Daraz.pk
- Company typePrivate
- Founded2012
- HeadquartersKarachi, Pakistan
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Daraz.pk firmographics
Firmographics- Name
- Daraz.pk
- Legal name
- Jade E Services Pakistan Pvt Limited
- Website
- https://daraz.pk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Daraz.pk industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Food and Beverage Retailers (445), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Variety Stores (5331), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
Keywords
Where Daraz.pk is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Daraz.pk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Commission fees charged to sellers on the platform for each transaction completed through the marketplace
- Seller Services: Additional services offered to sellers including logistics support, seller financing, and advertising/promotional placements
- Advertising and Promotions: Fee-based promotional placements, featured product listings, and brand voucher programs for sellers
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Daraz.pk product offering
Product offeringCore offering
Daraz.pk operates an online marketplace connecting third-party sellers and buyers across Pakistan, offering over 15 million products spanning fashion, electronics, appliances, groceries, and general consumer goods. The platform supports multiple payment methods including cash on delivery, cards, EMI, mobile wallets, and Daraz Wallet, with delivery fulfilled through its own logistics network and physical pick-up points across major Pakistani cities.
Product overview
Daraz.pk is Pakistan's largest e-commerce marketplace platform operating across South Asia (Pakistan, Bangladesh, Sri Lanka, Myanmar, Nepal). The platform operates as a multi-module ecosystem consisting of the core Daraz Marketplace and Daraz Mall (for verified vendors), supplemented by specialized offerings including Daraz Like New (refurbished electronics), Daraz Global Collection (international sellers), and Daraz Wallet (digital payments). Additional services include Daraz Corporate (B2B purchasing), Daraz University (seller education), Daraz Donates (charity), and the Daraz Affiliate Program. The platform is accessible via desktop website and mobile app (iOS, Android, Huawei), with physical infrastructure through Daraz Pick-up Points and Daraz Logistics Partner for delivery fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Daraz Marketplace Core online marketplace connecting sellers and buyers across Pakistan, enabling purchase of products from verified vendors with multiple payment options, package tracking, and a 7-day return/exchange policy.
- Daraz Mall Premium section of the marketplace featuring verified vendors and trusted brands, guaranteeing product authenticity with a 2x Money Back Guarantee for Pakistani consumers.
- Daraz Global Collection International marketplace feature enabling Pakistani customers to purchase products from sellers worldwide, including novelty gadgets and accessories not otherwise available in Pakistan.
- Daraz Like New Refurbished electronics program offering like-new phones, laptops, tablets, smartwatches, airbuds, speakers, and treadmills with 3 to 6-month warranties to Pakistani consumers.
- Daraz Wallet Closed-loop digital wallet enabling secure in-app payments for marketplace purchases, with exclusive vouchers and special product offers for app users.
- Daraz Corporate Dedicated B2B bulk purchasing solution for corporate organizations and businesses in Pakistan, providing transparent pricing and efficient procurement services.
- Daraz Mart (Online Grocery Store) Online grocery service on the marketplace offering food staples, beverages, frozen foods, and household essentials for online purchase by Pakistani consumers.
Companies that use Daraz.pk
Customer profileSegments3 records
Ideal customer profiles3 records
Daraz.pk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature5 records
Daraz.pk partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lazada GroupcoreDaraz is part of the Lazada Group network, operating across Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal. Lazada is the parent e-commerce platform in Southeast Asia, and Daraz serves as its South Asian counterpart.
- TCS (Teleserv)minorLogistics partner for package delivery and collection services at pick-up points
- Daraz LogisticscoreIn-house logistics solution for order fulfillment and delivery across Pakistan
- HBL (PSL Cricket)minorSponsorship and partnership with HBL Pakistan Super League for brand visibility and cricket live streaming on Daraz Live app
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Daraz.pk competitors and assessment
Company assessmentEmerging players
- Jumia: Pan-African horizontal marketplace with marketplace commission, JumiaPay, and Jumia Logistics. Comparable as an emerging-market horizontal platform addressing similar structural challenges (COD, fragmented logistics, low digital payment penetration).
- noon: Middle East horizontal marketplace backed by Saudi PIF and Mohamed Alabbar, with COD, logistics, and grocery extensions. Comparable as an emerging-market horizontal platform in a COD-dominant economy.
- Meesho: India's social-commerce-led marketplace focused on Tier-2/Tier-3 buyers and resellers. Comparable on customer segment (value-conscious, smaller-city consumers) and product-led growth.
Direct peers
- Shopee: Sea Group's Southeast Asian horizontal marketplace with strong seller tooling, in-app games, and aggressive flash-sale model. Comparable in product-led growth and marketplace dynamics.
- Trendyol: Turkey's leading horizontal marketplace with logistics arm, COD support, and category extensions into grocery. Highly comparable emerging-market horizontal marketplace operating under similar macro conditions.
- Flipkart: India's largest horizontal marketplace with seller services, COD support, and category expansion. Closest comparable emerging-market horizontal marketplace peer serving a South Asian consumer base.
- Lazada Group: Lazada is the parent/sister platform of Daraz across Southeast Asia, operating an identical marketplace, logistics, and wallet model. Direct relevance as Daraz's strategic parent and operational peer.
Broad incumbents
- Alibaba (Taobao/Tmall): Alibaba owns Daraz via Lazada and operates the parent marketplace playbook. Relevant as the strategic parent and architectural blueprint for Daraz's marketplace, ads, and merchant services.
- Amazon: Global horizontal marketplace incumbent with marketplace commissions, FBA logistics, Prime, and AI personalization. Comparable on business model, though it operates at vastly larger scale and maturity than Daraz.
Regional players
- Foodpanda (Pakistan): Quick-commerce and food-delivery player operating across Pakistan, owned by Delivery Hero. Comparable on Pakistani consumer base, last-mile logistics, and wallet/loyalty mechanics, though focused on food/Q-commerce rather than horizontal retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Daraz.pk social profiles
Digital presenceDaraz.pk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daraz.pk leadership team
Management profileNumber of profiles
Profiles1 record
Daraz.pk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daraz.pk M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daraz.pk
What does Daraz.pk do?
Daraz.pk operates an online marketplace connecting third-party sellers and buyers across Pakistan, offering over 15 million products spanning fashion, electronics, appliances, groceries, and general consumer goods. The platform supports multiple payment methods including cash on delivery, cards, EMI, mobile wallets, and Daraz Wallet, with delivery fulfilled through its own logistics network and physical pick-up points across major Pakistani cities.
Is Daraz.pk a public or private company?
Daraz.pk is a private company. It is classified as corporate owned and is currently operating.
When was Daraz.pk founded?
Daraz.pk was founded in 2012. It employs 501 to 1,000 people.
Where is Daraz.pk based?
Daraz.pk is headquartered in Karachi, Pakistan, in the Asia region.
How does Daraz.pk make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Services and advertising and Promotions.
Who are Daraz.pk's main competitors?
Emerging players on record are Jumia, noon and Meesho. Direct peers are Shopee, Trendyol, Flipkart and Lazada Group. Broad incumbents are Alibaba (Taobao/Tmall) and Amazon. Foodpanda (Pakistan) is listed as a regional player.
Does Daraz.pk have an API?
No public API is recorded for Daraz.pk.
What industry is Daraz.pk in?
Daraz.pk's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 445 and its SIC code is 5331.