Kognitiv
Kognitiv is a Canadian-based enterprise loyalty technology company that built an AI/ML-powered platform for omnichannel loyalty management, personalization, and coalition commerce, serving enterprise brands across retail, travel, hospitality, and financial services until its asset acquisition by Capillary Technologies in January 2026.
- Company typePrivate
- Founded2007
- HeadquartersKitchener, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Kognitiv does
Kognitiv is a Canadian-based enterprise customer loyalty technology company that builds an AI/ML-powered platform for omnichannel loyalty management and 1:1 personalization at scale. Its product portfolio consists of five integrated modules: Kognitiv Inspire (loyalty management system with 200+ connectors), Kognitiv Pulse (AI/ML-powered customer insights and lifecycle optimization), Kognitiv Ignite (owned-channel data activation), Kognitiv Amplify (outcome-based paid media optimization), and Kognitiv Marketplaces (collaborative commerce/partner benefits). These products are unified by the proprietary Kognition AI/ML engine, which deploys hundreds of predictive models covering customer lifetime value, churn, propensity, and reactivation, with automated real-time model refinement.
The company served enterprise clients across retail (yuu Rewards Club, Hallmark, Petsmart, Sharjah Co-op), travel and hospitality (Avis, The Leading Hotels of the World), financial services, gaming (Wheel of Fortune), and racing (Monmouth Park), claiming 230 million members and $20 billion+ in customer revenue impact annually. Its go-to-market was direct enterprise field sales with multi-year custom-priced SaaS contracts. The platform holds SOC I and SOC II compliance certifications. Kognitiv operated globally through subsidiaries in Canada, Australia, Singapore, the UK, US, Hong Kong, and India.
In July 2024, Kognitiv divested its Enterprise Loyalty Platform (which operated the Air Miles Reward Program) to CORA Group. Subsequently, Kognitiv filed for US bankruptcy protection with liabilities exceeding $10 million. In January 2026, Capillary Technologies acquired certain Kognitiv assets, including 30+ enterprise clients across hotel companies in Australia, New Zealand, the UK, Middle East, and the US, integrating them into Capillary's broader loyalty platform. CEO Tim Sullivan led the company through this period.
Kognitiv firmographics
Firmographics- Name
- Kognitiv
- Legal name
- Kognitiv Corporation
- Website
- https://kognitiv.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Kognitiv is a Canadian-based enterprise loyalty technology company that built an AI/ML-powered platform for omnichannel loyalty management, personalization, and coalition commerce, serving enterprise brands across retail, travel, hospitality, and financial services until its asset acquisition by Capillary Technologies in January 2026.
- Ownership category
- akta.pro rank
Where Kognitiv is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Kognitiv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Enterprise software licensing model providing access to loyalty management platform, AI/ML-powered customer insights, and personalization tools on subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kognitiv product offering
Product offeringCore offering
Kognitiv provides an AI-powered customer loyalty management platform composed of five integrated products: Kognitiv Inspire (loyalty management system with points, tiers, and partner rewards), Kognitiv Pulse (AI/ML-driven customer insights and lifecycle optimization), Kognitiv Ignite (owned-channel data activation for 1:1 personalization), Kognitiv Amplify (outcome-based optimization for paid media), and Kognitiv Marketplaces (collaborative commerce/partner benefits). All products are unified by the proprietary Kognition AI/ML engine, which runs hundreds of models to predict customer lifetime value, churn, propensity, and reactivation in real time across omnichannel touchpoints.
Product overview
Kognitiv is a customer loyalty and martech platform with a modular, AI-powered architecture. The core offering consists of five integrated products: Kognitiv Inspire (loyalty management system), Kognitiv Pulse (customer insights and lifecycle optimization), Kognitiv Ignite (owned channel activation), Kognitiv Amplify (paid media optimization), and Kognitiv Marketplaces (collaborative commerce/partner benefits). These products are unified by the proprietary Kognition AI/ML engine, which powers omnichannel, omniaudience 1:1 personalization across all touchpoints. The platform enables brands to build collaborative loyalty ecosystems where partners can share audiences, offers, and data to create richer customer experiences. Kognitiv serves major enterprise clients across travel, retail, hospitality, and financial services with claims of 230 million members, $20 billion+ revenue impact annually, and +615% ROI from AI/ML-driven personalization.
Differentiator
Problem solved
Functional benefit
Brands
- Kognitiv Inspire: Loyalty management platform for omnichannel activation with 200+ connectors
- Kognitiv Pulse
- Kognitiv Ignite
- Kognitiv Amplify
- Kognitiv Marketplaces
- Kognition
Products and services
- Kognitiv Inspire
Quantifiable outcome
- 230 million members served across 28,000+ stores/locations
- +3 more outcomes
Companies that use Kognitiv
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Kognitiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
Kognitiv partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KPMG IndiacoreStrategic alliance partnership formed to strengthen global leadership in loyalty management. KPMG in India serves as implementation and consulting partner for loyalty management solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kognitiv competitors and assessment
Company assessmentBroad incumbents
- Oracle CrowdTwist Loyalty: Oracle's CrowdTwist Loyalty Cloud is part of Oracle Advertising and CX, offering enterprise loyalty solutions that overlap with Kognitiv Inspire and Kognitiv Pulse but are sold as part of Oracle's broader enterprise stack.
- Salesforce (Loyalty Management): Salesforce offers a Loyalty Management product integrated with its broader CRM/Data Cloud platform. It is a broad incumbent competing for the same enterprise wallet as Kognitiv, and is also a Kognitiv integration partner.
Direct peers
- Capillary Technologies: Capillary Technologies is a direct competitor in AI-powered loyalty and customer engagement platforms for retail and consumer brands. It acquired Kognitiv's assets in January 2026, becoming the most directly comparable peer given overlapping product capabilities and customer segments.
- Punchh (PAR Technology): Punchh is a direct competitor offering AI-powered loyalty and digital engagement solutions for restaurant and retail chains. Its brand-level loyalty platform overlaps with Kognitiv Inspire and Kognitiv Pulse in vertical-specific personalization.
- Thanx: Thanx is a direct competitor providing digital loyalty and CRM platforms for restaurant and retail chains, with similar predictive personalization and coalition capabilities overlapping with Kognitiv Pulse and Kognitiv Ignite.
- Annex Cloud: Annex Cloud is a direct competitor offering enterprise loyalty, referral, and customer engagement solutions across retail, hospitality, and travel — directly comparable to Kognitiv Inspire and Kognitiv Marketplaces.
Emerging players
- Antavo: Antavo is an emerging SaaS loyalty cloud for retail and fashion brands, overlapping with Kognitiv Inspire's points, tiers, and partner rewards capabilities though typically serving a smaller mid-market segment.
- Smile.io: Smile.io is an emerging loyalty platform for ecommerce brands (Shopify, BigCommerce). It overlaps conceptually with Kognitiv Inspire but operates at the SMB/SMB-mid market rather than Kognitiv's enterprise focus.
- Yotpo: Yotpo provides a unified platform for loyalty, referrals, and reviews, targeting DTC and retail brands. Its loyalty and SMS marketing capabilities partially overlap with Kognitiv Inspire and Kognitiv Ignite.
- LoyaltyLion: LoyaltyLion is an emerging loyalty and engagement platform for ecommerce merchants, offering points, tiers, and referral programs comparable to Kognitiv Inspire's core mechanics but focused on the SMB ecommerce segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kognitiv social profiles
Digital presenceKognitiv compliance and trust
Trust signalCompliance2 records
Kognitiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kognitiv leadership team
Management profileNumber of profiles
Profiles10 records
Kognitiv subsidiaries and ownership
Company hierarchySubsidiaries8 records
Kognitiv funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kognitiv M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kognitiv
What does Kognitiv do?
Kognitiv provides an AI-powered customer loyalty management platform composed of five integrated products: Kognitiv Inspire (loyalty management system with points, tiers, and partner rewards), Kognitiv Pulse (AI/ML-driven customer insights and lifecycle optimization), Kognitiv Ignite (owned-channel data activation for 1:1 personalization), Kognitiv Amplify (outcome-based optimization for paid media), and Kognitiv Marketplaces (collaborative commerce/partner benefits). All products are unified by the proprietary Kognition AI/ML engine, which runs hundreds of models to predict customer lifetime value, churn, propensity, and reactivation in real time across omnichannel touchpoints.
Is Kognitiv a public or private company?
Kognitiv is a private company. It is classified as corporate owned and is currently acquired.
When was Kognitiv founded?
Kognitiv was founded in 2007. It employs 101 to 250 people.
Where is Kognitiv based?
Kognitiv is headquartered in Kitchener, Canada, in the North America region.
How does Kognitiv make money?
One revenue line is on record: saaS Platform Subscription.
Who are Kognitiv's main competitors?
Broad incumbents on record are Oracle CrowdTwist Loyalty and Salesforce (Loyalty Management). Direct peers are Capillary Technologies, Punchh (PAR Technology), Thanx and Annex Cloud. Emerging players are Antavo, Smile.io, Yotpo and LoyaltyLion.
Does Kognitiv have an API?
No public API is recorded for Kognitiv.