AmeriLife Marketing Group

What AmeriLife Marketing Group does

AmeriLife Marketing Group, LLC is a US Field Marketing Organization (FMO) that sits between insurance carriers and independent insurance agents and agencies, providing contracted agents with access to 70+ carrier product lines across health (Medicare Advantage, Medicare Part D, Medicare Supplement), life, and annuities. Founded in 1971 and headquartered at 2650 McCormick Drive, Clearwater, Florida, the company operates as a subsidiary within the broader AmeriLife corporate family and is structured as a Florida LLC. Its primary customers are three segments: new agents needing streamlined contracting and onboarding, seasoned agents seeking expanded carrier relationships and technology tooling, and insurance agencies looking to grow their downline of producers. The firm positions itself as one of the largest health, life, and annuity marketing organizations in the nation.

The core product is the AmeriLife Marketing Group platform, anchored by the proprietary Agent Insight tool, which supports electronic Medicare Part D enrollment with medication-list saving for Annual Enrollment Period, quoting across multiple carriers, and carrier appointment management. Additional capabilities include complimentary quoting tools, a co-op marketing program providing marketing dollars to agents, and the AMG Academy educational podcast distributed on Apple Podcasts, Spotify, Amazon Music, and iHeartRadio. The technology stack is a web-based distribution portal without publicly documented APIs, SDKs, or AI/ML components. A field force of 50+ dedicated marketers (account representatives) provides one-to-one relationship support, contracting assistance, and ongoing carrier-introduction services to the agent network.

Revenue is generated through commission overrides from carriers when contracted agents sell their products, combined with vesting and renewal streams on carrier agreements that produce recurring, annuity-like cash flows (transaction-fee model). The go-to-market is a hybrid sales-led and content-led channel: prospective agents complete an online survey capturing their annual premium, agent count, and line of business; an assigned marketer then runs personalized contracting and onboarding. Top-of-funnel agent recruitment is supported by the corporate website, LinkedIn, Facebook, X, YouTube, and an email newsletter. Distribution is exclusively through the independent agent channel; the firm does not sell directly to consumers. Long documented agent tenures (12-24+ years across multiple named agencies) signal high retention within the agent base.

Name

AmeriLife Marketing Group

Legal name

AmeriLife Marketing Group, LLC

Website

https://amerilifemarketinggroup.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AmeriLife Marketing Group is a Field Marketing Organization that connects independent insurance agents with 70+ carriers across health, Medicare, life, and annuity product lines. Founded in 1971 and based in Clearwater, Florida, it provides contracting, proprietary enrollment technology, marketing support, and a 50+ person dedicated marketer team to its agent distribution network.

Ownership category

akta.pro rank

Product category

Insurance Distribution (Field Marketing Organization)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO) (HLAEADAD), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Field marketing organization
• Insurance distribution
• Independent agent contracting
• Medicare insurance products
• Life and annuity

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission Overrides and Vesting: AmeriLife Marketing Group generates revenue through commission overrides from insurance carriers when agents sell their products. As an FMO, the company receives vesting and renewals on carrier agreements, allowing for recurring revenue streams from the insurance products distributed through their network of independent agents.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

AmeriLife Marketing Group is a Field Marketing Organization (FMO) that recruits, contracts, and supports independent insurance agents and agencies, providing access to 70+ insurance carriers across health (Medicare), life, and annuity product lines. It supplies agents with contracting/onboarding, technology tools, quoting, co-op marketing dollars, and dedicated marketer support.

Product overview

AmeriLife Marketing Group operates as a single unified platform for independent insurance agents, providing access to 70+ insurance carriers across health (Medicare), life, and annuity product lines. The core platform offers the Agent Insight Tool for technology-enabled client management and quoting, supplemented by AMG Academy for agent education via podcast, free quoting tools, and co-op marketing programs. The company leverages relationships with carriers to provide comprehensive distribution support rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• AMG Academy: Educational podcast platform for insurance agents featuring content available on Apple Podcasts, Spotify, Amazon Music, iHeartRadio, and other podcast platforms.

Products and services

• AmeriLife Marketing Group Platform A comprehensive insurance marketing organization offering that connects independent agents with 70+ insurance carriers, providing access to multiple product lines including health (Medicare), life, and annuities.
• Agent Insight Tool A technology tool for agents that includes electronic enrollment capabilities, medication list saving for Medicare Part D enrollment, quoting tools, and carrier appointment management, helping agents manage client information and streamline enrollment processes.
• AMG Academy An educational podcast program for insurance agents providing training, product education, and professional development content available on Apple Podcasts, Spotify, Amazon Music, iHeartRadio, and other platforms.
• Free Quoting Tools Complimentary quoting tools provided to agents for generating insurance quotes across multiple carriers and product lines.
• Co-Op Marketing Program Marketing support program offering co-op dollars and marketing opportunities to help independent agents grow their insurance business.

Quantifiable outcome

• Medicare and Senior Business growth of 25%
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core.

• AetnacoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• AIGcoreOthersInsurance carrier partner providing life and annuity products distributed through AmeriLife Marketing Group's network of independent agents.
• American Amicable LifecoreOthersInsurance carrier partner providing life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• AmericocoreOthersInsurance carrier partner providing products distributed through AmeriLife Marketing Group's network of independent agents.
• AmeritascoreOthersInsurance carrier partner providing dental, vision, and life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• AnthemcoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• Baltimore LifecoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• CignacoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• Foresters FinancialcoreOthersInsurance carrier partner providing life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• FreedomcoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• Gerber Life Insurance CompanycoreOthersInsurance carrier partner providing life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• Great WesterncoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• GTLcoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• HumanacoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• Liberty Bankers LifecoreOthersInsurance carrier partner providing life and annuity products distributed through AmeriLife Marketing Group's network of independent agents.
• MedicocoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• Molina HealthcarecoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• Mutual of OmahacoreOthersInsurance carrier partner providing health, life, and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• National GeneralcoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• North AmericancoreOthersInsurance carrier partner providing annuity and life products distributed through AmeriLife Marketing Group's network of independent agents.
• Oxford Life Insurance CompanycoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• Royal Neighbors of AmericacoreOthersInsurance carrier partner providing life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• Sentinel Security LifecoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• The Capitol LifecoreOthersInsurance carrier partner distributed through AmeriLife Marketing Group's network of independent agents.
• United AmericancoreOthersInsurance carrier partner providing Medicare and health products distributed through AmeriLife Marketing Group's network of independent agents.
• United HealthcarecoreOthersInsurance carrier partner providing health and Medicare products distributed through AmeriLife Marketing Group's network of independent agents.
• United Home LifecoreOthersInsurance carrier partner providing life insurance products distributed through AmeriLife Marketing Group's network of independent agents.
• Washington NationalcoreOthersInsurance carrier partner providing Medicare and health products distributed through AmeriLife Marketing Group's network of independent agents.
• WellCare Health PlanscoreOthersInsurance carrier partner providing Medicare Advantage and health products distributed through AmeriLife Marketing Group's network of independent agents.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Integrity Marketing Group: Large private-equity-backed FMO/IMO distributing life, health, and annuity products through independent agents across the US. Highly comparable business model, agent-recruitment GTM, and carrier panel structure to AmeriLife Marketing Group.
• SelectQuote: Senior-focused direct-to-consumer insurance distributor with strong Medicare Advantage and life distribution, competing for the same carrier relationships and senior consumer base that AmeriLife's agent channel serves.
• GoHealth: Medicare-focused health insurance marketplace that enrolls consumers in MA, Medicare Supplement, and Part D plans. Comparable carrier panel economics and Medicare distribution focus, though delivered through a DTC/inside-sales channel rather than independent agents.
• e-TeleQuote Insurance: Specialized Medicare insurance agency distributing MA, Medigap, and Part D plans. Operates with a similar carrier-override revenue model targeting the senior market that AmeriLife Marketing Group serves through independent agents.
• HealthPlanOne: Medicare distribution platform selling MA, Medigap, and Part D plans through a call-center agent model. Comparable to AmeriLife in product focus and carrier relationships, though the go-to-market is more centralized.
• Senior Market Sales: Independent FMO/IMO specializing in senior market insurance products distributed through a network of independent agents. Directly comparable to AmeriLife in target market, agent-recruitment GTM, and FMO model.
• The Brokerage, Inc. Insurance marketing organization offering life, health, and annuity products to independent agents. Comparable FMO distribution model and multi-carrier appointment strategy to AmeriLife Marketing Group.

Emerging players

• Quotit Corporation: Insurance quoting and distribution technology provider used by agents and agencies to compare carriers. Less of a direct competitor to AMG's FMO model but overlapping in agent-side technology and carrier quoting workflows.

Broad incumbents

• Cigna: Major health and Medicare carrier that is itself a carrier partner of AmeriLife, but also runs captive distribution. Broadly relevant for understanding carrier-side dynamics and Medicare distribution economics that AMG depends on.
• Humana: Largest pure-play Medicare Advantage carrier and a core carrier partner of AmeriLife Marketing Group. Representative of the carrier-side counterparty dynamics that drive AMG's override revenue and Medicare distribution opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmeriLifeMktGrp
• YouTubeyoutube.com/@AmeriLifeMarketingGroup
• Facebookfacebook.com/AmeriLifeMktGrp
• LinkedInlinkedin.com/company/amerilife_marketing_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmeriLife Marketing Group