What Kaimera does

Kaimera is a full-service independent media agency headquartered in Surry Hills, Sydney, with additional offices in Melbourne and Auckland, serving mid-market and enterprise brand advertisers across Australia and New Zealand. Founded in 2016 by Nick Behr and Trent McMillan, the agency provides end-to-end media services spanning insights and strategy, media planning, marketing mix modelling, digital/data/tech (including programmatic and search/SEO), research, media investment, and content and partnerships. The agency's go-to-market is enterprise direct sales, with senior leadership directly engaged in client relationships across a portfolio that includes Nando's, REA Group, Afterpay, BritBox, Scenic World, MLC, CMC Markets, IMB bank, Scape, Yalumba, MG, and Taylors Wines.

Kaimera's technology stack centres on media planning and buying platforms, programmatic advertising infrastructure, and AI-driven optimisation capabilities including Dynamic Content Optimisation (DCO) for real-time creative personalisation and AI-powered demand gen campaigns leveraging Google's network. Following its December 2025 acquisition by Havas, Kaimera now operates within Havas Media Network and has access to Converged.AI, the group's data-powered strategy and operating system. The agency positions itself as an 'Amplified Independent' — combining independent-agility and senior access with global-network scale, infrastructure, and tooling. Revenue is generated through agency fees and media commissions, with no publicly disclosed pricing, retainer structures, or rates.

The business has accumulated recognitions including AFR Fast 100 rankings (No. 77 in 2022, No. 39 in 2023), Media Week Fast 100 No. 26, AFR Best Employee Experience 2023, and Google 2025 Agency Excellence Award. With ~50 staff pre-acquisition (450+ combined within Havas ANZ post-deal), Kaimera is positioned as a regional challenger to global holding-company agencies, differentiating on transparency, senior engagement, and craft rigour rather than scale alone.

Name

Kaimera

Legal name

Kaimera Pty Ltd

Website

https://kaimera.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Kaimera is an ANZ-based full-service independent media agency offering strategy, planning, buying, and programmatic services to mid-market and enterprise brand advertisers across Australia and New Zealand. Acquired by Havas in December 2025.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

akta.pro secondary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Media planning services
• Media buying agency
• Programmatic advertising
• Marketing mix modeling
• Digital media strategy

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Agency Services: Kaimera generates revenue as a full-service independent media agency offering strategy, planning, and buying across digital, programmatic, search, audio, OOH, and broadcast channels. Revenue is derived from agency fees and media commissions from clients in ANZ.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kaimera is a full-service independent media agency providing strategic media planning, buying, and optimisation services across digital, programmatic, search, audio, out-of-home (OOH), and broadcast channels. The agency delivers integrated media solutions spanning insights and strategy, marketing mix modelling, digital/data/tech, search & SEO, research, media investment, and content & partnerships to mid-market and enterprise brand advertisers in Australia and New Zealand. Following its December 2025 acquisition by Havas, Kaimera operates as 'Kaimera, a Havas Company' within Havas Media Network.

Product overview

Kaimera is a full-service independent media agency offering a comprehensive suite of media planning and buying services. The agency's service portfolio includes Insights & Strategy, Media Planning, Marketing Mix modeling, Digital/Data & Tech (including Programmatic and Search/SEO), Research, Media Investment, and Content & Partnerships. These services work together as an integrated offering to deliver customized, data-driven media solutions for clients across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights & Strategy Strategic consulting services that provide data-driven insights to inform media planning and investment decisions for mid-market and enterprise brand advertisers in ANZ.
• Media Planning Comprehensive media planning services covering channel strategy, timing, and placement decisions across digital, programmatic, search, audio, OOH, and broadcast channels.
• Marketing Mix Marketing mix modelling and optimisation services to help allocate marketing budgets across channels for maximum ROI.
• Digital, Data & Tech Digital advertising and data analytics services, including programmatic buying and technology integration for brand advertisers.
• Programmatic Programmatic advertising services utilising automated technology for digital ad buying and optimisation, including AI-powered demand generation campaigns across Google's network.
• Search & SEO Search engine marketing and search engine optimisation services to improve online visibility for brand advertisers.
• Research Market research and audience insights services to inform media strategies for clients.
• Media Investment Media buying and investment services across traditional and digital channels for brand advertisers in ANZ.
• Content and Partnerships Content strategy and media partnership services to create integrated brand experiences for advertisers.

Quantifiable outcome

• Scenic World has set revenue records every year working with Kaimera.
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Havas / Havas Media NetworkcoreStrategic or Co-development Partner · 1 December 2025In December 2025, Havas (global media and communications group) acquired Kaimera as part of its strategy to strengthen its Media Network footprint in Australia and New Zealand. Kaimera joined Havas Media Network and operates as 'Kaimera, a Havas Company.' The acquisition gives Kaimera access to Havas's global infrastructure, AI technology (Converged.AI), and resources while preserving its independent culture and entrepreneurial approach. Kaimera's founders Nick Behr and Trent McMillan remain in leadership roles, reporting to James Wright, Group CEO of Havas ANZ.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• MediaCom Australia: GroupM/WPP media agency with significant ANZ operations. Competes with Kaimera across full-service planning, buying, and digital, with substantially larger scale and data assets.
• Zenith Australia: Publicis-owned media agency network operating in ANZ. Competes with Kaimera for enterprise client mandates with similar full-service planning and buying capabilities plus global network backing.
• PHD Australia: Omnicom Media Group agency with a strategic, planning-led positioning similar to Kaimera's. Targets enterprise ANZ advertisers and competes on strategic rigour and senior engagement.
• Wavemaker Australia: WPP/GroupM media agency with a strong ANZ presence focused on growth and media-neutral planning. Directly comparable offering to Kaimera's insights, planning, and buying stack, with deeper network resources.
• Mindshare Australia: WPP-owned full-service media agency operating across ANZ. Comparable to Kaimera's enterprise client targeting but backed by GroupM data, programmatic, and global trading desks.
• OMD Australia: Part of Omnicom Media Group, OMD Australia is a top-tier holding-company media agency serving major ANZ advertisers. Competes for the same enterprise brand media mandates Kaimera targets, but with significantly larger scale and global network resources.
• Havas Media Network (ANZ): Kaimera's parent network post-Dec 2025 acquisition. Havas Media Network ANZ now has 450+ staff combining Kaimera with existing Havas ANZ operations. Provides the parent context against which Kaimera's contribution should be benchmarked.

Regional players

• Thinkerbell: Australian-founded independent creative and media agency. Adjacent peer in the ANZ independent agency landscape, sharing culture and employer-brand recognition, though with a stronger creative-versus-media tilt.

Direct peers

• Atomic 212: Australian independent media agency of similar size and client profile. Direct competitor for ANZ mid-to-large brand media mandates, operating an 'independent' positioning that overlaps Kaimera's pre-Havas value proposition.
• Bohemia Group: ANZ independent media and marketing agency group. Competes head-to-head with Kaimera for independent-leaning brand budgets and shares the senior-access, transparent-fees positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kaimera
• Xx.com/kaimera_agency
• Facebookfacebook.com/KaimeraAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaimera