Adapt

What Adapt does

Adapt is a retail intelligence company that provides AI-powered market intelligence to brands, retailers, manufacturers, and agencies seeking to grow online sales. The platform monitors the complete online supply chain across 100% of retailer and marketplace websites worldwide and serves 120+ enterprise clients including Fortune 500 companies such as Unilever, Samsung, Danone, Adidas, Abbott, Lego, and Xiaomi. Adapt addresses four customer segments: brands managing digital shelf presence, retailers competing on price and promotion, manufacturers optimizing sell-out, and agencies managing client digital strategy.

The product is a unified SaaS platform built on patented AI that combines Natural Language Processing (introduced 2019) and Computer Vision (introduced 2023), achieving a claimed ~99.4% accuracy in automatic product discovery and matching. It comprises four modules — Perfect Store Online (PSO) for brand monitoring, the Retailers Platform for pricing intelligence, the Top Trending Products Platform for trend identification, and Clear Insights for actionable recommendations. Underlying infrastructure processes 4.66 trillion+ events daily across 6.87 billion+ SKUs on 2 million+ websites in 35+ countries, with up to 10 years of historical data and configurable alerts.

Adapt operates a SaaS subscription model with custom enterprise pricing negotiated during live demonstrations, annual billing, and dedicated customer success teams assigned to every client. The company is privately held (legal entity ADAPT LTD., UK), with headquarters in New York and regional offices in Miami and London, and employs 51–100 staff. Go-to-market is sales-led direct enterprise field sales, supplemented by content marketing, monthly newsletters, research reports, and customer case studies. No external funding rounds have been disclosed.

Name

Adapt

Legal name

ADAPT LTD.

Website

https://adapt.online

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Adapt is an AI-powered retail intelligence SaaS that gives brands, retailers, manufacturers, and agencies complete visibility into pricing, availability, and digital shelf performance across 100% of global retailer websites, serving 120+ enterprise clients including Fortune 500 names such as Unilever and Samsung.

Ownership category

akta.pro rank

Product category

Retail Intelligence Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Retail intelligence platform
• ECommerce analytics software
• Digital shelf optimization
• Competitive pricing intelligence
• Product matching AI

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based SaaS platform with subscription model. Multiple data delivery methods available including SaaS platform, data feeds, FTP feeds, export in excel/csv/json formats. Customer success team members assigned to every client at no extra cost with ongoing consultancy and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Adapt is an AI-powered retail intelligence SaaS platform that helps retailers, brands, manufacturers, and agencies grow online sales by monitoring and optimizing their presence across 100% of online retailers and marketplaces worldwide. It combines patented Natural Language Processing and Computer Vision AI to automatically match products (~99.4% accuracy) across more than 2 million websites and 6.87 billion SKUs, delivering real-time insights on availability, pricing, promotions, digital shelf placement, and trending products via a unified dashboard and multiple data delivery methods.

Product overview

Adapt is a unified AI-powered platform for growing online sales, consisting of four integrated modules: the Perfect Store Online (PSO) Platform for brands to monitor their complete online presence across all retailers; the Retailers Platform for pricing intelligence and competitive monitoring; the Top Trending Products Platform for trend identification using AI popularity scoring; and the Clear Insights Platform for actionable recommendations and KPI tracking. All modules share a common AI technology backbone (patented computer vision and NLP) providing ~99.4% product matching accuracy, zero installation requirements, and coverage of 100% of retailer and marketplace websites worldwide. Data is delivered through a unified dashboard with support for multiple data delivery methods including SaaS, data feeds, and exports.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfect Store Online (PSO) Platform AI-powered platform for brands to monitor and manage their complete online presence across all retail websites globally, covering availability, product content, search rankings, pricing, promotions, and digital shelf placement. Targeted at consumer brand digital and eCommerce teams.
• Retailers Platform (Pricing AI Platform) Pricing AI platform for retailers providing real-time competitor price and promotion monitoring across all retail websites, with confidence-driven pricing recommendations to beat competition. Targeted at retail pricing, commercial, and category management teams.
• Top Trending Products Platform Platform using AI popularity scoring to identify the top 1% trending products, helping retailers and brands discover and capitalize on emerging consumer trends before competitors. Targeted at retailers, brands, and trend/category managers.
• Clear Insights Platform Actionable insights dashboard providing clear, easy-to-use reports with on-time alerts and recommended actions focused on business impact, trackable with custom KPI charts. Targeted at digital, commercial, and category leaders across brands, retailers, manufacturers, and agencies.

Quantifiable outcome

• Increase online sales by 30% within 1 quarter
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Profitero: Direct competitor in digital shelf analytics for brands and retailers, offering product availability, pricing, content, and search visibility monitoring across e-commerce sites globally. Overlaps most closely with Adapt's Perfect Store Online and Retailers modules.
• Stackline: E-commerce intelligence platform providing market share, pricing, and consumer insights for brands and retailers. Competes with Adapt across pricing intelligence, digital shelf, and competitive benchmarking use cases.
• CommerceIQ: AI-driven retail media and e-commerce management platform for CPG brands, covering digital shelf optimization, pricing, and supply-chain visibility. Closely comparable to Adapt's enterprise SaaS motion targeting large consumer brands.
• Edited: Retail market intelligence platform offering pricing, assortment, and trend analytics for fashion and apparel retailers and brands. Comparable to Adapt's Retailers Platform and Top Trending Products modules, especially for fashion customers like Next and Boohoo.
• DataWeave: Retail and consumer intelligence platform offering pricing, assortment, and competitive benchmarking for brands and retailers, primarily in Asia and emerging markets. Compares to Adapt's digital shelf and pricing modules.

Broad incumbents

• Similarweb: Public digital market intelligence company covering web traffic, app usage, and e-commerce demand signals. Broader portfolio than Adapt, but overlapping in competitive intelligence, market sizing, and trend detection for online retail.
• NielsenIQ (NIQ): Global leader in retail measurement and consumer intelligence, serving many of the same CPG and retail customers as Adapt (including Unilever, Samsung). Competes as a broader, established alternative with omnichannel data assets.
• Circana: Large-scale retail analytics provider (merger of IRI and NPD), offering point-of-sale, panel, and e-commerce measurement for CPG brands and retailers. Overlaps with Adapt on digital shelf and market-share analytics but at significantly larger scale.
• Kantar: Global market research and analytics firm with strong CPG and retail client bases. Provides brand and shopper insights that compete for the same enterprise marketing and digital shelf budgets that Adapt addresses.
• Numerator: Consumer intelligence company combining panel data with first-party purchase signals to deliver market and brand performance analytics for CPG manufacturers and retailers. Adjacent to Adapt's brand-focused intelligence offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adapt.online
• Facebookfacebook.com/AdaptOnlineOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapt