Crisp Power and Control

What Crisp Power and Control does

Crisp Power and Control Pty Ltd is an Australian privately owned industrial electrical contracting and engineering firm headquartered in Acacia Ridge, Brisbane, Queensland. Founded in 1992 by Terry Heidemann and now led by Managing Director Nick Mayes, the company provides integrated services across three core pillars: Electrical Contracting (installation, hazardous area work, 24/7 breakdown response), Electrical Engineering (PLC programming, HMI/SCADA development, AutoCAD Electrical design, system integration), and Switchboard Design & Manufacture (custom control panels, MCCs, and distribution boards to AS61439 compliance). Operations span Queensland and NSW with QLD licence #67439 and NSW licence #270520C, delivered by an in-house team of engineers, CAD draftsmen, switchboard builders, and industrial electricians with collective experience exceeding 100 years.

The company's primary vertical focus is food and beverage manufacturing, where it operates under a 'Paddock to Plate' philosophy covering factory farms through to wholesalers and food processors. It also serves freight and logistics, refrigeration, mining, manufacturing, and horticulture clients. Notable enterprise customers include Arnott's, Inghams, Teys, Montague, Kerry, Orora, Kraft Heinz, Aurizon, Brisbane Markets Ltd, Darling Group, and J H Leavy & Co. Technical scope spans multi-vendor PLC platforms (Rockwell/Allen Bradley Compact Guard Logix, Schneider M340, Siemens, Omron), machine safety systems to AS 4024.1, hazardous area installations, energy efficiency solutions (solar, power factor correction, demand management), and specialized systems such as semi-automatic crane control with laser-positioning and Wi-Fi safety.

Revenue is generated through three streams: project-based electrical contracting fees, engineering consultancy and design contracts, and hardware sales of custom switchboards/MCCs, supplemented by recurring preventative maintenance and 24/7 breakdown service contracts. The go-to-market motion is enterprise field sales driven by direct outreach, project referrals, and long-standing client relationships rather than digital marketing. The company holds ISO 9001 (via TQCSI, AU1335), TUV, Gold Master Electrician, and dual-state electrical contractor licences. With headcount in the 11-50 range, the firm operates as a focused specialty contractor competing on domain depth, compliance credentials, and 24/7 responsiveness rather than scale.

Name

Crisp Power and Control

Legal name

Crisp Power and Control Pty Ltd

Website

https://crisppc.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Crisp Power and Control is an Australian industrial electrical contracting and engineering firm that designs, installs, and services electrical systems, custom switchboards, and PLC/HMI automation for enterprise food and beverage, manufacturing, mining, and logistics clients across Queensland and NSW.

Ownership category

akta.pro rank

Product category

Industrial Electrical Contracting Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Work (1731), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF)

Keywords

• Industrial electrical contracting
• Electrical engineering services
• Switchboard design manufacture
• PLC automation services
• Hazardous area electrical

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Electrical Contracting Services: One-time and project-based electrical contracting services including general light and power installations, materials handling systems, safety systems, switchboard upgrades, food and beverage production line installations, refrigerated warehouse work, and hazardous area installations. Revenue generated through project fees, service calls, and installation contracts.
2. Electrical Engineering & Design: Engineering services covering conception, detailed design, and commissioning of electrical systems. Includes PLC software, HMI software, SCADA software, system integration, and CAD services. Revenue earned through engineering consultancy fees and project-based design contracts.
3. Switchboard & Control Panel Manufacturing: Design and manufacture of customised switchboards, MCCs, control panels, PLC panels, distribution boards, and marshalling cubicles for industrial clients. Revenue generated through product sales and custom manufacturing contracts.
4. Preventative Maintenance & Breakdown Services: Ongoing maintenance contracts including calibration, thermal scanning, switchboard maintenance, emergency and general lighting tests, temperature calibrations, test and tag, and production shift cover. Provides recurring revenue through service agreements and retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crisp Power and Control is an Australian industrial electrical contracting firm that delivers three integrated service lines: electrical contracting (installation, maintenance, hazardous area work), electrical engineering (conception, design, PLC/HMI/SCADA software, system integration, and commissioning), and in-house switchboard and MCC design and manufacture compliant with AS61439. The entire process from specification to build is performed in-house by engineers, CAD draftsmen, switchboard builders, and industrial electricians, supported by a 24/7 breakdown and preventative maintenance service for food & beverage, manufacturing, logistics, construction, mining, and horticulture clients across Queensland and NSW.

Product overview

Crisp Power and Control is an Australian-owned industrial electrical contracting and electrical engineering company offering integrated services across three core areas: Electrical Contracting (installation, maintenance, and hazardous area work), Electrical Engineering (design, PLC/HMI/SCADA software, system integration), and Switchboard Design & Manufacture (custom control panels, MCCs, and type-tested switchboards to AS61439). The company operates 24/7 with 24-hour breakdown service and serves industries including food and beverage, manufacturing, logistics, mining, and horticulture.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Contracting Services Industrial electrical contracting services for industrial and commercial facilities, including general light and power installations, refrigerated warehouse work, materials handling systems, safety systems, switchboard upgrades, food and beverage production line installations, and hazardous area installations. Targeted at food & beverage manufacturers, logistics operators, and industrial enterprises in Queensland and NSW.
• Electrical Engineering Services Electrical engineering services from conception through detailed design to commissioning, covering PLC software, HMI software (Operator Screens), SCADA software, system integration, and CAD (AutoCAD Electrical). Delivered by an in-house RPEQ-certified engineering team for industrial clients across food & beverage, manufacturing, refrigeration, and logistics sectors.
• Switchboard Design & Manufacture In-house design and manufacture of control boards, power switchboards, custom MCCs, type tested MCCs, distribution boards, PLC panels, control panels, and marshalling cubicles for industrial clients, with all panels undergoing Factory Acceptance Tests (F.A.T.) and complying with AS61439 standards. Targeted at industrial operators needing customised low-voltage switchgear and controlgear assemblies.
• 24/7 Electrical Service & Preventative Maintenance Round-the-clock breakdown services, preventative maintenance, electrical repairs, lighting design and installations, thermal imaging and reporting, temperature calibrations, test and tag, hazardous area repairs, and production shift cover, with someone on-call 24 hours a day, 365 days a year. Delivered to industrial and commercial clients via ongoing maintenance contracts and retainer arrangements.

Quantifiable outcome

• Reduced unscheduled downtime through preventative maintenance and thermographic imaging
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schneider ElectriccoreTechnology or IntegrationSchneider Electric is a key technology partner for Crisp Power and Control. The company uses Schneider M340 PLCs, Magelis operator interfaces, and Schneider Integrated Safety Systems in its automation projects. Schneider Electric products and logos are featured on the company website as part of their technology ecosystem.
• Rockwell AutomationcoreTechnology or IntegrationRockwell Automation is a key technology partner. The company has implemented Allen Bradley Compact Guard Logix PLCs, Powerflex 755 drives, and Rockwell Guardlogix safety systems. Rockwell products are used for crane control, refrigeration, and complex industrial automation projects.
• Darling GroupcoreStrategic or Co-development PartnerDarling Group is a food and beverage logistics and supply chain company. Crisp Power and Control lists Darling Group among its key customer relationships and project partners, serving their fresh produce supply chain operations.
• J H Leavy & CominorStrategic or Co-development PartnerJ H Leavy & Co is listed as a key client/partner in the Crisp Power and Control ecosystem, representing a long-standing industrial electrical contracting relationship in the food processing sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ampcontrol: Australian manufacturer and integrator of electrical and electronic solutions for industrial, mining, and infrastructure customers, with in-house switchgear/MCC production. Comparable to Crisp's combined manufacturing and on-site electrical services model, though Ampcontrol is larger and more mining-focused.
• Nilsen: Long-established Australian electrical contracting and engineering firm with national coverage across industrial, commercial, and infrastructure projects. Direct peer in industrial electrical contracting and engineering, with similar end-customer overlap in food & beverage and manufacturing.
• AZZO: Australian electrical engineering and automation firm specialising in SCADA, PLC, energy management, and electrical design for industrial and renewable energy customers. Comparable to Crisp's automation/engineering and energy efficiency service lines, especially around PLC/SCADA programming and energy management systems.
• Stowe Australia: One of Australia's largest privately owned electrical and communications contractors, providing industrial and commercial electrical services across multiple states. Comparable to Crisp in core contracting activity but operating at materially larger national scale.
• Cubic Modular / Cubic Electrical Solutions: Australian-based designer and manufacturer of custom switchboards, motor control centres and power distribution solutions, plus electrical contracting services. Highly comparable to Crisp's combined in-house switchboard manufacturing and installation model, and is itself listed as a brand partner of Crisp's on the company website.

Others

• NHP Electrical Engineering Products: Australia and New Zealand's largest specialist supplier of electrical and industrial automation products, including switchgear, motor controls, and PLCs. Connected to Crisp as a supplier of components used in its switchboard builds and installations rather than a direct competitor.
• Rexel Australia: Australian arm of global electrical products distributor Rexel, supplying cables, switchgear, lighting, and automation products to electrical contractors including industrial players like Crisp. Functions as a supplier rather than direct competitor.
• IPD Group: ASX-listed Australian distributor of industrial electrical and automation products, including motor controls, switchgear, and power distribution components. Supplies the same product categories (ABB, Eaton, Schneider) that Crisp integrates into its switchboard and MCC builds.

Broad incumbents

• Downer Group: ASX-listed integrated engineering, infrastructure, and facilities services group with significant electrical and automation capabilities in transport, utilities, and industrial markets. Adjacent incumbent to Crisp, with broader scope and national scale rather than a mid-market contractor focus.
• Programmed: Large ASX-listed Australian provider of staffing, maintenance, and industrial services to infrastructure, resources, and commercial customers. Overlaps with Crisp in industrial maintenance, electrical services, and shutdown/breakdown support, but as a much broader facility and workforce services business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crisp-power-&-control

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp Power and Control