PTTRNS.ai

What PTTRNS.ai does

PTTRNS.ai is a Netherlands-based B2B SaaS company, founded in 2019 in Eindhoven, that provides AI-powered personalisation and 3D visualisation tools for the eyewear and fashion industries. Its flagship product, STYLE PTTRNS, is an AI-driven digital eyewear stylist that uses computer vision to extract 17 facial features and 24 spectacle data points from customer selfies, then recommends frames based on facial geometry, skin undertone, and personal style preferences; the model is trained by professional stylists. The second product, FLAIR PTTRNS, is an automated fashion rendering platform that converts CLO3D digital garment files into photorealistic packshots, flat lays, 360-degree turntables, and video outputs at scale, with API integration into enterprise PLM and DAM systems.

The company sells to enterprise eyewear retailers and fashion brands via subscription contracts with usage-based overage, combining self-serve plug-and-play integration (around five lines of code for STYLE PTTRNS) with direct enterprise sales for larger accounts. Customers include Hans Anders, KRYS Group (1,000+ stores across France, Belgium, and Switzerland), Fielmann, Nexeye, Saturdays, VILA (BESTSELLER), Stichd, Name it, and Tonickx. Distribution is anchored by integrations with CLO3D, Fittingbox (3D virtual try-on), and Microsoft Azure hosting, and the company reports KPIs of 50,000+ end customers served per month, 20,000+ frames analysed across 100+ brands, and 2-4x conversion-rate uplift for clients.

PTTRNS.ai is venture-backed, having closed a €2 million seed round led by ECFG in February 2023 to fund international expansion and continued AI/3D product development. It employs ~30 specialists in AI, e-commerce, fashion, and 3D design, operates a PLG plus enterprise hybrid go-to-market, and is GDPR-compliant. Founder Marco van Herpen leads the company as Founder and Managing Director.

Name

PTTRNS.ai

Legal name

PTTRNS.ai

Website

https://pttrns.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PTTRNS.ai is a Netherlands-based B2B SaaS company offering STYLE PTTRNS (AI eyewear digital stylist) and FLAIR PTTRNS (automated fashion rendering from CLO3D files) to enterprise eyewear retailers and fashion brands including KRYS Group, VILA/BESTSELLER, Hans Anders, and Fielmann.

Ownership category

akta.pro rank

Product category

Fashion Technology Software

NAICS

Optical Goods Retailers (45613), Graphic Design Services (541430)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

Keywords

• AI eyewear recommendations
• Fashion rendering platform
• Computer vision personalisation
• 3D fashion visualisation
• Personalised shopping SaaS

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. STYLE PTTRNS Subscription: Subscription-based SaaS model for the eyewear digital stylist. Monthly fee includes a bundle of recommendations; additional fee per recommendation applies outside the bundle. Usage-based subscription models are matched to expected platform usage.
2. FLAIR PTTRNS Subscription: Subscription-based SaaS for the fashion rendering platform. Monthly fee plus fee per render outside the bundle. Subscription tiers are based on the number and size of files being rendered. Can be paid monthly or as a one-time annual payment.
3. Usage-Based Overage Charges: Both STYLE PTTRNS and FLAIR PTTRNS charge additional per-unit fees (per recommendation for STYLE; per render for FLAIR) outside the bundled allocation, ensuring no hard usage limitations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

PTTRNS.ai is a B2B SaaS provider offering two core products: STYLE PTTRNS, an AI-powered digital eyewear stylist that uses computer vision to analyse customer facial features and recommend personalised frames for eyewear brands, retailers, and opticians; and FLAIR PTTRNS, an automated cloud-based rendering platform that converts CLO3D 3D garment files into photorealistic fashion imagery and video for fashion brands. Both solutions are sold via subscription to enterprise clients and embedded into their e-commerce sites and digital product creation workflows.

Product overview

PTTRNS.ai is a Dutch AI SaaS company offering two distinct B2B product lines for the fashion and eyewear industries. STYLE PTTRNS is an AI-powered digital eyewear stylist that uses computer vision to analyze facial features and recommend frames matching customers' personalities, available as website plugin, in-store kiosk, and campaign tool. FLAIR PTTRNS is an automated fashion rendering platform that converts CLO3D design files into photorealistic marketing visuals at scale. The company operates on a subscription model and serves fashion brands, eyewear retailers, and opticians, with clients including Hans Anders, KRYS, VILA, BESTSELLER, Stichd, and Fielmann.

Differentiator

Problem solved

Functional benefit

Brands

• FLAIR PTTRNS: Automated fashion rendering pipeline that turns 3D design files into photorealistic fashion renders at high speed and scale for e-commerce, marketing, and merchandise purposes.
• STYLE PTTRNS

Products and services

• STYLE PTTRNS AI-powered digital eyewear stylist that analyses customer facial features and personal style preferences via computer vision to deliver personalised frame recommendations, with built-in 2D virtual try-on and optional 3D virtual try-on via Fittingbox. Sold as a SaaS subscription to eyewear brands, optical chains, and independent opticians for embedding into their websites and in-store kiosks.
• FLAIR PTTRNS

Quantifiable outcome

• Conversion rate increase of 2–4 times for eyewear e-commerce clients using STYLE PTTRNS
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• FittingboxcoreTechnology or IntegrationFittingbox is integrated with STYLE PTTRNS as a 3D virtual try-on provider, enhancing the realism of the eyewear try-on experience beyond the built-in 2D VTO. Fittingbox is featured as a partner logo on the PTTRNS.ai website and is referenced in industry research as an industry-leading virtual try-on provider that can triple conversion rates.
• CLO3DcoreTechnology or IntegrationFLAIR PTTRNS accepts CLO3D ZPAC and ZPROJ files as the primary input format for its automated rendering pipeline. CLO3D is the world's leading 3D fashion design software, and the integration enables fashion brands already using CLO3D for digital product creation to seamlessly feed files into PTTRNS.ai's rendering platform.
• Hans AnderscoreGTM or Marketing PartnerHans Anders was the launch partner for STYLE PTTRNS in July 2021, integrating the digital stylist into their website to provide online eyewear advice. The partnership is showcased as a case study and customer logo, demonstrating the online-to-offline (ROPO) customer journey where online recommendations drive customers to Hans Anders retail stores.
• KRYS GroupcoreGTM or Marketing PartnerKRYS Group (brands: Krys, Vision Plus, Lynx Optique, Krys Audition) uses STYLE PTTRNS in their 'myKrysStyle — Inspiration in 2 minutes' campaign to inspire online visitors and drive them to physical stores. Over 1,000 KRYS stores across France, Belgium, and Switzerland benefit from the digital stylist. Early results show 17% of website visitors using STYLE PTTRNS share their email address for in-store follow-up.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fittingbox: Fittingbox is a leading provider of 3D virtual try-on for eyewear and is an integration partner of PTTRNS.ai's STYLE PTTRNS. Both companies sell SaaS that personalises and digitalises the eyewear selection experience for retailers, and compete for the same optical retailer's personalisation budget.
• Vue.ai: Vue.ai offers AI-driven personalisation, visual search, and product recommendation tools for fashion and apparel retailers. It is a direct competitor to STYLE PTTRNS in the AI personalisation-for-fashion-retail category, with a broader multi-category footprint.
• Syte: Syte provides visual AI and product recommendation solutions for fashion e-commerce, including visual search and personalised discovery. It overlaps directly with PTTRNS.ai's AI-driven personalisation value proposition for fashion and eyewear retailers.
• True Fit: True Fit is a fashion/footwear fit and personalisation platform that helps online shoppers find the right product. Comparable to STYLE PTTRNS in its use of AI and personal data to drive conversion and reduce returns in apparel-adjacent retail.

Emerging players

• Bold Metrics: Bold Metrics uses AI to recommend clothing fit and size for fashion e-commerce. It competes with the personalisation portion of STYLE PTTRNS for fashion retailer budgets, though its core focus is sizing rather than style-based recommendations.
• Obsess: Obsess builds immersive 3D and virtual stores for fashion and beauty brands. It is an adjacent competitor in the 3D-enabled fashion shopping experience category, overlapping with PTTRNS.ai's interest in digital experiences for fashion retailers.
• Revieve: Revieve delivers AI-driven beauty and skincare personalisation experiences. Comparable to STYLE PTTRNS as a category-adjacent AI personalisation platform for retail, though focused on beauty rather than eyewear.
• Findmine: Findmine provides AI-driven outfit completion and product recommendations for fashion retailers. Comparable in being a SaaS personalisation layer sold to fashion brands, though its focus is on complete-the-look rather than eyewear-specific styling.

Others

• CLO3D: CLO3D is the leading 3D fashion design software whose ZPAC/ZPROJ file formats are the primary input for FLAIR PTTRNS. CLO3D is a strategic technology partner and a potential competitor if it expands downstream into automated rendering services.

Broad incumbents

• Shopify (Shopify AR / Kit): Shopify is a broad e-commerce platform that ships AR try-on and AI merchandising features inside its commerce suite. It is a broad incumbent threat: a built-in Shopify feature could displace standalone personalisation tools like STYLE PTTRNS for mid-market merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pttrns-studios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTTRNS.ai