Newland NPT
Newland NPT designs and manufactures Android-based payment terminals (SmartPOS), serving financial institutions, acquirers, and merchants across 120+ countries through direct sales and a global channel network, supported by its TOMS cloud platform and PayExplorer pre-certified payment application.
- Company typePrivate
- Founded1994
- HeadquartersFuhou, China
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newland NPT does
Newland NPT (legal entity: Newland Payment Technology) is a privately held payment technology company founded in 1994 and headquartered in Fuzhou, China. It designs and manufactures Android-based payment terminals and SmartPOS devices, including the flagship N950 series, the S90 and S30 smart terminals, the X-series Smart ECR line, multilane P300 PIN pads, and U-series unattended terminals for kiosks, vending, and EV charging. Underlying the portfolio is an in-house EMVCo Contactless C8 certified kernel with Elliptic Curve Cryptography and Relay Attack Resistance Protocol, supplemented by the cloud-based TOMS terminal lifecycle management platform and the PayExplorer pre-certified payment application that enables ISVs and PSPs to integrate payment acceptance outside of PCI scope.
Newland NPT firmographics
Firmographics- Name
- Newland NPT
- Legal name
- Newland Payment Technology
- Website
- https://newlandnpt.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Newland NPT designs and manufactures Android-based payment terminals (SmartPOS), serving financial institutions, acquirers, and merchants across 120+ countries through direct sales and a global channel network, supported by its TOMS cloud platform and PayExplorer pre-certified payment application.
- Ownership category
- akta.pro rank
Newland NPT industry classification
Industry- Product category
- Payment Terminal Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Terminals (3575), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Newland NPT is headquartered
LocationHeadquarters
- HQ city
- Fuhou
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
Newland NPT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Payment Hardware Sales: Sale of POS terminals, SmartPOS devices, PIN pads, QR payment devices, and unattended payment terminals to merchants, acquirers, and financial institutions globally. Hardware products include N950 series, S series, X series, U series, P series, and ME series devices.
- TOMS Cloud Services: Subscription-based terminal lifecycle management and device management services through the TOMS platform, enabling remote deployment, monitoring, and management of payment terminal estates.
- Payment Application Services: PayExplorer payment application services providing pre-certified payment capabilities to ISVs, PSPs, and merchant service providers, simplifying integration and reducing compliance overhead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Enterprise/hardware pricing via quotes |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Newland NPT product offering
Product offeringCore offering
Newland NPT designs, manufactures, and supplies Android-based payment terminals (SmartPOS, mPOS, unattended, and multilane devices) along with the TOMS cloud-based terminal lifecycle management platform and the PayExplorer payment application. The company delivers certified hardware and software to financial institutions, payment acquirers, processors, retailers, and self-service operators across 120+ countries.
Product overview
Newland NPT offers a comprehensive portfolio of Android-based payment terminals and cloud infrastructure solutions. The product line centers on flagship SmartPOS series (N950, S90, S30) supporting multiple form factors for portable, countertop, miniPOS, multilane, and unattended environments. Smart ECR solutions (X800, X70, CPOS X5) integrate payment acceptance with business management. QR payment devices (VB90S, VB80P) address code-based transactions. The TOMS cloud platform provides terminal lifecycle management, remote deployment, and device monitoring. PayExplorer payment application enables pre-certified payment acceptance. All devices support chip & PIN, contactless NFC, and QR code payments with comprehensive security certifications for global deployments.
Differentiator
Problem solved
Functional benefit
Brands
- TOMS: Terminal Operation Management System - Cloud-based device management infrastructure for remote terminal estate management, app deployment, and fleet management.
- PayExplorer
Products and services
- N950 Series Android SmartPOS (N950, N950S, N950K) Flagship Android SmartPOS series supporting chip & PIN, contactless NFC, and QR code payments for retail, hospitality, and food service environments, with multiple form factors (standard, portable S model, keypad K model).
Quantifiable outcome
- Terminal start-up speed improved by more than 20% on S90 series
- +3 more outcomes
Companies that use Newland NPT
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Newland NPT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Newland NPT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, strategic and minor.
- FiservcoreOfficial integration partnership following Letter of Approval (LOA). PayExplorer provides pre-certified payment capabilities with Fiserv's processing infrastructure, enabling faster partner onboarding while maintaining compliance and reliability at scale in North America.
- TSYScoreLevel 3 (L3) certification for PayExplorer on TSYS Sierra platform. Enables Newland to manage payment application certification and compliance on behalf of ISVs, allowing them to stay out of PCI scope and reduce onboarding friction.
- NewNote SolutionscoreAcquisition of NewNote's terminal business in France and Spain, including operations, software assets, and direct management of major accounts. NewNote Group partnership continues in other markets with focus on European and African regions.
- BluefincoreOngoing collaboration for payment solutions at major sporting events including B2Run Europe (girocard transactions), MotoGP Spielberg, and Formula 1 Austrian Grand Prix. Bluefin provides TECS payment processing platform integrated with Newland NPT's N950 and N910 terminals for seamless payment experiences.
- NeoleapcoreLandmark strategic partnership for digital payment solutions in Saudi Arabia. Neoleap provides financial solutions including digital wallet and payment acceptance through POS, ECR, and payment gateway. Partnership aims to shape the future of digital payments and expand market presence in the Middle East region.
- Pivot FintechstrategicTripartite partnership with Sinopay Group focusing on digital transformation, sustainability, and AI innovation in APAC region. Pivot Fintech specializes in advanced digital investment management platforms, contributing to ecosystem collaboration for financial inclusivity.
- Sinopay GroupstrategicTripartite partnership with Pivot Fintech for digital transformation, sustainability, and AI innovation. Sinopay Group offers merchant acquiring services, enhancing the partnership's ability to drive financial inclusion across APAC markets.
- GCK (Global Communication Planning Co., Ltd)coreStrategic collaboration bringing unparalleled payment acceptance, efficient in-store operations, and streamlined business management to merchants in Japan. GCK provides payment software development capabilities integrated with Newland NPT's Android SmartPOS technology including N950, N750, P300, and X800 models for Japanese retail market transformation.
- CielostrategicLatin America's leader in electronic payment solutions, responsible for merchant acquiring and transaction processing for major brands in Brazil. Newland NPT recognized as Best Supplier for speed and IPO time performance.
- VisastrategicSponsor of APAC Partner Conference 2025, contributing insights on cybersecurity in payments. Collaboration on advancing payment ecosystem development in Asia Pacific region.
- QualcommstrategicSponsor of APAC Partner Conference 2025, providing insights on AI and biometric technology advancements. Technology collaboration for next-generation payment devices.
- NeptingstrategicLeading provider of payment solutions on Android SmartPOS terminals in France. Facilitated Cartes Bancaires FRv6.2.1 certification for Newland NPT's N-series devices through Nepting payment gateway integration.
- Pioneers SystemsminorPartner for North American market demonstrations, showcasing payment solutions at Money20/20 USA events.
Scale indicators7 records
Recent moves9 records
Expansion highlights7 records
Newland NPT competitors and assessment
Company assessmentDirect peers
- BBPOS: Hong Kong-based mPOS and SmartPOS hardware specialist supplying OEMs, ISVs, and acquirers. Competes with Newland in mobile POS form factors and OEM/ODM supply.
- Datecs: Bulgarian payment terminal and mPOS hardware manufacturer serving acquirers and ISVs across EMEA. Comparable product line and acquirer-channel distribution in European markets.
- Miura Systems: Payment terminal maker (now part of Aevi) focused on Android mPOS and unattended devices. Comparable in unattended and mobile POS product lines where Newland's U-series competes.
- Verifone: Global payment terminal manufacturer offering countertop, portable, multilane, and unattended POS devices. Closest direct competitor to Newland NPT across enterprise merchants and acquirer channels in mature markets.
- PAX Global Technology: Hong Kong-listed Android SmartPOS manufacturer with comparable Android-based terminals, EMV certifications, and global acquirer distribution. Arguably the closest publicly traded comparable given Chinese-origin, Android-first portfolio, and acquirer-led GTM.
- Ingenico (Worldline): European-originated payment terminal business (now under Worldline) serving banks and acquirers with Tetra and Android POS lines. Direct competitor in EMEA certifications (Girocard, Cartes Bancaires) and a benchmark for European enterprise wins.
- Castles Technology: Taiwan-based payment terminal manufacturer with Android SmartPOS and unattended products competing with Newland in APAC, EMEA, and the Americas through similar acquirer and channel networks.
- Square / Block: Vertically integrated POS hardware (Square Reader, Square Terminal) and software seller, primarily to SMBs. Direct competitor at the lower end of Newland's market and a structural threat to Android SmartPOS economics through integrated software stacks.
- SumUp: European mPOS and POS provider with proprietary terminal hardware competing with Newland's N-series and S30 across SMB merchants in Europe and Latin America.
Broad incumbents
- Clover Network (Fiserv): Fiserv-owned integrated POS hardware + software stack. Functions both as Newland's distribution channel (via the Fiserv LOA) and as a competitor in SMB POS in North America where Clover's merchant base could displace Newland-attached devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights2 records
Customer concentration
Newland NPT social profiles
Digital presenceNewland NPT compliance and trust
Trust signalCompliance10 records
Newland NPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newland NPT leadership team
Management profileNumber of profiles
Profiles7 records
Newland NPT subsidiaries and ownership
Company hierarchySubsidiaries1 record
Newland NPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newland NPT M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newland NPT
What does Newland NPT do?
Newland NPT designs, manufactures, and supplies Android-based payment terminals (SmartPOS, mPOS, unattended, and multilane devices) along with the TOMS cloud-based terminal lifecycle management platform and the PayExplorer payment application. The company delivers certified hardware and software to financial institutions, payment acquirers, processors, retailers, and self-service operators across 120+ countries.
Is Newland NPT a public or private company?
Newland NPT is a private company. It is classified as unknown and is currently operating.
When was Newland NPT founded?
Newland NPT was founded in 1994. It employs 251 to 500 people.
Where is Newland NPT based?
Newland NPT is headquartered in Fuhou, China, in the Asia region.
How does Newland NPT make money?
Three revenue lines are on record. Payment Hardware Sales are the primary driver. The others are TOMS Cloud Services and payment Application Services.
Who are Newland NPT's main competitors?
Direct peers on record are BBPOS, Datecs, Miura Systems, Verifone, PAX Global Technology, Ingenico (Worldline), Castles Technology, Square / Block and SumUp. Clover Network (Fiserv) is listed as a broad incumbent.
Does Newland NPT have an API?
Yes. TOMS (Terminal Operation Management System) provides cloud-based infrastructure enabling businesses to develop new apps or expand into new markets through its open API. The system facilitates scalable deployment of terminals, seamless software updates with one-click functionality, and proactive device management across extensive terminal networks. Developer documentation is at toms.newlandnpt.com.
What industry is Newland NPT in?
Newland NPT's product category is Payment Terminal Hardware. Its primary akta.pro industry code is HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 334118 and its SIC code is 3575.