MROSupply

What MROSupply does

MROSupply (legal entity MRO Supply, Inc.) is the e-commerce arm of Mechanical Drives & Belting, a 125-year-old industrial distribution company that traces its origins to L.A. Rubber Co. founded in 1898. The company operates a B2B e-commerce storefront at mrosupply.com that catalogs 35+ product categories of industrial Maintenance, Repair, and Operations (MRO) supplies, including bearings, electric motors, speed reducers, V-belts, synchronous and timing belts, chains and sprockets, bushings, gears, couplings, clutches and brakes, linear motion, seals, hydraulics and pneumatics, pumps, cutting tools, abrasives, fasteners, safety, HVAC, and related items. It distributes branded inventory from manufacturers such as Dodge, Baldor, Leeson, SKF, SealMaster, Martin Sprocket, Rexnord, Browning, Gates Rubber, U.S. Tsubaki, Bauer Gearmotor, Boston Gear, and Fenner, and holds authorized distributor status for SEW Eurodrive gear motors and Nord Gearbox products.\n\nThe platform combines self-serve online purchasing with inside-sales support across phone (Mon–Fri, 5:00 AM–4:00 PM PST), live chat, email, multilingual English/Spanish site localization, Purchase Order payment for business buyers, and quote request flows for higher-value equipment such as Enerpac hydraulics. A proprietary Chrome extension called MROSupply Smart Check surfaces the company's pricing on third-party sites, effectively extending the storefront into a browser-level channel. The company also publishes technical content via a blog, a YouTube channel (@mrolinks), and a LinkedIn presence, and runs an MRO Ambassador email-campaign review program.\n\nRevenue is generated almost entirely through one-time unit-priced product sales with publicly listed prices ranging from under $1 for small components to several hundred dollars for specialized equipment, with free shipping offered on orders over $100. The customer base spans industrial manufacturing, conveyor and material handling operations, and facility maintenance buyers, with operations centered on a Los Angeles headquarters at 2915 E Washington Blvd., a Bakersfield facility, and a Mexican sales presence via a published +52 contact line. Headcount is in the 251–500 band, the legal entity is incorporated in California as a privately held corporation, and there are no disclosed institutional investors or funding rounds.

Name

MROSupply

Legal name

MRO Supply, Inc.

Website

https://mrosupply.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Short description

MROSupply is a US-based B2B e-commerce distributor of industrial MRO supplies (bearings, motors, belts, gears, hydraulics, etc.), operated by Mechanical Drives & Belting (founded 1898) and serving industrial manufacturing, conveyor/material handling, and facility maintenance buyers via its mrosupply.com storefront and authorized SEW Eurodrive and Nord Gearbox partnerships.

Ownership category

akta.pro rank

Product category

Industrial MRO Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Material Handling Equipment Manufacturing (33392)

SIC

Wholesale-Hardware (5072), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Industrial MRO distribution
• Power transmission components
• Bearings and motors
• Conveyor components
• Industrial supplies

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: MROSupply generates revenue through direct product sales of industrial MRO supplies including bearings, motors, belts, chains, hydraulics, and other mechanical components. The company acts as an authorized distributor for multiple major brands including SEW Eurodrive and Nord Gearbox.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MROSupply is an e-commerce distributor of industrial Maintenance, Repair, and Operations (MRO) supplies, selling bearings, electric motors, speed reducers, belts, chains, sprockets, gears, bushings, couplings, clutches, brakes, hydraulics, pneumatics, pumps, seals, cutting tools, and related industrial hardware across 40+ product categories. The company operates as an authorized distributor for major brands including SEW Eurodrive and Nord Gearbox, fulfilling orders to industrial and commercial customers across the United States and Mexico.

Product overview

MROSupply is an e-commerce distributor of industrial Maintenance, Repair, and Operations (MRO) supplies, operated by Mechanical Drives & Belting (established 1898). The company operates as a broad-line industrial distributor offering over 40 product categories spanning power transmission components (bearings, motors, speed reducers, belts, chains, sprockets, gears, bushings, couplings, clutches, brakes), fluid handling (hydraulics, pneumatics, pumps, seals/gaskets), and general industrial supplies (tools, fasteners, safety, HVAC, lighting, abrasives, adhesives). The portfolio includes distributed brands such as Dodge, Baldor, Leeson, SKF, SealMaster, SEW Eurodrive, Nord Gearbox, Boston Gear, Martin Sprocket, Rexnord, Browning, Gates Rubber, U.S. Tsubaki, Enerpac, and others. The company also offers an authorized distributor relationship for SEW Eurodrive gear motors and Nord Gearbox products. MROSupply functions as a single unified e-commerce platform where customers can browse, search, and purchase from the complete product catalog, rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Bearings

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SEW EurodrivecoreChannel Partner/ Reseller/ DistributorMROSupply is an authorized distributor of SEW Eurodrive gear motors and supplies every corner of the United States. The company features SEW Eurodrive products prominently on their website and offers quote requests for SEW gearmotors.
• Nord GearboxcoreChannel Partner/ Reseller/ DistributorMROSupply is an authorized distributor of Nord Gearbox and provides quote forms for customers to request Nord gearbox pricing. The partnership allows MROSupply to supply Nord products throughout their service area.
• BonfiglioliminorChannel Partner/ Reseller/ DistributorAvailable by request - Bonfiglioli products are offered through MROSupply's catalog upon request.
• MotovariominorChannel Partner/ Reseller/ DistributorAvailable by request - Motovario power transmission products are offered through MROSupply.
• IntraloxminorChannel Partner/ Reseller/ DistributorAvailable by request - Intralox conveyor products are offered through MROSupply.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McMaster-Carr: The benchmark e-commerce industrial MRO distributor in the U.S., offering an exceptionally broad catalog of hardware, bearings, motors, and power transmission components with same-day shipping—directly comparable to MROSupply's online model and product breadth.
• Zoro: Online industrial supplies retailer owned by Grainger, offering millions of MRO SKUs across power transmission, hand tools, and material handling—a direct e-commerce competitor to MROSupply.
• Power Transmission & Bearing Specialists (Bearings & Drives): Specialized industrial distributor focused on bearings, power transmission, and material handling components with both online and inside-sales channels—closely aligned with MROSupply's premium distributor model.

Broad incumbents

• Grainger: The largest U.S. industrial MRO distributor with KeepStock inventory management and a deep catalog overlapping MROSupply's bearings, motors, tools, and safety categories—competing for the same industrial buyer but at vastly greater scale.
• MSC Industrial Direct: Major U.S. metalworking and MRO distributor selling cutting tools, bearings, motors, and material handling supplies to industrial customers—a broad-line competitor that overlaps meaningfully with MROSupply's core categories.
• Motion Industries: A leading North American distributor of industrial maintenance, repair, and operation parts including bearings, power transmission, and material handling products—directly comparable to MROSupply's value proposition.
• Applied Industrial Technologies: Industrial distributor specializing in bearings, power transmission, fluid power, and engineered solutions, with a significant service component—a scaled incumbent operating in many of the same product categories as MROSupply.
• Fastenal: Large U.S. industrial and construction supplies distributor with on-site vending and supply-chain solutions, overlapping with MROSupply on fasteners, tools, and general MRO categories.
• Kaman Distribution Group: Industrial distributor of bearings, power transmission, automation, and fluid power products, serving customers across aerospace, industrial, and material handling verticals—comparable to MROSupply's premium-brand distribution focus.

Regional players

• Würth Industry North America: Division of the Würth Group focused on industrial fastening and MRO supply for North American manufacturers, offering vendor-managed inventory and supply-chain services—a comparable, though more fastening-focused, competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mrolinks
• LinkedInlinkedin.com/company/mrosupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MROSupply