownies, cupcakes, savoury items, biscuits, cookies, desserts, pastries, tarts, pops, breads, buns, and rolls.
• Naheed Basics Naheed private label product line featuring basic grocery essentials sold under the Naheed brand.
• Naheed Dry Fruits Naheed private label product line of dry fruits and nuts sold under the Naheed brand.
• Naheed Spices Naheed private label product line of spices and seasoning products sold under the Naheed brand.
• Naheed Mobile App Native mobile shopping application available on Android (Google Play) and iOS (App Store), enabling customers to browse and purchase from Naheed.pk's full product catalog on smartphones.
• Sell on Naheed Marketplace Third-party seller marketplace program allowing external sellers and brands to list and sell products on the Naheed.pk platform, with access to Naheed.pk's nationwide customer base and delivery infrastructure.
• Naheed Loyalty Program Customer loyalty program allowing Naheed.pk shoppers to earn and redeem loyalty points on purchases across the platform.

Quantifiable outcome

• 30% year-on-year growth in e-commerce transactions to PKR 289 billion in FY2024

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Foodpanda (Pakistan): Quick-commerce and food/grocery delivery platform in Pakistan. Comparable on grocery and household essentials delivery and on demand for fast omnichannel fulfillment.
• Dawaai.pk: Pakistan-focused online pharmacy and healthcare platform. Comparable on the pharmacy / medical and nutrition verticals that Naheed.pk operates via Naheed Pharmacy.

Direct peers

• Daraz.pk: Alibaba-backed marketplace and the largest horizontal e-commerce platform in Pakistan. Directly comparable to Naheed.pk on multi-category online retail and nationwide delivery in Pakistan.
• Yayvo (TCS): TCS-operated Pakistani e-commerce platform with multi-category assortment and nationwide delivery. Directly comparable as a Pakistani horizontal e-commerce competitor.
• hyper.pk (Hyperstar): Online arm of a Pakistani hypermarket chain. Comparable to Naheed.pk on omnichannel grocery, electronics, and general merchandise e-commerce.
• AlFatah (Pakistan): Pakistani department-style retail chain selling grocery, electronics, fashion, and home goods. Comparable to Naheed.pk on broad assortment omnichannel retail in Pakistan.
• Imtiaz Super Market: Pakistani grocery and household retail chain expanding into e-commerce. Directly comparable to Naheed.pk on supermarket-style grocery assortment and emerging omnichannel delivery.
• Chase Up (TCS): Pakistani retail chain with online grocery ordering and nationwide delivery. Comparable to Naheed.pk on multi-category grocery retail, online ordering, and home delivery in Pakistan.

Broad incumbents

• Metro Cash & Carry Pakistan: Wholesale and retail grocery operator in Pakistan. Comparable on grocery assortment, B2C and HORECA supply, and physical-store-backed omnichannel retail.
• Carrefour Pakistan (MAJID Al Futtaim): Hypermarket and online grocery operator in Pakistan. Comparable on omnichannel grocery, household, and general merchandise retail, though backed by a regional incumbent with deeper capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC12srKbVgF35ohR6UXVxn1g
• Facebookfacebook.com/naheedpk
• LinkedInlinkedin.com/company/naheed-pk
• Instagraminstagram.com/naheedpkonline
• TikToktiktok.com/@naheedpkonline
• Xx.com/naheedsupermart

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naheed.pk