Spa Bleü

What Spa Bleü does

Spa Bleü is a privately held, multi-location Aveda salon and day spa operating three storefronts in the suburban Chicago metro area (West Dundee, South Barrington, and St. Charles). The company provides a full-service portfolio spanning hair cutting, Aveda color, botanical treatments, ENVIE hair extensions, hand and foot services, men's grooming, bridal services, facials (including Ultraceuticals clinical treatments), massage, body treatments, waxing, laser hair reduction, makeup and lashes, and bundled spa packages. Customer acquisition is driven by walk-in traffic, online and phone booking, a $25 new-guest offer, a $25-$342 retail price ladder, and Aveda's national store locator; retention is layered through the True Bleü points program, prepaid series packages (blowout, wellness, laser), gift cards, and the Spa Bleü 2026 Membership at $120/month with $140 in monthly credit and 10% ongoing discounts.

The business is operationally technology-light, with no proprietary platform. Core infrastructure is third-party: Phorest powers booking and gift card point-of-sale, FoxyCart handles e-commerce for spa packages, Google Maps is embedded on location pages, and the differentiated service technology is licensed through brand partnerships rather than internally developed. Spa Bleü is certified by Green Circle Salons (five-year member, 95%+ waste diversion), is listed on Aveda's partner locator, and was recognized as a Salon Today 200 honoree in 2021. The company has contributed over $200,000 to clean water causes over two decades through the Great Lakes Alliance and Charity: Water.

Revenue is generated primarily through pay-as-you-go service tickets, with supplementary streams from recurring membership fees, prepaid series, gift cards (currently promoted at $100 for $80), and Aveda retail product sales both in-store and through Aveda's online partner storefront. The primary customer base is suburban Chicago women seeking premium sustainable beauty services, with secondary segments in men's grooming and bridal/special occasion bookings. Ownership and precise financials are not publicly disclosed.

Name

Spa Bleü

Legal name

Spa Bleü

Website

https://spa-bleu.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Spa Bleü is a privately held Aveda-exclusive salon and day spa operating three Illinois suburban Chicago locations, offering hair, skin, nail, massage, and laser services to local residents and bridal clientele.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• Salon and spa services
• Aveda hair color
• Hair and beauty services
• Spa packages
• Nail care services

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hair Services Revenue: Hair cutting, styling, coloring, and treatments generate the largest share of revenue. Services include cuts ($50-$103), color ($98-$279), botanical therapies, and ENVIE hair extensions (price by consultation). All services are provided at three Illinois locations, with pricing varying by stylist experience.
2. Spa & Wellness Services Revenue: Massage therapy (Aveda aroma, deep tissue, hot stone, prenatal, Reiki), facials (Aveda Tulasara, Kuhl It, hydrodermabrasion), body treatments, waxing, laser hair reduction, and makeup/lash services are offered as one-time service appointments with per-service pricing ranging from $21 (waxing) to $300 (laser full body).
3. Membership & Series Packages: Recurring monthly membership ($120/month) provides $140 monthly credit plus 10% discounts. Prepaid series packages (Luxury Blowout Series $260, Wellness Series $585, Laser Underarm Series $562.50) offer discounted per-service pricing in exchange for upfront commitment.
4. True Bleü Loyalty Program: Points-based program where customers earn 1 point per $1 spent on services and retail. Points redeem for $5, $10, and $20 retail reward cards. Drives repeat visits and retail attachment sales.
5. Retail Product Sales: Aveda haircare, skincare, and body products are sold in-salon and via Aveda's online partner store (shop.aveda.com/salon/spableu-westdundee). Customers receive 20% off Aveda homecare with color express services.
6. Gift Cards: Gift cards sold online and at all three locations. Currently offering promotional pricing: $100 gift card for $80. Gift cards cover any service or retail purchase but are not valid toward gratuity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Spa Bleü is a multi-location Aveda-exclusive salon and day spa that delivers hair services (cuts, color, professional treatments, ENVIE extensions, men's grooming, bridal), spa services (Aveda and Ultraceuticals facials, massage, body treatments, waxing, laser hair reduction, makeup/lashes), and hand/foot nail services at three Illinois suburban Chicago locations. The company also sells Aveda retail products, gift cards, and recurring membership and prepaid series packages, supported by the True Bleü points loyalty program and Green Circle Salon sustainability certification.

Product overview

Spa Bleü is a multi-location Aveda salon and day spa offering a unified portfolio of beauty and wellness services. The core offering spans two divisions: Salon services (hair cutting, coloring, extensions, hand/foot treatments, men's grooming, bridal styling) and Spa services (facials, massage, body treatments, waxing, laser hair reduction, makeup/lashes). Professional treatments include Aveda Botanical Repair, Nutriplenish, and Invati Ultra Advanced for hair, plus Ultraceuticals cosmeceutical facials for skin. The company offers ENVIE hair extensions as a specialty offering and provides bundled Spa Packages for multi-service experiences. Additional revenue streams include membership programs, gift cards, and Aveda retail product sales. All three Illinois locations (West Dundee, South Barrington, St. Charles) operate under the Aveda partnership brand with Green Circle Salon sustainability certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Comprehensive hair cutting and styling services including women's and men's cuts, shampoo blow dry, kid's cuts, special occasion styling, and bridal styling, all delivered with Aveda sensory experiences and consultations.
• Aveda Hair Color Professional hair coloring services using Aveda products including Aveda Demi Color (low-commitment, lasts up to 24 washes), full highlights, balayage, root touch-ups, all-over color, fashion color, and Express Color services for at-home processing.
• Aveda Professional Treatments Restorative and refresh hair and scalp treatments powered by Aveda's botanical technology including Botanical Repair bond-building (60 min), Nutriplenish intensive hydrating, Invati Ultra Advanced intensive thickening, Scalp Solutions nourishing, and add-on refresh treatments.
• ENVIE Hair Extensions European ethically-sourced hair extensions using ENVIE's patent-pending INVISILUXE installation method. Extensions last 9-12+ months with maintenance every 6-10 weeks. Available as wefts or individual strands sold in 60g increments.
• Hand & Foot Treatments Aveda manicure and pedicure services including gel manicures, gel extensions, no-chip manicures, polish changes, nail art, and relaxation foot treatments with reflexology. Services include cuticle care, massage, exfoliation, and customized treatment masks.
• Men's Services Grooming services for men including haircuts, hair color (custom, grey blending, all-over), manicures, pedicures, men's grooming facials (30 or 60 min), Aveda aroma massage, and deep tissue massage.
• Bridal Services Complete bridal beauty packages including bridal hair and makeup (both include pre-bridal practice at $300 each), bridal party styling ($150/person), onsite bridal attendant ($1,000), and groom hair services. Available at all three locations or off-site.
• Facials Facial treatments including Hydrodermabrasion with Oxygen Therapy ($250 intro), Tulasara customized facials (30/60/90 min), Kuhl It cooling therapy, Dual Exfoliation Facial, Perfecting Plant Peel, LED Therapy Facial, and various add-ons like dermaplaning and facial cupping.
• Ultraceuticals Facials Results-driven facials using Australian cosmeceutical skincare brand Ultraceuticals. Services include Ultra Performance Treatments & Peels, Radiance and Glow Peel, Hydrate and Firm Peel, Mattify and Clear Peel, Refine and Hydrate Peel, Signature Treatment, and LumiBright Glass Facial.
• Massage Massage therapy including Aveda Aroma Massage (Swedish, deep tissue, foot reflexology, acupressure, chakra, pregnancy, hot stone), Fusion Stone Massage, Maternity Massage, Deep Tissue Massage, and Reiki (30/60/90 min sessions). All massages include Aveda foot soak and consultation.
• Makeup & Lashes Makeup and lash services including makeup application, eyelash extensions (requires fill every two weeks), lash lift, lash lift with tint, and bridal makeup with eyelash application.
• Body Treatments Body treatments including Aveda Energizing Body Treatment (exfoliation and moisturizing) and Back Facial (cleansing, exfoliation, extraction, massage).
• Waxing Hair removal waxing services using two different wax types for customization. Services range from facial (lip, chin, brow, cheek, nose, ear) to body (underarm, arm, back, chest, shoulders, stomach, bikini, Brazilian, leg) with pricing varying by esthetician level.
• Laser Hair Reduction Laser hair reduction treatments available at West Dundee location. Treatments for face (lip, chin, cheeks, full face), body (underarm, arm, half leg, full leg, bikini, Brazilian, buttock, back, abdomen, areola, feet), and full body. Series discounts: 6 sessions at 10% off, 12 sessions with 12 free underarm sessions.
• Spa Packages Pre-configured spa packages including Elements of Focus ($188, 1 hour: 30 min massage + 30 min facial), Elements of Relaxation ($233, 2 hours: 60 min each), Elements of Renewal ($342, 3.75 hours: hand, foot, nail treatments), and $200 gift card for $175.
• Spa Group Bookings Group spa event and party bookings for birthdays, bridal parties, and corporate retreats. Requires contract and credit card to reserve. Contact specific locations for capacity and booking.
• Membership Packages Spa Bleü 2026 Membership ($120/month) with $140 monthly credit, 10% off additional services and retail, complimentary birthday gift. Also includes Luxury Blowout Series ($260), Wellness Series ($585 for 5 one-hour services), and Laser Underarm Series ($562.50 for 5 sessions).
• Gift Cards Gift cards available for purchase online or at any of the three locations in any denomination. Cannot be used toward gratuity.
• Aveda Retail Products Full selection of Aveda hair care, skin care, and body products available at all locations and online through Aveda's shop portal at shop.aveda.com/salon/spableu-westdundee.

Quantifiable outcome

• Hair is 5x stronger after 1 Botanical Repair bond-building service (Aveda claim, laboratory testing)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AvedacoreStrategic or Co-development PartnerSpa Bleü is an exclusive Aveda partner salon, using only Aveda hair color (up to 96% naturally derived), professional treatments (Botanical Repair, Nutriplenish, Invati Ultra Advanced, Scalp Solutions), and Aveda skincare (Tulasara, Kuhl It). The partnership includes co-branded marketing on Aveda's store locator, participation in Aveda Plus Rewards (customers earn points on Aveda product purchases), access to Aveda's sensory experience protocols, and Aveda's annual events (Earth Month initiatives). Spa Bleü purchases Aveda products wholesale and retails them to clients. The partnership is central to Spa Bleü's brand identity as a luxury, sustainable Aveda spa.
• UltraceuticalscoreTechnology or IntegrationSpa Bleü is an authorized provider of Ultraceuticals clinical facials and peels, using this Australian cosmeceutical brand for advanced skincare treatments. Ultraceuticals was founded in 1998 by Dr. Geoffrey Heber and is known for high-concentration active ingredients (Vitamin A, Vitamin C, Alpha Hydroxy Acids) in patented delivery systems. Spa Bleü offers the Ultra Performance Treatment, Ultraceuticals Signature Treatment, LumiBright Glass Facial, and a range of targeted peels (Radiance and Glow, Hydrate and Firm, Mattify and Clear, Refine and Hydrate PHA).
• ENVIE Hair ExtensionscoreTechnology or IntegrationENVIE is a premium European hair extension brand known for ethically sourced hair and the patent-pending INVISILUXE installation method. Spa Bleü stylists are certified in ENVIE extensions, which are sold in 60g increments for complete customization. ENVIE extensions last 9-12+ months with move-ups every 6-10 weeks. ENVIE's silicone-free processing technology maintains hair cuticle integrity for vibrant, long-lasting color.
• Green Circle SalonscoreStrategic or Co-development PartnerGreen Circle Salons (GCS) is a sustainability certification and waste management partner that helps Spa Bleü divert 95%+ of its salon waste from landfills and water systems. GCS collects and recycles hair (used for oil spill cleanup, compost, and garden protection), foils, color tubes, papers, plastics, and liquid chemical waste. Spa Bleü has been a five-year GCS member, with documented diversion of 1,604.7 lbs at South Barrington and 1,737.7 lbs at West Dundee in their first year. GCS also contributes up to 5% of pre-tax profits to environmental causes.
• Great Lakes AllianceminorOthersSpa Bleü supports clean water initiatives locally through the Great Lakes Alliance as part of its environmental commitment. Over two decades, Spa Bleü has contributed over $200,000 combined to Great Lakes Alliance and Charity: Water.
• Charity: WaterminorOthersSpa Bleü supports global clean water causes through Charity: Water as part of its environmental and social responsibility program. Over two decades, Spa Bleü has contributed over $200,000 combined to Charity: Water and Great Lakes Alliance.
• Sejour Body Bar & Wellness SpaminorOthersReferenced as a partner link on Spa Bleü's Body Treatments page, suggesting a cross-referral or collaborative relationship between the two wellness providers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mario Tricoci Hair Salon & Day Spa: Chicago-area multi-location premium salon and day spa chain offering hair, spa, and skin services. Most direct local competitor to Spa Bleü in the suburban Chicago premium segment.
• Douglas J Salon: Multi-location Aveda concept salon in the Midwest with full hair, spa, and bridal offerings. Closest direct peer by brand alignment (Aveda partnership) and multi-location premium positioning.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facials, and hair removal with strong scalability. Direct competitor in Spa Bleü's facial, massage, and laser/waxing service categories, with significantly larger marketing scale.
• Gene Juarez Salon & Spa: Multi-location Pacific Northwest premium salon and spa offering hair, skin, body, and bridal services. Comparable in scope, multi-location model, and premium positioning.
• Massage Envy: Largest national membership-based massage and facial chain. Comparable on the recurring membership model and direct competition in the massage and facial categories, though at a more mass-market price point.

Broad incumbents

• Toni&Guy: International hair salon brand with broad franchise presence. Comparable in hair-services focus and brand-driven customer acquisition, though it lacks Spa Bleü's spa service breadth.
• Ulta Beauty: Largest US beauty retailer with in-store salon services. Adjacent competitor on product retail (Aveda products) and Salon services, with significantly broader scale.
• Aveda Corporation: Parent brand partner and supplier of color, haircare, and skincare products used by Spa Bleü. Strategic dependency rather than direct competitor, but Aveda's own branded salons and retail store expansion could overlap with Spa Bleü's catchment.

Others

• Phenix Salon Suites: Salon-suite real estate franchise offering independent operator spaces. Alternative operating model for stylists considering leaving traditional salons like Spa Bleü, representing an indirect competitive threat on stylist retention.
• Green Circle Salons: Sustainability certification and waste-management partner used by Spa Bleü. Industry infrastructure rather than competitor, but adoption by competing salons could erode Spa Bleü's sustainability differentiation over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spableu
• Xx.com/BleuSpa
• Facebookfacebook.com/SpaBleuAveda
• LinkedInlinkedin.com/company/spa-bleu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Bleü