Mobile Reach
Mobile Reach (Spectrum Mobile Inc.) is a Cary, NC-based vendor of a no-code mobile application platform that extends BMC Helix, ServiceNow, SAP, and other enterprise systems to field technicians and IT staff, serving enterprises in telecom, oil and gas, aviation, healthcare, and federal government.
- Company typePrivate
- Founded2007
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobile Reach does
Mobile Reach, legally Spectrum Mobile Inc., is a privately held mobile enterprise application platform vendor headquartered in Cary, North Carolina. Founded in 2001 (with one source citing 2007), the company builds configurable, task-driven mobile applications that extend backend enterprise systems — primarily BMC Helix ITSM, ServiceNow, SAP, Ivanti, and Oracle — to field technicians and mobile IT staff. Its core offering, the Mobile Reach Mobility Platform, enables no-code/low-code deployment of mobile apps that operate both online and offline, with features including dynamic technician scheduling, GPS-based route optimization, barcode/RFID/NFC scanning, real-time GPS tracking, push notifications, digital signature capture, and synchronization with backend CMDB and ERP systems. The company was first to market with a native mobile integration for BMC Helix ITSM and holds BMC Elite Partner status alongside a ServiceNow Technology Partnership.
The company sells primarily to enterprise IT and field service organizations across verticals including aviation, telecom (e.g., Gogo), oil and gas (e.g., Applus RTD), healthcare (e.g., Moffitt Cancer Center, Emory Healthcare), federal government and DoD (including a dedicated Navy solutions line), and Fortune 500 firms such as F5 Networks, Daimler, PayPal, eBay, Whirlpool, Atlas Copco, and ABB. Its go-to-market combines direct enterprise sales with channel-driven demand through BMC, ServiceNow, and SI/implementation partners such as EMS, Inc. and American Systems. Revenue is generated through subscription-based platform licensing supplemented by professional services covering digital transformation consulting, implementation, training, and ongoing support, with quote-based pricing and no publicly disclosed tiers.
Mobile Reach operates without disclosed external institutional funding, employs 11-50 people, and is led by President/CEO Nasrin Azari, CTO & Founding Partner Justin Boeckler, and Founding Partner for Sales Mike McKee. The company emphasizes a 20+ year operating history, hundreds of enterprise customers, and measurable customer outcomes such as 400% faster response times and thousands of man-hours saved annually, supported by certifications including FIPS 140-2 and AES-256 for federal and regulated deployments.
Mobile Reach firmographics
Firmographics- Name
- Mobile Reach
- Legal name
- Spectrum Mobile Inc.
- Website
- https://mobilereach.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile Reach (Spectrum Mobile Inc.) is a Cary, NC-based vendor of a no-code mobile application platform that extends BMC Helix, ServiceNow, SAP, and other enterprise systems to field technicians and IT staff, serving enterprises in telecom, oil and gas, aviation, healthcare, and federal government.
- Ownership category
- akta.pro rank
Mobile Reach industry classification
Industry- Product category
- Enterprise Mobility / Field Service Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
Keywords
Where Mobile Reach is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobile Reach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile Platform Software Licensing: Software platform that enables rapid deployment of configurable mobile apps extending BMC Helix ITSM, ServiceNow, SAP, and other enterprise backends. Licensed on a per-app or enterprise basis.
- Professional Services: Digital transformation consulting, implementation, training, and ongoing support services for field service organizations adopting mobile solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Custom quote-based pricing based on customer requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mobile Reach product offering
Product offeringCore offering
Mobile Reach develops and licenses a flexible no-code mobile enterprise application platform that extends backend enterprise ITSM and FSM systems (BMC Helix ITSM, ServiceNow, SAP, Ivanti, Oracle) to field technicians' mobile devices. The company sells configurable mobile apps for Field Service Management, IT Service Management, IT Asset Management, and Enterprise Asset Management, supported by implementation, training, and digital transformation consulting services.
Product overview
Mobile Reach offers a flexible mobile enterprise application platform that automates and improves service delivery for IT and field service organizations. The core Mobile Reach Mobility Platform enables rapid deployment of configurable, task-specific mobile apps without coding, seamlessly extending backend enterprise systems to field workers. The product portfolio includes Field Service Management (FSM) Apps for managing work orders and field operations, IT Service Management (ITSM) Mobile Apps for IT support processes, IT Asset Management Mobile Apps for tracking IT infrastructure assets, and Enterprise Asset Management Mobile Apps for broader equipment tracking. The FSM Solution for BMC Helix represents a specialized offering built on the BMC Helix platform with dynamic scheduling, dispatching consoles, and route optimization. All solutions support both online and offline operation and integrate with platforms including BMC Helix ITSM, ServiceNow, SAP, and Ivanti.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Reach Mobility Platform A flexible, configurable mobile enterprise application platform that enables rapid deployment of task-driven mobile apps without coding, extending backend enterprise systems (BMC Helix ITSM, ServiceNow, SAP, Ivanti, Oracle) to field workers for IT and field service organizations.
- Field Service Management (FSM) Apps Task-driven mobile applications for field technicians to manage work orders, track time and travel, navigate to job sites via GPS, update incidents in real time, and communicate with dispatchers and peers.
- IT Service Management (ITSM) Mobile Apps Mobile applications extending IT service management processes to field IT technicians, enabling Incident Management, Change Approvals, Task Management, and help desk operations from mobile devices with first-to-market BMC Helix ITSM 7.x integration.
- IT Asset Management Mobile Apps Mobile applications for tracking and managing IT assets in the field, including barcode scanning, RFID support, and real-time inventory updates to backend CMDB systems such as ServiceNow and BMC Helix ITSM.
- Enterprise Asset Management Mobile Apps Mobile applications for tracking and managing enterprise assets and equipment, supporting asset lifecycle management, location tracking, and installation documentation for equipment such as cell towers, pipelines, and medical devices.
- FSM Solution for BMC Helix A Field Service Management solution built on the BMC Helix platform, featuring dynamic technician scheduling, dispatching console with live field tech view, route optimization, and full asset tracking for installations and inventories.
- Digital Transformation Consulting Services Field service consulting offering providing digital transformation advisory, implementation, training, and ongoing support services for organizations adopting the Mobile Reach mobility platform and related mobile solutions.
Quantifiable outcome
- 400% faster response times for Rockwell Collins/ARINC airport IT services
- +6 more outcomes
Companies that use Mobile Reach
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Mobile Reach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Mobile Reach partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BMC Software (BMC Helix)coreMobile Reach is a BMC Elite Partner with first-to-market mobile integration with BMC Helix ITSM/FSM. The partnership includes out-of-the-box support for Incident Management, Change Approvals, Task Management, and IT Asset Management. Mobile Reach applications are used within BMC Software to demonstrate complete Business Service Management solutions.
- ServiceNowcoreServiceNow Technology Partner providing advanced mobile solutions supporting ServiceNow Field Service Management module. Mobile Reach creates configurable mobile applications that complement and extend ServiceNow's native mobile offerings.
- EMS, Inc.minorBMC Elite Partner that implements Mobile Reach solutions for customers seeking efficient FSM implementations. EMS uses Mobile Reach products to deliver Business Service Management solutions to clients.
- American SystemsminorCorporate partner that uses Mobile Reach for customized barcode scanning applications for federal and corporate IT asset management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mobile Reach competitors and assessment
Company assessmentEmerging players
- Zoho (Field Service + Creator): Zoho's Field Service Management and low-code Creator platform offer mobile-capable FSM/IT workflows that overlap with Mobile Reach's offering. More of an emerging/lower-mid-market peer targeting similar field service use cases.
Direct peers
- OverIT (now part of Engineering): OverIT provides a mobile field service management platform with scheduling, dispatch, and asset tracking, closely mirroring Mobile Reach's core feature set. Targets similar industries (utilities, oil & gas, telecom) and is a direct functional peer.
- ServiceMax: ServiceMax is a direct peer in asset-centric and field service mobile applications, offering configurable mobile work order and asset management tools. Closely aligned with Mobile Reach's ITSM-adjacent FSM and asset management focus.
- Ivanti (ITSM/ITAM): Ivanti is both a Mobile Reach integration partner and a competitor with its own ITSM and IT asset management mobile offerings. Direct peer in the ITAM/ITSM mobile extension space.
Broad incumbents
- Salesforce (Field Service): Salesforce's Field Service (formerly ClickSoftware) is a broad incumbent in mobile FSM with deep CRM-native workflow. Comparable to Mobile Reach in target use case (field service mobility) but operates as part of a much larger CRM and AI platform.
- ServiceNow: ServiceNow is a broad enterprise platform incumbent whose Field Service Management mobile offering directly overlaps with Mobile Reach's core product. It is also a strategic Technology Partner for Mobile Reach, making it both a competitor and a channel.
- BMC Software (Helix ITSM/FSM): BMC is Mobile Reach's most strategic Elite Partner and the anchor of its flagship mobile integration. As a broad ITSM and FSM incumbent, BMC is both the platform Mobile Reach extends and a potential competitor if it expands first-party mobile capabilities.
- IFS (Field Service Management): IFS offers an end-to-end FSM and enterprise asset management suite with mobile capabilities for technicians. A broad incumbent comparable to Mobile Reach's combined FSM + EAM + ITSM focus, though IFS owns the full ERP/backbone.
- GE Digital (APM / Field Service): GE Digital provides asset performance and field service solutions for industrial customers, overlapping with Mobile Reach's enterprise asset management and field service modules. A broad industrial software incumbent.
- Pega (Field Service): Pega's customer service and FSM solutions include mobile case management and field operations tools, with strong low-code capabilities. Comparable to Mobile Reach's low-code mobility platform approach but at much larger enterprise scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobile Reach social profiles
Digital presenceMobile Reach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Reach leadership team
Management profileNumber of profiles
Profiles3 records
Mobile Reach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Reach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Reach
What does Mobile Reach do?
Mobile Reach develops and licenses a flexible no-code mobile enterprise application platform that extends backend enterprise ITSM and FSM systems (BMC Helix ITSM, ServiceNow, SAP, Ivanti, Oracle) to field technicians' mobile devices. The company sells configurable mobile apps for Field Service Management, IT Service Management, IT Asset Management, and Enterprise Asset Management, supported by implementation, training, and digital transformation consulting services.
Is Mobile Reach a public or private company?
Mobile Reach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobile Reach founded?
Mobile Reach was founded in 2007. It employs 11 to 50 people.
Where is Mobile Reach based?
Mobile Reach is headquartered in Cary, United States, in the North America region.
How does Mobile Reach make money?
Two revenue lines are on record. Mobile Platform Software Licensing is the primary driver. The others are professional Services.
Who are Mobile Reach's main competitors?
Zoho (Field Service + Creator) is listed as an emerging player. Direct peers are OverIT (now part of Engineering), ServiceMax and Ivanti (ITSM/ITAM). Broad incumbents are Salesforce (Field Service), ServiceNow, BMC Software (Helix ITSM/FSM), IFS (Field Service Management), GE Digital (APM / Field Service) and Pega (Field Service).
Does Mobile Reach have an API?
No public API is recorded for Mobile Reach.
What industry is Mobile Reach in?
Mobile Reach's product category is Enterprise Mobility / Field Service Management Software. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of HDAEALAJ, Enterprise Case Management & Request Fulfillment Platforms. Its NAICS code is 541511 and its SIC code is 7371.