Tucker's Raw Frozen

Name

Tucker's Raw Frozen

Legal name

Tucker's Raw Frozen Food

Website

https://mytuckers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Raw Frozen Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC), Pet Food & Treats Distribution (CRAOAKAA)

Keywords

• Raw frozen pet food
• Freeze-dried dog food
• Raw cat food
• Pet food manufacturing
• Independent pet retail

Headquarters

HQ city

Pleasant Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Tucker's manufactures and sells premium raw frozen and freeze-dried pet food (primarily for dogs, with the Rad Cat brand for cats) formulated on a 95/5 carnivore ratio (95% meat/organ/bone/marrow and 5% pumpkin). Products are made in a USDA Human Edible Facility in Wisconsin using human-grade USA-sourced meats and include Raw Frozen Diets, Freeze-Dried Diets, Boost Cubes (pureed organ/neck/bone supplements), Raw Frozen Bones, and Rad Cat by Tucker's cat food. Distribution is exclusively through authorized independent pet retailers and the Pet Food Experts wholesale network across 39 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Rad Cat by Tucker's: Raw frozen cat food brand featuring 95% meat/organ formulas with 5% miscanthus grass, whole egg, brewer's yeast, menhaden oil. Can be fed raw or gently cooked (sous vide). Available in chunky grind or smooth pâté textures in five protein varieties.

Products and services

• Raw Frozen Diets (Dog) Vacuum-sealed raw frozen patties for dogs at all life stages (puppies, adults, seniors, including large breed puppies). 95% meat/organ/bone/marrow with 5% pumpkin; emulsified for nutrient absorption; multiple protein options. Fed as complete meals, toppers, or treats.
• Freeze-Dried Diets (Dog) Freeze-dried raw diets for dogs offering travel- and convenience-friendly feeding with the same 95/5 carnivore formulation as the raw frozen line; uses probiotics for pathogen control in lieu of HPP.
• Boost Cubes Pureed raw organ, neck, bone, and other nutritional blends in peel-and-serve cube portions. Designed as supplemental toppers and meal supplements to enhance any base diet. 0.8 oz per cube; 20 cubes per 1 lb bag; ~$15.99 retail per bag.
• Raw Frozen Bones Raw frozen bones sold for dental and mental enrichment of dogs; complements the complete-diet offerings and supports raw-feeding regimens.
• Rad Cat by Tucker's (Raw Frozen Cat Food) Raw frozen cat food available in five protein varieties and two textures (Chunky Grind, Smooth Pâté). 95% meat/organ with 5% miscanthus grass, whole egg, brewer's yeast, and menhaden oil. Can be fed raw or gently cooked (sous vide) by the consumer. Each peel-and-serve bar approximately 6 oz, retailing $4.69–$4.99.
• Tucker's Bone Broth and Bone Broth Butters (Nuggets Healthy Eats acquisition) Bone Broth and Bone Broth Butters positioned as pet food toppers and meal supplements, made from roasted and slow-cooked bones with organ meat; meeting USDA facility standards. Acquired from Nuggets Healthy Eats, LLC and rebranded under Tucker's.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Nuggets Healthy Eats, LLCcoreStrategic or Co-development Partner · 13 April 2026Tucker\'s acquired Nuggets Healthy Eats, LLC including exclusive formulas and simmer techniques. The acquisition adds Bone Broth and Bone Broth Butters to Tucker\'s \'Feed Fun\' category of Toppers and Meal Supplements. Products will be rebranded under Tucker\'s banner with formal launch expected at SUPERZOO 2026 in Las Vegas, Nevada. Nuggets products meet USDA facility standards and will continue the tradition of roasting and slow cooking bones with organ meat.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stella & Chewy's: Direct competitor in raw frozen and freeze-dried pet food, offering similar complete-and-balanced raw diets with multiple protein varieties. Both target premium, health-conscious pet parents through specialty retail and online channels.
• Primal Pet Foods: Direct competitor in raw frozen and freeze-dried formulas, with comparable ingredient philosophy (high meat content, organic produce). Sells through independent pet retailers and shares Tucker's premium positioning in the raw category.
• Vital Essentials: Direct competitor specializing in raw frozen and freeze-dried proteins, including patties, nibblets, and bones. Operates in a similar manufacturing/sourcing model and competes for the same independent pet retailer shelf space.
• Northwest Naturals: Direct competitor in raw and freeze-dried pet food, focused on whole-prey and complete-and-balanced diets. Uses similar ingredient protocols and targets the same independent pet retail channel.
• Nature's Variety (Instinct): Premium raw and freeze-dried pet food brand now owned by Agrolimen/Mid America Pet Food. Direct competitor in the raw frozen category with significantly larger scale and broader retail distribution.
• Smallbatch Pets: Direct competitor in small-batch raw frozen pet food for dogs and cats, with similar ingredient sourcing and specialty retail positioning. Comparable scale and premium-product focus.
• Open Farm: Premium pet food brand with strong sourcing transparency and a frozen raw line. Competes for the same health-conscious, premium-paying pet parent through specialty retail and online.
• Darwin's Natural Pet Products: Direct-to-consumer raw pet food producer with comparable formulation philosophy. Operates primarily online subscription, contrasting Tucker's independent-retailer model but addressing the same raw-feeding consumer.

Emerging players

• K9 Natural: New Zealand-based raw and freeze-dried pet food brand expanding into the US market. Comparable product architecture and premium positioning; an emerging rather than entrenched US competitor.

Broad incumbents

• Champion Petfoods (Orijen/Acana): Premium dry and freeze-dried pet food manufacturer owned by Mars. Broad incumbent with a deep specialty-retail footprint; competes for premium pet parent dollars although its core line is kibble rather than raw frozen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tuckersraw
• YouTubeyoutube.com/@mytuckersraw
• Facebookfacebook.com/TuckersRaw
• LinkedInlinkedin.com/company/tuckers-raw-frozen-and-treats
• Instagraminstagram.com/mytuckersraw
• TikToktiktok.com/@mytuckersraw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tucker's Raw Frozen