N.Jonas & Company

Name

N.Jonas & Company

Legal name

N. Jonas & Company, Inc.

Website

https://njonas.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Pool and Spa Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool chemical manufacturing
• Spa care products
• Private label chemicals
• Water treatment chemicals
• Pool maintenance supplies

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool and Spa Chemical Sales: Sale of proprietary house brand pool and spa chemicals to professional pool market. Products include sanitizers, algaecides, flocculants, cleaners, and specialty chemicals sold under brand names like OnGuard, Spectrum, Ameripool, and Relax.
2. Private Label Manufacturing: Manufacturing and labeling of pool/spa chemicals under customer brand names. Provides complete private labeling for entire product line with no extra cost for label design. Revenue generated from product sales to dealers under their own brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

N. Jonas & Company formulates, manufactures, packages, and distributes pool and spa care chemicals sold under multiple house brands (OnGuard, Spectrum, Ameripool, Relax) and Jonas specialty lines, plus a comprehensive Private Label program that produces chemicals under customer brand names for professional pool dealers. Products span sanitizers, algaecides, flocculants, cleaners, specialty chemicals, and spa treatments, distributed exclusively wholesale to trade through a regional sales representative network.

Product overview

N. Jonas & Company is a pool and spa chemical manufacturer serving the professional pool market. The company offers a portfolio of house brands (OnGuard, Spectrum, Ameripool, Relax), a full-service private labeling program for businesses wanting exclusive brand-name products, Jonas specialty chemicals (FES, Soil Swipe, Algae Hunter), specialty pool chemicals (NJ, X-Factor, Thermaswim, Blue Elegance, Pool Elegance, Super Zappit, Enjoy), and spa chemicals (Diamond Line, Spa Elegance, Spatique, Spatique Sil Spa, Spazazz, Spa Angel Tabs). The company is recognized as America's largest private labeler of pool and spa chemicals, having pioneered industry standards including polymer-base algaecides, non-alum flocculants, and borate technology.

Differentiator

Problem solved

Functional benefit

Brands

• OnGuard: House brand pool chemicals
• Spectrum
• Ameripool
• Relax
• NJ
• X-Factor
• Thermaswim
• Blue Elegance
• Pool Elegance
• Super Zappit
• Enjoy
• FES
• Soil Swipe
• Algae Hunter
• Diamond Line
• Spa Elegance
• Spatique
• Spatique Sil Spa
• Spazazz
• Spa Angel Tabs

Products and services

• OnGuard House Brand Pool Chemicals House brand line of pool care chemicals marketed to professional pool dealers and service companies for resale and use in pool maintenance operations.
• Spectrum House Brand Pool Chemicals House brand line of pool care chemicals sold wholesale to professional pool companies for resale and pool service use.
• Ameripool House Brand Pool Chemicals House brand line of pool care chemicals sold wholesale to professional pool companies for resale and pool maintenance use.
• Relax House Brand Pool Chemicals House brand line of pool care chemicals sold wholesale to professional pool companies for resale and pool service use.
• Private Label Pool and Spa Chemical Manufacturing Program Custom private labeling service for professional pool and spa companies that want to market pool and spa chemicals under their own exclusive brand names. Jonas provides free label design, silk-screened packaging, maintains customer inventory, offers same-day shipping, and charges no extra cost for label design, with some minimum quantity requirements.
• Specialty Pool Chemicals (NJ, X-Factor, Thermaswim, Blue Elegance, Pool Elegance, Super Zappit, Enjoy) Specialty pool chemicals sold wholesale to professional pool companies, including premium branded lines and high-performance treatments such as thermal pool chemistry and rapid-treatment products.
• Jonas Specialty Chemicals (FES, Soil Swipe, Algae Hunter) Jonas proprietary specialty chemical products for professional pool treatment, including specialty algaecides and soil treatment and removal products sold wholesale to the professional pool market.
• Spa Chemicals (Diamond Line, Spa Elegance, Spatique, Spatique Sil Spa, Spazazz, Spa Angel Tabs) Spa chemical product line including premium treatments, silicone-based spa products, and tablet-form sanitation products sold wholesale to professional pool and spa companies serving the spa care market.

Quantifiable outcome

• Same-day shipping on orders placed before 11:00am, shipped by 4:00pm that day with no back orders or shorted orders
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Association of Pool & Spa Professionals (APSP)minorOthersIndustry trade association membership providing industry standards, certification programs, and networking opportunities for pool and spa professionals. N. Jonas displays APSP logo on their Links page indicating membership.
• Northeast Spa & Pool Association (NESPA)minorOthersRegional trade association for the Northeast pool and spa industry. N. Jonas displays NESPA logo on their Links page indicating membership and regional industry involvement.
• Pool & Spa News OnlineminorOthersLeading industry trade publication for pool and spa professionals. N. Jonas maintains links to Pool & Spa News Online on their Links page for industry news and information sharing.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BioGuard (BioLab): One of the largest branded and private-label pool and spa chemical manufacturers in North America. Direct competitor to N. Jonas in the wholesale-to-trade pool chemical channel with a comparable product portfolio (sanitizers, algaecides, balancers) and overlapping dealer relationships.
• Haviland Pool & Spa Products: Pool and spa chemical manufacturer with both branded and private-label capabilities serving US pool professionals. Directly comparable to N. Jonas on product range, private-label service, and wholesale distribution model.
• SeaKlear (Halo Industries): Specialty manufacturer of pool and spa treatment chemicals (clarifiers, enzymes, algaecides). Direct competitor to N. Jonas in the specialty pool chemical segment with overlapping product categories and pro-channel focus.
• Natural Chemistry: Pool and spa chemical manufacturer focused on enzyme-based and more environmentally friendly formulations. Competes with N. Jonas's specialty chemical lines in the pro and specialty retail channels.
• Robelle Industries: Manufacturer and distributor of pool and spa chemicals and water treatment products sold through pool professionals. Comparable to N. Jonas on product breadth, private-label program, and wholesale-to-trade distribution model.
• United Chemical Corporation: Pool and spa chemical manufacturer offering branded and private-label products to dealers and service companies. Direct peer to N. Jonas in the wholesale pool chemical market with similar customer profile.

Broad incumbents

• Clorox Pool & Spa (Clorox Company): The pool and spa division of The Clorox Company, offering branded pool chemicals (Clorox Pool&Spa, HTH) through retail and pro channels. Significantly larger, branded competitor that competes with N. Jonas's house brands at the dealer and consumer ends of the market.
• Sigura (formerly Arch Chemicals Water Treatment): Water treatment chemistry company (acquired the former Arch Chemicals pool and spa business) operating in the broader specialty chemicals and pool treatment space. A larger, diversified competitor with overlapping pool chemical chemistry and private-label capabilities.

Others

• Pool Corporation (POOLCOR): The largest wholesale distributor of pool and spa products in North America. While not a manufacturer, Pool Corporation is a key customer channel for N. Jonas-style pool chemical manufacturers and a bellwether for the category's demand.
• Leslie's (Leslie's Poolmart): The largest US specialty retailer of pool and spa chemicals and supplies. Indirect competitor to N. Jonas — sells private-label and branded chemicals to the same end consumers that N. Jonas's dealer customers serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N.Jonas & Company