immersight

What immersight does

immersight GmbH (Ulm, Germany; founded 2013) builds a cloud-based platform that converts 360° room captures into digital twins with AI-assisted measurement and object recognition, marketed primarily to SHK tradespeople (plumbers, heating engineers, HVAC installers), wholesale distributors, damage restoration companies, and prefab/residential builders. The company began with the Raumbrille — one of the first commercially available VR headsets (invented 2011, patent granted 2022) — and pivoted into construction-trade software with two flagship products: 3D-Showroom, launched 2015, which turns photos of installed bathrooms and heating rooms into virtual exhibitions that tradespeople share with end customers, and 3D-Workroom (Virtuelle Baustelle), launched 2019, which applies the same capture method to construction site documentation, remote inspections, and project coordination with automatic GPS-based photo organization.

The platform pairs off-the-shelf 360° cameras (Ricoh Theta, Insta360) with proprietary cloud processing, AI-powered room measurement (1–3 cm accuracy), trained object recognition for sanitary and electrical components, BIM/IFC export into CAD software, an XR-Editor for placing 3D product models (heat pumps, radiators) into real captures, and a 5-line JavaScript Web-Showroom embed for tradespeople's websites. Recent additions (2024–2026) include a 2D floor plan planner, a 3D report module, BIM im Bestand workflows, and the 3D-VIZARD R&D initiative. Underlying AI capabilities rest on the KISS research project (AI-based support for collaborative SHK system repair, €278K state-funded in 2021) and ongoing collaborations with the University of Ulm and Hochschule Neu-Ulm.

Revenue comes from a combined hardware (camera kit ~€1,000 one-time) plus software subscription (~€55/month) model, sold directly via webinars, the website, and trade-show channels, with distribution leverage through SHK wholesalers (Eisen-Fischer, Holtzmann & Sohn) and trade associations. The company has 750+ customers, 200,000+ projects completed, 2,000+ onboarded users, and operates with a lean team of 8 full-time staff plus student assistants, supplemented by a multi-channel partner ecosystem across DACH and selective USA/UK presence.

Name

immersight

Legal name

immersight GmbH

Website

https://immersight.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

immersight GmbH is a Ulm-based software company that converts 360° room captures into digital twins with AI-assisted measurement, serving SHK tradespeople, wholesale distributors, damage restoration firms, and prefab builders across DACH via 3D-Showroom and 3D-Workroom with combined hardware and subscription pricing.

Ownership category

akta.pro rank

Product category

Construction Site Documentation Software

NAICS

Interior Design Services (54141), Indoor and Outdoor Display Advertising (541850)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• 360 room capture software
• Digital twin construction
• AI room measurement
• Virtual showroom software
• Construction documentation platform

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel

Revenue model

1. Hardware Sales (360° Camera Kits): One-time sale of camera hardware (Ricoh Theta with tripod and charger). Sold as a complete kit for approximately 1,000 EUR. No manufacturing by immersight — sourced from partner Ricoh.
2. Software Subscription (3D-Showroom and 3D-Workroom): Monthly recurring software subscription providing access to the cloud platform, storage, and tools. Pricing starts at approximately 55 EUR/month. Includes software updates, cloud storage, and customer support.
3. BIM / Export Add-on: Premium capability to export room scans as IFC/BIM files for use in CAD software. Likely an add-on to the base subscription.
4. 3D Report (USB Stick / Digital Delivery): Some tradespeople sell a complete 3D construction documentation report to end customers as an additional revenue stream, creating a value-add upsell opportunity for craft businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

immersight provides a cloud-based platform for 360° room capture, AI-powered room measurement, and digital twin creation targeted at construction and craft trades. The company sells the 3D-Showroom (virtual exhibition software for tradespeople's projects), 3D-Workroom (virtual construction site documentation), and bundled 360° camera hardware (Ricoh Theta + tripod + charger), enabling SHK craftsmen (sanitary, heating, HVAC), damage restoration firms, and SHK wholesalers to document sites, run virtual consultations, and share interactive project links with end customers.

Differentiator

Problem solved

Functional benefit

Brands

• 3D-Showroom: Solution for virtual exhibitions and digital customer consultation.
• 3D-Workroom
• Raumbrille

Products and services

• 3D-Showroom Cloud-based virtual exhibition software that allows tradespeople (plumbers, tilers, bathroom renovators) to create digital showrooms of installed projects using 360° photography, with interactive navigation, before/after comparisons, product configurations, and budget information. Used by SHK tradespeople for customer consultation and lead generation without a physical showroom.
• 3D-Workroom (Virtuelle Baustelle) Digital construction site documentation platform enabling tradespeople to capture 360° images on-site, automatically sort photos into the correct project folders via GPS, conduct remote virtual inspections, and measure rooms from 360° images. Used by SHK craftsmen, damage restoration firms, and multi-trade project teams.
• 360° Camera Hardware Kit Complete hardware kit including a Ricoh Theta 360° camera, tripod, and charger, sold as a one-time purchase to enable 360° room capture for the 3D-Showroom and 3D-Workroom software. Hardware is sourced from Ricoh and resold by immersight.
• 3D-Scan App Mobile application enabling 360° room capture and upload to the immersight cloud with over-the-air synchronization and integration with the 3D-Showroom platform. Used by tradespeople on construction sites to capture and sync rooms directly from their smartphones or paired 360° cameras.
• Raumbrille VR Headset One of the first commercially available VR headsets, patented (DE102014106718, granted 2022), enabling users to walk through virtual rooms and experience spatial scale authentically. Originally the founding product of the company, used by tradespeople to demonstrate bathroom and room designs to customers.

Quantifiable outcome

• Over 200,000 projects completed with the technology across 750+ customers
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, emerging and minor.

• Ricoh (Theta Camera Supplier)coreTechnology or IntegrationRicoh supplies the Theta series 360° cameras that form the hardware component of the immersight system. The camera sets (Theta + tripod + charger) are sold as part of the immersight hardware package. immersight sources cameras from Ricoh and bundles them with their software.
• VisoftemergingTechnology or IntegrationVisoft is a bathroom planning software provider. immersight is developing a BIM/IFC import capability so that automatically generated 3D room measurements can be imported into Visoft's planning software, creating the first scan2BIM solution for bathroom measurement and planning.
• Universität Ulm / Hochschule Neu-UlmcoreStrategic or Co-development PartnerFounding team and early employees were students and researchers from University of Ulm. Ongoing research partnerships have produced numerous bachelor's and master's theses, regular internships in development, and joint research projects. The company originated from the university's research environment.
• Berliner Sparkasse (Digitalisierungs-Check)minorGTM or Marketing PartnerThe Berliner Sparkasse included immersight's 3D-Workroom in its digitalization recommendations for tradespeople. The Sparkasse's free online tool helps businesses assess their digitalization maturity and recommends solutions including immersight.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cupix: Cupix provides 360° site documentation and digital twin software for construction and facilities management. Closely comparable to immersight's 3D-Workroom offering, with similar capture-to-BIM workflows and target customers in general construction (vs. immersight's SHK specialization).
• Matterport: Matterport is the leading 360°/3D capture and digital twin platform, primarily serving real estate and AEC. Direct overlap with immersight in spatial capture technology, cloud processing of 360° imagery, and digital twin creation, though Matterport operates at much larger scale and broader verticals.
• OpenSpace: OpenSpace uses 360° video walkthroughs and AI to automate construction progress tracking and documentation. Direct competitor in construction photo documentation space with comparable AI measurement capabilities and BIM integration, though typically serving larger GC/contractor customers.
• HoloBuilder (by FARO): HoloBuilder offers 360° construction progress documentation and was acquired by FARO Technologies. Closely comparable to immersight's 3D-Workroom for site capture, with BIM integration and progress tracking — but operates at enterprise scale with broader geographic reach.
• StructionSite (now part of DroneDeploy): StructionSite was a 360° photo documentation platform for construction that was acquired by DroneDeploy. Comparable in workflow (photo capture → AI tagging → BIM integration) but targets larger commercial construction projects rather than trades-focused SMBs like immersight.

Others

• Insta360: Insta360 manufactures consumer and prosumer 360° cameras that can serve as alternatives to Ricoh Theta for immersive capture workflows. Adjacent hardware ecosystem player whose products could either be adopted by immersight or compete with the bundled Ricoh solution.
• Ricoh Theta (hardware supplier): Ricoh supplies the Theta 360° cameras that immersight bundles and resells as its core capture hardware. Supplier/partner relationship rather than competitor — but represents a critical dependency and an adjacent product in the 360° imaging ecosystem.

Broad incumbents

• PlanRadar: PlanRadar is a SaaS platform for construction and real estate defect management, task tracking, and documentation. Broader than immersight but increasingly adding photo documentation features; serves overlapping SMB trades customers in DACH and across Europe.
• reconstruct (now part of Nemetschek): Reconstruct offers reality capture and digital twin software for facilities and construction management, now part of the Nemetschek Group. Comparable in Scan2BIM and digital twin creation but targets larger enterprise customers and different verticals than immersight's SHK focus.
• Dalux: Dalux provides BIM, construction project management, and field tools including 360° walkthroughs via Dalux Walk. Larger Scandinavian incumbent that competes for the same digital construction workflow dollar in DACH and Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/immersight-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about immersight