Adapt
Adapt is an AI-powered retail intelligence SaaS that gives brands, retailers, manufacturers, and agencies complete visibility into pricing, availability, and digital shelf performance across 100% of global retailer websites, serving 120+ enterprise clients including Fortune 500 names such as Unilever and Samsung.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adapt does
Adapt is a retail intelligence company that provides AI-powered market intelligence to brands, retailers, manufacturers, and agencies seeking to grow online sales. The platform monitors the complete online supply chain across 100% of retailer and marketplace websites worldwide and serves 120+ enterprise clients including Fortune 500 companies such as Unilever, Samsung, Danone, Adidas, Abbott, Lego, and Xiaomi. Adapt addresses four customer segments: brands managing digital shelf presence, retailers competing on price and promotion, manufacturers optimizing sell-out, and agencies managing client digital strategy.
The product is a unified SaaS platform built on patented AI that combines Natural Language Processing (introduced 2019) and Computer Vision (introduced 2023), achieving a claimed ~99.4% accuracy in automatic product discovery and matching. It comprises four modules — Perfect Store Online (PSO) for brand monitoring, the Retailers Platform for pricing intelligence, the Top Trending Products Platform for trend identification, and Clear Insights for actionable recommendations. Underlying infrastructure processes 4.66 trillion+ events daily across 6.87 billion+ SKUs on 2 million+ websites in 35+ countries, with up to 10 years of historical data and configurable alerts.
Adapt operates a SaaS subscription model with custom enterprise pricing negotiated during live demonstrations, annual billing, and dedicated customer success teams assigned to every client. The company is privately held (legal entity ADAPT LTD., UK), with headquarters in New York and regional offices in Miami and London, and employs 51–100 staff. Go-to-market is sales-led direct enterprise field sales, supplemented by content marketing, monthly newsletters, research reports, and customer case studies. No external funding rounds have been disclosed.
Adapt firmographics
Firmographics- Name
- Adapt
- Legal name
- ADAPT LTD.
- Website
- https://adapt.online
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adapt is an AI-powered retail intelligence SaaS that gives brands, retailers, manufacturers, and agencies complete visibility into pricing, availability, and digital shelf performance across 100% of global retailer websites, serving 120+ enterprise clients including Fortune 500 names such as Unilever and Samsung.
- Ownership category
- akta.pro rank
Adapt industry classification
Industry- Product category
- Retail Intelligence Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Adapt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Adapt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based SaaS platform with subscription model. Multiple data delivery methods available including SaaS platform, data feeds, FTP feeds, export in excel/csv/json formats. Customer success team members assigned to every client at no extra cost with ongoing consultancy and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on sectors and retailers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Adapt product offering
Product offeringCore offering
Adapt is an AI-powered retail intelligence SaaS platform that helps retailers, brands, manufacturers, and agencies grow online sales by monitoring and optimizing their presence across 100% of online retailers and marketplaces worldwide. It combines patented Natural Language Processing and Computer Vision AI to automatically match products (~99.4% accuracy) across more than 2 million websites and 6.87 billion SKUs, delivering real-time insights on availability, pricing, promotions, digital shelf placement, and trending products via a unified dashboard and multiple data delivery methods.
Product overview
Adapt is a unified AI-powered platform for growing online sales, consisting of four integrated modules: the Perfect Store Online (PSO) Platform for brands to monitor their complete online presence across all retailers; the Retailers Platform for pricing intelligence and competitive monitoring; the Top Trending Products Platform for trend identification using AI popularity scoring; and the Clear Insights Platform for actionable recommendations and KPI tracking. All modules share a common AI technology backbone (patented computer vision and NLP) providing ~99.4% product matching accuracy, zero installation requirements, and coverage of 100% of retailer and marketplace websites worldwide. Data is delivered through a unified dashboard with support for multiple data delivery methods including SaaS, data feeds, and exports.
Differentiator
Problem solved
Functional benefit
Products and services
- Perfect Store Online (PSO) Platform AI-powered platform for brands to monitor and manage their complete online presence across all retail websites globally, covering availability, product content, search rankings, pricing, promotions, and digital shelf placement. Targeted at consumer brand digital and eCommerce teams.
- Retailers Platform (Pricing AI Platform) Pricing AI platform for retailers providing real-time competitor price and promotion monitoring across all retail websites, with confidence-driven pricing recommendations to beat competition. Targeted at retail pricing, commercial, and category management teams.
- Top Trending Products Platform Platform using AI popularity scoring to identify the top 1% trending products, helping retailers and brands discover and capitalize on emerging consumer trends before competitors. Targeted at retailers, brands, and trend/category managers.
- Clear Insights Platform Actionable insights dashboard providing clear, easy-to-use reports with on-time alerts and recommended actions focused on business impact, trackable with custom KPI charts. Targeted at digital, commercial, and category leaders across brands, retailers, manufacturers, and agencies.
Quantifiable outcome
- Increase online sales by 30% within 1 quarter
- +9 more outcomes
Companies that use Adapt
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Adapt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Adapt partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Adapt competitors and assessment
Company assessmentDirect peers
- Profitero: Direct competitor in digital shelf analytics for brands and retailers, offering product availability, pricing, content, and search visibility monitoring across e-commerce sites globally. Overlaps most closely with Adapt's Perfect Store Online and Retailers modules.
- Stackline: E-commerce intelligence platform providing market share, pricing, and consumer insights for brands and retailers. Competes with Adapt across pricing intelligence, digital shelf, and competitive benchmarking use cases.
- CommerceIQ: AI-driven retail media and e-commerce management platform for CPG brands, covering digital shelf optimization, pricing, and supply-chain visibility. Closely comparable to Adapt's enterprise SaaS motion targeting large consumer brands.
- Edited: Retail market intelligence platform offering pricing, assortment, and trend analytics for fashion and apparel retailers and brands. Comparable to Adapt's Retailers Platform and Top Trending Products modules, especially for fashion customers like Next and Boohoo.
- DataWeave: Retail and consumer intelligence platform offering pricing, assortment, and competitive benchmarking for brands and retailers, primarily in Asia and emerging markets. Compares to Adapt's digital shelf and pricing modules.
Broad incumbents
- Similarweb: Public digital market intelligence company covering web traffic, app usage, and e-commerce demand signals. Broader portfolio than Adapt, but overlapping in competitive intelligence, market sizing, and trend detection for online retail.
- NielsenIQ (NIQ): Global leader in retail measurement and consumer intelligence, serving many of the same CPG and retail customers as Adapt (including Unilever, Samsung). Competes as a broader, established alternative with omnichannel data assets.
- Circana: Large-scale retail analytics provider (merger of IRI and NPD), offering point-of-sale, panel, and e-commerce measurement for CPG brands and retailers. Overlaps with Adapt on digital shelf and market-share analytics but at significantly larger scale.
- Kantar: Global market research and analytics firm with strong CPG and retail client bases. Provides brand and shopper insights that compete for the same enterprise marketing and digital shelf budgets that Adapt addresses.
- Numerator: Consumer intelligence company combining panel data with first-party purchase signals to deliver market and brand performance analytics for CPG manufacturers and retailers. Adjacent to Adapt's brand-focused intelligence offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adapt social profiles
Digital presenceAdapt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adapt leadership team
Management profileNumber of profiles
Profiles1 record
Adapt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adapt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adapt
What does Adapt do?
Adapt is an AI-powered retail intelligence SaaS platform that helps retailers, brands, manufacturers, and agencies grow online sales by monitoring and optimizing their presence across 100% of online retailers and marketplaces worldwide. It combines patented Natural Language Processing and Computer Vision AI to automatically match products (~99.4% accuracy) across more than 2 million websites and 6.87 billion SKUs, delivering real-time insights on availability, pricing, promotions, digital shelf placement, and trending products via a unified dashboard and multiple data delivery methods.
Is Adapt a public or private company?
Adapt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adapt founded?
Adapt was founded in 2018. It employs 51 to 100 people.
Where is Adapt based?
Adapt is headquartered in New York, United States, in the North America region.
How does Adapt make money?
One revenue line is on record: saaS Platform Subscription.
Who are Adapt's main competitors?
Direct peers on record are Profitero, Stackline, CommerceIQ, Edited and DataWeave. Broad incumbents are Similarweb, NielsenIQ (NIQ), Circana, Kantar and Numerator.
Does Adapt have an API?
No public API is recorded for Adapt.
What industry is Adapt in?
Adapt's product category is Retail Intelligence Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its SIC code is 7373.