What ARRI Rental does

ARRI Rental is the equipment rental division of ARRI Group (Arnold & Richter Cine Technik GmbH & Co. Betriebs KG), the privately held Munich-based film technology group founded in 1917. The company rents motion picture cameras, lenses, lighting, and grip equipment to feature film, television, streaming, advertising, broadcast, and event productions through a network of 18 owned facilities across North America (7) and Europe/UK (11), including a 42,000 sq ft North America headquarters in Long Island City and a flagship 8,200 sq ft Toronto facility with ARRI Creative Space test venues.

Its core product strategy is built on exclusive, in-house developed proprietary technologies that competitors cannot offer. These include the ALEXA 65 and newly launched ALEXA 265 65mm digital cinema cameras, exclusive DNA LF and Prime DNA prime lenses, ALFA large-format anamorphic lenses (co-developed with cinematographer Greig Fraser), Moviecam spherical lenses that combine vintage 1970s glass with modern housings, the HEROES specialty lens collection (T.ONE at T1.0 and the LOOK lens with an adjustable optical dial), BrikLok modular LED lighting, and proprietary grip systems including the HEXATRON crane vehicle and Hover Dolly with Delta Tracks. Many of these are LPL-mounted with LDS-2/LDA lens data chips for metadata integration into production workflows.

ARRI Rental generates revenue through quote-based equipment rental agreements tailored to each production; pricing is not publicly disclosed. Go-to-market is enterprise field sales driven by direct relationships with cinematographers, directors, and production companies, supported by presence at major industry events (Camerimage, CineGear Expo) and ARRI Creative Space demo venues. The company does not operate any third-party distribution channels, resellers, or software/API products. ARRI Rental is wholly owned by ARRI Group, which is controlled by its founding families and employs approximately 1,500-1,600 staff globally; ARRI Rental itself has not publicly disclosed standalone financials.

Name

ARRI Rental

Legal name

Arnold & Richter Cine Technik GmbH & Co. Betriebs KG

Website

https://arrirental.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

ARRI Rental is the equipment rental division of ARRI Group, renting exclusive cameras, lenses, lighting, and grip equipment to film, television, and streaming productions through 18 owned facilities across North America and Europe.

Ownership category

akta.pro rank

Product category

Film Equipment Rental

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Cinema equipment rental
• Motion picture cameras
• Professional lighting rental
• Large-format lenses
• Grip equipment rental

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: ARRI Rental generates revenue through renting camera, lighting, and grip equipment packages to film, television, advertising, broadcast, and events productions. The company offers exclusive proprietary technologies available only through ARRI Rental facilities worldwide.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ARRI Rental rents professional motion picture camera, lighting, and grip equipment to film, television, advertising, broadcast, and events productions through a network of owned facilities across North America, Europe, and the UK. The offering includes exclusive proprietary technologies developed in-house, such as the ALEXA 65 and ALEXA 265 large-format digital cinema cameras, ALEXA Mini LF, ALEXA 35, and ALEXA Monochrome cameras, exclusive lens series (DNA LF, Prime DNA, ALFA, Moviecam, HEROES), and specialized grip and lighting equipment (HEXATRON, Hover Dolly, BrikLok).

Product overview

ARRI Rental provides first-class motion picture camera, lighting, and grip equipment rental services through a network of facilities across North America, Europe, and the UK. The company offers exclusive proprietary technologies developed in-house, including the ALEXA 65 and new ALEXA 265 digital cinema cameras (65mm format), ALEXA Mini LF and ALEXA 35 cameras, and ALEXA Monochrome cameras. Their lens portfolio includes exclusive DNA LF and Prime DNA prime lenses, ALFA large-format anamorphic lenses developed with Greig Fraser, Moviecam spherical lenses combining vintage glass with modern housings, and the HEROES specialty lens collection (T.ONE and LOOK). Lighting offerings feature SkyPanel X, Orbiter fixtures, and exclusive BrikLok modular LED panels with custom rigging. Grip equipment includes the HEXATRON off-road crane vehicle, Hover Dolly with Delta Track, and various cranes, jibs, and remote heads. ARRI Rental also provides testing facilities and the ARRI Creative Space for workshops, demos, and client support. Services span feature films, television, advertising, broadcast, and events markets.

Differentiator

Problem solved

Functional benefit

Brands

• ARRI Creative Space: Fully outfitted studio space at ARRI Rental facilities for product demos, camera and lens tests, workshops, and customer support. Available at Toronto and New York (Long Island City) locations.
• ARRI Rental NYC

Products and services

• ALEXA 265 New-generation 65mm digital cinema camera available for rental to film and television productions, offering dramatically reduced form factor and enhanced low-light performance relative to the ALEXA 65.
• ALEXA 65 Legendary 65mm digital cinema camera system available exclusively through ARRI Rental, offering large-format cinematography with 6.5K resolution and large pixel pitch for high-end films, TV series, and commercials.
• ALEXA Monochrome cameras Native black-and-white digital cinema cameras available across three sensor formats through ARRI Rental for productions seeking unique monochrome imaging.
• ARRIFLEX 765 Historic sync-sound 65mm analog film camera available through ARRI Rental for productions seeking ARRI's legacy analog cinematography.
• DNA LF lenses Exclusive full-frame prime lens series developed through artistic collaborations with filmmakers, offering characterful optics with distinctive image quality; available only through ARRI Rental.
• Prime DNA lenses Exclusive 65mm format prime lenses with great resolving power for extreme wide shots, delivering beautiful skin tone rendering and creamy quality with nice fall-off to edges when shooting wide open; available only through ARRI Rental.
• ALFA large-format anamorphic lenses Exclusive large-format anamorphic lens series (8 lenses, 40mm to 190mm, T2.5) developed with cinematographer Greig Fraser, available only through ARRI Rental worldwide.
• Moviecam large-format spherical lenses Exclusive large-format spherical lens series combining vintage 1970s glass with modern high-performance housings; 11 focal lengths from 16mm to 135mm, available only through ARRI Rental worldwide.
• HEROES Collection (T.ONE and LOOK lenses) Eclectic collection of specialty lenses for large format with optical superpowers designed to supplement main lens sets; includes T.ONE (T1.0 aperture) and LOOK (adjustable LOOK dial) lenses.
• BrikLok modular LED lighting Modular LED light system with customizable panels for creating limitless lighting setups, exclusively available through ARRI Rental.
• Custom rigging services Tailored rigging solutions to position and support lighting equipment for productions of all types and sizes, provided by ARRI Rental as a service offering.
• HEXATRON crane vehicle Complete off-road crane positioning base and crane vehicle available through ARRI Rental for versatile camera movement in challenging locations.
• Hover Dolly with Delta Track Compact, versatile, and lightweight dolly and track system for smooth camera movements, available exclusively through ARRI Rental.
• ARRI Creative Space Dressed shooting set fitted with state-of-the-art equipment at ARRI Rental facilities (Toronto, New York, Los Angeles), available for product demos, camera and lens tests, workshops, and customer support.

Quantifiable outcome

• 65mm cinematography made accessible with ALEXA 265 at one-third the size and weight of ALEXA 65, with 15 stops dynamic range and 6400 EI sensitivity
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• XM2 PURSUITcoreStrategic or Co-development Partner · 27 October 2020Collaboration between XM2 and Pursuit Aviation for aerial cinematography solutions. XM2 PURSUIT showcases exclusive technology and expanded aerial services at ARRI Rental North America locations (Burbank, Brooklyn, Vancouver). Includes camera drones, aerial camera systems like JETCAM and XM2 Whiskey (helicopter-mounted system with ARRI 535 film camera integrated into SHOTOVER K1). Both companies serve major motion picture and TV productions globally.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Panavision: Closest direct competitor to ARRI Rental, providing cinema cameras (DLX2/DXL, Millennium DXL2, Panavision 70/65), proprietary lenses (Primo, PVintage, System 65), and lighting/grip rentals for film, streaming, and advertising. Compete head-to-head for tentpole features and prestige series bids, with overlapping customer base of major DPs and studios.
• Keslow Camera: Major US-based cinema camera and lens rental house serving feature film, episodic, and advertising productions. Competes with ARRI Rental for premium rental bids on large-format (ALEXA Mini LF, Venice) and anamorphic projects, and overlapped with ARRI Rental on recent hires (Lisa Harp moved from Panavision, Keslow competes for same tier).
• Otto Nemenz International: Long-standing Hollywood camera and lens rental house operating from its facility in Hollywood, California. Direct ARRI Rental competitor on ARRI, Panavision, and third-party digital camera packages plus specialty lens rentals for feature and commercial shoots.
• Production Resource Group (PRG): Largest global provider of entertainment and event technology solutions, with a substantial lighting rental fleet and integrated production services. Overlaps with ARRI Rental on LED lighting, grip, and event/cinema lighting rentals; PRG's depth in concert touring and live events complements ARRI Rental's film/TV focus but competes for high-end lighting budgets.
• Panalux: Global film, television, and event lighting rental specialist operating in North America, Europe, and the UK. Direct overlap with ARRI Rental's lighting rental business (SkyPanel X, Orbiter, BrikLok), with shared customers in major studios and streamers; competes head-to-head on fixtures and rigging packages per production.
• William F. White International (Comweb Travel Group, Inc. / PRG): Canada-based entertainment equipment rental and production services company (now under PRG umbrella) serving film, television, and live events. Overlaps with ARRI Rental in Toronto/Vancouver film markets, particularly for lighting, grip, and camera rental on Canadian productions.

Broad incumbents

• Cooke Optics: Manufactures premium cinema lenses (S7/i, Anamorphic/i, 5/i) used on many ARRI Rental-equipped productions. While not a rental house, Cooke competes with ARRI Rental's exclusive DNA/ALFA/Moviecam lens series in the cinematography specification and supply ecosystem, shaping rental demand patterns through DP preferences.
• Carl Zeiss AG (ZEISS Cinema / ZEISS Supreme Prime Radiance): Manufactures ZEISS Supreme Prime, Supreme Prime Radiance, and Master Prime cinema lens families. ARRI Master Primes are co-developed with Zeiss historically; ZEISS competes for lens-attached rentals and influences which camera packages productions select through their existing optics ecosystems.
• Angénieux: French manufacturer of premium zoom and anamorphic cinema lenses used heavily on ALEXA-and-Venice-based productions. Competes tangentially with ARRI Rental's ALFA and HEROES series lens offerings for anamorphic/large-format shoots, especially at the wider end of the focal-length spectrum.

Emerging players

• SHOTOVER Camera Systems: Designs and supplies stabilized aerial and gyro-stabilized camera platforms (G1, K1) used across major motion picture and TV productions. Overlaps with ARRI Rental through the XM2 PURSUIT partnership (XM2 Whiskey uses SHOTOVER K1), competing for aerial cinematography budgets on action, VFX-heavy, and location-shot projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arrirentalgroup
• Xx.com/arrirental
• LinkedInlinkedin.com/company/arri-rental

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARRI Rental