Bryson Gillette

What Bryson Gillette does

Bryson Gillette is a privately held strategic communications, political, and public affairs consulting firm founded by Bill Burton, a former National Press Secretary for the Obama 2008 presidential campaign and Deputy Press Secretary in the Obama White House. The firm is organized as Bryson Gillette, LLC, is minority-owned, and operates from offices in Santa Barbara, Los Angeles, Washington D.C., Atlanta, and Worcester, with a headcount of more than 40 professionals. It serves three primary customer segments: political campaigns and candidates at all levels, advocacy organizations and nonprofits, and corporate clients seeking public affairs and crisis communications support. Notable engagements include the 2024 Michigan Supreme Court races (Bolden and Thomas), the 2022 Summer Lee congressional primary (won by 900 votes), the Massachusetts AG race, Detroit mayoral race, and work for organizations such as Protect Kentucky Access, the States Project, the League of Conservation Voters, and the LA County Federation of Labor.

The firm's revenue model is professional-services-based, with pricing structured as custom, project-based, negotiated engagements rather than published rate cards. Revenue streams span four lines: political campaign consulting (campaign planning, message development, paid and earned media, independent expenditures), public affairs and advocacy for nonprofits and foundations, paid media production (TV, radio, digital, mail in English and Spanish), and government relations delivered through the BG Advocacy subsidiary. Business development is sales-led and community-led, driven by referrals, the firm's political track record, thought leadership content on its insights blog, and frequent media appearances by senior staff in outlets such as the New York Times, Vanity Fair, NBC News, and the LA Times. Distribution is exclusively through direct client engagements — there are no resellers, marketplaces, or platform channels.

Bryson Gillette's go-to-market is anchored in the political pedigree of its founders (Obama and Warren campaign alumni), an intentionally diverse team, and a 20+ year cumulative campaign track record that includes flipping over 400 legislative seats in 2018. Its core differentiators are talent and brand rather than technology. The firm does not maintain a proprietary technology platform, public API, or disclosed AI capabilities — its value creation is concentrated in human expertise, creative production, paid media buying, and political strategy. The 2022 SABRE Awards Global New Agency of the Year recognition, the 2026 PRWeek Women of Distinction award to Partner Shira Fine, and consistent electoral wins underscore premium positioning within the Democratic-aligned political consulting market.

Name

Bryson Gillette

Legal name

Bryson Gillette, LLC

Website

https://brysongillette.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bryson Gillette is a minority-owned strategic communications and political consulting firm serving Democratic campaigns, advocacy nonprofits, and corporate clients with strategy, paid media production, and lobbying services through offices in California, Washington D.C., and other U.S. cities.

Ownership category

akta.pro rank

Product category

Political Consulting and Strategic Communications

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Corporate & Financial Communications PR (MPAAADAA), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Campaign Consulting: Full-service strategic consulting for political campaigns including candidate campaigns, ballot measures, and independent expenditures. Services include campaign planning, message development, media training, and integrated paid and earned media programs.
2. Public Affairs and Advocacy: Strategic communications and advocacy services for foundations, nonprofits, corporations, and advocacy organizations navigating policy environments and strengthening public impact.
3. Paid Media Production: Creative production and media buying across TV, radio, digital, and mail platforms for political and public affairs clients. Services include video production, ad buying, and direct mail.
4. BG Advocacy (Government Relations): Government advocacy and public affairs services through their independent partner agency BG Advocacy, combining traditional lobbying with full communications services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bryson Gillette is a strategic communications, political, and public affairs consulting firm that delivers campaign strategy, message development, paid media production and placement, crisis communications, and government advocacy for political campaigns, ballot measures, advocacy organizations, nonprofits, foundations, and corporate clients. Services span strategic communications, political campaign management, paid advertising strategy across TV, radio, digital, and mail, and government relations via its BG Advocacy partner agency.

Product overview

Bryson Gillette is a minority-owned strategic communications, political, and public affairs consulting firm. The company operates as a unified service-based consultancy rather than a software platform. Its core offerings include Strategic Communications (messaging and brand services), Political Movements and Campaigns (campaign management and strategy), Paid Advertising Strategy (creative and media placement), and BG Advocacy (government lobbying and public affairs). The Political Paid Media & Creative Services division handles full-service paid advertising across television, radio, digital, and mail in both English and Spanish. All services are delivered through its team of veteran political operatives, public affairs experts, and communications strategists.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Partnering with clients to grow, evolve, and protect their brand with powerful messaging, compelling creative strategies, and smart media engagement. Designed for corporations, nonprofits, advocacy organizations, and political clients seeking brand-building and reputation management.
• Political Movements and Campaigns Building authentic, powerful movements and campaigns that drive people to take action to make democracy stronger. Includes candidate campaigns, ballot measures, and independent expenditures with services spanning campaign planning, message development, and integrated paid and earned media programs.
• Paid Advertising Strategy Developing cutting-edge creative assets and utilizing innovative, data-informed placement strategies to amplify messages to the right audiences at the right moments to move hearts and minds. Includes creative production and media buying across TV, radio, digital, and mail platforms.
• BG Advocacy An independent partner agency focused specifically on government advocacy and public affairs, combining traditional lobbying and advocacy with full-suite communications services for foundations, nonprofits, corporations, and advocacy organizations navigating policy environments.
• Political Paid Media and Creative Services Full-service paid advertising across mail, TV, radio, and digital platforms in English and Spanish, including creative production, media buying, and digital/social cross-screen strategy. Targeted at political and public affairs clients.

Quantifiable outcome

• Over 400 legislative seats flipped in 2018 under Rebecca Pearcey's leadership
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BG AdvocacycoreStrategic or Co-development PartnerBG Advocacy is an independent partner agency focused specifically on government advocacy and public affairs. It complements Bryson Gillette's broader communications services by combining traditional lobbying and advocacy with full communications capabilities. This cross-functional approach enables delivery of integrated services from strategy through execution for policy and movement change clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SKDK: One of the largest and most established Democratic political consulting and strategic communications firms, with integrated advertising, public affairs, and crisis capabilities. Directly competes with Bryson Gillette for progressive candidate, advocacy, and corporate clients across federal and state-level engagements.
• GMMB: Long-standing political advertising and consulting firm serving Democratic campaigns, nonprofits, and corporate clients. Closely comparable to Bryson Gillette in combining paid media production, campaign strategy, and public affairs, though at materially larger scale.
• BerlinRosen: Progressive strategic communications and PR firm with strong public affairs, advocacy, and corporate practices. Directly competes for the same nonprofit, foundation, and corporate advocacy clients Bryson Gillette targets, and overlaps heavily on issues advocacy and crisis work.
• Bully Pulpit Interactive: Progressive digital-first political and public affairs firm combining creative, paid media, and data. Comparable to Bryson Gillette's integrated paid + strategic comms model with a heavier emphasis on digital targeting and analytics.
• 270 Strategies: Progressive political consulting and public affairs firm built by alumni of the Obama campaign. Direct peer for Bryson Gillette on organizing, advocacy, and campaign management, with similar political pedigree and target client base.
• Rising Tide Interactive: Progressive digital advertising and marketing firm serving campaigns, advocacy groups, and nonprofits. Comparable to Bryson Gillette's paid media work but with a narrower digital specialization.
• Murphy Vogel Askew Reilly: Democratic political and public affairs consulting firm with integrated advertising, communications, and direct voter contact capabilities. Direct competitor for state-level and ballot measure work similar to Bryson Gillette's campaigns practice.

Emerging players

• Hattaway Communications: Strategic communications firm focused on nonprofits, foundations, and advocacy organizations. Smaller and more research-driven than Bryson Gillette, but competes for similar mission-driven and advocacy clients.

Broad incumbents

• Blue State: Larger digital, creative, and communications agency serving progressive causes, nonprofits, and brands. Overlaps with Bryson Gillette's integrated campaign and advocacy work but at greater scale and with heavier digital/product orientation.
• Edelman: Global communications and PR giant with a substantial US public affairs and advocacy practice. Competes with Bryson Gillette for large corporate, foundation, and ESG-related communications mandates where scale and global reach matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brysongillette
• LinkedInlinkedin.com/company/bryson-gillette

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryson Gillette