Hollenbeck Palms

What Hollenbeck Palms does

Hollenbeck Palms is a nonprofit 501(c)(3) Continuing Care Retirement Community (CCRC) operating on a single 8.5-acre gated garden campus at 573 South Boyle Avenue in the Boyle Heights neighborhood of Los Angeles, California. Founded in 1895 by Elizabeth Hollenbeck on the family's former estate, it became California's first licensed nursing home in 1926 and has operated continuously for over 135 years. The organization serves approximately 230 residents across four care levels on one campus: Independent Living ($6,000/month), Assisted Living ($7,000/month), the Hensel Memory Enhancement Center for dementia care ($10,300/month, opened 2022), and the Heideman Care Center for skilled nursing (Medicare/Medi-Cal certified). The full continuum-of-care model allows residents to age in place under a single contract as care needs change, with both month-to-month rental and entry-fee plan structures available.

The core technology stack is limited and predominantly third-party: senior living care management software, Virtual Reality and the IN2L (It's Never Too Late) engagement platform for memory care residents, telemedicine stations, and standard wellness/monitoring tools. No proprietary AI models, patented systems, or software products are disclosed. The competitive position rests on intangible assets (135-year history, Spanish Mission-style campus, 1908 chapel), regulatory standing (CMS 5-Star nursing home rating, State of California CCRC certification), and human capital (20+ year staff tenure, dementia care specialist Laura Wayman consulting on Hensel programming).

The business model combines recurring monthly residential fees, one-time entry fees (a portion potentially deductible as a medical expense per IRS Publication 502), ancillary healthcare service charges for higher-acuity care, and charitable donations (general, recurring, tribute, legacy, stock transfers) supporting the Helping Hand Program, which provided nearly $600,000 in charity care in fiscal year 2023. Approximately 50% of Heideman Care Center residents rely on government assistance that does not cover full cost. Distribution is direct-to-consumer via an in-house admissions/sales team, website self-service inquiry, virtual tours, in-person tours, and limited-time move-in incentives; there are no intermediaries, franchisees, or external resellers. The volunteer Board of Trustees governs the organization with no financial stake in operating revenues.

Name

Hollenbeck Palms

Legal name

Hollenbeck Palms

Website

https://hollenbeckpalms.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

Hollenbeck Palms is a nonprofit 501(c)(3) Continuing Care Retirement Community on an 8.5-acre campus in Boyle Heights, Los Angeles, serving approximately 230 residents across independent living, assisted living, memory care, and skilled nursing under a single continuum-of-care contract.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Continuing care retirement community
• Senior living services
• Memory care facility
• Assisted living community
• Skilled nursing care

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Residential Fees: Residents pay monthly rental/service fees covering housing, utilities, dining (two or three meals per day), maintenance, transportation, WiFi, wellness programming, and community activities. Fees vary by care level: Independent Living ($6,000/month), Assisted Living ($7,000/month), Memory Care ($10,300/month).
2. Entry Fee Plans: An optional entry fee plan lowers monthly costs. When selecting the entry fee option, a portion of the fee can be an income tax deduction as a medical expense (IRS Publication 502, Lifetime Care – Advance Payments). Entrance fees vary by residence size.
3. Healthcare Service Fees: Additional charges apply for higher levels of care including medication management, personal care assistance, transportation to medical appointments, dietary assistance, wellness clinics, and coordination of care with physicians and outside medical services.
4. Charitable Donations (Helping Hand Program): As a nonprofit 501(c)(3), Hollenbeck Palms receives charitable contributions through general donations, recurring gifts, tribute gifts, legacy/planned gifts, and stock transfers. In fiscal year 2023, nearly $600,000 in charity care was provided to residents who outlived their resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hollenbeck Palms is a nonprofit Continuing Care Retirement Community (CCRC) that provides a full continuum of senior living services — Independent Living apartments, Assisted Living with personalized activities-of-daily-living support, specialized Memory Care at the Hensel Memory Enhancement Center, and Skilled Nursing at the Heideman Care Center — all delivered on a single 8.5-acre gated garden campus in Boyle Heights, Los Angeles. Residents also access on-site amenities including three dining venues, lifelong learning programs, a fitness center, and community activities under month-to-month or entry-fee plan contracts.

Product overview

Hollenbeck Palms is a nonprofit Continuing Care Retirement Community (CCRC) offering a comprehensive portfolio of senior living services across an 8.5-acre gated garden campus in Los Angeles. The portfolio includes Residential & Independent Living (apartments ranging from studio to two-bedroom), Assisted Living with personalized ADL support, the Hensel Memory Enhancement Center (specialized dementia care), and the Heideman Care Center for skilled nursing. Campus amenities encompass three dining venues (Grand Dining Room, Skyline Bistro, Retro Ice Cream Parlor), lifelong learning programs, wellness/fitness facilities, art studio, and diverse community activities. As a nonprofit CCRC, residents can age in place with access to multiple care levels under a single contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential & Independent Living Maintenance-free senior apartments within a gated 8.5-acre campus offering independent living with access to dining (two or three meals per day), utilities, WiFi, Spectrum 100 channels, personal trainer and gym access, transportation within a 10-mile radius, wellness programming, lifelong learning, and community activities. Residences range from a 320 sq ft Studio to a 1,112 sq ft Magnolia Court Two-Bedroom Corner. Monthly fee starts at $6,000.
• Assisted Living Residential apartments with personalized support for activities of daily living (ADLs), including medication management, grooming, dressing, bathing, escort to meals and activities, transportation to medical appointments, dietary assistance, and wellness clinics. Care plans are individualized upon admission. Monthly fee starts at $7,000, with additional charges for higher levels of care.
• Hensel Memory Enhancement Center A specialized dementia care facility offering private and shared suites, a secure enclosed garden, and personalized cognitive engagement programs for residents with Alzheimer's and other dementias. Includes Virtual Reality experiences and the IN2L (It's Never Too Late) engagement platform, plus no-cost family consultation with a licensed dementia expert. Monthly fee of $10,300.
• Heideman Care Center (Skilled Nursing) A 10,000 sq ft Medicare/Medi-Cal certified skilled nursing facility offering 24-hour RN coverage, private and semi-private rooms with individual bathrooms and televisions, on-site physical, occupational and speech therapy, hospice and palliative care, pain and wound management, intravenous therapy, daily activities, and oversight by two physicians. Designed for short- or long-term residents requiring closely monitored medical care.
• Continuing Care Retirement Community (CCRC) Contract The overarching service model bundling Independent Living, Assisted Living, Memory Care, and Skilled Nursing under a single continuing care contract with the State of California, allowing residents to transition between care levels on the same campus as needs evolve. Available through month-to-month or entry fee plan options, with a portion of the entry fee potentially tax-deductible as a medical expense under IRS Publication 502.

Quantifiable outcome

• Nearly $600,000 in charity care provided in fiscal year 2023 to residents who outlived their financial resources
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aegis Living: Aegis Living operates upscale assisted living and memory care communities, with a heavy concentration on the West Coast (including California). Comparable to Hollenbeck in premium positioning, memory care specialty, and urban West Coast footprint.
• Atria Senior Living: Atria operates a national network of senior living communities offering independent living, assisted living, and memory care. Directly comparable in continuum-of-care service model, urban/ suburban settings, and engagement-focused programming.
• Silverado Senior Living: Silverado is a memory care specialist operating communities across multiple U.S. states. Comparable to the Hensel Memory Enhancement Center portion of Hollenbeck's offering in its focus on dementia-specific programming and clinical expertise.
• Front Porch Communities and Services: Front Porch is a California-based nonprofit operator of senior living communities, including CCRCs. Comparable to Hollenbeck in nonprofit mission-driven structure, California geographic focus, and continuum-of-care service model.
• Sunrise Senior Living: Sunrise is one of the largest operators of assisted living and memory care communities in the U.S., with a strong presence in California. Comparable to Hollenbeck in providing personalized care, dining programs, and family-style community engagement.
• Senior Resource Group (SRG): SRG operates upscale, resort-style senior living communities in coastal California and select other states. Comparable to Hollenbeck in high-end positioning, urban California footprint, and full continuum-of-care services.
• Belmont Village Senior Living: Belmont Village operates luxury senior living communities with a full continuum of care including independent living, assisted living, and memory care. Highly comparable to Hollenbeck Palms in service offering, premium positioning, and urban California footprint.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with nearly 700 communities. Broader incumbent offering the same continuum-of-care services as Hollenbeck Palms but at scale across the country, providing a relevant competitive benchmark.

Regional players

• The Kensington Sierra Madre: The Kensington operates assisted living and memory care in the greater Los Angeles area. Comparable as a regional competitor also serving LA-area affluent seniors with a similar continuum-of-care and memory care specialization.
• Escondido Senior Living / Casa de las Campanas: Casa de las Campanas is a nonprofit CCRC in Southern California offering independent living, assisted living, skilled nursing, and memory care. Comparable in nonprofit CCRC structure, full continuum of care, and California senior living market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hollenbeckpalms
• LinkedInlinkedin.com/company/9548511

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollenbeck Palms