What Global Power Products does

Global Power Products is a privately held US manufacturer of electrical energy management hardware, founded in 1995 and headquartered in Lawrenceville, Georgia, with manufacturing based in the Atlanta area. The company sells three branded product lines to residential, commercial, and industrial customers: GenerLink socket-mounted transfer switches (with the proprietary GenerLok power-cable system) that allow homeowners to connect portable generators during outages without backfeeding the grid; NE Meter revenue-grade true-RMS submeters in multiple form factors (Surface Mount, Mini, Socket, Flush Mount, and Multi Meter Panel) with optional Current Transformers and a 16-port Multi-Pulse Counter; and Surge Safe Type 1 surge protection devices. All products carry third-party safety certifications, including UL1008M for GenerLink, UL 1449 Fifth Edition for Surge Safe, and NEMA 4X enclosure ratings.

The underlying technology combines true-RMS metering with 0.5% revenue-grade accuracy, an auto-ranging power supply with non-volatile memory, and multi-protocol communications spanning LTE Cat M1 (delivered through a partnership with AT&T), Ethernet, Wi-Fi, and 900 MHz radio frequency. The PowerTrack cloud portal and companion smartphone app aggregate meter data, support demand resets, and store full historical records accessible 24/7. Building-management-system integration is supported via Modbus-RTU and BACnet-MST/IP. Products are 100% Made in the USA and assembled in Georgia, with a 5-year warranty on meters and a 7-year warranty on GenerLink transfer switches.

Global Power Products runs a multi-channel go-to-market model: a national network of regional manufacturer representatives covering roughly 25 US states, a GenerLink Certified Installer program for licensed electricians and utility personnel, a distributor pallet program offering a 5% exclusive discount on bulk orders, and direct website-based ordering for NE Meter products. Pricing is quote-based rather than publicly listed. Revenue mechanics are predominantly one-time hardware sales across the three product lines, with the PowerTrack platform functioning as a customer-facing data and analytics layer rather than a separately billed SaaS offering. The company is privately held with no disclosed funding, acquisitions, or parent company.

Name

Global Power Products

Legal name

Global Power Products

Website

https://globalpowerproducts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Power Products, founded 1995 in Lawrenceville, Georgia, manufactures GenerLink transfer switches, NE Meter revenue-grade submeters, and Surge Safe surge protection devices for residential, commercial, and industrial customers, sold via a national rep network, certified installer program, and direct channels.

Ownership category

akta.pro rank

Product category

Energy Management Hardware

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Switchgear & Switchboard Apparatus (3613), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Quality, Metering & Monitoring (HDACAJAG)

akta.pro secondary industries

Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear) (EUAMAHAH), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), Reactive Power & Power Quality Equipment (Capacitor Banks, Reactors, STATCOM/SVC, Harmonic Filters) (IMAGAAAG)

Keywords

• Transfer switches
• Electric submeters
• Surge protection devices
• Energy management hardware
• Backup power equipment

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Transfer Switches: Sale of GenerLink transfer switch products including MA23-N, MA23-S, MA24-N, MA24-S models with optional surge protection. One-time hardware purchase with 7-year warranty.
2. Hardware Sales - Smart Meters: Sale of NE Meter revenue-grade electric meters including Surface Mount, Mini, Socket, and Multi Meter Panel configurations. One-time hardware purchase with 5-year warranty.
3. Surge Protection Devices: Sale of Surge Safe Type 1 surge protection devices available as socketed or surface-mount configurations in multiple voltage configurations.
4. Accessories and Components: Sales of Current Transformers (CTs), Multi-Pulse Counters, GenerLok power cables, and other accessories and components.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Global Power Products designs and manufactures utility-grade energy management hardware, including GenerLink socket-mounted transfer switches for backup generator connectivity, NE Meter revenue-grade submeters, and Surge Safe Type 1 surge protection devices. All products are 100% Made in the USA at its Atlanta, Georgia manufacturing facility, with cloud-based energy monitoring via the PowerTrack portal and smartphone app.

Product overview

Global Power Products offers a unified portfolio of energy management solutions organized around three core product lines: GenerLink transfer switches for backup power connectivity, NE Meter smart electric meters for revenue-grade submetering, and Surge Safe surge protection devices. The GenerLink line comprises socket-mounted transfer switches that safely connect portable generators to homes, with the GenerLok power cable accessory enabling generator connection. The NE Meter submetering line includes Surface Mount, Mini, Socket, Multi Meter Panels, and Flush Mount meters—all revenue-grade true-RMS devices with cloud connectivity via LTE, Wi-Fi, Ethernet, or RF—supported by Current Transformers and Multi-Pulse Counter accessories for expanded monitoring. The product ecosystem is unified by the PowerTrack cloud platform and smartphone app for real-time energy monitoring and billing. Surge Safe provides complementary Type 1 surge protection. All products are manufactured in the USA with 5-7 year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• NE Meter: Smart metering solutions brand offering revenue-grade electric meters including Surface Mount Meters, Mini Meters, Socket Meters, and Multi Meter Panels for residential, commercial, and industrial applications.
• GenerLink
• Surge Safe

Products and services

• GenerLink Transfer Switch UL-listed, socket-mounted transfer switch installed behind the electric meter that safely connects portable generators to a home's breaker box, delivering generator power directly during outages. Available in MA23-N, MA23-S, MA24-N, and MA24-S models with optional surge protection (7,200W or 9,600W max generator continuous wattage).
• NE Surface Mount Meter Smart electric meter with true-RMS technology, auto-ranging power supply, and non-volatile memory, featuring LTE Cat M1, Ethernet, Wi-Fi, and 900 MHz RF communication options. Supports 100-5000A with NEMA 4X enclosure for indoor/outdoor use in NE-5000, NE-5100, NE-5200, and NE-5300 models for energy, demand, time-of-use, and active/reactive power monitoring.
• NE Mini Meter Compact revenue-grade true-RMS electric meter with smaller footprint for tight spaces and indoor-only use, featuring 0.5% accuracy with LTE Cat M1, Ethernet, Wi-Fi, and 900 MHz RF communication options. Supports 120/208/240V 1PH 3W configurations.
• NE Socket Meter Universal revenue-grade smart meter designed to accommodate multiple meter forms including 2S, 12S and more. Delivers 0.5% accuracy with NEMA 4X enclosure for indoor/outdoor use, suitable for residential and commercial applications including renovations, apartments, and high-rises.
• NE Multi Meter Panels Revenue-grade 0.5% accuracy electric meters that monitor up to 12 circuits within an electrical panel for real-time metering and energy management. Available in 6 and 12 slot configurations for multi-tenant residential, commercial, and industrial applications with NEMA 4X enclosure rated for indoor/outdoor use.
• NE Flush Mount Meter Revenue-grade electric meter designed to sit flush against the wall for space-limited applications and new construction or retrofit projects, featuring LTE Cat M1, Ethernet, Wi-Fi, and 900 MHz RF communication options.
• Surge Safe Type 1 UL 1449 Fifth Edition approved surge protection device designed to protect homes and equipment from damaging voltage due to load switching, lightning strikes, and other sources. Available as socketed or surface-mount device in multiple voltage configurations with visual and audible surge notifications.
• GenerLok Power Cable Custom proprietary power cable connecting portable generators to GenerLink transfer switches. Available in 20-, 40-, 60-, 80-, or 100-foot lengths with L14-30 Locking (up to 30 amps) or L14-50 Straight (up to 40-50 amps) configurations.
• NE Current Transformers (CTs) Split-core and solid core current transformers designed for use with NE Meters and conventional transformer-rated meters. Available in MX type (100mA secondary, 1% accuracy) and CX type (5A secondary) with primary current ratings from 100A to 5000A. Indoor use only, can be paralleled up to three sets for combined loads.
• NE Multi-Pulse Counter 16-port pulse counting device capable of recording dry (open/closed switch) or wet (up to +24 VDC) pulses with customizable wet/dry input configurations. NEMA 4X rated enclosure with LCD display and LTE Cat M1 or 900 MHz RF communication options.

Quantifiable outcome

• Up to 30% energy cost savings potential
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• AT&TcoreTechnology or IntegrationPartnership with AT&T to offer reliable, high-speed cellular LTE Cat M1 technology with zero IT setup required for smart meter connectivity

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generac: Generac is the dominant US player in residential backup power and transfer switches, directly competing with GenerLink on portable generator interconnection. Its broader product portfolio includes home standby generators, PWRcell batteries, and grid services, making it a scaled benchmark for GPP's transfer switch business.
• Eaton: Eaton manufactures transfer switches, switchgear, and switchboard apparatus serving residential, commercial, and industrial markets. Its product portfolio competes directly with both GenerLink and the NE Meter panel offerings, and it operates UL-listed manufacturing at much greater scale.
• Leviton: Leviton is a leading US manufacturer of wiring devices, submetering solutions, and energy management products for residential and commercial buildings. Its VerifEye submetering line competes directly with NE Meter, and its made-in-USA positioning mirrors GPP's value proposition.
• Accuenergy: Accuenergy manufactures revenue-grade power meters, current transformers, and energy management solutions for commercial and industrial submetering. It competes most directly with the NE Meter line on multi-tenant and industrial deployments.
• Briggs & Stratton: Briggs & Stratton manufactures portable and standby generators alongside transfer switches, directly competing with GenerLink on the residential backup power solution. Its broader generator portfolio makes it a more diversified competitor in the same channel.

Emerging players

• Emporia Energy: Emporia provides smart energy monitors and submetering for residential and light commercial applications, with cloud-based dashboards similar to PowerTrack. It targets overlapping customer segments (homeowners, property managers) with a more consumer-leaning brand and could pressure NE Meter on price.
• Span: Span develops smart electrical panels and energy management systems for residential applications with real-time circuit-level monitoring. It represents an emerging, software-centric competitor to the NE Meter approach and could attract customers seeking integrated home energy management.

Broad incumbents

• Schneider Electric: Schneider Electric operates a broad electrical equipment, energy management, and industrial automation portfolio including PowerLogic metering, transfer switches, and EcoStruxure building energy software. It is a scaled incumbent whose products overlap functionally with both NE Meter and GenerLink.
• Siemens: Siemens manufactures switchgear, transfer switches, and energy meters across residential, commercial, and utility markets. Its extensive US presence and broad portfolio make it a relevant scaled incumbent benchmark, particularly for the switchboard and metering categories.
• Itron: Itron is a leading global manufacturer of smart utility meters and submetering infrastructure. While primarily utility-scale, its products compete with NE Meter in the submetering space and represent the scale and channel power that GPP must contend with as smart metering expands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100003146586949
• LinkedInlinkedin.com/company/global-power-products

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Power Products