The Kensington Sierra Madre
The Kensington Sierra Madre is a private, single-site enhanced assisted living and memory care community in Sierra Madre, California, serving seniors and individuals with Alzheimer's or dementia through a continuum spanning assisted living, an early-stage cognitive program, and two specialized memory care neighborhoods.
- Company typePrivate
- Founded2015
- HeadquartersSierra Madre, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Kensington Sierra Madre does
The Kensington Sierra Madre is a privately held, single-site enhanced assisted living and memory care community located at 245 West Sierra Madre Boulevard in Sierra Madre, California, operating since 2015 under California RCFE license #198601953. The community serves seniors requiring assistance with daily living and individuals with Alzheimer's and other dementias, operating across a continuum of care that includes traditional Assisted Living, an early-stage cognitive support program called The Kensington Club, and two distinct memory care neighborhoods — Connections for early-to-middle stage dementia and Haven for middle-to-late stage dementia — supplemented by a Couples Care offering that allows partners with differing care needs to remain together on the same campus. The community holds an Enhanced Assisted Living Residence (EALR) license permitting higher-acuity services such as medication administration, diabetes injections, and end-of-life care, and is the first Positive Approach to Care (PAC) Designated senior living community in California, embedding Teepa Snow's dementia-care methodology throughout the memory care program.
Revenue is generated through monthly recurring fees that scale with care level and suite selection, with disclosed staff-to-resident ratios ranging from 1:9 in assisted living to 1:3 in Haven memory care. On-site clinical services include 24/7 licensed nursing, rehabilitation therapy delivered through a partnership with HealthPRO Heritage (physical, occupational, and speech therapy), chef-led restaurant-style dining, and a seven-day Life Enrichment program. Go-to-market is sales-led and direct-to-family: prospective residents and their adult children are funneled through community tours (in-person and 360° virtual), the website, a Caregiver Mobile Club (SMS), a newsletter, social channels (Facebook, Instagram), and recurring educational events such as monthly Family Caregiver Support Groups, Brain Cafe series, and Doc Talk webinars co-hosted with partners including CounterPoint Health Services and the City of Sierra Madre Library. The entity operates under the broader Kensington Senior Living network, which includes sister communities in Bethesda, Redondo Beach, Redwood City, White Plains, Kensington Park, Reston, and Falls Church, although The Kensington Sierra Madre maintains its own executive leadership under Senior Executive Director Cecilia "CC" DeGraff.
The Kensington Sierra Madre firmographics
Firmographics- Name
- The Kensington Sierra Madre
- Legal name
- The Kensington Sierra Madre
- Website
- https://thekensingtonsierramadre.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Kensington Sierra Madre is a private, single-site enhanced assisted living and memory care community in Sierra Madre, California, serving seniors and individuals with Alzheimer's or dementia through a continuum spanning assisted living, an early-stage cognitive program, and two specialized memory care neighborhoods.
- Ownership category
- akta.pro rank
The Kensington Sierra Madre industry classification
Industry- Product category
- Senior Living / Assisted Living
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where The Kensington Sierra Madre is headquartered
LocationHeadquarters
- HQ city
- Sierra Madre
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Kensington Sierra Madre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Monthly Care and Housing Fees: Monthly fees for assisted living and memory care services including housing, meals, nursing care, activities, and amenities. Pricing varies by level of care needed and suite selection. Residents can age in place without moving as care needs change.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living |
| Subscription | Monthly | Memory Care - Connections |
| Subscription | Monthly | Memory Care - Haven |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Kensington Sierra Madre product offering
Product offeringCore offering
The Kensington Sierra Madre is an enhanced assisted living and memory care community in Sierra Madre, California, operating under an Enhanced Assisted Living Residence (EALR) license. It delivers a continuum of senior care including assisted living, specialized memory care (Connections and Haven neighborhoods), early-stage cognitive support (The Kensington Club), couples care, on-site rehabilitation, restaurant-style dining, and 7-day life enrichment programming. The community is the first Positive Approach to Care (PAC) Designated community in California.
Product overview
The Kensington Sierra Madre operates as an enhanced assisted living and memory care community offering a comprehensive continuum of care. The core offerings include Assisted Living for seniors needing daily support, Memory Care delivered through two distinct neighborhoods (Connections for early-to-middle stages and Haven for advanced stages), and The Kensington Club for early-stage cognitive changes. Additional services include Couples Care allowing partners with different care needs to remain together, Rehabilitation Services via HealthPRO Heritage partnership, restaurant-style Dining Services, and Life Enrichment programs available seven days a week. The community holds an Enhanced Assisted Living Residence (EALR) license enabling higher-acuity care and is the first Positive Approach to Care Designated Community in California.
Differentiator
Problem solved
Functional benefit
Brands
- The Kensington Club: Early-stage memory care program for new and current assisted living residents experiencing mild changes in cognition
- Connections
- Haven
Companies that use The Kensington Sierra Madre
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Kensington Sierra Madre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Kensington Sierra Madre partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HealthPRO HeritagecorePartnership with HealthPRO Heritage provides comprehensive on-site rehabilitation services including physical, occupational, and speech therapy. Specially trained therapists deliver services to maintain progress achieved in therapy and provide optimal environment for continuum of care. HealthPRO offers multi-disciplinary rehabilitation team expertise in Parkinson's Disease, post-operative joint replacement, neurologic & stroke recovery, and other conditions.
- Positive Approach to Care (PAC)corePAC is an innovative approach to dementia care created by Teepa Snow. Its goal is to enhance life and relationships of those living with brain change by fostering an inclusive global community. The Kensington Sierra Madre is the first PAC Designated community in California, incorporating these practices within memory care neighborhoods. Training provided by Leandra Sims and PAC Team Coaches.
- CAPS PasadenaminorCAPS Pasadena (Certified Aging in Place Specialist) provides monthly Family Caregiver Support Group facilitation. Led by Elizabeth Nadeau, MSG, the support group meets on 1st & 3rd Tuesdays, offering peer connection and discussion of common caregiving challenges in a welcoming setting.
- Home InsteadminorHome Instead partnership provides Fall Prevention Seminars offering expert safety and prevention tips for seniors. Events educate families on practical strategies to reduce fall risk and create safer living environments.
- CounterPoint Health ServicesminorDr. Mansbach from CounterPoint Health Services co-hosts webinars on brain health and cognitive wellness. Partnership provides educational content on prioritizing brain health through a 360-degree approach to lifelong cognitive wellness.
- City of Sierra Madre LibraryminorIntergenerational partnership hosting Brain Cafe Series events at the library. Part Two of the series focused on Eye Ventures on Optical Illusions, engaging participants of all ages in understanding brain processing and perception.
- University of Southern California (USC)minorPartnership with USC advancing Alzheimer's care through research and compassion. Kensington Sierra Madre delivers specialized Alzheimer's care with collaboration on treatment approaches and research initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Kensington Sierra Madre competitors and assessment
Company assessmentDirect peers
- Silverado Senior Living: Memory care specialist with communities in California (and select other states), focused on dementia and Alzheimer's care with higher-acuity capabilities. Closest direct peer on the memory-care specialization axis.
- Aegis Living: West Coast-focused assisted living and memory care operator with comparable service tiers, lifestyle programming, and dementia-care specialization. Direct competitor in the California premium segment.
- Watermark Retirement Communities: National assisted living and memory care operator with California communities, offering comparable tiered memory care programming and continuum-of-care model. Direct competitor in premium assisted living with memory care specialization.
- Merrill Gardens: West Coast-based senior living operator offering assisted living and memory care with comparable premium service offerings and similar resident profile. Overlapping geographic and demographic focus.
- Sunrise Senior Living: National assisted living and memory care operator with a strong presence in California, offering tiered memory care neighborhoods and licensed nursing. Comparable continuum-of-care model and premium positioning.
- Belmont Village Senior Living: California-headquartered operator of premium assisted living and memory care communities with on-site licensed nursing and dedicated memory care neighborhoods. Highly comparable operating model, geography, and acuity profile to The Kensington Sierra Madre.
- Oakmont Senior Living: California-based premium assisted living and memory care operator with comparable upscale amenities, dedicated memory care neighborhoods, and continuum-of-care positioning. Direct competitor in the Southern California premium segment.
- Pacifica Senior Living: California-focused assisted living and memory care operator offering similar tiered care levels and dedicated memory care programs. Comparable regional competitor with similar acuity profile.
Broad incumbents
- Atria Senior Living: Large national operator of assisted living and memory care communities with broad geographic footprint including California. Overlapping services and acuity levels, though at greater scale and broader positioning.
- Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and continuum-of-care communities nationwide, including California. Overlapping service offerings but at much broader scale and varied positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kensington Sierra Madre social profiles
Digital presenceThe Kensington Sierra Madre compliance and trust
Trust signalCompliance3 records
The Kensington Sierra Madre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kensington Sierra Madre leadership team
Management profileNumber of profiles
Profiles4 records
The Kensington Sierra Madre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kensington Sierra Madre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kensington Sierra Madre
What does The Kensington Sierra Madre do?
The Kensington Sierra Madre is an enhanced assisted living and memory care community in Sierra Madre, California, operating under an Enhanced Assisted Living Residence (EALR) license. It delivers a continuum of senior care including assisted living, specialized memory care (Connections and Haven neighborhoods), early-stage cognitive support (The Kensington Club), couples care, on-site rehabilitation, restaurant-style dining, and 7-day life enrichment programming. The community is the first Positive Approach to Care (PAC) Designated community in California.
Is The Kensington Sierra Madre a public or private company?
The Kensington Sierra Madre is a private company. It is classified as corporate owned and is currently operating.
When was The Kensington Sierra Madre founded?
The Kensington Sierra Madre was founded in 2015. It employs 51 to 100 people.
Where is The Kensington Sierra Madre based?
The Kensington Sierra Madre is headquartered in Sierra Madre, United States, in the North America region.
How does The Kensington Sierra Madre make money?
One revenue line is on record: monthly Care and Housing Fees.
Who are The Kensington Sierra Madre's main competitors?
Direct peers on record are Silverado Senior Living, Aegis Living, Watermark Retirement Communities, Merrill Gardens, Sunrise Senior Living, Belmont Village Senior Living, Oakmont Senior Living and Pacifica Senior Living. Broad incumbents are Atria Senior Living and Brookdale Senior Living.
Does The Kensington Sierra Madre have an API?
No public API is recorded for The Kensington Sierra Madre.
What industry is The Kensington Sierra Madre in?
The Kensington Sierra Madre's product category is Senior Living / Assisted Living. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 6233 and its SIC code is 8050.