Nexeye
Nexeye is a European optical and hearing care retail platform operating 750+ stores across five countries under the Hans Anders, eyes + more, and Direkt Optik brands, serving value-conscious and fashion-driven consumers through transparent all-inclusive pricing and an omnichannel model.
- Company typePrivate
- Founded2018
- HeadquartersGorinchem, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Nexeye does
Nexeye is a European optical and hearing care retail platform headquartered in Gorinchem, Netherlands, operating 750+ stores across the Netherlands, Belgium, Germany, Austria, and Sweden through three sub-brands: Hans Anders (value-for-money optical and hearing care, founded 1982, ~394 stores), eyes + more (fashion-forward international expansion vehicle, founded 2005, ~325 stores), and Direkt Optik (Swedish optical, founded 1992, ~33 stores). The group employs over 4,700 people and serves mass-market consumers with prescription eyewear, sunglasses, contact lenses, and hearing aids under a transparent all-inclusive pricing model (€99–€249 per pair) that bundles frames, lenses, and coatings into a single fixed price.
The operating model combines dense physical retail with an omnichannel digital backbone. All three sub-brand webshops are replatformed onto Salesforce Commerce Cloud (implemented with Emakina), the central warehouse in Gorinchem runs on SAP-based ORBIS Logistics with digitalized multi-order picking, and the Hans Anders webshop integrates an AI-powered virtual try-on tool (STYLE PTTRNS) developed with PTTRNS.ai. In-house and partner-developed brands — including DRIIVE sports eyewear (co-developed with Team DSM/Picnic PostNL), the Ciircle sustainable collection, and designer lines with Sylvie Meis and Jana Ina Zarrella — supplement the core assortment. The Club More loyalty program reached 1 million members within one year of launch.
The company has been owned by KKR since April 2024, when the global investment firm acquired it from 3i Group, providing the capital to underwrite an aggressive European rollout. Eyes + more opens roughly two stores per week and the group targets 1,000 stores by 2028, supported by country-specific expansion leadership, a new Chief Retail Officer, and continued investment in flagship retail formats such as the June 2026 Cologne metropolitan store.
Nexeye firmographics
Firmographics- Name
- Nexeye
- Legal name
- nexeye BV
- Website
- https://nexeye.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nexeye is a European optical and hearing care retail platform operating 750+ stores across five countries under the Hans Anders, eyes + more, and Direkt Optik brands, serving value-conscious and fashion-driven consumers through transparent all-inclusive pricing and an omnichannel model.
- Ownership category
- akta.pro rank
Nexeye industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Nexeye is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Nexeye business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Optical Retail Products and Services: Revenue generated from sale of eyewear (frames, lenses, sunglasses), eye care services, and hearing care solutions across retail stores. The company operates on an all-inclusive transparent pricing model where customers pay one fixed price for complete glasses including frames, lenses, and coatings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eyes + more All-Inclusive Fixed Price |
| One time/ perpetual license | Pay-as-you-go | Jana Ina Zarrella Designer Collection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Nexeye product offering
Product offeringCore offering
Nexeye is a European optical retail platform operating three brands—Hans Anders, eyes + more, and Direkt Optik—selling prescription spectacles, sunglasses, contact lenses, and hearing aids through 750+ physical stores and online webshops across the Netherlands, Belgium, Germany, Austria, and Sweden. The company also provides eye tests, hearing care services, and proprietary product lines such as Ciircle (sustainable eyewear) and DRIIVE (sports glasses), all offered under a transparent all-inclusive fixed-price model.
Product overview
Nexeye is a European optical retail platform operating three main retail brands: Hans Anders (Dutch/Belgian optical and hearing care chain, ~394 stores), eyes + more (fashion-forward international optical chain, 325+ stores in 5 countries), and Direkt Optik (Swedish optical chain, 33 stores). The company offers a portfolio of products spanning prescription eyewear, sunglasses, contact lenses, and hearing aids under a value-for-money model. Product portfolio includes proprietary brands like Ciircle (sustainable recycled-material eyewear) and DRIIVE (performance sports glasses co-developed with Team DSM), plus designer collaborations such as Sylvie Meis and Jana Ina Zarrella collections. Digital offerings include AI-powered virtual try-on, omnichannel e-commerce via Salesforce Commerce Cloud, and the Club More loyalty program. The company serves customers across the Netherlands, Belgium, Germany, Austria, and Sweden through 740+ physical stores combined with online platforms.
Differentiator
Problem solved
Functional benefit
Brands
- DRIIVE: Innovative sports eyewear brand developed in partnership with professional cyclists from Team DSM, targeting athletes professional and amateur
- Ciircle
- Sylvie Meis Collection
- Jana Ina Zarrella Collection
Products and services
- Hans Anders Eyewear and Hearing Care Retail Optical and hearing care retail chain offering prescription eyewear, sunglasses, contact lenses, hearing aids, and eye tests under a value-for-money proposition across the Netherlands and Belgium.
- eyes + more Eyewear Retail Fashion-forward optical retail chain offering prescription glasses, sunglasses, and contact lenses under a transparent all-inclusive fixed-price model, with monthly refreshed collections and brand ambassador partnerships.
- Direkt Optik Eyewear Retail Swedish optical retail chain offering a broad collection of prescription eyewear and sunglasses with focus on affordability and accessibility across Sweden.
- Hearing Care Solutions Retail hearing care service offering hearing aids and audiology consultations across Hans Anders stores, supplied by Starkey and WS Audiology. Nexeye won the ABN AMRO Retailer of the Year – Audiologists award in 2023 for this category.
- Ciircle Sustainable Eyewear Collection Proprietary circular eyewear collection of 23 unisex frames made from recycled materials including old glasses and production waste, available across all nexeye brands.
- DRIIVE Sports Eyewear Performance sports eyewear brand co-developed with professional cyclists from Team DSM (now Team Picnic PostNL), offering DRIIVE PRO professional racing glasses and DRIIVE HYBRID sporty hybrid glasses for amateur and professional athletes.
- Sylvie Meis Eyewear Collection Exclusive designer eyewear collection co-created with TV personality and brand ambassador Sylvie Meis, comprising 25 optical frames and 26 sunglasses available across all eyes + more stores.
- Jana Ina Zarrella Eyewear Collection Exclusive designer eyewear collaboration with German TV presenter Jana Ina Zarrella, comprising 7 unique frame styles with up to 30 possible combinations, sold in 280+ eyes + more stores at fixed all-inclusive prices.
Quantifiable outcome
- 93% recommendation rate for eyes + more customers
- +3 more outcomes
Companies that use Nexeye
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Nexeye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Nexeye partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Emakina and SalesforcecoreMulti-brand replatforming of all sublabels (Hans Anders, Direkt Optik, eyes + more) using Salesforce Commerce Cloud. Emakina handled UX, UI, and Service Design for seamless customer journey across on- and offline channels.
- Team DSM (now Picnic PostNL)coreJoint development and launch of DRIIVE sports eyewear brand. Professional cyclists from World Tour team provided insights for creating performance racing glasses. Athletes including Lorena Wiebes and Nikias Arndt use DRIIVE glasses competitively.
- QuinsosupportingTechnical implementation partner for SAP-based ORBIS Logistics system in central warehouse in Gorinchem. Enabled transition from paper-based to digital warehouse operations.
- PTTRNS.aisupportingDevelopment of STYLE PTTRNS AI-powered virtual glasses fitting tool. Self-learning algorithm provides personal online advice on which glasses are best suited based on facial imaging analysis. Launched by Hans Anders in Dutch market.
- EssilorLuxotticacorePrimary lens and optical supplier partner for nexeye's optical retail chains
- SafilocoreFrame supplier partner for nexeye's optical retail chains
- StarkeysupportingHearing aid technology supplier for Hans Anders hearing care solutions
- WS AudiologysupportingHearing technology supplier for nexeye's hearing care products
- KinderhulpsupportingNGO partnership providing free glasses to children in poverty in the Netherlands. Since October 2024, 250 children received free glasses including eye exam, advice, and two-year guarantee.
- De ZonnebloemsupportingNGO partnership strengthening social impact initiatives alongside Kinderhulp
- TenRep ABsupportingPartnership for identifying high-potential retail locations in Sweden for eyes + more expansion
- Graaf Ledin PRsupportingCommunications agency appointed as PR partner in Sweden, handling strategic communications, media relations, and brand-building activities for eyes + more expansion
- Sylvie MeiscoreInternational TV personality and style icon as brand ambassador for eyes + more. Launched exclusive eyewear collection (25 optical frames, 26 sunglasses) in June 2026. Featured in 'way more you' brand campaign.
- Jana Ina ZarrellasupportingGerman TV presenter, designer, and entrepreneur collaborated on exclusive designer eyewear collection. 7 unique styles with up to 30 possible combinations available in 280+ eyes + more stores.
Scale indicators6 records
Recent moves13 records
Expansion highlights7 records
Nexeye competitors and assessment
Company assessmentDirect peers
- Mister Spex: Berlin-based online-first optical retailer with multi-country European presence, including a partnership network of physical partner stores. Closely comparable as a European optical retailer targeting value-conscious and fashion-conscious consumers with transparent pricing.
- Smylies: Belgium-headquartered optical retail chain with stores in the Benelux region. Direct competitor in the Dutch/Belgian market where Nexeye's Hans Anders brand is strongest, with overlap in value-for-money positioning.
Emerging players
- Brille24: German online optical retailer offering prescription glasses at low fixed prices. Comparable as a value-positioned competitor in Nexeye's core German market, though with a primarily online model rather than physical stores.
Regional players
- Synoptik: Leading Nordic optical retail chain operating primarily in Sweden, Norway, and Denmark. Directly comparable to Direkt Optik as a Sweden-based optical retailer with value positioning and a multi-store footprint in the region.
- Cleopatra Optik: Austrian optical retail chain operating in Austria. Comparable as a regional optical retailer with physical store presence where eyes + more is expanding from 11 to 40 stores in Austria.
Broad incumbents
- Apollo-Optik: Germany's largest optical retail chain with hundreds of stores, owned by Bain Capital. Directly competes with eyes + more in Germany across price-sensitive eyewear and hearing care categories.
- Specsavers: UK-based optical and hearing care retail chain operating in multiple European countries including the Nordics, Netherlands, and Germany. Comparable as a multi-country optical retail platform with a value-for-money positioning and significant hearing care offering.
- GrandVision (EssilorLuxottica): Global optical retail platform owned by EssilorLuxottica operating chains including Pearle, Vision Express, and Eye Wish. Comparable multi-brand optical retailer; notable as both a downstream competitor and the parent of Nexeye's primary lens supplier.
- Fielmann: Germany-headquartered optical retail leader with ~1,000+ stores across Europe. Directly comparable to Nexeye as a multi-country optical retailer with owned-brand frame strategy, though Fielmann is larger, publicly listed, and has a stronger hearing aid vertical.
- LensCrafters: Global optical retail chain owned by EssilorLuxottica, primarily US but with international presence. Comparable as a multi-brand optical retailer within the EssilorLuxottica portfolio, illustrating the vertical integration threat Nexeye faces.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nexeye social profiles
Digital presenceNexeye compliance and trust
Trust signalCompliance11 records
Nexeye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexeye leadership team
Management profileNumber of profiles
Profiles13 records
Nexeye subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nexeye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexeye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexeye
What does Nexeye do?
Nexeye is a European optical retail platform operating three brands—Hans Anders, eyes + more, and Direkt Optik—selling prescription spectacles, sunglasses, contact lenses, and hearing aids through 750+ physical stores and online webshops across the Netherlands, Belgium, Germany, Austria, and Sweden. The company also provides eye tests, hearing care services, and proprietary product lines such as Ciircle (sustainable eyewear) and DRIIVE (sports glasses), all offered under a transparent all-inclusive fixed-price model.
Is Nexeye a public or private company?
Nexeye is a private company. It is classified as private equity controlled and is currently operating.
When was Nexeye founded?
Nexeye was founded in 2018. It employs 1,001 to 5,000 people.
Where is Nexeye based?
Nexeye is headquartered in Gorinchem, Netherlands, in the Europe region.
How does Nexeye make money?
One revenue line is on record: optical Retail Products and Services.
Who are Nexeye's main competitors?
Direct peers on record are Mister Spex and Smylies. Brille24 is listed as an emerging player. Regional players are Synoptik and Cleopatra Optik. Broad incumbents are Apollo-Optik, Specsavers, GrandVision (EssilorLuxottica), Fielmann and LensCrafters.
Does Nexeye have an API?
No public API is recorded for Nexeye.
What industry is Nexeye in?
Nexeye's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 45613 and its SIC code is 3851.