Mirada

What Mirada does

Mirada is a Los Angeles-based creative agency and production company operating as Mirada LLC, a Delaware corporation established in 2018 with roots reaching back more than twenty years through the prior MTh/Mirada entity. The studio is affiliated with Trailer Park Group (mirrored in shared terms-of-service and privacy-policy links). Mirada offers an integrated portfolio of services spanning Production (live action for commercials and music videos), Design & Animation (holistic branding and motion design), Immersive (AR/VR/XR experiences using Unreal Engine), Large Format (Sphere takeovers, 80-foot 13K LED installations, anamorphic billboards, projection mapping), and Strategy consulting for marketing, product, and brand teams. Its proprietary technology stack includes a custom VFX pipeline enabling real-time relighting and CG/live-action integration, ethically trained IP-specific generative AI models, and integrated audio-visual display technology used in permanent installations such as the Netflix Lobby Experience.

The company's revenue model is professional-services/project-based with custom pricing per engagement; no public rate cards exist and inquiries are handled through a dedicated sales email and regional sales representatives covering the East, Midwest, and West US, plus dedicated music-video representation. Mirada is structured horizontally across customer segments: Major Brands and Agencies (primary), Entertainment and Streaming Companies (primary), Sports Leagues and Broadcasters, and Technology Companies. Its customer base includes Netflix, Disney, Warner Bros., Apple, Amazon Prime Video, Target, ESPN, NHL, Intel, IBM, Google, Hellmann's, Cheetos/PepsiCo, Dole, and Angelina Jolie / Katy Perry among others.

Mirada differentiates on a talent-led creative model—with directors including Mathew Cullen (President & CCO), Vanessa Marzaroli, Robin Resella, and newer additions such as Michaela Ternasky-Holland—and on a body of work recognized by Cannes Lions, D&AD Pencils, Grammys, Emmys, MTV VMAs, Clio, VES, Webby, and ADC awards. Recurring flagship work includes Netflix tentpole idents (Wednesday, Stranger Things, Frankenstein), Disney's World of Color and Mandalorian Super Bowl spot, Sphere takeovers for Intel, IBM/Adobe, Google Android, and Hellmann's, and AI-driven campaign applications such as the Beetlejuice "Welcome To The Afterlife Generator." Mirada Studios markets through its portfolio website, Instagram, LinkedIn, and industry events including CES and Comic-Con.

Name

Mirada

Legal name

Mirada LLC

Website

https://mirada.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirada is a Los Angeles-based creative agency and production company that partners with major brands, streaming platforms, sports leagues, and technology firms to deliver commercials, brand idents, VFX, immersive AR/VR/XR experiences, and large-format installations such as Sphere takeovers.

Ownership category

akta.pro rank

Product category

Creative Production Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industry

Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)

Keywords

• Creative production services
• Visual effects
• Immersive experiences
• Brand storytelling
• Large format installations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and production services for brands, agencies, and entertainment companies including commercials, brand films, music videos, and experiential activations
2. Brand Identity and Design: Holistic branding services from identity design through conceptual development and final execution for multi-sensory brand experiences
3. Experiential and Immersive Installations: AR, VR, XR and large-format installations for events, activations, and permanent installations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mirada is a creative agency and production company that partners with brands, agencies, and entertainment companies to create commercials, brand films, music videos, experiential installations, and interactive applications. Services span live action production, design and animation, immersive AR/VR/XR experiences, and large-format installations including Sphere takeovers and LED display systems. They also develop proprietary interactive products such as AI-powered web apps and the MirrorWorld iPad application.

Product overview

Mirada is a creative agency and production company offering a portfolio of interconnected services under the Mirada Studios brand. Their core offerings span Production (live action commercials and music videos), Design & Animation (branding, visual design, motion graphics), Immersive experiences (AR/VR/XR and Unreal Technology), Large Format installations (Sphere takeovers, LED displays, projection mapping), and Strategy consulting. They also develop proprietary interactive products including the MirrorWorld iPad app, AI-powered Beetlejuice Welcome To The Afterlife Generator, and the Netflix Lobby Experience. The company operates as a unified creative studio rather than a modular platform, with all services integrated across project work.

Differentiator

Problem solved

Functional benefit

Products and services

• Production (Live Action) Live action production services for commercials, brand films, and music videos, finding the intersection of storytelling and technology across media platforms. Works with the world's largest commercial and entertainment brands and music industry artists.
• Design & Animation Holistic branding and design services from early systems and identity design through conceptual development and final execution, providing integrated multi-sensory brand experiences including motion graphics and visual design.
• Immersive (AR, VR, XR) Experiential entertainment services utilizing AR, VR, XR, and integrated Unreal Engine technology to create immersive experiences that engage senses and challenge perception of reality for brand activations and entertainment experiences.
• Large Format Installations Large-scale visual installations including Sphere takeovers, anamorphic billboards, projection mapping, and LED display experiences at iconic venues worldwide.
• Strategy (Insights & Innovation) Insight-based strategic support for Marketing, Product, Brand, and Innovation teams, providing upstream strategic consultation for clients.
• Beetlejuice Welcome To The Afterlife Generator Interactive web-based application using ethically trained AI models to transform user selfies into Beetlejuice-themed characters, assigning unique 'Waiting Room' numbers and enabling social sharing, built for the Warner Bros. Beetlejuice Beetlejuice campaign.
• MirrorWorld Interactive iPad App World's first living storybook iPad app combining literature, interactive gaming, graphic novels, and film. Features over 9,000 unique assets, 110 minutes of narration, 25 minutes of live-action video, and 31,000 lines of code, developed with author Cornelia Funke.
• Netflix Lobby Experience 80-foot wide, 13K LED display installation wrapping around Netflix's building lobby, featuring 1:1 scale worlds from Netflix shows including Stranger Things, Narcos, Orange is the New Black, and Chasing Corals.

Quantifiable outcome

• Billion-view video production capability demonstrated through portfolio of major campaigns
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Guillermo del Toro / NetflixflagshipStrategic or Co-development Partner · 31 October 2025Partnership with Guillermo del Toro and Netflix to craft the brand-opening ident for Frankenstein. Born from del Toro's imagination, the ident crackles with color, craft, and 'monstruous' creativity for Netflix.
• IntelcoreStrategic or Co-development Partner · 1 January 2024Partnership with Intel for awe-inspiring Sphere takeover during CES 2024. Blended cutting-edge design with innovative technology, creating beacon of Intel's capabilities through dynamic visuals representing art and AI.
• Google AndroidcoreStrategic or Co-development Partner · 1 January 2024Collaboration with Google Android at CES 2024, vibrant celebration of creativity and technology culminating in playful exhibition of Android mascot personalities at the Sphere.
• WWEcoreStrategic or Co-development PartnerTeamed up with Netflix to bring the WWE stage to life for WWE's debut on Netflix, designing the full environment from the stadium and crowd to crowd signs. Partnership marks WWE's major move to streaming platform.
• Wieden+Kennedy PortlandcoreStrategic or Co-development PartnerCollaborated with Wieden+Kennedy Portland on ambitious Netflix 2025 slate project, handling VFX for key portions of shots alongside talented group of artists and creatives.
• Goodby Silverstein & Partners (GS&P)coreStrategic or Co-development PartnerContinuing collaboration with Netflix and partnering with GS&P to bring Thing, the iconic undead 'spokeshand,' to life in mischievous Cheetos campaign. Mirada handled full VFX from set oversight to compositing, lighting, movement, rendering, and delivery.
• Tim Burton / NetflixflagshipStrategic or Co-development PartnerWorking with Netflix and Tim Burton, Mirada created the chilling new N ident for Wednesday season 2, just in time for the premiere. Partnership with one of cinema's most distinctive directors.
• The Duffer Brothers / NetflixflagshipStrategic or Co-development PartnerPartnered with The Duffer Brothers in designing and crafting the Season 5 opening ident for Stranger Things. Partnership on one of Netflix's most iconic series' final chapter.
• Ogilvy NY (for IBM/Adobe)coreStrategic or Co-development PartnerOgilvy NY agency partnered with Mirada for IBM's Sphere takeover during Adobe Max conference. Mirada created the 'world's largest fishbowl' with school of fish animation representing AI concepts for Watson-X.
• BBDO (for ExxonMobil)minorImplementation/ SI/ Consulting PartnerExecuted global digital campaign with BBDO for ExxonMobil, navigating key elements: capturing real engineers, transitioning between characters, and crafting distinctive graphic animation mnemonic.
• Hellmann'scoreStrategic or Co-development PartnerOrchestrated captivating Sphere takeover in Las Vegas for Hellmann's in lead-up to Super Bowl. Brought iconic 'Mayo Cat' to limelight, creating buzz-worthy moment for brand.
• Cheetos / PepsiCocoreStrategic or Co-development PartnerPartnership with Netflix and GS&P for Wednesday S2 to bring Thing's undead charm to life through Times Square billboard breakouts. Partnership spanning multiple campaign executions.
• Warner Bros. PicturescoreStrategic or Co-development PartnerPartnership with Warner Bros. Pictures and Trailer Park Group for Beetlejuice Beetlejuice 'Welcome To The Afterlife Generator' interactive web app. Mirada utilized ethically trained AI models mirroring IP.
• Amazon Prime Video FYCcoreStrategic or Co-development PartnerMultiple partnerships with Amazon's FYC team for Emmy campaigns including Maisel Experience, Homecoming, Man in the High Castle activations. First of several partnerships between Mirada and Amazon.
• Cornelia FunkecoreStrategic or Co-development PartnerPartnership with best-selling author Cornelia Funke to create MirrorWorld iPad app - world's first living storybook merging literature, interactive gaming, graphic novels, and film. App timed to release of second novel 'Fearless'.
• DisneycoreStrategic or Co-development PartnerLong-standing partnership with Disney for World of Color nighttime spectacle, Disneyland Paris Pixar characters integration, Be Our Guest, and various other Disney projects.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Mill: Global VFX and creative content studio serving advertising, entertainment, and experiential clients. Directly comparable to Mirada in offering VFX, design, animation, and live-action production for brand campaigns and entertainment marketing.
• Framestore: Award-winning VFX and creative studio with deep entertainment and advertising work (Harry Potter, Marvel, Super Bowl spots). Comparable to Mirada across VFX, immersive, and branded entertainment production for major studios and Fortune 500 brands.
• Psyop: Creative production and VFX studio known for film, commercials, and immersive content. Closely matches Mirada's offering in VFX, animation, and director-led branded content production for entertainment and consumer brands.
• Buck: Creative agency specializing in design, motion, and interactive experiences for brands. Overlaps with Mirada's Design & Animation, immersive, and experiential capabilities, serving a similar enterprise brand roster.
• RSA Films: Director-driven commercial and entertainment production company. Comparable to Mirada in live-action direction, branded content, and major campaign production across commercials and music videos.
• Anonymous Content: Production company and talent management spanning film, TV, advertising, and branded content. Comparable to Mirada in director-led production for entertainment and brand storytelling at scale.
• Tool of North America: Commercial production company with director roster spanning commercials, branded content, and music videos. Directly comparable to Mirada's Live Action production services for Fortune 500 brands and entertainment companies.
• Unit9: Digital creative production studio with strong immersive, AR/VR, and interactive capabilities. Closely comparable to Mirada's Immersive and Design & Animation practices serving enterprise brand clients.
• B-Reel: Creative production company known for interactive, film, and digital brand experiences. Comparable to Mirada across branded interactive apps, AR/VR experiences, and integrated campaign production.
• Jam3: Design and experience studio producing interactive campaigns, immersive experiences, and branded digital products. Comparable to Mirada in delivering interactive AI-driven apps and immersive brand experiences for major advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirada-studios
• Instagraminstagram.com/miradastudios
• Xx.com/miradastudios
• Facebookfacebook.com/MiradaStudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirada