Coinvestasi

What Coinvestasi does

Coinvestasi is an Indonesia-focused cryptocurrency, blockchain, and Web3 media company founded in 2017 and headquartered in Jakarta. It operates as part of the Indonesia Crypto Network and positions itself as Indonesia's leading local-language crypto news and educational hub, serving a domestic audience estimated at 19 million crypto users. Its product surface comprises a multi-category news portal (Berita), a structured education hub ('Belajar' with beginner/intermediate/expert learning paths), a crypto dictionary ('Kamus Kripto'), an Indonesian exchange directory and comparison tool, and an annual 'Most Impactful Figures' awards program, all delivered through a web-based CMS integrated with crypto market data, an email newsletter, and social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube, and a Telegram community). The company is registered with Indonesia's Ministry of Communication and Information (Kominfo) and is a member of Asosiasi Blockchain Indonesia (ABI/Aspakrindo), giving it standing in local regulatory and industry-association forums.

Coinvestasi's go-to-market is community-led and direct-to-consumer: it builds an audience through free Indonesian-language content, educational events such as the Web3 University Tour, and active social/community engagement, then monetizes that audience primarily via advertising services sold to global and local crypto brands. Commercial offerings include sponsored articles, social-media promotion packages, video production for YouTube, press-release distribution starting at US$300 per release, and customizable multi-channel user-acquisition campaigns that scale into the thousands of dollars per engagement. Its named enterprise advertisers span major international crypto exchanges (Binance, OKX, ByBit, HTX), blockchain infrastructure (Fireblocks, Polygon), ecosystems (Solana), Web3 gaming (The Sandbox), and Indonesian exchanges/platforms (Pintu, Tokocrypto, Indodax, Ajaib). Pricing is bespoke rather than published, billing is largely pay-as-you-go, and headline reach metrics (590K+ social users, 116K+ monthly website readers, 8.5M monthly social impressions) describe a niche but defensible regional audience rather than a mass-market media property.

Name

Coinvestasi

Legal name

Coinvestasi

Website

https://coinvestasi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Coinvestasi is an Indonesian cryptocurrency, blockchain, and Web3 media company founded in 2017, operating a local-language news portal, education hub, crypto dictionary, and exchange directory, and monetizing primarily through advertising services to global and local crypto brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Primary revenue stream through advertising partnerships with crypto and blockchain companies. Services include sponsored articles, social media promotion, video production, event participation, and multi-channel campaigns.
2. Press Release Distribution: Press release publishing services starting from $300 per release, edited by senior editors
3. User Acquisition Campaigns: Comprehensive marketing campaigns for crypto brands targeting Indonesian market, priced from budget-friendly starting points to thousands of dollars based on scope

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Coinvestasi operates as Indonesia's leading cross-platform cryptocurrency and Web3 media company, publishing Indonesian-language news, market analysis, and educational content about Bitcoin, altcoins, blockchain, regulation, and Web3. It monetizes its audience through advertising services, sponsored articles, press release distribution, social media promotion, video production, and user acquisition campaigns sold to crypto exchanges and blockchain companies seeking access to the Indonesian market.

Product overview

Coinvestasi is Indonesia's leading cross-platform crypto media company founded in 2017, operating as part of the Indonesia Crypto Network. The platform offers a portfolio of interconnected products: a news portal delivering crypto, blockchain, and Web3 content; an educational hub (Belajar) with structured learning materials for all levels; a crypto dictionary (Kamus) for terminology reference; exchange listings providing detailed information about regulated exchanges in Indonesia; and the annual Most Impactful Figures awards recognizing influential figures in the Indonesian crypto industry. The company also offers advertising services for crypto brands seeking to reach Indonesia's 19 million crypto users.

Differentiator

Problem solved

Functional benefit

Products and services

• Coinvestasi News Portal Indonesia's leading cross-platform crypto and Web3 media site delivering daily news, market analysis, regulatory updates, and reporting on Bitcoin, altcoins, blockchain, and Web3 for Indonesian retail and professional audiences.
• Belajar (Educational Hub) Educational content platform offering structured learning materials organized by expertise level for crypto beginners through experts, covering Bitcoin, trading, blockchain fundamentals, and Web3 topics.
• Kamus (Crypto Dictionary) Comprehensive Indonesian-language crypto and blockchain glossary that defines cryptocurrency and Web3 terminology for retail readers and newcomers.
• Exchange Listings Directory Curated directory of cryptocurrency exchanges registered in Indonesia, featuring comparison information on trading fees, deposit minimums, supported markets, and regulatory licensing status.
• Coinvestasi Advertising Services Advertising and partnership services for crypto exchanges, blockchain protocols, and Web3 companies seeking to reach Indonesian crypto users via sponsored articles, press releases, social media campaigns, YouTube videos, and event participation.

Quantifiable outcome

• Reaches 8.5 million monthly impressions across social platforms
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• Indonesia Blockchain Association (ABI-Aspakrindo)coreOthersMember of Indonesia Blockchain Association, participating in regulatory roundtables and industry advocacy for crypto regulation in Indonesia
• Kominfo (Ministry of Communication and Information)coreOthersRegistered with Indonesian Ministry of Communication and Information Technology, indicating compliance and official recognition
• Directorate General of Intellectual Property (DJKI)minorOthersListed as presenter/partner, indicating intellectual property registration and protection
• BinanceflagshipGTM or Marketing PartnerFeatured as trusted advertising partner on Coinvestasi's advertise page, representing major global crypto exchange partnership
• OKXflagshipGTM or Marketing PartnerFeatured as trusted advertising partner, major global crypto exchange
• ByBitflagshipGTM or Marketing PartnerFeatured as trusted advertising partner with testimonial from Marketing & Comms Lead SEA, strong collaborative relationship
• SolanaflagshipGTM or Marketing PartnerFeatured as trusted advertising partner with testimonial from Ecosystem Growth representative
• PintuflagshipGTM or Marketing PartnerFeatured as trusted advertising partner - major Indonesian crypto exchange
• TokocryptoflagshipGTM or Marketing PartnerFeatured as trusted advertising partner - major Indonesian crypto exchange
• FireblockscoreGTM or Marketing PartnerFeatured as trusted advertising partner - blockchain infrastructure company
• HTXcoreGTM or Marketing PartnerFeatured as trusted advertising partner - global crypto exchange
• PolygoncoreGTM or Marketing PartnerFeatured as trusted advertising partner - blockchain scaling solution
• The SandboxcoreGTM or Marketing PartnerTestimonial provided by Communication Manager, Web3 gaming platform collaboration
• AjaibcoreGTM or Marketing PartnerFeatured as trusted advertising partner with testimonial from Influencer Marketing Manager
• IndodaxcoreChannel Partner/ Reseller/ DistributorListed as publication partner and featured exchange on platform

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CoinDesk: Largest global crypto-native media outlet. Comparable as a crypto-focused news, research, and events business monetizing through advertising and sponsorships from exchanges and protocols — the international benchmark for what Coinvestasi does at the local Indonesian level.
• Cointelegraph: Global crypto news and education publisher with localized editions. Closely mirrors Coinvestasi's mix of news coverage, beginner education, dictionary/glossary content, and exchange reviews — and competes for the same crypto advertiser budgets.
• Decrypt: Crypto media company covering news, education, and Web3 culture, monetized through advertising and sponsored content. Same content-plus-education-plus-events model as Coinvestasi, with broader geographic reach.
• The Block: Crypto news and institutional research outlet. Comparable as a B2B-leaning crypto media brand selling sponsorship, research subscriptions, and events to exchanges, protocols, and institutional clients — adjacent tier to Coinvestasi's exchange-and-protocol advertiser base.
• BeInCrypto: Global crypto news and education platform with multi-language editions and a beginner-focused learning hub. Closely comparable to Coinvestasi's news + Belajar + Kamus content architecture.
• Blockworks: Crypto media and events business monetizing through advertising, research, and conferences. Comparable GTM (multi-channel crypto media + events) and advertiser overlap with Coinvestasi's exchange and protocol sponsors.
• U.Today: Crypto news aggregator and media outlet covering Bitcoin, altcoins, and Web3. Comparable content model and advertiser base, competing for a share of crypto marketing budgets globally.
• Bitcoin.com: Crypto news, education, and wallet services portal with strong focus on beginner content. Comparable mix of news, educational explainers, and crypto services directory — adjacent to Coinvestasi's exchange listings feature.

Broad incumbents

• CoinGecko: Crypto price-tracking and market data platform frequently cited by Coinvestasi's editorial team. Comparable as a touchpoint for Indonesian retail crypto users and a parallel monetization channel through display advertising.

Regional players

• Indodax: Indonesia's largest local crypto exchange, listed as a Coinvestasi publication partner and featured exchange. Comparable as a regional crypto ecosystem player targeting the same Indonesian retail audience, with overlapping education and content initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coinvestasi
• YouTubeyoutube.com/coinvestasi
• Facebookfacebook.com/Coinvestasi
• LinkedInlinkedin.com/company/coinvestasi
• Instagraminstagram.com/coinvestasi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinvestasi