Aspenware
Aspenware builds ecommerce, guest registration, and trip management software for ski resorts and mountain destinations. Its Commerce and Arrival platforms process nearly $1 billion in annual sales across 55-plus resorts in four countries.
- Company typePrivate
- Founded2001
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aspenware does
Aspenware Internet Solutions, Inc. is a Denver, Colorado-based software company founded in 2001 that builds ecommerce, guest registration, and trip management software exclusively for ski resorts and year-round mountain destinations. The platform processes nearly $1 billion in annual gross transaction value across more than 55 resorts in four countries (USA, Canada, Australia, New Zealand), serving operators ranging from independent mountains to large multi-resort groups such as Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, Powdr Corporation, and Jackson Hole Mountain Resort.
The product suite is organized around two core platforms, Aspenware Commerce (ecommerce for lift tickets, season passes, rentals, lessons, and activities) and Aspenware Arrival (mobile-friendly pre-arrival check-in, kiosk self-registration, and pass validation), supported by a modular layer including Identity V3 authentication with biometric and social login, Cloud UI for mobile-first booking flows, a Dynamic Pricing Module, a Voucher Redemption Module, a Retail Module, a Marketing Automation Plugin, Supercharged Add-Ons with inventory-aware pricing, and payment plan functionality via Aspenware Payment Plans and Affirm. The platform integrates deeply with Active Network's RTP|One POS, SKIDATA and Axess pickup boxes, 1RISK waiver management, Kount fraud protection with Ethoca/Verifi prevention alerts, and Spot Insurance refund protection.
Aspenware generates revenue through SaaS subscription licensing (annual or multi-year contracts with resort operators) and transaction-based fees on bookings processed through Aspenware Commerce. Go-to-market is enterprise field sales targeting resort operators and major resort holding companies, complemented by a self-serve consumer ecommerce storefront used by ski guests. Since May 2022, Aspenware has been owned by a joint venture between Alterra Mountain Company and Aspen Skiing Company and operates as a standalone business with its own management team; Will Treves has served as CEO since July 2024.
Aspenware firmographics
Firmographics- Name
- Aspenware
- Legal name
- Aspenware Internet Solutions, Inc.
- Website
- https://aspenware.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aspenware builds ecommerce, guest registration, and trip management software for ski resorts and mountain destinations. Its Commerce and Arrival platforms process nearly $1 billion in annual sales across 55-plus resorts in four countries.
- Ownership category
- akta.pro rank
Aspenware industry classification
Industry- Product category
- Ski Resort Ecommerce Software
- NAICS
- Skiing Facilities (71392), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where Aspenware is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aspenware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Ecommerce Platform Revenue: Aspenware Commerce platform processes transactions for resort products including lift tickets, season passes, rentals, and lessons. Revenue derived from transaction processing and platform licensing fees.
- Software Licensing/SaaS: Software as a service platform serving ski resorts with annual or multi-year contracts. Owned by Alterra Mountain Company and Aspen Skiing Company since 2022 acquisition.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Aspenware product offering
Product offeringCore offering
Aspenware designs and operates a cloud-based ecommerce and guest experience platform purpose-built for ski resorts and mountain destinations. Its flagship products, Aspenware Commerce and Aspenware Arrival, enable resort operators to sell lift tickets, season passes, rentals, lessons, activities, and retail online while streamlining guest check-in, waivers, and access via mobile apps, kiosks, and POS integrations. The platform is sold as licensed software to resort operators and currently serves 55+ resorts across four countries, processing nearly $1 billion in annual sales.
Product overview
Aspenware offers a platform-plus-modules architecture built for ski resorts. The two core products are Aspenware Commerce (ecommerce platform for online sales of lift tickets, season passes, rentals, and lessons) and Aspenware Arrival (pre-arrival check-in and onsite self-service). Key modules include Identity V3 for authentication with biometric login, Cloud UI for mobile-first design, Dynamic Pricing Module for revenue management, Voucher Redemption Module, Retail Module, Marketing Automation Plugin, and Payment Plan Module. Add-on capabilities include Supercharged Add-Ons with dynamic pricing and inventory control, Kount fraud protection, 1RISK waiver management, and Spot Insurance refund protection. The platform serves over 55 resorts in four countries and processes nearly $1 billion in annual sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Aspenware Commerce Cloud-based ecommerce platform purpose-built for ski resorts, enabling online sales of season passes, lift tickets, rentals, lessons, and activities with dynamic pricing, upsell/cross-sell, inventory management, and POS integration. Powers over 55 resorts in four countries.
- Aspenware Arrival Mobile-friendly online check-in solution for ski industry guests, enabling pre-arrival tasks (waivers, rental profiles, child registration, pass photos), kiosk-based self-registration, and pass/ticket validation through QR codes and kiosk integration.
- Identity V3 Next-generation authentication platform offering social login via Apple/Google, biometric login via Face ID/fingerprint, streamlined account creation, and a unified login experience across Aspenware products.
- Cloud UI Mobile-first redesigned user interface for Aspenware Commerce and Arrival, offering cleaner layouts, faster load times, smoother transitions, and flexible brand-customization theming.
- Dynamic Pricing Module Revenue management feature enabling resorts to dynamically price based on weekend/weekday rates, peak/off-peak prices, early/late season rates, weather predictions, tiered pricing, inventory scarcity indicators, and demand-driven pricing tiers.
- Voucher Redemption Module Online voucher redemption system for passholder perks, staff discounts, store credits, and special promotions, with unique voucher codes for online redemption and QR-code access to lift tickets.
- Retail Module
- Marketing Automation Plugin
- Supercharged Add-Ons Enhanced add-on functionality combining dynamic pricing and inventory control for rentals, lessons, and other inventory-managed products, with seasonality-based pricing, booking window pricing, and real-time availability.
- Kount Fraud Protection Plugin
Quantifiable outcome
- Average Order Value rose 3.4% even with fewer visitors during low snow season
- +16 more outcomes
Companies that use Aspenware
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Aspenware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature10 records
Aspenware partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Spot InsurancecoreIntegration bringing Spot's Refund Guarantee into Aspenware's ecommerce platform. Purpose-built for mountain resorts with flexible, guest-first refund protection. Allows guests to cancel for any reason with no questions asked on daily lift tickets, lessons, and rentals. Creates new revenue opportunity for resorts while enhancing guest experience.
- KountcoreExpanded chargeback management solutions including real-time order validation, proactive prevention alerts through Ethoca and Verifi partnerships, automated workflows, and detailed reporting on fraud and chargeback trends.
- KountcoreFraud protection integration using advanced data science, machine learning, and natural language processing to detect fraudulent transactions. One resort reported stopping over $50,000 in fraudulent transactions within first 3 months, dropping fraud by 44%.
- 1RISKcoreIntegrated waiver management solution for digital signatures, managing minor and adult waivers, and email functionality for waiver signing. Deep integration with Aspenware Arrival and Commerce, with email ability to send waivers to activity participants for independent signing.
- AffirmcorePayment integration enabling guests to pay in monthly or biweekly installments for ski passes, rentals, and lessons. No hidden or late fees. Helps increase average order value and makes ski trips more accessible. Windham Mountain was one of the first resorts to implement.
- Active Network (RTP|One POS)coreDeep POS integration enabling seamless inventory management, order updates, and customer profile syncing in real-time. Manages ticket inventory, retail inventory, and customer records across platforms.
- SKIDATAcoreIntegration with SKIDATA kiosks enabling guests to purchase tickets online and retrieve access media from pickup boxes, reducing ticket window wait times.
- Boyne ResortsflagshipMajor resort operator using Aspenware as chosen provider for ecommerce solutions across their portfolio of resorts.
- Powdr CorporationflagshipResort operator and owner of Killington Ski Resort using Aspenware as chosen provider. Product Manager Carolin Wall noted the transformation at Killington.
- Jackson Hole Mountain ResortcoreLeading resort partner using Aspenware for ecommerce and guest experience. Director of Marketing Ned Wonson praised Aspenware's ski industry background and innovative technology.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Aspenware competitors and assessment
Company assessmentBroad incumbents
- SKIDATA: SKIDATA is a global leader in access management and ticketing for ski resorts, mountain destinations, and amusement parks; it competes at the access-control layer that Aspenware integrates with (rather than replacing) and is a broader incumbent in the ski guest journey.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise ecommerce platform used by large retailers and travel brands; while not ski-specific, it represents the broader incumbent option that large resort operators might consider as an alternative to Aspenware.
- AXESS AG: Axess provides ticketing, access control, and pickup box hardware/software for ski resorts and attractions worldwide, serving as both an Aspenware integration partner and a broader incumbent in mountain resort technology.
- Shopify: Shopify is a general-purpose ecommerce platform used by many direct-to-consumer brands and some resort operators; while not ski-vertical, it represents the horizontal alternative that some resorts could choose instead of Aspenware Commerce.
Direct peers
- ResortSuite: ResortSuite delivers a guest management, booking, and marketing platform for resorts, hotels, and spas, targeting the same mountain-resort operator buyer with online booking and CRM capabilities comparable to Aspenware's stack.
- Inntopia: Inntopia is a vacation and ecommerce platform purpose-built for ski resorts and mountain destinations, directly competing with Aspenware Commerce for online booking, lift ticket, and season pass sales with similar POS integrations and dynamic pricing capabilities.
- Siriusware: Siriusware (now part of Jonas Software) provides POS and ecommerce software for ski resorts and attractions, offering lift ticket, rental, and lesson sales functionality that directly overlaps with Aspenware Commerce's core feature set.
- Active Network (RTP|One): RTP|One is a leading POS and ecommerce platform for ski resorts that competes head-to-head with Aspenware for ticket, pass, and rental transactions and is already deeply integrated with Aspenware Arrival, making it both a partner and a competitor.
Emerging players
- Peek Pro: Peek Pro (Peek.com) provides an ecommerce and reservation platform for tours, activities, and attractions, increasingly serving mountain and adventure operators as an emerging alternative to Aspenware for activity booking.
- Bookinglayer: Bookinglayer is an online booking and payment platform for tours, activities, and outdoor experiences, representing an emerging alternative for adventure and mountain operators seeking lighter-weight ecommerce than Aspenware's enterprise stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspenware social profiles
Digital presenceAspenware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspenware leadership team
Management profileNumber of profiles
Profiles6 records
Aspenware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspenware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspenware
What does Aspenware do?
Aspenware designs and operates a cloud-based ecommerce and guest experience platform purpose-built for ski resorts and mountain destinations. Its flagship products, Aspenware Commerce and Aspenware Arrival, enable resort operators to sell lift tickets, season passes, rentals, lessons, activities, and retail online while streamlining guest check-in, waivers, and access via mobile apps, kiosks, and POS integrations. The platform is sold as licensed software to resort operators and currently serves 55+ resorts across four countries, processing nearly $1 billion in annual sales.
Is Aspenware a public or private company?
Aspenware is a private company. It is classified as corporate owned and is currently operating.
When was Aspenware founded?
Aspenware was founded in 2001. It employs 11 to 50 people.
Where is Aspenware based?
Aspenware is headquartered in Denver, United States, in the North America region.
How does Aspenware make money?
Two revenue lines are on record. Ecommerce Platform Revenue is the primary driver. The others are software Licensing/SaaS.
Who are Aspenware's main competitors?
Broad incumbents on record are SKIDATA, Salesforce Commerce Cloud, AXESS AG and Shopify. Direct peers are ResortSuite, Inntopia, Siriusware and Active Network (RTP|One). Emerging players are Peek Pro and Bookinglayer.
Does Aspenware have an API?
No public API is recorded for Aspenware.
What industry is Aspenware in?
Aspenware's product category is Ski Resort Ecommerce Software. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 71392 and its SIC code is 7900.