New POS Technology

What New POS Technology does

New POS Technology Limited (NEWPOS) is a privately-held Chinese designer and manufacturer of electronic funds transfer at point-of-sale (EFT-POS) terminals, founded in 2007 and headquartered in Shenzhen. The company produces a full hardware portfolio spanning smart Android POS terminals (NEW9-series), legacy wireless POS (NEW7220, NEW6260), MPOS devices (N98), unattended payment terminals (NEW5320), cloud/SoundBox speakers (MDP-series), and Android-based smart electronic cash registers (NEW2010/NEW2020). Underlying technology is Android-based with secure element integration, Cortex-A53/A55/A7 SoCs, and includes enterprise-grade certifications (PCI PTS 6.x, EMV L1&L2, Visa PayWave, MasterCard PayPass, Felica, and regional certs for FCC, CE, CCC, ABECS, Anatel, BIS, ATEX, IP65/IK08). A proprietary software stack — NewStore (IoT cloud platform), TMS (Terminal Management System), Cloud MIS, RKI (Remote Key Injection), and NewViewer (encrypted remote desktop) — is bundled to enable remote device management, secure key loading, and merchant diagnostics across the installed base.

The business model combines hardware sales (terminals, printers, charging bases, accessories) with software platform recurring revenue from TMS/Cloud MIS subscriptions and value-added services including remote key injection and after-sales support. Go-to-market is direct enterprise field sales organized by geographic region (Middle East/India/NA, Africa/Americas, Europe, South America, Central Asia/Turkey, Asia-Pacific, Japan, Malaysia), augmented by regional exhibitions (TRUSTECH, NRF, Seamless Africa, Retailtech Japan, AUTOCOM Brazil). Customers span financial institutions (banks, payment service providers, China UnionPay qualified), retail merchants (restaurants, supermarkets, hotels), and unattended retail (vending, parking, ticketing), with named references including Bank of China, Bank of Communications, Ping An Bank, China Citic Bank, and Matsuda Stadium in Hiroshima. Pricing is quote-based with inquiry-driven lead capture, no public pricing disclosed.

The company is founder-led under Chairman/President Yang Xiaodong, with manufacturing operations across two Chinese plants (Huizhou completed 2023, Henan established 2024) and wholly-owned international subsidiaries/branches in Brazil (2023), Malaysia (2025), UAE (2025), and Mexico (2025). Per Nilson Report, NEWPOS shipped 7.346M POS units globally in 2024 capturing 5.73% market share, ranking 6th globally and 3rd in Asia-Pacific; it held the #2 Asia-Pacific POS ranking for five consecutive years from 2019-2023 and is approaching 60M cumulative lifetime shipments across 110+ countries.

Name

New POS Technology

Legal name

NEW POS Technology Limited

Website

https://newpostech.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New POS Technology (NEWPOS) designs and manufactures Android-based EFT-POS terminals, wireless POS, unattended payment devices, cloud speakers, and smart cash registers, complemented by proprietary cloud management software, serving banks, acquirers, and retail merchants across 110+ countries.

Ownership category

akta.pro rank

Product category

Payment Terminals

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Office Equipment Merchant Wholesalers (42342)

SIC

Computer Terminals (3575), Computer & Office Equipment (3570)

akta.pro primary industry

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL)

Keywords

• Payment terminals
• Android smart POS
• MPOS PINPAD devices
• Unattended payment terminals
• Terminal management software

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of POS terminals including Smart POS, Wireless POS, Unattended Terminals, Cloud Speakers, MPOS, PINPAD, and accessories
2. Software Solutions: Cloud-based management platforms and solutions including TMS, Cloud MIS, RKI, and NewViewer for terminal management and payment processing
3. Technical Support & After-sales Service: After-sales guarantee with cooperative after-sales networks in multiple countries, remote training services, and software platform services

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

New POS Technology designs, manufactures, and sells a full range of payment terminals and peripherals, including Android smart POS terminals (NEW9 series), classic wireless POS terminals, MPOS/PINPAD devices, unattended terminals, smart ECR cash registers, and cloud-based soundboxes. The company also delivers a Terminal Management System (TMS), NewViewer remote-assistance suite, and Cloud MIS software to enable acquirers and merchants to deploy, monitor, and manage payment device fleets.

Product overview

NEW POS Technology offers a comprehensive portfolio of payment terminals and solutions consisting of Smart POS Terminals (NEW9810, NEW9800, NEW9830, NEW9310Pro, NEW9310, NEW9220, NEW9010), Classic Wireless POS Terminals (NEW7220, NEW6260, NEW6260P), MPOS devices (N98), Unattended Payment Terminals (NEW5320), Cloud Speakers/SoundBoxes (MDP910, MDP820, MDP726, MDP810), Smart Electronic Cash Registers (NEW2010, NEW2020), and Accessories (NOP-210, NOP-608T printers, charging bases). The portfolio is complemented by software platforms including Cloud MIS for wireless payment management, RKI for remote key injection, TMS for terminal management, and NewViewer for remote assistance. The company positions itself as a unified payment solution provider offering hardware devices across all form factors (handheld, countertop, unattended, cloud speaker) supported by cloud-based management and monitoring platforms.

Differentiator

Problem solved

Functional benefit

Brands

• NewStore: IoT platform for the payment industry that provides application apps, industry solutions, POS terminal management, application management and value-added services

Products and services

• NEW9 Series Android Smart POS Terminals (NEW9810, NEW9800, NEW9830, NEW9310Pro, NEW9310, NEW9220, NEW9010) Android-based smart POS terminals supporting EMV chip & PIN, contactless, QR/barcode, 4G/Wi-Fi/Bluetooth, thermal printing, and optional value-added business applications; sold to banks, acquirers, and payment service providers deploying devices to merchants.
• Classic Wireless POS Terminals (NEW7220, NEW6260, NEW6260P PINPAD, N98 MPOS) Handheld wireless POS and PINPAD/MPOS devices for merchants and mobile acceptance use cases, combining secure payment acceptance, wireless connectivity, and portable form factors for retail, delivery, and on-the-go payment scenarios.
• Unattended Payment Terminal (NEW5320) Compact unattended payment terminal designed for self-service environments such as vending machines, kiosks, parking systems, and automated retail; supports EMV card and QR-code payments in unattended scenarios.
• Smart ECR Cash Registers (NEW2010, NEW2020) Android-based smart electronic cash registers that combine payment terminal and POS cash-register functions for retail and hospitality merchants, integrating checkout, payment acceptance, and merchant back-office tools.
• Cloud Speakers / SoundBoxes (MDP910, MDP820, MDP726, MDP810) Cloud-based voice speakers/soundboxes that broadcast real-time payment confirmation audio to merchants after each QR-code or card transaction; used alongside POS terminals in retail and SMB environments.
• POS Accessories (NOP-210 Bluetooth Printer, NOP-608T Bluetooth Printer, 9310 Charging Base, NEW9310Pro Base Station) Companion POS peripherals including Bluetooth thermal printers and charging/base stations used to extend the functionality of NEW9 series and other POS terminals.
• Terminal Management System (TMS) with NewViewer, RKI, and Cloud MIS Subscription-based software platform for acquirers and merchants to deploy, monitor, remotely update, and provide remote assistance for terminal fleets, including remote key injection (RKI) and a cloud merchant MIS dashboard.

Quantifiable outcome

• 7.346 million POS units shipped in 2024 globally
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• Verifone: Verifone is a US-headquartered global incumbent in payment terminals with deep enterprise/acquirer relationships in North America and Europe. Comparable as a hardware competitor in mature markets but with a much broader software/services stack and stronger Western brand position.
• Ingenico (Worldline / Banks and Acquirers): Ingenico (now part of Worldline) is a global POS terminal incumbent serving European banks and large retailers. Comparable in product category and certification depth, but operating at much larger scale and with stronger Western market penetration.

Emerging players

• Sunmi Technology: Sunmi makes Android-based smart POS terminals and ECRs targeting SMB retail and F&B. Directly comparable in the smart POS/Android ECR category, with overlap on form factor and target customer, although Sunmi's distribution skews more channel/ISV.
• BBPOS (a Stripe company): BBPOS specializes in mPOS hardware (Chipper, WisePad) with similar Android/Bluetooth terminal form factors as NEWPOS's N98 MPOS. Directly comparable in the mPOS category, particularly for small-merchant and Stripe-integrated deployments.

Direct peers

• Castles Technology: Taiwan-based Castles Technology manufactures smart POS and unattended terminals for the global market with comparable product categories, certifications, and emerging-market distribution. Strong peer in the unattended and payment-as-a-service space.
• SZZT Electronics: SZZT Electronics is a Shenzhen-based POS terminal and self-service kiosk manufacturer with a comparable product range including smart POS, mPOS, and unattended terminals. Directly comparable in product portfolio and geographic focus on emerging markets.
• PAX Global Technology: PAX Global is the largest Chinese POS terminal manufacturer and the global #1 in POS shipments, with a very similar Android-based smart POS portfolio and comparable bank-channel distribution. Most directly comparable peer to NEWPOS in product mix, customer type, and Asia-Pacific heritage.
• Fujian Newland Payment Technology: Newland is a Chinese POS/PINPAD manufacturer with similar smart POS and unattended terminal offerings and comparable bank-channel certifications. Direct peer in product category and Asia-Pacific market positioning.
• NEXGO (Xinguodu / Shenzhen Xinguodu Technology): NEXGO is another leading Chinese POS terminal maker competing head-to-head with NEWPOS in smart POS, mPOS, and unattended terminals across emerging markets. Closely comparable on portfolio breadth, certifications, and emerging-market focus.

Others

• Block (Square): Square/Block designs and sells integrated POS hardware (Square Terminal, Register) bundled with payments software. Comparable as an integrated hardware+software competitor in SMB payments but operates its own payments platform rather than selling terminals to third-party acquirers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-pos-technology-limited

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New POS Technology