OpenJaw Technologies

What OpenJaw Technologies does

OpenJaw Technologies Limited is an Irish-headquartered enterprise software company founded in 2002 that builds the t-Retail platform for airline retailing excellence. The platform consists of three integrated products: t-Retail Digital (a customizable omni-channel booking engine supporting fare families, calendar shopping, and single-cart sale of flights with ancillary and non-air products), t-Retail NDC (an IATA-certified NDC distribution module enabling richer content delivery and distribution cost savings), and t-Retail OOMS (an Offer & Order Management System featuring AI-driven offer optimization, shopping, merchandising, order management, and servicing). Collectively these products enable airlines to execute end-to-end retailing across offer, order, settlement, and delivery workflows, and support 30+ product types via a unified Product Management Centre.

The company operates an enterprise field sales model targeting large global airlines, with named customers including Southwest Airlines, ANA, British Airways, Cathay Pacific, Iberia, Air China, Hainan Airlines, Sichuan Airlines, Shandong Airlines, and the Asia Miles loyalty program. Revenue is generated through platform licensing and subscriptions, professional services for multi-year transformation projects, and transaction/enablement fees tied to NDC distribution. A 13-year partnership with Travelsky provides privileged access to China's airline IT ecosystem, complemented by technology alliances with Lufthansa Systems, Travelfusion, Hopper HTS, and Google Flights. Operations span Dublin and Galway in Ireland and Dalian in China, with a workforce of over 250 employees across Europe and Asia.

Name

OpenJaw Technologies

Legal name

OpenJaw Technologies Limited

Website

https://openjawtech.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

OpenJaw Technologies is an Irish-headquartered enterprise software company that provides the t-Retail platform — omni-channel booking, IATA-certified NDC distribution, and AI-driven offer/order management — to global airlines, OTAs, and loyalty programs including Southwest, ANA, and Air China.

Ownership category

akta.pro rank

Product category

Airline Retailing Software

NAICS

Computer Systems Design Services (541512)

akta.pro primary industry

Airline Retailing & Offer/Order Management (NDC/ONE Order) (THALABAB)

akta.pro secondary industries

Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

Keywords

• Airline retailing platform
• NDC distribution software
• Offer order management
• Airline digital transformation
• Travel commerce software

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing and Subscriptions: OpenJaw licenses its t-Retail platform to airline partners for digital transformation and retailing capabilities. This includes t-Retail Digital, t-Retail NDC, and t-Retail OOMS modules.
2. Professional Services and Implementation: Implementation and delivery services for large-scale retailing transformation projects, including integration with airline systems and partner ecosystems.
3. Platform Usage and Transaction Fees: Revenue from enabling airlines to sell products through the platform, including ancillary revenue opportunities and distribution cost savings through NDC capabilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

OpenJaw builds and licenses the t-Retail platform, a one-stop airline retailing software suite consisting of t-Retail Digital (customisable omni-channel booking engine for flights and ancillaries), t-Retail NDC (IATA-certified NDC distribution product), and t-Retail OOMS (AI-driven Offer & Order Management System). The platform enables airlines to optimise revenues, margins, and customer experience across the full itinerary via direct and indirect channels, with delivery supported by professional implementation and integration services.

Product overview

OpenJaw t-Retail is a one-stop travel platform enabling airlines to optimise revenues, margin, and customer experience across the full itinerary. The platform consists of three integrated products: t-Retail Digital (advanced booking engine with dynamic shopping, fare families, and ancillary sales), t-Retail NDC (IATA-certified NDC distribution product for enhanced content and cost savings), and t-Retail OOMS (AI-driven Offer & Order Management System for offer optimisation, merchandising, and order servicing across all channels). These products work together as a unified platform spanning offer, order, settlement, and delivery.

Differentiator

Problem solved

Functional benefit

Brands

• t-Retail Digital: Advanced, customisable booking engine for retailing across all devices with dynamic, responsive booking flow. Enables selling flights and ancillary products in a single shopping cart experience.
• t-Retail NDC
• t-Retail OOMS

Products and services

• t-Retail Digital Advanced, customisable booking engine that enables airlines to retail across all devices with a dynamic, responsive booking flow. Sells flights and air and non-air ancillary products in a single shopping cart experience, with fare families, calendar shopping, and multiple payment capabilities. Targeted at airlines seeking omni-channel direct retail.
• t-Retail NDC IATA-certified NDC distribution product that enhances airline distribution capabilities with greater flexibility and control. Enables airlines to capture additional ancillary revenue opportunities and realise distribution cost savings. Targeted at airlines adopting NDC for direct and third-party distribution.
• t-Retail OOMS Sophisticated Offer & Order Management System comprising AI-driven offer optimisation, advanced shopping, merchandising, order management, and servicing. Enables airlines to take control of their distribution strategy across all direct and indirect channels. Targeted at airlines modernising offer management and servicing.

Quantifiable outcome

• Significant distribution cost savings through NDC-enabled channels
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and strategic.

• All Nippon Airways (ANA)coreStrategic or Co-development Partner · 27 February 2025OpenJaw powers ANA's NDC platform enabling international ticket sales through partners like Hopper and Google Flights. ANA is Japan's largest 5-Star airline for 12 consecutive years.
• HoppermajorGTM or Marketing Partner · 27 February 2025Hopper, the 3rd largest OTA in North America with over 120 million downloads, conducts NDC-powered ANA ticket sales. HTS (B2B division) supercharges partners' direct channels with world-class travel products.
• TravelfusionmajorTechnology or Integration · 27 February 2025Leading content aggregator delivering NDC content to airlines. Founded in 2002, London-headquartered, serves content from 66+ FSC NDC and 400+ LCC airlines to global network of agencies, OTAs, TMCs, OBTs, and meta-searches.
• Google FlightsmajorGTM or Marketing Partner · 27 February 2025ANA, powered by OpenJaw, became the first airline to offer direct booking through Google Flights using NDC technology, marking a significant milestone in airline distribution.
• Southwest AirlinescoreStrategic or Co-development Partner · 24 October 2024Strategic partnership to launch Getaways by Southwest™, a new vacation booking platform debuting in mid-2025. This partnership expands what customers love about Southwest to their entire vacation experience, supporting Southwest's drive towards leisure market growth.
• Air ChinacoreStrategic or Co-development Partner · 28 August 2024OpenJaw powered the successful launch of Phase 2 of Air China's E-Commerce Transformation Project. The t-Retail Platform enables Air China to achieve retailing excellence through a seamless and integrated experience managing 30+ product types.
• Lufthansa SystemsstrategicTechnology or Integration · 1 January 2023Collaboration to create an end-to-end Offer and Order Solution for airline customers, combining OpenJaw's retailing platform with Lufthansa Systems' airline IT infrastructure.
• TravelskycoreTechnology or Integration · 1 January 2012Long-standing collaboration since 2012 providing e-commerce and retailing solutions to over a dozen Chinese airlines. Combines international best practices with China's local IT ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabre Corporation: Sabre is a leading GDS and airline IT provider offering SabreSonic PSS alongside retailing and NDC distribution capabilities. It directly competes with OpenJaw in airline retailing transformation and distribution modernisation for the same tier-1 airline buyer.
• IBS Software: IBS Software provides airline passenger servicing, loyalty, and crew optimisation platforms (iFly Res, iFly Loyalty) to large global carriers. It is a direct competitor in the airline software modernisation layer and frequently competes for the same digital transformation RFPs as OpenJaw.
• Navitaire (Amadeus): Navitaire, owned by Amadeus, provides the New Skies PSS and ancillary retailing platform predominantly serving low-cost and hybrid carriers. It competes with OpenJaw's t-Retail Digital for LCC digital transformation engagements and has a strong LCC reference base.
• Lufthansa Systems: Lufthansa Systems provides the NetLine/OPS PSS plus retailing and NDC products to airlines globally, and is also an active OpenJaw partner via the joint end-to-end Offer & Order Solution. It competes head-to-head with OpenJaw in airline retailing while simultaneously collaborating on integrated deals.
• Datalex: Datalex provides a digital commerce platform for airlines focused on direct-channel retailing, offer management, and NDC. It is the closest pure-play competitor to OpenJaw in airline retailing transformation, serving a similar tier-1 carrier customer base.
• Accelya: Accelya provides airline financial, commercial, and distribution technology including NDC aggregation and merchant services. Its FL3XX and NDC content platforms overlap with OpenJaw's t-Retail NDC and order management capabilities for similar airline customers.
• PROS Holdings: PROS provides AI-driven offer optimisation, pricing, and revenue management software to airlines and other travel providers. Its optimisation capabilities directly overlap with OpenJaw's t-Retail OOMS AI-driven offer optimisation module for shared airline customers.

Broad incumbents

• Amadeus: Amadeus operates the Altéa PSS, NDC-X distribution platform, and a broad airline IT portfolio serving the majority of global flag carriers. It competes with OpenJaw across both PSS replacement and retailing layers, with vastly greater scale and bundled enterprise contracts.
• Travelport: Travelport is a major GDS provider serving airlines, travel agencies, and OTAs with distribution and merchandising tools including NDC capabilities. It overlaps with OpenJaw's t-Retail NDC and aggregator-style distribution functions, though with a more agency-channel focus.

Others

• Hopper Technology Solutions: Hopper is an OTA and B2B travel technology provider that is both an OpenJaw distribution partner (via HTS) and an emerging retailer with its own airline commerce platform. It is a partner and indirect competitor — leveraging OpenJaw's NDC stack while building competing B2B retailing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OpenJawTech
• LinkedInlinkedin.com/company/52822
• Facebookfacebook.com/OpenJawTech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenJaw Technologies