SPOTLIO

What SPOTLIO does

Spotlio is a privately held B2B SaaS company that provides an integrated experience technology platform for ski resorts, parks, attractions, and destination-led businesses. The platform connects pricing, commerce, websites, and mobile guest touchpoints in a single stack, replacing the fragmented mix of access, payment, e-commerce, and content tools that operators typically stitch together. Core products are Commerce (tickets, passes, rentals, lessons, lodging, bundles), Dynamic Pricing (demand-aware yield optimization exposed via a Pricing API), Mobile Apps (planning, ticketing, on-site engagement, e.g., 1.5M+ downloads), and conversion-focused Websites, supported by an internal Suite Console, Configurator CMS, Maps Core, and CloudStore commerce module. The platform is system-agnostic and integrates with the dominant ski access systems (Skidata BLE eTickets, Axess SSO), payment rails (Adyen, Trustly, Netseasy), regional identity/pass systems (SwissPass for both Skidata and Axess environments), and adjacent commerce and loyalty platforms (Aspenware, Inntopia, Kognitiv). Spotlio goes to market through a direct enterprise sales motion (Book a Demo CTA, tailored consultations) selling multi-year subscriptions on a quote-based pricing model, with named customers including Vail Resorts, Boyne Resorts (9-resort portfolio), Aspen Snowmass, Morey's Piers, Wet n' Wild Waterworld, SkiBig3 (Banff/Lake Louise), Gausta, Télé-Villars-Gryon-Diablerets, Saddleback, Go Stowe, Sherwood Parc, and Aussois. The company is headquartered in Sankt Moritz, Switzerland, employs 11–50 people, serves operators across the USA, Canada, Norway, Switzerland, and France, and is led by co-founders Marc Bigas (Executive Chairman) and Albert Ferrando (CEO), with a board that includes ski-industry and growth-equity operators. Note: source material reports a founding year of 2011 in firmographics but a 2018 establishment date in company history; the 2011 date is used here per firmographic primacy.

Name

SPOTLIO

Website

https://spotlio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spotlio provides an integrated B2B SaaS platform for ski resorts, parks, attractions, and destinations, connecting dynamic pricing, commerce, websites, and mobile guest apps with major access, payment, and identity systems. It serves enterprise and mid-market operators across North America and Europe.

Ownership category

akta.pro rank

Product category

Experience Technology Platform

NAICS

Travel Agencies (561510)

akta.pro primary industry

Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), On-Demand Car Service Aggregators & Ground Booking Platforms (THACAIAF)

Keywords

• Experience tech platform
• Dynamic pricing software
• Mobile commerce platform
• Ticket booking platform
• Destination technology

Headquarters

HQ city

Sankt Moritz

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS Subscription: Spotlio operates as a SaaS platform providing pricing, commerce, websites, and mobile apps to experience operators. Revenue appears to be generated through platform subscriptions with modular pricing for different product capabilities.
2. Dynamic Pricing Services: Dynamic pricing solutions that help operators turn demand signals and timing into pricing decisions, functioning as part of the commercial journey.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Spotlio is an open experience tech platform that connects pricing, commerce, websites and mobile guest touchpoints for ski resorts, parks, attractions and destinations. The platform enables operators to sell tickets, passes, rentals, lessons, lodging and bundles through connected commerce flows, apply demand-aware dynamic pricing, run conversion-focused websites, and deliver mobile apps that support the full guest journey from planning through on-site engagement.

Product overview

Spotlio offers an integrated experience tech platform for ski resorts, parks, attractions, and destinations. The platform is built around four core products: Commerce (for selling tickets, passes, rentals, lessons, and bundles), Dynamic Pricing (demand-aware pricing optimization), Mobile Apps (guest-facing mobile experience), and Websites (conversion-focused digital presence). These core products are supported by internal tools including Suite Console (operations management), Configurator CMS (content configuration), Maps Core (interactive mapping), CloudStore and Inntopia (e-commerce variants), and a Pricing API. The platform is designed for experience operators who need speed, control, and practical innovation across pricing, commerce, and guest-facing digital touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Cloudstore: Cloud-based commerce platform for selling tickets, passes, rentals, lessons, lodging, and bundles

Products and services

• Commerce Connected commerce platform for ski resorts, parks, attractions and destinations enabling operators to sell tickets, passes, rentals, lessons, lodging and bundles in one flow with product bundling, upsell capabilities and streamlined checkout designed to increase conversion.
• Dynamic Pricing Demand-aware pricing solution for experience operators that turns demand signals and timing into pricing decisions, includes yield optimization, booking trend analysis and real-time pricing adjustments to protect high-value moments and optimize revenue per visit.
• Mobile Apps Mobile applications for ski resorts, parks, attractions and destinations that support planning, purchase, arrival and on-site engagement with mobile ticketing, maps, guest engagement tools, activity tracking and download growth capabilities.
• Websites Conversion-focused websites for experience operators that connect directly to the content and commerce stack, designed to guide demand, clarify offers and move guests from inspiration to booking with faster pages and clearer product paths.
• Spotlio Platform Open experience tech platform integrating pricing, commerce, websites and mobile touchpoints with access systems, payment providers, customer data environments and operational tools including Skidata, Axess, Adyen, SwissPass, Aspenware, Inntopia and Kognitiv loyalty.

Quantifiable outcome

• Average revenue increase +15%
• +9 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• SkidatacoreTechnology or IntegrationIntegration partnership for BLE eTicketing technologies. Spotlio's eTickets are compatible with Skidata eTicketing systems, enabling mobile ticketing solutions for ski resorts and attractions.
• AxesscoreTechnology or IntegrationIntegration partnership including Single Sign-On capability and Axess Store connectivity. SwissPass integration is available for Axess-based CloudStore environments.
• AdyencoreTechnology or IntegrationPayment processing integration with Adyen Dashboard available in Suite Console. Supports modern payment flows across markets and channels with Trustly as an additional payment method.
• SwissPasscoreTechnology or IntegrationSwissPass integration for seamless checkout experience including validation, access pass activation, and automatic synchronization with swisspass.ch. Available for both Skidata and Axess environments.
• AspenwarecoreTechnology or IntegrationIntegration partnership where Spotlio's Dynamic Pricing is integrated via API into Aspenware's e-commerce platform, enabling demand-based pricing for ski resorts.
• InntopiacoreTechnology or IntegrationPreviously used eCommerce platform referenced in Go Stowe case study. Spotlio provides enhanced commerce experience for operators transitioning from Inntopia.
• KognitivcoreTechnology or IntegrationLoyalty platform integration for native support of loyalty programs within Spotlio apps. Guests can view loyalty status, points, and rewards directly in the app.
• Boyne ResortsflagshipStrategic or Co-development PartnerMulti-resort partnership spanning 9 Boyne Resorts with mobile app innovation and platform consistency at scale. Featured as a client story highlighting mobile app innovation across the portfolio.
• Vail ResortsflagshipStrategic or Co-development PartnerLarge-scale partnership for B2B direct booking solution enabling smarter reseller booking with control, efficiency, and better partner-facing experience.

Scale indicators22 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peek: Peek operates a booking and commerce platform for tours, activities, and attractions, competing with Spotlio in the parks/attractions segment with similar checkout, availability, and partner distribution capabilities.
• Inntopia: Inntopia provides commerce and booking platforms for ski resorts and destination businesses, overlapping directly with Spotlio's Commerce and lodging offerings. Spotlio even integrates with Inntopia for operators transitioning between the platforms.
• Rezdy: Rezdy provides online booking and distribution software for tours, activities, and attractions, competing with Spotlio in the same vertical with comparable channel management and checkout functionality.
• FareHarbor: FareHarbor (a Booking Holdings company) provides booking and reservation software for tours, activities, and attractions, directly competing with Spotlio's Parks & Attractions and Destinations verticals.
• Bokun: Bokun (owned by Tripadvisor) offers a reservation and booking platform for tours, activities, and attractions with channel management and payment processing—directly comparable to Spotlio's commerce and booking modules.
• Aspenware: Aspenware is a ski-specific e-commerce platform that Spotlio's Dynamic Pricing integrates with via API. Both companies target the same ski resort e-commerce workload with overlapping functionality in ticketing and online stores.

Broad incumbents

• Axess: Axess provides access solutions and ticketing infrastructure for ski resorts and leisure facilities, with growing commerce and loyalty capabilities. Spotlio integrates with Axess but Axess's expanding product suite creates competitive overlap.
• Skidata: Skidata is a global leader in access control and ticketing for ski resorts and attractions with its own mobile and commerce offerings. Spotlio integrates with Skidata for BLE eTicketing but competes where Skidata extends into end-to-end guest commerce.
• Vail Resorts (Epic Mountain Tech): Vail Resorts operates one of the largest proprietary direct-booking and mobile platforms in ski (My Epic, EpicPass). As a Spotlio customer and the largest operator in the space, Vail's in-house tech sets the bar for what enterprise operators may ultimately build themselves.

Others

• Cendyn: Cendyn is a hospitality-focused CRM, marketing, and guest data platform with overlap into resort digital engagement strategies. Comparable as an adjacent ecosystem participant influencing resort buying decisions rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/501494643195426
• LinkedInlinkedin.com/company/spotlio
• Instagraminstagram.com/spotlio_tech
• Xx.com/spotlio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPOTLIO