Jingle Punks

What Jingle Punks does

Jingle Punks operates a production music catalog and audio creative agency serving television, film, advertising, and interactive media. Its core asset is a library of 400,000+ pre-cleared tracks spanning 200+ genres and 4,000+ artists, made available through a proprietary web-based platform (the Jingle Player) that supports search by mood, film/band reference, and lyric. The company fulfills customer music needs through five service lines: catalog licensing (needledrop and blanket), original composition, music supervision, sonic branding, and sound design, with 20,000+ total productions attributed to the catalog since the company's founding in 2008.

Revenue is generated through a mix of transaction-based needledrop license fees, multi-year blanket subscriptions, project-based custom composition fees, and a 50/50 royalty split with affiliated songwriters (publisher's share / writer's share). Distribution combines a relationship-based enterprise sales motion, in which dedicated representatives are assigned to networks, media platforms, and advertising agencies, with a self-serve catalog preview and licensing workflow inside the Jingle Player and an in-account cue sheet generator. Named customers span broadcast and streaming platforms (NBC, Netflix, Fox, History Channel, Food Network), advertising holding companies and indie agencies (McCann, Wieden + Kennedy, Leo Burnett, Deutsch LA, Digitas, Innocean), sports properties (NBA, MSG/Knicks, WNBA), gaming publishers (Ubisoft), and end-brand clients (Hyundai, Nike, Taco Bell, Burger King, Delta Faucet, Kinder).

The company is privately held and operates as Anthem Entertainment L.P., a Canadian limited partnership governed by Ontario law and headquartered at 120 Bremner Blvd, Toronto, with additional offices in New York, Los Angeles, and Austin. It has 11-50 employees distributed across the US East Coast, West Coast, Texas, and Tennessee. The only disclosed funding event is a $900,000 seed round in 2010 led by Third Prime with Hammerline Capital and New Remote Publishing, consistent with a self-financed operating model in the years since. No AI/ML-driven product capabilities, patents, or proprietary AI models are disclosed in the source material.

Name

Jingle Punks

Legal name

Anthem Entertainment L.P.

Website

https://jinglepunks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Jingle Punks is a production music catalog and audio creative agency providing pre-cleared music licensing, original composition, music supervision, sonic branding, and sound design to TV networks, streaming platforms, advertising agencies, and consumer brands.

Ownership category

akta.pro rank

Product category

Music Licensing Services

NAICS

Music Publishers (512230), Sound Recording Industries (5122), Other Sound Recording Industries (512290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

akta.pro secondary industries

Music Supervision Services (MPAIALAB), Jingle & Brand Sonic Identity Studios (MPAIALAE), Performing Rights Organizations (PROs) & Public Performance Licensing (MPAIAKAA)

Keywords

• Music licensing
• Sync licensing
• Original music composition
• Music supervision
• Sonic branding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Catalog Licensing: Pay-per-use licensing (needledrop license) for broadcast, digital, streaming, corporate/industrial, gaming, interactive media, and non-profit/educational content. Also offers blanket licensing for broader library access over a specified period.
2. Custom Composition: Original music tailored for television, advertising, digital platforms, and film, generating revenue through project-based composition fees.
3. Music Supervision: Curation services where Jingle Punks music supervisors match the catalog to client project needs.
4. Sonic Branding: Audio identity creation services for brands, including brand sound, positioning, and execution.
5. Artist Royalties: Artists receive 50/50 split of individual sync fees, with Jingle Punks collecting publisher's share and artists collecting writer's share.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jingle Punks, doing business as Anthem Entertainment L.P., is a music publishing and licensing company that supplies original and pre-cleared music to television, film, advertising, and video-game producers. The company licenses music from a pre-cleared catalog, commissions original compositions, supplies music supervision, and develops sonic branding and sound design for media and advertising clients.

Product overview

Jingle Punks is a full-service audio creative agency and production music catalog for TV, film, and advertising. The company's primary product is the Jingle Player—a web-based music catalog browser—alongside five core service offerings: Catalog Licensing (access to 400k+ pre-cleared tracks), Original Composition (custom music creation), Music Supervision (curated soundtrack selection), Sonic Branding (audio brand identity development), and Sound Design (custom audio elements). The platform is designed for networks, media platforms, and advertising agencies seeking broadcast-ready music with fast licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalog Sync Licensing Sync licensing of pre-cleared original music from the Jingle Punks catalog for use in television, film, advertising, and video-game productions.
• Original Composition Custom original music composition commissioned by clients for brand campaigns, trailers, television, film, and advertising projects.
• Music Supervision Music direction and supervision for productions, including music selection, clearance oversight, and creative development across television, film, advertising, and games.
• Sonic Branding Audio identity, sonic logo, and brand-sound development for advertisers, networks, and consumer brands.
• Sound Design Custom sound design services supporting film, television, advertising, and game productions.
• Jingle Player Proprietary online catalog browser platform used to search, preview, and license music from the Jingle Punks catalog for productions.

Quantifiable outcome

• 400k+ songs available for licensing
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IM Global MusicminorStrategic or Co-development Partner · 1 February 2017IM Global Music, a music subsidiary of IM Global, entered into an agreement with Jingle Punks to expand distribution and licensing capabilities. IM Global Music handles music for film and TV productions worldwide.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• Pond5: Marketplace platform offering royalty-free music, sound effects, and stock media for video creators and producers. Comparable self-serve licensing motion targeting video creators, though broader in scope than Jingle Punks.
• Marmoset: Boutique sync licensing agency representing independent artists for film, TV, and advertising placements. Comparable curation-driven model to Jingle Punks' music supervision offering but with a smaller, indie-focused catalog.

Direct peers

• Artlist: Subscription-based music licensing platform with a large catalog used by filmmakers, YouTubers, and ad agencies. Comparable to Jingle Punks as a self-serve sync licensing solution targeting creators and mid-market brands.
• Audio Network: Independent production music company licensing original music for film, TV, advertising, and digital. Closely comparable business model combining a large original catalog with sync licensing and creative services.
• Musicbed: Sync licensing platform focused on high-quality independent music for film, TV, advertising, and wedding videography. Directly comparable to Jingle Punks in serving agencies and content creators with curated, licensable music and custom composition services.
• Epidemic Sound: Subscription music licensing platform with a large original catalog, widely adopted by digital creators and brands. Competes with Jingle Punks on catalog size, global clearance, and self-serve licensing for social/video content.

Broad incumbents

• APM Music (Associated Production Music): One of the largest production music libraries globally, supplying music for film, TV, advertising, and gaming. Directly comparable catalog-driven licensing model with broader scale and longer-form broadcast relationships than Jingle Punks.
• Songtradr: B2B music licensing platform with a large catalog and tools for rights management, sync, and creator monetization. Comparable enterprise-focused sync infrastructure with broader marketplace positioning than Jingle Punks.
• Warner Chappell Production Music: Production music division of Warner Music Group with a global catalog and licensing operations. Directly comparable in sync licensing for advertising and TV, with broader portfolio ownership and capital backing.
• Universal Production Music: Production music arm of Universal Music, offering an extensive global catalog for sync licensing across film, TV, advertising, and digital. Competes with Jingle Punks on catalog breadth, global rights infrastructure, and major label relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/jinglepunks
• LinkedInlinkedin.com/company/jingle-punks
• Instagraminstagram.com/jinglepunks
• TikToktiktok.com/@jinglepunks
• Xx.com/jinglepunks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jingle Punks