New POS Technology
New POS Technology (NEWPOS) designs and manufactures Android-based EFT-POS terminals, wireless POS, unattended payment devices, cloud speakers, and smart cash registers, complemented by proprietary cloud management software, serving banks, acquirers, and retail merchants across 110+ countries.
- Company typePrivate
- Founded2007
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What New POS Technology does
New POS Technology Limited (NEWPOS) is a privately-held Chinese designer and manufacturer of electronic funds transfer at point-of-sale (EFT-POS) terminals, founded in 2007 and headquartered in Shenzhen. The company produces a full hardware portfolio spanning smart Android POS terminals (NEW9-series), legacy wireless POS (NEW7220, NEW6260), MPOS devices (N98), unattended payment terminals (NEW5320), cloud/SoundBox speakers (MDP-series), and Android-based smart electronic cash registers (NEW2010/NEW2020). Underlying technology is Android-based with secure element integration, Cortex-A53/A55/A7 SoCs, and includes enterprise-grade certifications (PCI PTS 6.x, EMV L1&L2, Visa PayWave, MasterCard PayPass, Felica, and regional certs for FCC, CE, CCC, ABECS, Anatel, BIS, ATEX, IP65/IK08). A proprietary software stack — NewStore (IoT cloud platform), TMS (Terminal Management System), Cloud MIS, RKI (Remote Key Injection), and NewViewer (encrypted remote desktop) — is bundled to enable remote device management, secure key loading, and merchant diagnostics across the installed base.
The business model combines hardware sales (terminals, printers, charging bases, accessories) with software platform recurring revenue from TMS/Cloud MIS subscriptions and value-added services including remote key injection and after-sales support. Go-to-market is direct enterprise field sales organized by geographic region (Middle East/India/NA, Africa/Americas, Europe, South America, Central Asia/Turkey, Asia-Pacific, Japan, Malaysia), augmented by regional exhibitions (TRUSTECH, NRF, Seamless Africa, Retailtech Japan, AUTOCOM Brazil). Customers span financial institutions (banks, payment service providers, China UnionPay qualified), retail merchants (restaurants, supermarkets, hotels), and unattended retail (vending, parking, ticketing), with named references including Bank of China, Bank of Communications, Ping An Bank, China Citic Bank, and Matsuda Stadium in Hiroshima. Pricing is quote-based with inquiry-driven lead capture, no public pricing disclosed.
The company is founder-led under Chairman/President Yang Xiaodong, with manufacturing operations across two Chinese plants (Huizhou completed 2023, Henan established 2024) and wholly-owned international subsidiaries/branches in Brazil (2023), Malaysia (2025), UAE (2025), and Mexico (2025). Per Nilson Report, NEWPOS shipped 7.346M POS units globally in 2024 capturing 5.73% market share, ranking 6th globally and 3rd in Asia-Pacific; it held the #2 Asia-Pacific POS ranking for five consecutive years from 2019-2023 and is approaching 60M cumulative lifetime shipments across 110+ countries.
New POS Technology firmographics
Firmographics- Name
- New POS Technology
- Legal name
- NEW POS Technology Limited
- Website
- https://newpostech.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New POS Technology (NEWPOS) designs and manufactures Android-based EFT-POS terminals, wireless POS, unattended payment devices, cloud speakers, and smart cash registers, complemented by proprietary cloud management software, serving banks, acquirers, and retail merchants across 110+ countries.
- Ownership category
- akta.pro rank
New POS Technology industry classification
Industry- Product category
- Payment Terminals
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Office Equipment Merchant Wholesalers (42342)
- SIC
- Computer Terminals (3575), Computer & Office Equipment (3570)
- akta.pro primary industry
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)
- akta.pro secondary industries
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)
Keywords
Where New POS Technology is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
New POS Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of POS terminals including Smart POS, Wireless POS, Unattended Terminals, Cloud Speakers, MPOS, PINPAD, and accessories
- Software Solutions: Cloud-based management platforms and solutions including TMS, Cloud MIS, RKI, and NewViewer for terminal management and payment processing
- Technical Support & After-sales Service: After-sales guarantee with cooperative after-sales networks in multiple countries, remote training services, and software platform services
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
New POS Technology product offering
Product offeringCore offering
New POS Technology designs, manufactures, and sells a full range of payment terminals and peripherals, including Android smart POS terminals (NEW9 series), classic wireless POS terminals, MPOS/PINPAD devices, unattended terminals, smart ECR cash registers, and cloud-based soundboxes. The company also delivers a Terminal Management System (TMS), NewViewer remote-assistance suite, and Cloud MIS software to enable acquirers and merchants to deploy, monitor, and manage payment device fleets.
Product overview
NEW POS Technology offers a comprehensive portfolio of payment terminals and solutions consisting of Smart POS Terminals (NEW9810, NEW9800, NEW9830, NEW9310Pro, NEW9310, NEW9220, NEW9010), Classic Wireless POS Terminals (NEW7220, NEW6260, NEW6260P), MPOS devices (N98), Unattended Payment Terminals (NEW5320), Cloud Speakers/SoundBoxes (MDP910, MDP820, MDP726, MDP810), Smart Electronic Cash Registers (NEW2010, NEW2020), and Accessories (NOP-210, NOP-608T printers, charging bases). The portfolio is complemented by software platforms including Cloud MIS for wireless payment management, RKI for remote key injection, TMS for terminal management, and NewViewer for remote assistance. The company positions itself as a unified payment solution provider offering hardware devices across all form factors (handheld, countertop, unattended, cloud speaker) supported by cloud-based management and monitoring platforms.
Differentiator
Problem solved
Functional benefit
Brands
- NewStore: IoT platform for the payment industry that provides application apps, industry solutions, POS terminal management, application management and value-added services
Products and services
- NEW9 Series Android Smart POS Terminals (NEW9810, NEW9800, NEW9830, NEW9310Pro, NEW9310, NEW9220, NEW9010) Android-based smart POS terminals supporting EMV chip & PIN, contactless, QR/barcode, 4G/Wi-Fi/Bluetooth, thermal printing, and optional value-added business applications; sold to banks, acquirers, and payment service providers deploying devices to merchants.
- Classic Wireless POS Terminals (NEW7220, NEW6260, NEW6260P PINPAD, N98 MPOS) Handheld wireless POS and PINPAD/MPOS devices for merchants and mobile acceptance use cases, combining secure payment acceptance, wireless connectivity, and portable form factors for retail, delivery, and on-the-go payment scenarios.
- Unattended Payment Terminal (NEW5320) Compact unattended payment terminal designed for self-service environments such as vending machines, kiosks, parking systems, and automated retail; supports EMV card and QR-code payments in unattended scenarios.
- Smart ECR Cash Registers (NEW2010, NEW2020) Android-based smart electronic cash registers that combine payment terminal and POS cash-register functions for retail and hospitality merchants, integrating checkout, payment acceptance, and merchant back-office tools.
- Cloud Speakers / SoundBoxes (MDP910, MDP820, MDP726, MDP810) Cloud-based voice speakers/soundboxes that broadcast real-time payment confirmation audio to merchants after each QR-code or card transaction; used alongside POS terminals in retail and SMB environments.
- POS Accessories (NOP-210 Bluetooth Printer, NOP-608T Bluetooth Printer, 9310 Charging Base, NEW9310Pro Base Station) Companion POS peripherals including Bluetooth thermal printers and charging/base stations used to extend the functionality of NEW9 series and other POS terminals.
- Terminal Management System (TMS) with NewViewer, RKI, and Cloud MIS Subscription-based software platform for acquirers and merchants to deploy, monitor, remotely update, and provide remote assistance for terminal fleets, including remote key injection (RKI) and a cloud merchant MIS dashboard.
Quantifiable outcome
- 7.346 million POS units shipped in 2024 globally
- +3 more outcomes
Companies that use New POS Technology
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
New POS Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
New POS Technology partnerships and signals
Strategic signalScale indicators7 records
Recent moves12 records
Expansion highlights7 records
New POS Technology competitors and assessment
Company assessmentBroad incumbents
- Verifone: Verifone is a US-headquartered global incumbent in payment terminals with deep enterprise/acquirer relationships in North America and Europe. Comparable as a hardware competitor in mature markets but with a much broader software/services stack and stronger Western brand position.
- Ingenico (Worldline / Banks and Acquirers): Ingenico (now part of Worldline) is a global POS terminal incumbent serving European banks and large retailers. Comparable in product category and certification depth, but operating at much larger scale and with stronger Western market penetration.
Emerging players
- Sunmi Technology: Sunmi makes Android-based smart POS terminals and ECRs targeting SMB retail and F&B. Directly comparable in the smart POS/Android ECR category, with overlap on form factor and target customer, although Sunmi's distribution skews more channel/ISV.
- BBPOS (a Stripe company): BBPOS specializes in mPOS hardware (Chipper, WisePad) with similar Android/Bluetooth terminal form factors as NEWPOS's N98 MPOS. Directly comparable in the mPOS category, particularly for small-merchant and Stripe-integrated deployments.
Direct peers
- Castles Technology: Taiwan-based Castles Technology manufactures smart POS and unattended terminals for the global market with comparable product categories, certifications, and emerging-market distribution. Strong peer in the unattended and payment-as-a-service space.
- SZZT Electronics: SZZT Electronics is a Shenzhen-based POS terminal and self-service kiosk manufacturer with a comparable product range including smart POS, mPOS, and unattended terminals. Directly comparable in product portfolio and geographic focus on emerging markets.
- PAX Global Technology: PAX Global is the largest Chinese POS terminal manufacturer and the global #1 in POS shipments, with a very similar Android-based smart POS portfolio and comparable bank-channel distribution. Most directly comparable peer to NEWPOS in product mix, customer type, and Asia-Pacific heritage.
- Fujian Newland Payment Technology: Newland is a Chinese POS/PINPAD manufacturer with similar smart POS and unattended terminal offerings and comparable bank-channel certifications. Direct peer in product category and Asia-Pacific market positioning.
- NEXGO (Xinguodu / Shenzhen Xinguodu Technology): NEXGO is another leading Chinese POS terminal maker competing head-to-head with NEWPOS in smart POS, mPOS, and unattended terminals across emerging markets. Closely comparable on portfolio breadth, certifications, and emerging-market focus.
Others
- Block (Square): Square/Block designs and sells integrated POS hardware (Square Terminal, Register) bundled with payments software. Comparable as an integrated hardware+software competitor in SMB payments but operates its own payments platform rather than selling terminals to third-party acquirers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
New POS Technology social profiles
Digital presenceNew POS Technology compliance and trust
Trust signalCompliance21 records
New POS Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
New POS Technology leadership team
Management profileNumber of profiles
New POS Technology subsidiaries and ownership
Company hierarchySubsidiaries4 records
New POS Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New POS Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New POS Technology
What does New POS Technology do?
New POS Technology designs, manufactures, and sells a full range of payment terminals and peripherals, including Android smart POS terminals (NEW9 series), classic wireless POS terminals, MPOS/PINPAD devices, unattended terminals, smart ECR cash registers, and cloud-based soundboxes. The company also delivers a Terminal Management System (TMS), NewViewer remote-assistance suite, and Cloud MIS software to enable acquirers and merchants to deploy, monitor, and manage payment device fleets.
Is New POS Technology a public or private company?
New POS Technology is a private company. It is classified as unknown and is currently operating.
When was New POS Technology founded?
New POS Technology was founded in 2007. It employs 501 to 1,000 people.
Where is New POS Technology based?
New POS Technology is headquartered in Shenzhen, China, in the Asia region.
How does New POS Technology make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Solutions and technical Support & After-sales Service.
Who are New POS Technology's main competitors?
Broad incumbents on record are Verifone and Ingenico (Worldline / Banks and Acquirers). Emerging players are Sunmi Technology and BBPOS (a Stripe company). Direct peers are Castles Technology, SZZT Electronics, PAX Global Technology, Fujian Newland Payment Technology and NEXGO (Xinguodu / Shenzhen Xinguodu Technology). Block (Square) is listed as an others.
Does New POS Technology have an API?
No public API is recorded for New POS Technology.
What industry is New POS Technology in?
New POS Technology's product category is Payment Terminals. Its primary akta.pro industry code is FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads), with a secondary code of HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals. Its NAICS code is 334118 and its SIC code is 3575.