MROSupply
MROSupply is a US-based B2B e-commerce distributor of industrial MRO supplies (bearings, motors, belts, gears, hydraulics, etc.), operated by Mechanical Drives & Belting (founded 1898) and serving industrial manufacturing, conveyor/material handling, and facility maintenance buyers via its mrosupply.com storefront and authorized SEW Eurodrive and Nord Gearbox partnerships.
- Company typePrivate
- Founded1898
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What MROSupply does
MROSupply (legal entity MRO Supply, Inc.) is the e-commerce arm of Mechanical Drives & Belting, a 125-year-old industrial distribution company that traces its origins to L.A. Rubber Co. founded in 1898. The company operates a B2B e-commerce storefront at mrosupply.com that catalogs 35+ product categories of industrial Maintenance, Repair, and Operations (MRO) supplies, including bearings, electric motors, speed reducers, V-belts, synchronous and timing belts, chains and sprockets, bushings, gears, couplings, clutches and brakes, linear motion, seals, hydraulics and pneumatics, pumps, cutting tools, abrasives, fasteners, safety, HVAC, and related items. It distributes branded inventory from manufacturers such as Dodge, Baldor, Leeson, SKF, SealMaster, Martin Sprocket, Rexnord, Browning, Gates Rubber, U.S. Tsubaki, Bauer Gearmotor, Boston Gear, and Fenner, and holds authorized distributor status for SEW Eurodrive gear motors and Nord Gearbox products.\n\nThe platform combines self-serve online purchasing with inside-sales support across phone (Mon–Fri, 5:00 AM–4:00 PM PST), live chat, email, multilingual English/Spanish site localization, Purchase Order payment for business buyers, and quote request flows for higher-value equipment such as Enerpac hydraulics. A proprietary Chrome extension called MROSupply Smart Check surfaces the company's pricing on third-party sites, effectively extending the storefront into a browser-level channel. The company also publishes technical content via a blog, a YouTube channel (@mrolinks), and a LinkedIn presence, and runs an MRO Ambassador email-campaign review program.\n\nRevenue is generated almost entirely through one-time unit-priced product sales with publicly listed prices ranging from under $1 for small components to several hundred dollars for specialized equipment, with free shipping offered on orders over $100. The customer base spans industrial manufacturing, conveyor and material handling operations, and facility maintenance buyers, with operations centered on a Los Angeles headquarters at 2915 E Washington Blvd., a Bakersfield facility, and a Mexican sales presence via a published +52 contact line. Headcount is in the 251–500 band, the legal entity is incorporated in California as a privately held corporation, and there are no disclosed institutional investors or funding rounds.
MROSupply firmographics
Firmographics- Name
- MROSupply
- Legal name
- MRO Supply, Inc.
- Website
- https://mrosupply.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MROSupply is a US-based B2B e-commerce distributor of industrial MRO supplies (bearings, motors, belts, gears, hydraulics, etc.), operated by Mechanical Drives & Belting (founded 1898) and serving industrial manufacturing, conveyor/material handling, and facility maintenance buyers via its mrosupply.com storefront and authorized SEW Eurodrive and Nord Gearbox partnerships.
- Ownership category
- akta.pro rank
MROSupply industry classification
Industry- Product category
- Industrial MRO Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Material Handling Equipment Manufacturing (33392)
- SIC
- Wholesale-Hardware (5072), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
Keywords
Where MROSupply is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MROSupply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: MROSupply generates revenue through direct product sales of industrial MRO supplies including bearings, motors, belts, chains, hydraulics, and other mechanical components. The company acts as an authorized distributor for multiple major brands including SEW Eurodrive and Nord Gearbox.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for industrial MRO products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MROSupply product offering
Product offeringCore offering
MROSupply is an e-commerce distributor of industrial Maintenance, Repair, and Operations (MRO) supplies, selling bearings, electric motors, speed reducers, belts, chains, sprockets, gears, bushings, couplings, clutches, brakes, hydraulics, pneumatics, pumps, seals, cutting tools, and related industrial hardware across 40+ product categories. The company operates as an authorized distributor for major brands including SEW Eurodrive and Nord Gearbox, fulfilling orders to industrial and commercial customers across the United States and Mexico.
Product overview
MROSupply is an e-commerce distributor of industrial Maintenance, Repair, and Operations (MRO) supplies, operated by Mechanical Drives & Belting (established 1898). The company operates as a broad-line industrial distributor offering over 40 product categories spanning power transmission components (bearings, motors, speed reducers, belts, chains, sprockets, gears, bushings, couplings, clutches, brakes), fluid handling (hydraulics, pneumatics, pumps, seals/gaskets), and general industrial supplies (tools, fasteners, safety, HVAC, lighting, abrasives, adhesives). The portfolio includes distributed brands such as Dodge, Baldor, Leeson, SKF, SealMaster, SEW Eurodrive, Nord Gearbox, Boston Gear, Martin Sprocket, Rexnord, Browning, Gates Rubber, U.S. Tsubaki, Enerpac, and others. The company also offers an authorized distributor relationship for SEW Eurodrive gear motors and Nord Gearbox products. MROSupply functions as a single unified e-commerce platform where customers can browse, search, and purchase from the complete product catalog, rather than a modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Bearings
Companies that use MROSupply
Customer profileSegments3 records
Ideal customer profiles3 records
MROSupply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MROSupply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SEW EurodrivecoreMROSupply is an authorized distributor of SEW Eurodrive gear motors and supplies every corner of the United States. The company features SEW Eurodrive products prominently on their website and offers quote requests for SEW gearmotors.
- Nord GearboxcoreMROSupply is an authorized distributor of Nord Gearbox and provides quote forms for customers to request Nord gearbox pricing. The partnership allows MROSupply to supply Nord products throughout their service area.
- BonfiglioliminorAvailable by request - Bonfiglioli products are offered through MROSupply's catalog upon request.
- MotovariominorAvailable by request - Motovario power transmission products are offered through MROSupply.
- IntraloxminorAvailable by request - Intralox conveyor products are offered through MROSupply.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
MROSupply competitors and assessment
Company assessmentDirect peers
- McMaster-Carr: The benchmark e-commerce industrial MRO distributor in the U.S., offering an exceptionally broad catalog of hardware, bearings, motors, and power transmission components with same-day shipping—directly comparable to MROSupply's online model and product breadth.
- Zoro: Online industrial supplies retailer owned by Grainger, offering millions of MRO SKUs across power transmission, hand tools, and material handling—a direct e-commerce competitor to MROSupply.
- Power Transmission & Bearing Specialists (Bearings & Drives): Specialized industrial distributor focused on bearings, power transmission, and material handling components with both online and inside-sales channels—closely aligned with MROSupply's premium distributor model.
Broad incumbents
- Grainger: The largest U.S. industrial MRO distributor with KeepStock inventory management and a deep catalog overlapping MROSupply's bearings, motors, tools, and safety categories—competing for the same industrial buyer but at vastly greater scale.
- MSC Industrial Direct: Major U.S. metalworking and MRO distributor selling cutting tools, bearings, motors, and material handling supplies to industrial customers—a broad-line competitor that overlaps meaningfully with MROSupply's core categories.
- Motion Industries: A leading North American distributor of industrial maintenance, repair, and operation parts including bearings, power transmission, and material handling products—directly comparable to MROSupply's value proposition.
- Applied Industrial Technologies: Industrial distributor specializing in bearings, power transmission, fluid power, and engineered solutions, with a significant service component—a scaled incumbent operating in many of the same product categories as MROSupply.
- Fastenal: Large U.S. industrial and construction supplies distributor with on-site vending and supply-chain solutions, overlapping with MROSupply on fasteners, tools, and general MRO categories.
- Kaman Distribution Group: Industrial distributor of bearings, power transmission, automation, and fluid power products, serving customers across aerospace, industrial, and material handling verticals—comparable to MROSupply's premium-brand distribution focus.
Regional players
- Würth Industry North America: Division of the Würth Group focused on industrial fastening and MRO supply for North American manufacturers, offering vendor-managed inventory and supply-chain services—a comparable, though more fastening-focused, competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MROSupply social profiles
Digital presenceMROSupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
MROSupply leadership team
Management profileNumber of profiles
MROSupply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MROSupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MROSupply
What does MROSupply do?
MROSupply is an e-commerce distributor of industrial Maintenance, Repair, and Operations (MRO) supplies, selling bearings, electric motors, speed reducers, belts, chains, sprockets, gears, bushings, couplings, clutches, brakes, hydraulics, pneumatics, pumps, seals, cutting tools, and related industrial hardware across 40+ product categories. The company operates as an authorized distributor for major brands including SEW Eurodrive and Nord Gearbox, fulfilling orders to industrial and commercial customers across the United States and Mexico.
Is MROSupply a public or private company?
MROSupply is a private company. It is classified as family owned and is currently operating.
When was MROSupply founded?
MROSupply was founded in 1898. It employs 251 to 500 people.
Where is MROSupply based?
MROSupply is headquartered in Los Angeles, United States, in the North America region.
How does MROSupply make money?
One revenue line is on record: product Sales.
Who are MROSupply's main competitors?
Direct peers on record are McMaster-Carr, Zoro and Power Transmission & Bearing Specialists (Bearings & Drives). Broad incumbents are Grainger, MSC Industrial Direct, Motion Industries, Applied Industrial Technologies, Fastenal and Kaman Distribution Group. Würth Industry North America is listed as a regional player.
Does MROSupply have an API?
No public API is recorded for MROSupply.
What industry is MROSupply in?
MROSupply's product category is Industrial MRO Distribution. Its primary akta.pro industry code is TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners). Its NAICS code is 423810 and its SIC code is 5072.