NovaStor
NovaStor GmbH is a privately held Hamburg-based German software company that develops the NovaStor DataCenter cyber-resilient backup and recovery platform, serving mid-sized enterprises, municipalities, MSPs, and critical-infrastructure operators across the DACH region via on-premises licenses, SaaS, and managed services.
- Company typePrivate
- Founded2004
- HeadquartersAgoura Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NovaStor does
NovaStor GmbH is a privately held German software manufacturer headquartered in Hamburg that develops and supports cyber-resilient backup and recovery software under the NovaStor DataCenter brand. Its core product is an on-premises backup platform engineered to protect heterogeneous enterprise IT environments, covering VMware, Microsoft Hyper-V, Nutanix AHV, Proxmox VE, multiple relational databases (MS SQL, Oracle, MySQL/MariaDB, PostgreSQL, IBM DB2), Microsoft 365, Exchange, Active Directory, and Windows/Linux/IBM AIX servers, with storage targets spanning disk, NAS, SAN, tape libraries, and S3-compatible clouds (AWS S3, Wasabi, IONOS). Production-validated scale benchmarks include sustaining 1,800 MB/sec (6.5 TB/hour) throughput and backing up 13.2 billion files totaling approximately 8.2 petabytes at a 99.09% success rate for a Tier-1 international ISP. Differentiated features include immutable tamper-proof backups, automated restore and functional tests, anomaly/malware detection, two-stage tiering to tape for long-term archiving, and a REST API for RMM integration.
The company operates a hybrid revenue model combining perpetual and multi-year fixed-price term licenses (3–5 years) for NovaStor DataCenter, subscription-based Backup-as-a-Service via the newer NovaStor DataCenter Evolve SaaS platform (operated from German data centers under pay-per-use billing), three tiers of managed services (Backup 360° Essential, Advanced, Premium), professional services for migration and optimization, and German-speaking support packages. Distribution is partner-first through a three-tier Solution Partner Program (Reseller, Solution Partner, MSP Solution Partner) targeting mid-sized companies (KMU), municipalities and public authorities, managed service providers, system houses, and KRITIS critical-infrastructure operators across the DACH region (Germany, Austria, Switzerland). Reference customers include DB Netz AG (German railway network), Stadt Mannheim, GoodMills Deutschland, Agaplesion Diakonieklinikum Rotenburg, MAC Mode, SBB Historic, and LSBG Hamburg. Strategic differentiators center on '100% Made in Hamburg' positioning — German jurisdiction, GDPR and NIS-2 alignment, German-language support, and a CO2-neutral cloud partnership with Windcloud — rather than on AI-led differentiation. The company is founder-/CEO-led (Stefan Utzinger), has 101–250 employees, has not raised external funding, and is not subject to disclosed M&A or ownership changes.
NovaStor firmographics
Firmographics- Name
- NovaStor
- Legal name
- NovaStor GmbH
- Website
- https://novastor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NovaStor GmbH is a privately held Hamburg-based German software company that develops the NovaStor DataCenter cyber-resilient backup and recovery platform, serving mid-sized enterprises, municipalities, MSPs, and critical-infrastructure operators across the DACH region via on-premises licenses, SaaS, and managed services.
- Ownership category
- akta.pro rank
NovaStor industry classification
Industry- Product category
- Enterprise Backup Software
- NAICS
- Software Publishers (5132), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industries
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)
Keywords
Where NovaStor is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NovaStor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Perpetual and term-based software licenses for NovaStor DataCenter with fixed-price options for 3-5 years. Customers pay upfront for license keys to operate the backup software.
- SaaS - NovaStor DataCenter Evolve: Subscription-based Backup-as-a-Service offering for MSPs with transparent pay-per-use billing based on storage consumption. Includes full responsibility for updates, patches, and license management.
- Managed Backup Services: Three-tier managed services (Backup 360° Essential, Advanced, Premium) where NovaStor experts handle all or part of customer's backup operations. Recurring revenue through service contracts.
- Professional Services: A la carte services including migration, disaster recovery testing, cloud integration, backup health checks, and strategic optimization. One-time or project-based engagements.
- Support Packages: German-speaking technical support with premium support tiers available. Support is included in service packages or can be purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fixed-price term licenses for NovaStor DataCenter |
| Usage-based | Pay-as-you-go | NovaStor DataCenter Evolve SaaS for MSPs |
| Subscription | Annual | Three Managed Backup Services tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
NovaStor product offering
Product offeringCore offering
NovaStor develops and sells cyber-resilient data backup and recovery software for heterogeneous IT environments, including physical, virtual, and cloud workloads. Its flagship on-premises platform, NovaStor DataCenter, is complemented by DataCenter Evolve (a SaaS version built for Managed Service Providers) and a portfolio of Managed Backup Services with three service tiers, plus professional consulting and tiered support packages.
Product overview
NovaStor is a German software manufacturer offering cyber-resilient data backup and recovery solutions developed entirely in Hamburg. The portfolio centers on NovaStor DataCenter as the core on-premises backup software, complemented by NovaStor DataCenter Evolve as a SaaS/managed service option. Supporting services include tiered Managed Backup Services packages (Backup 360° Essential, Backup 360° Advanced, and Premium), Professional Services for migration and optimization, and NovaStor Support Pakete. The solution protects heterogeneous IT environments including virtual platforms (VMware, Hyper-V, Nutanix, Proxmox), databases (SQL Server, Oracle, MySQL, PostgreSQL, IBM DB2), applications (Microsoft 365, Exchange, Active Directory), and storage targets (disk, NAS, SAN, tape, cloud). All offerings emphasize '100% Made in Hamburg' with GDPR and NIS-2 compliance.
Differentiator
Problem solved
Functional benefit
Brands
- NovaStor DataCenter: Cyber-resilient backup and restore software for IT departments, MSPs, and system houses - developed and supported from Hamburg. Supports virtual environments, databases, applications, operating systems, and storage targets.
- NovaStor DataCenter Evolve
Products and services
- NovaStor DataCenter On-premises backup and recovery software for businesses, supporting physical, virtual, and cloud workloads with multi-tier architecture, deduplication, immutable backups, and automated restore testing for KMU, critical infrastructure operators, and public authorities.
- NovaStor DataCenter Evolve SaaS-delivered version of NovaStor DataCenter with multi-tenant Cloud Console, pay-per-use billing, and full feature parity (incl. immutable backups, anomaly detection, deduplication), targeted at Managed Service Providers managing backup for their end customers.
- Managed Backup Services Fully outsourced backup-as-a-service offering operated by NovaStor for clients who prefer not to run their own backup infrastructure; available in three service tiers (Essential, Advanced, Premium) ranging from basic daily monitoring to full operational responsibility including recovery testing.
- Professional Services Consulting and hands-on engineering services covering backup migrations, recovery operations, and database (incl. SQL/Exchange) handling, sold separately from product licenses and typically engaged during onboarding or recovery projects.
- NovaStor Support Packages Tiered post-sales support subscriptions providing German-language technical support (telephone, remote, on-site) for customers running NovaStor DataCenter, with guaranteed response times and software update entitlements.
Quantifiable outcome
- 99.09% backup success rate when backing up 13.2 billion files with 8.2 petabytes
- +2 more outcomes
Companies that use NovaStor
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
NovaStor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature10 records
NovaStor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WindcloudcoreStrategic partnership for sustainable data center operations. Windcloud operates data centers powered by 100% renewable energy. Additionally, server waste heat is directly utilized on-site in an algae farm, making NovaStor's cloud offering CO2-neutral. Partnership supports NovaStor's sustainability positioning.
- SFC Software for Companies GmbHminorLong-standing distribution partnership spanning almost 20 years. SFC distributes NovaStor licenses and reports reliable, goal-oriented, and competent solutions with quick and flexible responses.
- SCHAFFLHUBER DENTAL-SYSTEMHAUS GmbH & Co. KGminorLong-term partnership characterized by meeting at eye level and right interpersonal relationships. NovaStor is characterized by tackling and implementing projects and seeing the partner as a partner.
- Strategic Partners (Various)coreNetwork of strategic partners supporting NovaStor's goal of becoming leading data protection provider in DACH region. Partners include technology, channel, and implementation partners working collaboratively to deliver comprehensive data protection services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
NovaStor competitors and assessment
Company assessmentDirect peers
- Veeam Software: Veeam is the leading independent backup and data management software vendor for virtual, physical, and cloud workloads. Direct competitor to NovaStor DataCenter across VMware, Hyper-V, and cloud targets, particularly in the SMB and mid-market segments where NovaStor focuses.
- Acronis: Acronis offers integrated backup and cyber protection for SMBs, mid-market, and MSPs, with broad platform coverage including virtual, physical, and cloud. Closely comparable to NovaStor's positioning on cyber resilience, immutability, and MSP enablement.
- Arcserve: Arcserve provides backup, disaster recovery, and ransomware protection for SMB and mid-market, with a focus on heterogeneous environment support and channel-led distribution. Comparable to NovaStor in target customer size, channel-first GTM, and broad hypervisor/database coverage.
- MSP360: MSP360 (formerly CloudBerry Lab) delivers backup software purpose-built for managed service providers with multi-tenant management and usage-based billing. Direct comparator to NovaStor DataCenter Evolve in the MSP channel and pay-per-use SaaS model.
- HYCU: HYCU is a backup-as-a-service vendor focused on SaaS and hybrid cloud data protection, with strong virtualization support. Comparable to NovaStor's SaaS-enabled backup approach and emphasis on simplifying multi-environment backup for mid-market customers.
- Rubrik: Rubrik offers a converged data management platform with backup, disaster recovery, and ransomware protection built on a cloud-native architecture. Comparable to NovaStor's cyber resilience feature set, though Rubrik skews to larger enterprise accounts.
- Cohesity: Cohesity provides hyperconverged data management with backup, disaster recovery, and ransomware protection on a single platform. Comparable to NovaStor on data protection and cyber resilience, though typically targeting larger enterprises than NovaStor's mid-market focus.
- Druva: Druva delivers a 100% SaaS-based data protection platform for backup, disaster recovery, and archiving. Comparable to NovaStor's DataCenter Evolve on cloud-native backup delivery, though Druva focuses more on cloud-first enterprise workloads.
Broad incumbents
- Commvault: Commvault is a broad enterprise data protection and information management platform spanning backup, archiving, and data governance. A larger incumbent competitor to NovaStor across the mid-market and enterprise tiers with a much wider portfolio.
- Veritas Technologies: Veritas is a long-established enterprise data protection and storage management vendor with NetBackup and Backup Exec. A larger incumbent competitor that overlaps with NovaStor DataCenter in heterogeneous environment backup at the mid-market and enterprise tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NovaStor social profiles
Digital presenceNovaStor compliance and trust
Trust signalCompliance2 records
NovaStor financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaStor leadership team
Management profileNumber of profiles
Profiles7 records
NovaStor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaStor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaStor
What does NovaStor do?
NovaStor develops and sells cyber-resilient data backup and recovery software for heterogeneous IT environments, including physical, virtual, and cloud workloads. Its flagship on-premises platform, NovaStor DataCenter, is complemented by DataCenter Evolve (a SaaS version built for Managed Service Providers) and a portfolio of Managed Backup Services with three service tiers, plus professional consulting and tiered support packages.
Is NovaStor a public or private company?
NovaStor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NovaStor founded?
NovaStor was founded in 2004. It employs 101 to 250 people.
Where is NovaStor based?
NovaStor is headquartered in Agoura Hills, United States, in the North America region.
How does NovaStor make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are saaS - NovaStor DataCenter Evolve, managed Backup Services, professional Services and support Packages.
Who are NovaStor's main competitors?
Direct peers on record are Veeam Software, Acronis, Arcserve, MSP360, HYCU, Rubrik, Cohesity and Druva. Broad incumbents are Commvault and Veritas Technologies.
Does NovaStor have an API?
Yes. NovaStor provides a REST API that enables seamless integration into RMM (Remote Monitoring and Management) systems. The API allows partners to integrate NovaStor DataCenter into their own service portfolio for managed backup services. Specific API documentation URL and technical details (endpoints, authentication, rate limits) are not provided on the available pages.
What industry is NovaStor in?
NovaStor's product category is Enterprise Backup Software. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of HDABAIAB, Backup & Restore Platforms (Cloud Backup). Its NAICS code is 5132 and its SIC code is 7372.