Convert Digital
Convert Digital is a privately held Australian ecommerce agency that designs, builds, and manages Shopify Plus and commercetools stores for enterprise and mid-market brands across fashion, retail, pet care, and health and wellness verticals.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Convert Digital does
Convert Digital is a privately held Australian ecommerce agency founded in 2014 and headquartered in Melbourne, with additional offices in Sydney, Brisbane, Ho Chi Minh City, and Manila. The firm specializes in enterprise and mid-market ecommerce implementations, primarily on Shopify Plus and commercetools, delivering end-to-end services including UX and web design, full-stack development, systems integration, platform migration, headless architecture, conversion rate optimization, and ongoing managed services. It holds Shopify Platinum Partner status and is the commercetools APAC Partner of the Year, and its client base spans fashion and apparel (Showpo, Aje Collective, Honey Birdette, MCoBeauty, Arms of Eve, Boody, Henne), large-scale retail and pharmacy (Chemist Warehouse), pet care (Pet Circle, Swaggle), and health and wellness (Nutra Organics, Naked Harvest). Its technical differentiator is a composable commerce stack combining Shopify Hydrogen, commercetools, headless CMS (Contentful, Sanity, Builder.io), BFF layers such as KrakenD, and a broad ecosystem of 30+ third-party integrations including Algolia, Constructor, Nosto, Klaviyo, Yotpo, and Gorgias.
The company generates revenue through three streams: one-time professional services fees for new ecommerce builds and redesigns/re-platforming projects, and recurring managed services revenue from ongoing website support, retainers, and optimization contracts. Pricing is quote-based and customized per engagement, typically structured as multi-year contracts. Go-to-market is sales-led and enterprise-focused, with a direct field sales motion targeting mid-market to enterprise Australian and APAC retailers, supplemented by inbound referrals from Shopify and commercetools partner ecosystems. Convert Digital is founder-led (Andrew Waite, CEO & Founder) and has been bootstrapped since inception with no disclosed external funding rounds, private equity investment, or institutional investors. The leadership team includes a Managing Director (Kate Lawrenson), Technical Director (Luke Anderson), Account Director (Adam Littlechild), and department heads across engineering, client success, and sales. The firm's strategic trajectory points toward deeper headless commerce specialization, broader vertical diversification beyond fashion, and scaling offshore delivery capacity.
Convert Digital firmographics
Firmographics- Name
- Convert Digital
- Legal name
- Convert Digital Pty Ltd
- Website
- https://convertdigital.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Convert Digital is a privately held Australian ecommerce agency that designs, builds, and manages Shopify Plus and commercetools stores for enterprise and mid-market brands across fashion, retail, pet care, and health and wellness verticals.
- Ownership category
- akta.pro rank
Convert Digital industry classification
Industry- Product category
- Ecommerce Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
Keywords
Where Convert Digital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Convert Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - New Builds: One-time project revenue from building new ecommerce websites on Shopify Plus or commercetools platforms for brands launching online for the first time or migrating from other platforms
- Professional Services - Redesigns: One-time project revenue from redesigning and re-platforming existing ecommerce stores to modern headless or Shopify Plus architecture
- Ongoing Website Management: Recurring revenue from continuous website management, support, and optimization services for existing client accounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Convert Digital product offering
Product offeringCore offering
Convert Digital is an Australian ecommerce agency that designs, develops, and manages online stores on Shopify Plus and commercetools for mid-market and enterprise brands. The agency delivers end-to-end services including web development, UX and visual design, strategy, platform migrations, systems integration, and ongoing website management. Its specialization is in headless and composable commerce architecture, with implementation capabilities spanning legacy migrations and greenfield builds.
Product overview
Convert Digital is an ecommerce web design and development agency offering a comprehensive suite of services built around two primary platforms: Shopify Plus and commercetools. Their core offerings include Web Development (full-stack development with Magento, commercetools, and Shopify Plus expertise), UX & Web Design (user experience audits, journey mapping, design systems, and UI design), and Systems Integration (connecting platforms with ERP, CRM, POS, and third-party systems). The agency provides specialized Headless Development for composable architecture and Web Migrations for brands transitioning from legacy platforms. Their Client Success team delivers ongoing website management through both proactive retainer arrangements and reactive support blocks. Services are delivered from offices in Melbourne, Sydney, and Brisbane with teams also based in Vietnam and the Philippines.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development
- UX & Web Design
- Web Development Strategy
- Systems Integration
- Web Migrations
- Ongoing Website Support
- Conversion Rate Optimisation
- Headless Development
- Digital Strategy
- Shopify Plus Development
- commercetools Development
- Client Success Management
Companies that use Convert Digital
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Convert Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature3 records
Convert Digital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- commercetoolsflagshipConvert Digital announced a strategic partnership with commercetools, becoming their APAC Partner of the Year. The partnership focuses on delivering headless commerce implementations for enterprise brands requiring composable architecture solutions.
- ShopifycoreConvert Digital is a Shopify Platinum Partner, the highest tier of partnership, indicating extensive certification, implementation experience, and track record with Shopify Plus implementations for enterprise clients.
- Make RetailcorePartnership for retail strategy collaboration, combining Convert Digital's technical ecommerce expertise with Make Retail's retail strategy capabilities.
- Avid CollectiveminorMarketing and advertising partner for retail media and brand campaigns
- JCDecauxminorOut-of-home advertising partner for brand marketing campaigns
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Convert Digital competitors and assessment
Company assessmentDirect peers
- Swanky: Shopify Plus partner agency with offices in UK and Australia providing ecommerce development, migration, and growth services. Comparable in Shopify Plus specialization and DTC/retail vertical mix.
- Make It Right: Australian Shopify Plus partner delivering ecommerce builds, migrations, and CRO. Comparable in platform focus, ANZ presence, and retail vertical alignment.
- The Code Company: Australian Shopify Plus partner agency that delivers ecommerce builds, migrations, and ongoing development for enterprise and mid-market brands. Directly comparable in platform specialization, vertical mix (fashion/retail), and ANZ geographic focus.
- Wave Digital: Australian Shopify Plus partner agency providing ecommerce strategy, design, and development services. Comparable in service offering, target customer (mid-market to enterprise retailers), and ANZ-based delivery model.
- Eastside Co: UK-based Shopify Plus partner agency specializing in ecommerce builds, migrations, and growth services for retail brands. Comparable in Shopify Plus specialization and agency model, with similar emphasis on enterprise replatforming projects.
- Wooly Mammoth: Australian Shopify Plus partner agency focused on ecommerce design, development, and CRO for retail and DTC brands. Comparable in service mix and ANZ enterprise client focus.
Broad incumbents
- DEPT: Large global digital agency with dedicated commerce practice covering Shopify, commercetools, and headless implementations. Overlaps with Convert Digital on enterprise ecommerce builds but operates at much larger scale and broader geographic footprint.
- Valtech: Global digital commerce agency with strong commercetools and Adobe Commerce capabilities serving enterprise brands. Overlaps on headless/composable implementations but is a much larger, multi-region incumbent.
- Bounteous: US-based digital commerce agency offering strategy, design, and engineering for enterprise retailers including Shopify Plus and composable implementations. Comparable enterprise customer focus but operates at much larger scale.
Regional players
- Luminary: Australian digital agency with broader web/ecommerce and CMS practices including Sitecore and Optimizely. Comparable in ANZ enterprise client base but less specialized in Shopify Plus / commercetools than Convert Digital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Convert Digital social profiles
Digital presenceConvert Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convert Digital leadership team
Management profileNumber of profiles
Profiles9 records
Convert Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convert Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convert Digital
What does Convert Digital do?
Convert Digital is an Australian ecommerce agency that designs, develops, and manages online stores on Shopify Plus and commercetools for mid-market and enterprise brands. The agency delivers end-to-end services including web development, UX and visual design, strategy, platform migrations, systems integration, and ongoing website management. Its specialization is in headless and composable commerce architecture, with implementation capabilities spanning legacy migrations and greenfield builds.
Is Convert Digital a public or private company?
Convert Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convert Digital founded?
Convert Digital was founded in 2014. It employs 51 to 100 people.
Where is Convert Digital based?
Convert Digital is headquartered in Melbourne, Australia, in the Oceania region.
How does Convert Digital make money?
Three revenue lines are on record. Professional Services - New Builds are the primary driver. The others are professional Services - Redesigns and ongoing Website Management.
Who are Convert Digital's main competitors?
Direct peers on record are Swanky, Make It Right, The Code Company, Wave Digital, Eastside Co and Wooly Mammoth. Broad incumbents are DEPT, Valtech and Bounteous. Luminary is listed as a regional player.
Does Convert Digital have an API?
No public API is recorded for Convert Digital.
What industry is Convert Digital in?
Convert Digital's product category is Ecommerce Development Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541511 and its SIC code is 7371.