Nuggets Healthy Eats

What Nuggets Healthy Eats does

Nuggets Healthy Eats (legally Nugget's Brands, Inc.) is a US-based pet wellness company that produces handcrafted bone broth and functional supplement products for dogs and cats. The company serves health-conscious pet owners seeking premium, human-grade nutrition for their animals, positioning its products as natural alternatives to commercial pet foods that contain fillers and artificial ingredients. The company was acquired by Tucker's in April 2026, with the acquired products slated for rebrand and launch under the Tucker's banner at SUPERZOO 2026.

The core product line is centered on Bone Brew — a signature bone broth produced through a traditional slow-simmering process that uses roasted bones and organ meat simmered for days in reverse osmosis water with apple cider vinegar to extract collagen, glucosamine, chondroitin, and amino acids. The portfolio extends to Bone Broth Butter (a spreadable enrichment product with fermented turmeric and kefir probiotics), Bone Broth Jerky, Artisan Yogurt/Kefir "Smart Snacks," Gut Goodies supplements, and a dedicated cat line. Inputs are sourced from small family farms in the US Midwest (primarily Ohio), with G.A.P. Humane Certification on organic chicken and pasture-raised turkey. Products are packaged frozen from kettle to freezer in pourable pouches or lickable Brothsicle cups without preservatives.

The business operates a direct-to-consumer e-commerce model through nuggetshealthyeats.com combined with retail distribution through pet specialty stores (e.g., Purity Barn), with a "Find in stores" locator on the website. Pricing is not publicly disclosed. The company was recognized on Truth About Pet Food's Treat List 2025-26. As of the April 2026 Tucker's acquisition, ownership transferred to a strategic operator in the pet food and supplements space, and forward growth is increasingly tied to Tucker's portfolio strategy and broader retail-channel expansion.

Name

Nuggets Healthy Eats

Legal name

Nugget's Brands, Inc.

Website

https://nuggetshealthyeats.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Nuggets Healthy Eats is a US-based pet wellness company that makes handcrafted bone broth, bone broth butter, yogurt/kefir snacks, and gut-health supplements for dogs and cats, sold DTC online and through pet specialty retailers, and acquired by Tucker's in April 2026.

Ownership category

akta.pro rank

Product category

Pet Food and Nutrition Supplements

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pet Food Toppers, Mixers & Broths (AFADAFAN)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Pet Treats & Chews (AFADAFAF), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

Keywords

• Pet nutrition supplements
• Handcrafted bone broth
• Pet wellness treats
• Dog and cat food
• Frozen pet supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Pet Nutrition Supplements: Sale of handcrafted bone broth products, yogurt/kefir, and related pet food supplements through direct-to-consumer e-commerce and retail store channels. Products include Bone Brew, Bone Broth Butter, Bone Broth Jerky, Artisan Yogurt/Kefir, and Gut Goodies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Nuggets Healthy Eats manufactures and sells handcrafted bone broth and bone broth-based pet products for dogs and cats. The signature offering is Bone Brew — bone broth slow-simmered for days from roasted bones and organ meat — alongside Bone Broth Butter (spreadable enrichment), Artisan Yogurt/Kefir Smart Snacks, Bone Broth Jerky, Gut Goodies supplements, and cat-specific formulations. All products are human-grade, ethically sourced from Midwest family farms, and packaged frozen fresh without preservatives.

Product overview

Nuggets Healthy Eats is a pet wellness company offering handcrafted bone broth-based products and functional pet treats. The core product line centers on Bone Brew (signature bone broth), complemented by Bone Broth Butter (spreadable enrichment product), Artisan Yogurt/Smart Snacks (probiotic treats), Bone Broth Jerky (meat treats), Gut Goodies (gut health supplements), and cat-specific formulations. All products emphasize human-grade ingredients, ethical sourcing (grass-fed beef, pasture-raised turkey, organic chicken), and absence of fillers. Following the April 2026 acquisition by Tucker's, these products are being transitioned to the Tucker's brand and scheduled for launch at SUPERZOO 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Bone Brew: Handcrafted bone broth made the old-fashioned way with roasted bones and organ meat, simmered for days.
• Bone Broth Butter
• Smart Snacks

Products and services

• Bone Brew Signature handcrafted bone broth created the old-fashioned way with roasted bones and organ meat, simmered for days to extract collagen, glucosamine, chondroitin, and amino acids. Sold frozen in pourable pouches and lickable Brothsicle cups. For dogs and cats.
• Bone Broth Butter Spreadable bone broth with raw, fermented turmeric and kefir probiotics. Marketed as a gut-boosting meal topper, chew-toy stuffing, or lick-mat spread. Available in 12 oz frozen tubs in Pasture-Raised Turkey, Organic Chicken, and 100% Grass-Fed Beef varieties.
• Artisan Yogurt (Smart Snacks) Handcrafted yogurt and kefir marketed as 'The Only Real Clean Yogurt' for pets. Probiotic treat supporting gut health and immune system with no gums, oils, air, artificial flavors, or maltodextrin. Available in Strawberry & Butternut and Wild Blueberry flavors.
• Bone Broth Jerky (Jammin' Jowlers) Bone broth jerky treats with a soft, sticky texture derived from Bone Brew as the primary ingredient. Sold in 3-pack format.
• Gut Goodies Supplement product focused on gut health support for pets.
• For Cats Product line specifically formulated for feline nutritional needs within the Nuggets portfolio.

Quantifiable outcome

• Dogs with advanced kidney disease showed return to normal health markers within 6 months of adding Nuggets Bone Brew to their diet

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TuckercoreOthers · 13 April 2026Tucker acquired Nuggets Healthy Eats, LLC on April 13, 2026. The acquisition expands Tucker's portfolio of pet toppers and meal supplements to include Nuggets' Bone Broth and Bone Broth Butter products. The acquired products will be rebranded under the Tucker's banner and formally launched at SUPERZOO 2026 in Las Vegas.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vital Essentials: Larger-scale raw and freeze-dried pet food brand. Comparable frozen/freeze-dried formats and premium positioning, but distributed more broadly across mass and specialty.
• Castor & Pollux (Organix): Mars-owned organic/natural pet food brand. Provides a broader-incumbent benchmark for how a large CPG owner scales premium, organic-credentialed pet food lines.

Direct peers

• Brutus Bone Broth: Direct competitor specializing in human-grade bone broth for dogs. Same product category (frozen broth), same target buyer (health-conscious pet parents), same DTC plus specialty retail motion.
• Stella & Chewy's: Premium raw and freeze-dried pet food with strong DTC and specialty retail presence. Comparable ethical-sourcing story and similar premium price umbrella.
• Caru Pet Food: Premium pet food maker of stews, toppers, and treats with human-grade ingredients. Closely comparable in product form (wet toppers, supplements) and premium positioning.
• Open Farm: Ethically sourced pet food with strong traceability claims (GAP-style certification analog). Overlaps on premium sourcing story and DTC/specialty distribution model.
• Primal Pet Foods: Raw and freeze-dried pet food/treat brand with frozen and shelf-stable SKUs. Comparable in frozen format handling, premium positioning, and specialty retail distribution.
• The Honest Kitchen: Human-grade pet food brand with a bone-broth and dehydrated topper line. Overlaps directly on ethical sourcing, human-grade positioning, and premium DTC distribution.
• Tucker's: Strategic acquirer and direct portfolio peer in pet toppers and meal supplements. Comparable product formats (broths, butters, toppers) and shared distribution at indie pet retail.

Emerging players

• Smallbatch Pets: Small-batch raw and freeze-dried pet food brand with similar sourcing transparency ethos and specialty retail presence, but narrower SKU breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nuggetshealthyeats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuggets Healthy Eats