What DM Merchandising does

DM Merchandising is a privately held US wholesale distributor and B2B marketplace that designs, develops, and delivers giftable, trend-forward merchandise to retailers across the United States. The company operates from its headquarters in Elmhurst, Illinois, and serves gift shops, boutiques, and independent retail stores seeking high-margin impulse products, seasonal items, and innovative everyday essentials for resale. Its product portfolio spans fashion accessories, kids, apparel, footwear, health and beauty, optical, kitchen, seasonal, impulse, and travel categories, organized under approximately 22 proprietary signature brands including Hello Mello (loungewear), FITKICKS (athleisure), Britt's Knits (cold weather accessories), Krumbs Kitchen, Modern Monkey (novelty gadgets), Optimum Optical, Soul Stacks (jewelry), Night Scope, En Route (travel), and others.

The company's core technology is its B2B e-commerce marketplace at 247dm.com, which provides 24/7 ordering with 24-hour order fulfillment, supported by a direct field sales force covering North America and a showroom/trade event presence for product discovery. Distribution is augmented by a content marketing blog, active social media channels (Facebook, LinkedIn, Instagram), and a DM Loyalty Program that awards tier-based discounts on dollar volume. The company also provides complimentary counter and floor displays with qualifying orders, embedding its proprietary brands into the physical retail merchandising infrastructure of its buyers.

DM Merchandising generates revenue through wholesale product sales to retailers, with a minimum purchase threshold of $500 for promotional eligibility. The company has been featured in major national media outlets including Good Morning America, TLC, People, InStyle, Real Simple, Runner's World, BuzzFeed, Yahoo, and Country Living, which supports consumer-facing brand recognition for its proprietary labels. The company is privately held with no disclosed funding rounds, ownership structure, or leadership team details in the available source data.

Name

DM Merchandising

Legal name

DM Merchandising

Website

https://247dm.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DM Merchandising is a US-based B2B wholesale distributor and online marketplace (247dm.com) that designs and supplies giftable, trend-forward merchandise across 20+ proprietary signature brands to gift shops, boutiques, and independent retailers nationwide.

Ownership category

akta.pro rank

Product category

Wholesale Gift and Impulse Merchandise Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Footwear Merchant Wholesalers (42434), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Wholesale merchandise
• Gift shop supplies
• Impulse retail products
• Proprietary retail brands
• Trend-forward accessories

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: DM Merchandising generates revenue through wholesale product sales to retailers. They design, develop and deliver giftable products including accessories, apparel, footwear, health & beauty, optical, kitchen, seasonal, impulse, and travel items. The company acts as a wholesale distributor providing high-margin, trend-forward products to retail businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DM Merchandising designs, develops, and distributes high-margin, trend-forward giftable merchandise through its B2B wholesale marketplace (247dm.com) and a field sales team, serving gift shops, boutiques, and retail stores across the United States. Its portfolio spans more than 22 proprietary Signature Brands covering fashion accessories, apparel, footwear, health & beauty, optical, kitchen, seasonal, impulse, and travel categories, supported by 24-hour fulfillment and complimentary point-of-sale displays.

Product overview

DM Merchandising operates a B2B wholesale marketplace and distribution platform serving retailers across the United States. The company offers a portfolio of proprietary signature brands including Hello Mello (loungewear and pajamas), FITKICKS (athleisure and water shoes), Britt's Knits (cold weather accessories), Krumbs Kitchen (kitchen tools), Soul Stacks (jewelry), Modern Monkey (novelty gadgets), Optimum Optical (readers and sunglasses), Night Scope (LED wearables), En Route (travel essentials), Pacific Brim (hats), Kedzie (bags and accessories), Juicebox (kids beach accessories), Seed & Sprout (gardening tools), Bunk House (outdoor accessories), Brodeo Drive (men's gifts), Two Left Feet (novelty socks), Charm Alarm (safety accessories), Bear Claw (backscratchers), and Allthreads (clearance). Products span categories including Fashion Accessories, Kids, Apparel, Footwear, Health & Beauty, Optical, Kitchen, Seasonal, Impulse, and Travel. The company provides complimentary floor and counter displays with qualifying orders and offers a DM Loyalty Program for reward-earning on purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Lemon Lavender®: Health and beauty brand featuring spa and wellness products
• Crush®
• Goolala
• KICKPOD
• Bear Claw®
• Britt's Knits®
• Brodeo Drive®
• Bunk House®
• Charm Alarm™
• En Route®
• FITKICKS®
• Hello Mello®
• Juicebox™
• Kedzie®
• Krumbs Kitchen®
• Modern Monkey®
• Night Scope®
• Optimum Optical®
• Pacific Brim™
• Seed & Sprout®
• Soul Stacks®
• Two Left Feet®
• Allthreads

Products and services

• DM Merchandising Wholesale Marketplace A B2B wholesale marketplace and distribution platform enabling retailers across the United States to discover and purchase high-margin, trend-forward products including giftable items, accessories, apparel, footwear, health & beauty, optical, kitchen, seasonal, impulse, and travel merchandise. Designed for gift shops, boutiques, and retail stores sourcing merchandise for resale.
• Lemon Lavender Proprietary health and beauty brand featuring spa and wellness products sold wholesale to retailers for resale in gift shops and boutiques.
• Crush Proprietary brand featured in trending and seasonal collections, distributed wholesale to retailers.
• Goolala Must-have proprietary brand featured in DM Merchandising's seasonal collections, distributed wholesale to retailers.
• KICKPOD Proprietary brand featured in the trending goods collection, distributed wholesale to retailers.
• Bear Claw Proprietary wholesale impulse backscratchers designed for retail merchandising and resale.
• Britt's Knits Top-selling proprietary brand of cold weather accessories featuring on-trend knitwear for women, men, and kids including hats, gloves, scarves, and slippers, sold wholesale for seasonal sell-through.
• Brodeo Drive Wholesale impulse gifts for men featuring classic items with humorous twists, designed for impulse purchases with gift-ready packaging.
• Bunk House Camp-inspired outdoor impulse items including lanterns, flashlights, and tabletop games, sold wholesale with complimentary counter displays.
• Charm Alarm Proprietary wholesale safety keychains and accessories for personal security, sold to retailers for resale.
• En Route Impulse travel accessories brand offering compact on-the-go necessities with small-footprint displays for checkout merchandising, sold wholesale.
• FITKICKS Athleisure brand recognized globally for land-to-water footwear, sport accessories, and apparel, sold wholesale with complimentary floor displays.
• Hello Mello Top-selling proprietary brand known for ultra-soft loungewear, pajamas, slippers, and cozy wraps designed with giftable packaging, sold wholesale.
• Juicebox Proprietary kids towels, goggles, and beach accessories for beach, pool, and backyard fun, sold wholesale with branded floor fixtures.
• Kedzie Trendy purses, wallets, bags, and accessories featuring versatile designs with multiple ways to wear and storage features, sold wholesale.
• Krumbs Kitchen Top-selling proprietary kitchenware brand featuring kitchen tools and cooking essentials with high-quality materials and giftable designs, sold wholesale with complimentary MDF floor displays.
• Modern Monkey Top-selling proprietary impulse brand featuring unique novelty gifts, gadgets, and everyday essentials including cleaning tools, desktop accessories, portable gadgets, handheld fans, and multi-use tools, sold wholesale.
• Night Scope LED wearable accessories including ultra-bright LED hats and accessories designed for outdoor adventure with Try Me packaging, sold wholesale as an annual best-seller.
• Optimum Optical Proprietary sunglasses, readers, and optical accessories featuring blue light blocking readers and UV protected sunglasses with giftable pull-boxes, sold wholesale.
• Pacific Brim Proprietary novelty dad and trucker hats with a portion of sales donated to protecting oceans and lakes, sold wholesale with floor displays available.
• Seed & Sprout Proprietary gardening tools and accessories for plant care and house plant maintenance, sold wholesale with complimentary counter displays.
• Soul Stacks Proprietary trend jewelry and bracelet collections featuring semi-precious stones and the popular Bracelet Bar, sold wholesale with complimentary counter displays.
• Two Left Feet Proprietary novelty socks, wearables, and giftable accessories designed for gifting, sold wholesale with complimentary counter and floor displays.
• Allthreads Proprietary wholesale products featured in DM Merchandising's Last Call clearance section for retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Faire: Faire operates a B2B wholesale marketplace connecting independent brands with thousands of retailers globally—the same target customer (gift shops, boutiques) that DM Merchandising serves through 247dm.com, but with a far larger technology and data infrastructure.
• Tundra: Tundra runs a zero-commission B2B wholesale marketplace for brands and retailers, competing head-to-head with DM Merchandising's 247dm.com for the same indie retail buyer purchasing branded merchandise at wholesale.
• Handshake: Handshake is Shopify's B2B wholesale marketplace for independent brands selling to retailers. It targets the same brand-supplier and retailer-buyer relationship that DM Merchandising operates, leveraging Shopify's broader commerce ecosystem.
• Abound: Abound is a B2B wholesale marketplace focused on independent brands and retailers—closely mirroring DM Merchandising's positioning of curating multiple proprietary brands for boutique and gift-shop buyers.
• BoutiqueHub: BoutiqueHub is a B2B wholesale platform connecting boutique and gift-shop retailers with curated brand assortments—directly comparable to DM Merchandising's boutique-focused retail customer base.

Regional players

• Ankorstore: Ankorstore is a European B2B wholesale marketplace with a similar brand-discovery and retailer-ordering model to 247dm.com, but operating primarily outside of DM Merchandising's North American footprint.

Broad incumbents

• Giftcraft: Giftcraft is an established wholesale gift and home décor distributor with a broad multi-brand portfolio, comparable to DM Merchandising's Signature Brands approach but operating at a larger incumbent scale.
• One Coastal: One Coastal (formed from the merger of Midwest-CBK and other distributors) is a major wholesale gift and home décor distributor serving retailers nationwide—overlapping with DM Merchandising's gift-shop and boutique customer base at significantly larger scale.
• Ganz: Ganz is a long-established wholesale gift, home décor, and seasonal merchandise distributor with proprietary product lines—directly comparable to DM Merchandising's breadth of categories (seasonal, home, giftable, impulse) and B2B wholesale distribution model.

Emerging players

• Pattern Brands: Pattern Brands is a portfolio company that builds and scales multiple premium home and lifestyle brands through wholesale and DTC channels—an emerging analog to DM Merchandising's Signature Brands strategy of launching proprietary brands across adjacent categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DMMerchandising
• LinkedInlinkedin.com/company/dm-merchandising
• Instagraminstagram.com/thedmdifference/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DM Merchandising