Outsider

What Outsider does

Outsider (legal entity Outsider Media Network, LLC) is a privately-held US outdoor lifestyle brand founded in 2020 by former NFL quarterback Jay Cutler and retired Navy SEAL Sam Mackey. Headquartered in Franklin, Tennessee, the company operates primarily through its Shopify-based e-commerce storefront at outsider.com, with a product-led growth motion that includes direct-to-consumer shipping via FedEx, USPS, and UPS, a B2B wholesale channel, and shelf placement through Tractor Supply Company. Its core product line is triple-insulated stainless steel drinkware — the 40oz Everyday Tumbler, 17oz AM travel mug, PM can/bottle cooler, and 26oz All Day water bottle — differentiated by a patent-pending 180° rotating swivel handle, double-wall vacuum insulation with copper-clad liner (claimed 10-hour hot / 40-hour cold retention), and cupholder-friendly tapered bases. The drinkware portfolio is extended by replacement lids, bundles, custom-engraved B2B orders (12-unit minimum, 50% deposit), men's and women's apparel, hats, accessories, and The Outpost pet nutrition collection aggregating third-party brands such as CardoMax and Montana Dog Food Co.

Revenue is generated through four primary streams: direct e-commerce at set retail prices with promotional discounting; a wholesale channel for retailers; co-branded Navy SEAL Foundation SKUs with a portion of proceeds supporting the foundation; and limited premium collaborations (e.g., a $947 Black Bear Brand wax-canvas vest). Pricing spans $3.50 beanies to $48.99 tumblers and up to $947 for collab apparel, with volume discounts on The AM ($28.79/ea for two, $27.18/ea for three) and a 25% military/first responder/teacher discount administered via GOVX ID verification. Marketing spans organic social (X, Facebook, Instagram, TikTok, YouTube), email, content, and partnership cross-promotion with brands including Black Rifle Coffee, Kill Cliff, Matbock, Breeo, Bergara Barrels, Code Blue, and Southbound Tequila. Operations are US-only, with no international distribution, no disclosed funding, no enterprise customers, and no AI/ML or software platform components — the underlying value is concentrated in the founder brand, the patent-pending handle design, and the cause-marketing tie to the Navy SEAL Foundation.

Name

Outsider

Legal name

Outsider Media Network, LLC

Website

https://outsider.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Outsider is a US-based outdoor lifestyle e-commerce brand selling triple-insulated stainless steel drinkware with a patent-pending 180° rotating swivel handle, alongside apparel, accessories, and pet nutrition products, serving outdoor enthusiasts, veterans, and first responders.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)

SIC

Metal Cans (3411)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Insulated drinkware
• Outdoor lifestyle products
• Travel mugs
• Custom drinkware
• Outdoor apparel

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of insulated drinkware, apparel, hats, accessories, and pet products through outsider.com. Products sold at set retail prices with occasional promotional discounts. Custom drinkware orders available with minimum 12 unit requirement.
2. Wholesale Distribution: B2B wholesale channel for retailers and partners to purchase products for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Outsider manufactures and sells proprietary insulated stainless steel drinkware—including the Everyday 40oz Tumbler, The AM travel mug, The PM can cooler, and The All Day water bottle—featuring a patent-pending 180° rotating swivel handle. The company complements its drinkware line with outdoor-themed apparel, hats, accessories, custom-branded drinkware (12-unit minimum), and curated third-party dog nutrition products under The Outpost collection.

Product overview

Outsider is an outdoor lifestyle e-commerce platform built on Shopify, offering a focused portfolio of insulated drinkware products complemented by apparel and specialty dog treats. The core product line centers on The Everyday 40oz Tumbler, The AM travel mug, The PM can cooler, and The All Day water bottle—all featuring triple-insulated stainless steel construction, proprietary 180° swivel handles, and cupholder-friendly tapered designs. The drinkware line is supported by replacement lids, custom engraving services (minimum 12 units), and bundled gift sets. The apparel assortment includes men's and women's t-shirts, hoodies, flannels, and hats marketed under the Outsider.com house brand. A secondary category called The Outpost aggregates third-party dog nutrition products including freeze-dried treats, meals, vitamins, and supplements from brands such as CardoMax and Montana Dog Food Co. The company was founded by former NFL quarterback Jay Cutler and retired Navy SEAL Sam Mackey, with a stated mission to connect outdoor enthusiasts and support the Navy SEAL Foundation through a portion of proceeds.

Differentiator

Problem solved

Functional benefit

Products and services

• The Everyday 40 oz Tumbler

Quantifiable outcome

• 90-day product replacement guarantee for defects or dissatisfaction
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Navy SEAL FoundationcoreStrategic or Co-development PartnerOutsider is proud to partner with the Navy SEAL Foundation. A portion of every purchase directly supports Naval Special Warfare, Gold Star wives and their families. The partnership also includes an annual Gold Star Wives hunting trip. Special NSF-branded products (The AM NSF, The PM NSF, The All Day NSF) are sold with proceeds supporting the foundation.
• Field EthosminorGTM or Marketing PartnerPremier lifestyle publication with a mix of modern adventure, historical context, and perspectives forged through global travel while staying current with the latest products that elevate an unapologetic life.
• Black Rifle Coffee CompanyminorGTM or Marketing PartnerAmerica's Coffee Company, Veteran owned and specializes in roasting high quality, small batch coffee. BRCC is committed to supporting Veterans, law enforcement and first responders.
• Kill CliffminorGTM or Marketing PartnerVeteran owned and known as America's #1 clean energy drink company with zero sugar and killer taste. Official partner with the Navy SEAL Foundation.
• Tractor Supply CompanycoreChannel Partner/ Reseller/ DistributorPassionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Provides what customers need anytime, anywhere, any way they choose at low prices.
• BreeominorGTM or Marketing PartnerValues continuous improvement and developing others. Focused on building the best wood burning fire pits in the world through innovation, having the right people, sharing success, supporting community and mission outreach.
• Southbound TequilaminorGTM or Marketing PartnerPremium, all-occasion tequila mindfully made to elevate the tequila experience. Crafted with intention to make the consumer tequila selection process simple - a profile to enjoy in any cocktail, sip neat, or on the rocks.
• Bergara BarrelsminorGTM or Marketing PartnerManufactured in Bergara, Spain, a region known to produce some of the finest guns in the world. Combines the best barrel manufacturing equipment with a resolute commitment to quality and value.
• Code BlueminorGTM or Marketing PartnerContinues to perfect scent technology with industry-leading products. From One Deer to One Bottle collection process guarantees certified deer urine comes from a single deer, producing the purest, most potent scents for hunters. Also carries D/CODE human odor eliminating line with patented Silver Scent technology.
• GOVX IDcoreGTM or Marketing PartnerVerification service used to verify military, first responder, nurse or teachers to qualify them for 25% discounts on Outsider products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• YETI Holdings: Premium outdoor and drinkware brand with tumblers, mugs, bottles, and coolers sold through DTC, wholesale, and major retail. Closest direct peer in positioning, price point, and outdoor-lifestyle target customer.
• Stanley (PMI Worldwide): Heritage insulated drinkware brand that has gone viral with the Quencher tumbler; competes head-to-head with Outsider in stainless-steel tumblers, mugs, and bottles at overlapping price points.
• Hydro Flask (Helen of Troy): Iconic insulated water bottle and tumbler brand sold through outdoor, sporting goods, and lifestyle retail. Directly comparable product mix and target demographic to Outsider's drinkware line.
• RTIC Outdoors: Outdoor-lifestyle drinkware and cooler brand competing on performance and value, with a similar rural/outdoor customer orientation. Directly comparable to Outsider's positioning and channel mix.
• BrüMate: Insulated drinkware brand built around lifestyle/feature differentiation (insulated straws, multi-function lids). Closely comparable D2C-first brand targeting outdoor and active lifestyle consumers.
• Simple Modern: Insulated drinkware, bags, and accessories brand sold through DTC and major retail. Comparable SKU breadth, price point, and audience overlap with Outsider.
• Corkcicle: Lifestyle-driven insulated drinkware and barware brand sold DTC and through gift/retail channels. Comparable premium positioning and gift/corporate channel overlap with Outsider's custom drinkware line.
• Owala (Helen of Troy): Fast-growing insulated water bottle brand differentiated by lid innovation. Comparable feature-driven, color-forward D2C strategy targeting the same young, active consumer.
• Iron Flask: Direct-to-consumer insulated bottle, tumbler, and mug brand selling feature-rich stainless steel drinkware at a value-to-premium price band. Comparable SKU range and channel mix to Outsider.
• S'well: Design-led insulated bottle and tumbler brand with strong fashion/lifestyle gifting positioning. Comparable premium-price D2C and gift-channel strategy to Outsider's bundle and custom lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Outsider
• YouTubeyoutube.com/channel/UC8HVjWKIM367Ld0vVv7yUYA
• Facebookfacebook.com/outsiderdotcom
• Instagraminstagram.com/outsiderig
• TikToktiktok.com/@weareoutsider
• LinkedInlinkedin.com/company/outsider-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outsider