Murphy Vogel Askew Reilly

What Murphy Vogel Askew Reilly does

MVAR Media LLC (dba Murphy Vogel Askew Reilly) is a privately held, Alexandria, Virginia-based political media consulting firm founded in 2011 that provides integrated advertising services exclusively to Democratic candidates, political action committees, and advocacy organizations. The firm operates out of a single headquarters at 1421 Prince Street, Suite 320 in Old Town Alexandria, located within roughly fifteen minutes of downtown Washington DC, and employs between 11 and 50 people across partner, creative, digital, media, and operations functions.

The company's core offering combines three tightly integrated services: strategic campaign development, creative ad production (including motion graphics and editing), and full-stack media planning and buying across digital and traditional channels. Work is delivered by named partners with decades of Democratic campaign experience — Steve Murphy, Jon Vogel, Mike Reilly, and Gisel Aceves — supported by a Sr. Vice President of creative, a Sr. Media Director, an Art Director, editors and motion graphic artists, and a CFO-led operations function. The client portfolio spans federal (presidential, US Senate, US House), state (gubernatorial), and local (mayoral) races, alongside major Democratic party committees and PACs such as the DCCC, Senate Majority PAC, House Majority PAC, the Democratic Governors' Association, and Majority Forward, plus issue-advocacy clients including AFSCME, SEIU, Everytown For Gun Safety, and FWD.us.

The firm makes money through project-based campaign engagements — media production and placement contracts awarded by political committees and candidates — with no publicly disclosed pricing or rate card. Go-to-market is direct client engagement rather than open competitive RFPs in most cases, sustained by partner-level relationships and a track record of high-profile wins (Ossoff, Warnock, Biden, Northam, Murray). Revenue is inherently cyclical, tracking the US federal election calendar and Senate/House/gubernatorial maps, and no external institutional investment, parent company, or acquisition activity is disclosed in available source material.

Name

Murphy Vogel Askew Reilly

Legal name

MVAR Media LLC

Website

https://mvarmedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MVAR Media is an Alexandria, VA-based Democratic political advertising agency that develops strategy, produces creative ads, and runs integrated media campaigns for candidates, PACs, and advocacy organizations across federal, state, and local races.

Ownership category

akta.pro rank

Product category

Political Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Political advertising services
• Campaign media strategy
• Media buying planning
• Political ad production
• Democratic campaign consulting

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

MVAR Media is a Democratic political advertising agency that develops campaign strategies, produces political advertisements (TV, digital, and motion graphics), and delivers them through fully integrated media campaigns. The firm serves Democratic candidates and political organizations at federal, state, and local levels by combining strategic planning, creative production, and media buying into a single end-to-end offering.

Product overview

MVAR Media is a Democratic political advertising agency offering integrated media campaign services. The company develops strategic advertising approaches, produces political advertisements, and delivers campaigns through fully integrated media channels. The firm works with Democratic candidates, political action committees, and advocacy organizations at federal, state, and local levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Strategy Development Smart strategic development for Democratic political campaigns, integrating messaging, audience targeting, and campaign planning into an advertising strategy. Served to Democratic candidates, campaigns, PACs, and advocacy organizations.
• Political Ad Production
• Media Planning and Buying
• Digital Strategy and Advertising

Named customers34 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hilltop Public Solutions: Hilltop Public Solutions is a Democratic political consulting and advertising agency working with candidates, parties, and progressive causes across federal and state races. Direct peer to MVAR in client mix and integrated campaign model.
• 270 Strategies: 270 Strategies is a Democratic political consulting firm founded by Obama campaign alumni offering organizing, paid media, and communications services. Comparable to MVAR as a Democratic full-service agency serving candidates, parties, and advocacy organizations.
• Targeted Victory: Targeted Victory is a Republican-aligned political digital media and consulting firm serving campaigns, PACs, and advocacy organizations. Peer to MVAR on services, scale, and operating model, but on the opposing party — a useful comparison for how the firm benchmarks against its Republican counterparts.
• Global Strategy Group: Global Strategy Group is a Democratic polling, communications, and political consulting firm that produces advertising and messaging for campaigns, corporations, and advocacy groups. Comparable to MVAR for Democratic political work, with a heavier research and corporate-research mix.
• GMMB: GMMB is a leading Democratic political advertising and media agency producing TV, digital, and integrated campaigns for candidates and causes. It is the most direct functional peer to MVAR, matching the same strategy-plus-creative-plus-media-buying model for Democratic clients at federal, state, and local levels.
• Bully Pulpit Interactive: Bully Pulpit Interactive is a Democratic-aligned digital-first political agency offering creative, paid media, and analytics for campaigns and causes. Comparable to MVAR as a Democratic full-service political advertising shop, though more weighted toward digital and CRM than traditional broadcast.
• GMV Strategies: GMV Strategies is a Democratic political media and consulting firm serving candidates, parties, and progressive causes with paid media and advertising services. Direct peer in client roster and service offering to MVAR.
• WPA Intelligence: WPA Intelligence is a Republican data-driven political consulting firm providing research, paid media, and advertising for campaigns and causes. Comparable to MVAR as the Republican-side equivalent in client mix and integrated services.
• Putnam Partners: Putnam Partners is a Democratic political consulting firm offering paid media, creative, and strategic communications for candidates and progressive organizations. Comparable to MVAR in service scope and Democratic positioning.
• AKPD Message and Media: AKPD Message and Media is a Democratic political consulting firm known for presidential-level media strategy and advertising, founded by Obama-era strategists. Highly comparable to MVAR in client type, services, and political positioning within the Democratic ecosystem.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mvarmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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